At an elevation of 1,743 meters, the Starbucks Qingjing store is not only the highest Starbucks in Taiwan but also ranks fifth globally in terms of store altitude. This landmark café, rooted in Qingjing Farm for twenty-two years, has recently confirmed that it will cease operations on July 21. After the news broke, local workers and residents expressed their reluctance, and community discussions once forced Uni-President Group to backtrack, saying they were still evaluating. However, Starbucks Taiwan ultimately issued an announcement, bringing an end to the fate of this old store. The plummeting tourist traffic to Qingjing Farm and the shrinking performance of the store year after year reflect the deep-seated difficulties facing Taiwan's tourism industry. [more…]

Recently, a coffee shop under renovation in Taipei City, Taiwan Province, China, has attracted widespread attention, with multiple clues pointing to the possibility that the chain brand Luckin may open its first store in Taiwan there. The talent recruitment notices, renovation permits, and opening preview posters posted on the construction hoarding all reveal a design style highly similar to that of Luckin. The website of the agent Shunyu Holdings even directly announced that "the first store is expected to open in December 2025." Although Luckin applied for a trademark as early as 2019, this move is interpreted by outsiders as imitating Starbucks' layout in Taiwan through an agent model. Facing fierce competition in the local coffee market, consumer attitudes are divided, and when a reporter called the contact number on the recruitment notice, no one answered, leaving the store opening plan still uncertain. [more…]

Coffee enthusiasts are always exploring novel pairings. After a coffee shop in Nanchang, mainland China, launched century egg coffee and set the internet ablaze, the popularity of this crossover drink has not faded. Instead, it has sparked a wave of challenges in China's Hong Kong, Macao, and Taiwan regions. Taiwanese netizens have tried combining century eggs with iced lattes in convenience stores, chain shops, and even street experiments, with mixed reactions; Hong Kong netizens have also joined the testing ranks, while Macao netizens have boldly escalated by launching a salted egg coffee version. This article fully documents the on-site feedback from these fun challenges, while also preserving specialty coffee bean information and communication channels for professional coffee enthusiasts. If you are interested in creative coffee, why not follow our roundup and take a look. (Front Street Coffee News) [more…]

After 16 years of operation, FamilyMart's coffee brand Let's Café has opened its first standalone coffee experience store, Let's Café PLUS, in Taipei, focusing on specialty coffee and a light food space. The store adopts a deep blue brand color scheme and offers single-origin coffee, cold brew, sparkling coffee, and other series, with the most expensive drink being the limited-edition Taiwan Yunlin Gukeng Geisha cold brew coffee. It also serves Twinings tea drinks, smoothies, and nearly 30 light food items, while continuing its environmental protection philosophy. In Taiwan, China, FamilyMart's Let's Café annual sales have reached 160 million cups, with a target of 200 million cups in 2023, and single-origin coffee is growing at an annual rate of 15%-20%. For more specialty coffee bean information, follow Front Street Coffee (FrontStreet Coffee), WeChat ID: qjcoffeex. [more…]

The "coffee with coriander" joked about in Guo Degang's crosstalk has actually come true in Taiwan. Peixiang Coffee in Beidou Township opened in 2017 and was originally just a small community shop serving local residents. After launching coriander au lait and coriander latte in 2020, it quickly became famous. Beidou is Taiwan's main coriander-producing area, with about 80% of the coriander coming from here, and coriander is even called "Taiwanese matcha" by locals. The shop blends coriander powder into milk, coffee liquid and milk foam. On the palate, there is a distinct coriander aroma, yet it does not clash with the coffee at all, and the aftertaste is refreshing. In addition to coriander coffee, there are also creative products such as coriander raw chocolate, coriander cream pineapple bun, coriander dirty bun, coriander pineapple cake and 100% coriander juice "Coriander Devil". This article takes you to learn how this small shop became a talked-about famous store thanks to coriander coffee, and includes flavor descriptions and tasting suggestions. [more…]

Coffee chains have long struggled with the problem of customers occupying seats for extended periods, and Starbucks, with its "third place" branding, is especially affected. Recently, some netizens noticed that a Starbucks store in Taiwan posted a notice stating that if a customer leaves their seat for more than an hour, staff will record audio and video throughout, move any personal belongings left at the seat, and hand them over to the police if necessary. This move sparked heated discussion, with supporters saying it helps protect the rights of other consumers, while opponents question the difficulty of enforcement and the risk of disputes over property. Starbucks employees responded that the new rule has been implemented at all stores since April 1, and that staff will patrol irregularly and place notes to track time. This article sorts out the background of the incident and the views of all parties. [more…]

