Why does a wellness milk tea giveaway stir up coffee knowledge talk?

Shanghai Auntie launched the Five Red Vitality Slow-Nourish Bottle and a merchandise set that gives buyers a Little Womb Plush Doll free. The doll is inverted pear-shaped with fallopian tube and ovary details and comes in two colors tied to monthly cycles. Some customers called it uncomfortable; others found it understandable for a wellness drink aimed at women.

The brand said the doll was meant to convey pleasing oneself, confidence and freedom, and it has stayed on shelves. The debate is a coffee knowledge case in miniature: when a drink brand attaches anatomy-themed merchandise to a health-positioned product, shoppers read the intent differently, and the giveaway can overshadow the tea itself.

Shanghai Auntie has recently continued to push forward in the "wellness milk tea" segment, launching the "Five Red Vitality Slow-Nourish Bottle" and a matching merchandise set. Consumers who purchase the designated set can receive a "Little Womb Plush Doll" for free. However, after the new product launched, what sparked discussion was not the tea itself, but this giveaway doll shaped like a uterus—it is inverted pear-shaped, with details such as "fallopian tubes" and "ovaries," and comes in two colorways representing different physiological cycles. Some netizens said bluntly that it caused "physiological discomfort," arguing that pairing a milk tea scenario with a human organ doll is too gimmicky; supporters believed that for a wellness drink aimed at female consumers, a uterus doll is understandable and also adds a fun educational touch. As the incident gained traction, Shanghai Auntie responded that the move was intended to convey the idea of pleasing oneself, confidence, and freedom, and the doll has not been taken off the shelves.

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Recently, Shanghai Auntie launched a new product called the "Five Red Vitality Slow-Nourish Bottle" and rolled out a designated merchandise set around it. After purchasing the set, consumers can receive a "Little Womb Plush Doll" for free.

It is reported that Shanghai Auntie has recently been deeply cultivating the "wellness milk tea" direction and launched the "Five Color Slow-Nourish Series" drinks. This "Five Red Vitality Slow-Nourish Bottle" is the third tea drink in the series after it hit the market, and once launched it attracted the attention of many wellness enthusiasts.

However, after the new product launched, the focus of everyone's discussion was not the drink itself, but the doll included with the two-cup set. According to the official introduction, the "Little Womb Plush Doll" is a plush merchandise toy modeled after the uterus. Visually, it resembles a uterus, is inverted pear-shaped, and includes structures such as "fallopian tubes" and "ovaries." The official mini-program page shows that the doll comes in two colors, corresponding to different periods of each month.

As soon as this small and cute plush doll appeared, it attracted many users who bought it for the sake of the trinket rather than the tea. But when they learned that Shanghai Auntie's merchandise was modeled after a human organ, many netizens said bluntly that "after seeing it, I felt physically uncomfortable," arguing that a beverage brand pairing milk tea promotion with a human organ doll is a "very bizarre" marketing approach.

In addition to feeling that a human organ doll does not fit the milk tea scenario, some onlookers also said that human organs should be treated with seriousness, and that a beverage brand making them into giveaway merchandise more or less gives people a gimmicky, attention-seeking impression, asking, "Is this something you can play with?"

At the same time, consumers who paid for this plush doll did not agree with the netizens' views. They pointed out that Shanghai Auntie's "Five Color Vitality Slow-Nourish Bottle" is itself a "wellness milk tea" aimed at female consumers, and it is understandable and acceptable for the brand to choose the uterus, which is closely related to women's health, as the shape of the merchandise doll.

In addition, in their view, a plush doll inspired by a human organ is actually a rather interesting way to popularize physiological knowledge.

Netizens noted that the Hong Kong Museum of Medical Sciences had previously launched human organ dolls, with organs such as the brain, skull, and stomach and intestines all becoming plush keychains on the shelves. Visitors who saw these products did not feel physically uncomfortable; instead, they thought these merchandise items were not only interesting but also educational. It is worth mentioning that among these dolls, the star product said to be the most popular is the uterus doll, and visitors who made special trips to check it out reported that it often sold out.

As the matter continued to heat up, media outlets such as Modern Express asked Shanghai Auntie about the situation. The official response stated that the reason for combining drinks with plush merchandise was to convey to consumers the idea of pleasing oneself, confidence, and freedom, and to remind everyone to love themselves well.

At present, the controversial "Little Womb Plush Doll" has not been taken off the shelves due to public opinion, and consumers can still purchase this product through Shanghai Auntie's various ordering channels.

Image source: Internet

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