Starbucks dropped a bombshell at its latest earnings call: it will completely phase out the "Pick-up Only" pure pickup store format by 2026. This decision affects nearly 90 stores across more than 20 states in the U.S. Once upon a time, these small stores focused on "order online, pick up in store" were seen as the future of coffee consumption, especially beloved during the pandemic. Yet six years later, Starbucks executives have found that consumers crave face-to-face interaction and the warm atmosphere of a coffee shop, not a cold pickup window. The CEO bluntly called such stores "too cold and lacking human touch," running counter to Starbucks' core brand philosophy. This article will review the rise and fall of the pickup store model, Starbucks' strategic pivot, and the brand's future plans on its digital path. [more…]

Indonesia is world-famous for its Golden Mandheling, whose wet-hulled process gives it rich nutty and caramel flavors, full-bodied and clean, making it a favorite among coffee lovers. But besides Mandheling, the region also has a high-priced novelty coffee—Kopi Luwak, made from coffee beans excreted after digestion by civets. Due to limited production and strong market demand, locals have actually taken a different approach, using the excrement of other animals and even humans as raw material to make coffee, and thus human feces coffee was born. Recently, a blogger spent a large sum to buy and taste it, and vomited uncontrollably as soon as it touched his lips, sparking heated discussion among netizens. What exactly lies behind the industry chain and controversies of this kind of special coffee? This article will reveal the ins and outs of human feces coffee for you. [more…]

Auntea Jenny has recently continued to push forward in the "wellness milk tea" segment, launching the "Five Red Vitality Slow Nourishment Bottle" and a matching peripheral package. Consumers who purchase the designated package can receive a "Little Palace Tribute Plush Doll" for free. However, after the new product launched, what sparked discussion was not the tea drink itself, but this giveaway doll shaped like a uterus—it is inverted pear-shaped, with details such as "fallopian tubes" and "ovaries," and comes in two color schemes representing different physiological cycles. Some netizens said bluntly that it caused "physiological discomfort," believing that pairing a human organ doll with a tea-drinking scenario was too bizarre. Supporters, however, felt that for a wellness drink aimed at female consumers, a uterus doll was understandable and also had a fun educational aspect. As the incident gained traction, Auntea Jenny responded that the move was intended to convey the ideas of pleasing oneself, confidence, and freedom, and that the doll has not been taken off the shelves. [more…]

A decent espresso is not as simple as pressing the brew button and leaving it to fate. From the moment the portafilter is locked in, the coffee grounds go through three key stages: pre-infusion, flavor extraction, and the end of extraction. How does pre-infusion affect carbon dioxide release and channeling? During the main extraction stage, why do sour, sweet, and bitter compounds appear in sequence? To judge the end of extraction, should you look at time, liquid volume, or crema color? This article uses Front Street Coffee's blend beans as an example to systematically break down the espresso extraction process and the logic of flavor assessment, helping you adjust parameters and avoid risks during operation, and understand the details behind "one-touch extraction" that still require human setting. [more…]

On Dongshan Island, there is a small coffee shop that can barely fit a sofa and two stools, yet it has unexpectedly become popular thanks to the owner's laid-back approach to running the business. Here, customers can quietly browse coffee beans and brew them themselves, with no overzealous hospitality and no heavy commercial atmosphere. Some people come specifically hoping to run into the owner who's out slacking off, while others are drawn by that "slacking-off manifesto" sign. This down-to-earth, zen-like vibe happens to strike a chord with urban workers' longing for a slower pace of life and a sense of human warmth. This article will take you inside this special coffee shop to see what makes it feel so welcoming. [more…]

Luckin Coffee is known for its low prices and co-branding. After surpassing ten thousand stores, it began to transform, launching its first flagship store with pour-over coffee, becoming the only store currently offering pour-over. However, a video exposed by netizens shows that the entire process is handled by a machine simulating a champion's technique, pouring water ten times, at a water temperature of 88 degrees, taking about three minutes. The output was criticized for being light in color and weak in flavor, and there was also an incident of clogged grounds left unaddressed. Supporters believe that a twenty-yuan pour-over can already meet basic needs, while critics bluntly state that machine brewing cannot be called pour-over, as the essence of pour-over lies in the human touch. Luckin's intention to pursue a specialty coffee route is understandable, but the output and professionalism still need improvement so that consumers can get value for their money. [more…]