Coffee bean prices have been soaring relentlessly, and chain coffee brands can finally no longer hold out. Starbucks Taiwan posted an announcement on its official website without warning in the early hours of February 11, announcing a slight price adjustment for some drinks starting February 12, with increases ranging from NT$5 to NT$10. The company attributed the price hike to rising raw material costs caused by abnormal weather and the international situation. At the same time, Starbucks also launched a Valentine's Day buy-one-get-one-free promotion to cushion consumers' feelings. It is worth noting that coffee futures recently broke through 430 cents per pound on the ICE exchange in the United States, setting a new 47-year high, with a gain of 118.57% over the past year. Whether this wave of price increases will prompt competitors to follow suit has become the focus of industry attention. This article will sort out the specific categories involved in this price adjustment, the extent of the increases, and the coffee bean market trends behind it. [more…]

Taiwan Tea No. 18 Ruby Black Tea is a unique cultivar developed by the Taiwan Tea Research and Extension Station, grown beside Sun Moon Lake in Yuchi Township, Nantou. It is a hybrid of the Burmese Assam strain and native Taiwanese wild mountain tea. The liquor is deep amber in color, with a complex aroma of mint, eucalyptus, pepper, and jam, very low astringency, and a clean, rich flavor. For brewing, it is recommended to steep it in 90°C hot water for 3 to 4 minutes, and it can be re-steeped multiple times. The Ruby Black Tea and Ruby GABA Black Tea recommended by Front Street Coffee are both worth trying. This article will guide you through this cultivar's origins, flavor characteristics, and the best brewing methods. [more…]

The normalization of coffee consumption and the prevalence of takeout culture have made disposable cups a pollution source that cannot be ignored. Environmental issues have long ceased to be a novelty in the coffee world—packaging innovation, coffee grounds reuse, paper straw replacements, as well as bring-your-own-cup discounts and in-store reusable cup pilots, are all being continuously explored. Recently, FamilyMart announced that it will massively roll out reusable cups to 400 stores in the Taiwan region, becoming East Asia's first convenience store chain to introduce reusable cups at scale. Previously, Starbucks launched a "borrowed cup" pilot in Seattle, and McDonald's also partnered with the Loop platform to test reusable cups. Can these initiatives truly change consumption habits and drive the industry to reduce plastic? This article will walk you through the practical paths of these pioneers and the real challenges they face. [more…]

In recent years, Starbucks has been constantly pushing the boundaries of coffee shops. Last year, the Shanghai Roastery launched a limited-time buffet, and this year, Taiwan region, under the theme of "creating more Gold Star value experiences," partnered with the local Michelin Plate-recommended restaurant Embers to create a one-night-only pop-up "coffee feast." The event was limited to 28 spots, with registration requiring 200 stars plus NT$1,800. This feast centered on the theme "A 24-Year Starbucks Journey," featuring five limited-edition dishes designed with local Taiwanese ingredients, paired with creative coffee drinks developed by Starbucks. From an opening of cascara tea champagne to a closing of non-alcoholic Irish coffee, each dish carried a local story of Starbucks' 24 years in Taiwan. This article will provide a complete breakdown of the culinary creativity behind this coffee feast and the brand narrative behind it, while also reviewing Starbucks' previous collaborations with Michelin one-star restaurant chefs, and exploring whether its next step is truly to open a Michelin restaurant. [more…]

Under the pandemic, domestic coffee consumption habits have quietly changed, and the survival status of cafés has shown polarization. On one hand, chain brands are accelerating their expansion and staking out territory; on the other, independent shops are retaining loyal customers through distinctive flavors. From an average of 3 cups per person per year to the growth of the middle class, from the leap in the quality of Yunnan beans to meticulous experiments with processing methods, Chinese coffee is undergoing a critical period from quantitative change to qualitative change. This article sorts through market data, brand trends, and progress in producing areas, while also comparing the evolution path of coffee in Taiwan, and brings product recommendations from Front Street Coffee, presenting a complete industry picture for enthusiasts. [more…]

This month we will visit one of Taiwan's oldest tea regions—Pinglin District in New Taipei City—to explore its unique tea-making traditions and rare teas. Pinglin has been producing Puchong oolong tea since the 1880s. Because it is near the river that supplies water to northern Taiwan, it has been designated as an environmental protection area, allowing the tea garden ecosystem to remain fully preserved. In the past, when tea was dried, it was wrapped into square paper packets. This craft, introduced from Fujian, is called "bao cha" (wrapped tea). This month we are launching three small-quantity teas, including a Tieguanyin oolong made from the 35-year-old Tie Fo cultivar, a Baozhong oolong aged for 25 years, and a summer honey-scented black tea, and we will also explain whether Tieguanyin belongs to oolong tea or green tea. [more…]