Recently, a Starbucks store in Hefei, Anhui Province, took down its outdoor parasols and removed the seats on a rainy day, prompting a customer to film a video and question whether the store was "shooing people away." The incident quickly sparked heated discussion online: some agreed with the store's safety-minded approach, while others felt that removing the chairs was lacking in human warmth. The Starbucks store manager explained to the shopping mall that the parasols posed a safety hazard after absorbing water, but did not explain why all the chairs had to be moved back inside. As coffee lovers, we might as well use this incident as a starting point to talk about the balance between outdoor space management and customer experience at coffee shops. Front Street Coffee has always paid attention to detail-oriented service in coffee consumption scenarios, and this article walks you through the entire incident and the views of various parties. [more…]

Many people have had this experience: you walk into a café, drawn in by the rich aroma of coffee, and eagerly order a cup, only to find that the flavor is far less enchanting than the scent suggested. This contrast of "smells great, tastes bland" is actually closely tied to the mechanisms of human smell and taste, as well as to the volatility of the aromatic compounds in coffee. Starting from the principles of sensory perception, this article will explain the difference between orthonasal and retronasal olfaction, clarify why the aroma you smell and the flavor you taste do not match, and introduce you to the basic properties of coffee's aromatic compounds. [more…]

There are actually quite a few ways to get a satisfying cup of coffee at the office: a small espresso machine to pull shots and then dilute with water or add milk, a one-touch capsule system, a drip bag that's ready in minutes, and the more technique-demanding pour-over. Different methods also have different requirements for the beans. This article follows three paths—coffee machines, drip bags, and pour-over—to clearly explain the difference between fully automatic and semi-automatic machines, what to look for when buying drip bags, and why ready-ground coffee isn't recommended for pour-over. Combining stable extraction, flavor, and value for money, it recommends Front Street Coffee's basic espresso blend and several single-origin beans to help you find the cup that suits your office setting. [more…]

Luckin Coffee recently collaborated with the "Havoc in Heaven" IP to launch Olympic-themed limited-edition merchandise, but the co-branding campaign that was initially highly anticipated unexpectedly fell flat. Although many consumers frequently placed orders to collect the merchandise in the early days of the campaign, the subsequently released gold-stamped postcards failed to sustain the momentum. Staff at many locations reported that very few postcards were given out, in stark contrast to the previous week's frenzy when cup sleeves and stickers sold out. Consumers generally felt that the merchandise offered poor value for money, with nearly ten yuan of a two-cup combo going toward six pieces of paper, lacking practicality and appeal. This article will analyze in detail the reasons behind the co-branding campaign's cold reception, compare it with the earlier successful collaboration with "The Tale of Rose," and explore the timing, conditions, and human factors required for successful co-branding marketing. [more…]

Kopi Luwak is hailed as one of the most expensive coffees in the world, but the so-called "kopi luwak" circulating on the market is hard to tell apart from the real thing—many products are simply ordinary coffee with a similar flavor profile. This article begins with the true origins of kopi luwak, the natural fermentation process of the civet, and the reasons behind its scarce production, while also revealing the harsh reality behind caged farming, and sharing Front Street Coffee's views on the flavor of kopi luwak along with brewing parameters. The article also touches on the topic of distinguishing authentic Vietnamese G7 coffee from counterfeits, helping coffee enthusiasts see through the essence amid a chaotic market. If you care about the true value of coffee, its flavor expression, and purchasing advice, this content is worth reading carefully. [more…]

From the imagined cat tea rooms in Japanese manga to the opening of the world's first cat café in Taipei, animal cafés were once seen as a blend of healing and goodwill. Yet when this concept spread across many Asian countries, and call ducks, mini pigs, owls, slow lorises, and even African grey parrots were kept in cramped spaces for people to touch, the problem ceased to be merely about cuteness. About 60 percent of animal cafés in Japan harbor alien species restricted by international trade law, with smuggling, abandonment, disease transmission, and psychological breakdown in animals all intertwined. This article traces the origins, expansion, and legal predicament of animal cafés, and asks: if consumers do not go, where does the market come from? [more…]

Cupping, as a method of coffee evaluation with minimal human intervention, has now moved from a professional tool for green coffee traders to a broader community of coffee enthusiasts. Compiled by Front Street Coffee, this article systematically outlines the equipment needed to host a cupping session at home or in a shop, the operational taboos that must be observed, and the complete steps from smelling the dry aroma, pouring water and smelling the wet aroma, breaking and skimming the crust, to tasting and scoring. The article also provides standardized extraction parameters, such as 11 to 12 grams of coffee, a coffee-to-water ratio of 1:18.18, a water temperature of 94 degrees Celsius, and a 4-minute steeping time, helping readers reduce variable interference during practice, more objectively perceive the true flavor expression of a coffee, and compare it with the taste of everyday pour-over. [more…]

Ordering through mini-programs is quick and convenient, and you can even get coupons, but once you place a wrong order and want a refund, you may run into obstacle after obstacle. Recently, a blogger mistakenly ordered 17 cups of coffee through the Luckin mini-program. Within one minute, they tried to cancel, only to find that the mini-program did not display the store’s phone number, while the headquarters customer service kept passing them back and forth through an intelligent robot. In the end, they had no choice but to bear the loss themselves. This incident struck a chord with many netizens, and quite a few shared similar experiences. Consumers are calling for store contact information to be made public or for the self-service refund function to be improved, while Luckin staff also said that stores cannot directly process refunds and that the procedure is cumbersome, expressing hope that the system can be optimized. When convenience and after-sales service become disconnected, how should brands balance efficiency and consumer rights? [more…]

Cafes are supposed to be quiet, comfortable spaces, but many owners have found that some customers' behavior is truly unbearable. So one seemingly "unreasonable" rule after another has emerged—from banning diaper changes to prohibiting stinky tofu, each rule hides a real story. This article rounds up the bizarre experiences of cafe owners in various places, and how they use humor and gentleness to set rules that both preserve the in-store environment and retain a human touch. Amid fierce competition, how can independent cafes balance personal expression with customer relationships? This may be a question every industry professional needs to think about. [more…]

The recipe for an Americano looks simple enough—just espresso diluted with water. But what's interesting is that merely switching the water from hot to iced makes it taste like two completely different drinks. A hot Americano is steady and full-bodied, while an iced Americano is crisp and lively—even the flavor direction shifts. The reason behind this doesn't lie in differences in extraction method, but in how temperature affects our sense of taste and smell. Starting from a hot-versus-cold comparison of Front Street Coffee's Warm Sun blend, this article walks you through why hot and iced Americanos can develop such distinctly different styles, and why this difference naturally divides coffee lovers into two camps. [more…]

Recently, a coffee shop in Hong Kong sparked discussion by refusing to provide hot water to customers, and a similar incident occurred in Weihai, Shandong—where a cup of plain boiled water was charged 10 yuan. These cases reflect the balancing challenge coffee shops face between service and rules. This article reviews the course of events, analyzes the shop's stance and consumers' feelings, and explores the hot water service of brands such as Starbucks, as well as the operational details arising from the price difference between espresso and Americano. How can a coffee shop uphold its rules without losing its human touch? Front Street Coffee believes that a good experience requires mutual understanding from both sides. [more…]

When a coffee shop opens in a community, it ceases to be just a check-in spot and becomes a warm corner woven into residents' daily lives. Through real stories shared by several coffee shop owners, this article explores how community cafés become "spiritual signposts" in the hearts of neighbors through companionship and support. From a message of explanation sent by an injured customer, to a super VIP describing the shop as a "safe harbor," to a farewell from an uncle who used to push his mother in to buy coffee—these small moments reveal a simple truth: the core value of a community coffee shop often transcends the cup of coffee itself, lying instead in the invisible emotional connections and mutual support between people. [more…]

In 2024, the Specialty Coffee Association announced that the Thermoplan Black&White4 CTS would become the designated fully automatic espresso machine for the World Latte Art Championship, marking the first time a fully automatic machine has appeared on the stage of this competition. As soon as the news broke, it quickly sparked heated discussion on social media: does a world latte art champion not need to know how to steam milk? Some netizens believed this undermined the artistry of baristas, while others felt that automation is already an irreversible trend. What kind of performance can a fully automatic machine actually deliver? And how will the role of the barista evolve? This article takes you through the whole story and the views of all sides, and explores the path to balance in the coffee industry amid the wave of automation. [more…]

Recently, McDonald's set up a rather abstract "8 AM crowd" photo spot at Chaoyangmen Station on Beijing Subway Line 6, where giant hands holding a burger and a latte extend from a keyboard, sparking heated discussion among commuters. This installation is an event site created by McDonald's to promote its "15 yuan freshly ground coffee breakfast combo," located on the basement level of China Central Place. Since its official announcement on February 21, the combo has attracted many consumers to repurchase thanks to a discount of nearly 50%, and pop-up photo spots have been launched in Shanghai, Shenzhen, Beijing, and other places. This article will walk you through the details of this abstract installation, netizens' reactions, and the specific content and promotional layout of McCafe's breakfast campaign. [more…]