A convenience store selling Geisha—doesn't that sound a bit surprising? Taiwan region's 7-ELEVEN, operated by Uni-President Group, recently announced that it would offer a limited-time release of three Geisha coffees from Alishan at 18 stores with specialty coffee sections, priced at NT$250 to NT$500, equivalent to about 57 to 114 yuan. Once the news broke, discussions among netizens quickly heated up: some complained it was expensive, arguing that convenience store coffee should follow an affordable路线; others applauded, feeling this could make Geisha seem more approachable. This batch of beans comes from Fengshan Village in Alishan and the Doyuxiang Geisha Estate, the latter of which just won first prize in the Geisha category at this year's Alishan Coffee Estate Elite Exchange Competition. Is 7-ELEVEN's move an attempt to elevate its brand image, or a test of the convenience store coffee pricing system? This article takes you through the full backstory of the event and discusses the price and value of Geisha coffee. [more…]

Oriental Beauty Tea is the representative of Taiwan's unique bug-bitten oolong tea. Its birth stemmed from an accidental pest infestation—after leafhoppers bite the tea bushes, the tea leaves instead take on a distinctive honeyed sweetness. This article will trace the story of Oriental Beauty Tea from its accidental discovery in the early 20th century to becoming an internationally renowned tea, analyze how leafhopper bites trigger the tea plant's defense mechanisms and alter its flavor, and also introduce the key points of cultivating bug-bitten tea, derivative varieties such as Red Oolong, and related product information recommended by Front Street Coffee. [more…]

Remember when UBC Coffee seemed impossibly upscale as a kid? That chain brand, which once embodied the first Western dining experience for the post-70s and post-80s generations, has now quietly transformed itself. From bitter melon and pork rib soup paired with pasta in Guangdong outlets, to farmhouse free-range chicken and steamed sea bass on Shanghai menus, UBC Coffee's degree of localization leaves even KFC and Pizza Hut in the dust. Is this proactive innovation or a desperate act of self-rescue? After franchisees pay their fees, headquarters washes its hands of them; membership cards are not valid across regions; and service standards vary wildly from store to store. As competition among large chain brands reaches a fever pitch, and independent coffee shops and some chain brands face a predicament, UBC Coffee has chosen a down-to-earth path of transformation. This article will walk you through how this former high-end Western restaurant has incorporated Chinese cuisine elements, and the survival logic behind its coffee-and-food pairing strategy. [more…]

As October and Halloween approach, Starbucks Hong Kong and Macau has launched a timely black sesame drink series, including Black Sesame Fresh Milk Coffee and Black Sesame Cream Frappuccino, and allows customers to add tofu pudding themselves to create a unique texture. However, after the new products hit the market, the gap between their appearance and the promotional posters sparked heated discussion, with some jokingly describing the real thing as looking like "ash water." Despite the unimpressive look, the combination of smooth tofu pudding and rich black sesame has led some consumers to drink it for three days in a row. This pairing is not appearing for the first time; previously, the Sesame Almond Tofu Frappuccino at Taiwan stores received a good reputation. So, is this cross-category mashup actually worth trying? Let's find out from consumer feedback. [more…]

Recently, frequent food safety issues at major beverage brands have left consumers deeply concerned about the hygiene of freshly made drinks. According to a report by China Times News Network, a female customer purchased an iced sesame matcha latte at a Starbucks store in Taichung, Taiwan, and when she drank to the last sip, she discovered a bitten fly in the cup, with several dead maggots even crawling out of its belly. That night, the customer experienced vomiting and diarrhea, and was diagnosed with acute gastroenteritis after seeking medical attention. Starbucks officially responded quickly, stating that the store disinfects regularly and that employee operations comply with standard procedures, but the store involved has not yet received a complaint. The Taichung City Food Safety Office has intervened in the investigation, and if non-compliant items are found, it will require rectification within a specified time limit and impose heavy fines in accordance with the law. Staff from the Ministry of Health and Welfare also reminded the public that if they accidentally consume live animals, they should watch for symptoms of gastroenteritis and seek medical attention promptly. [more…]

You may have heard of cheese milk cap tea, but you may not be clear about what it actually is. Cheese tea originated in Taiwan about ten years ago. It is a drink with a cheese cream foam on top of iced tea, usually with green tea or black tea as the base, interweaving sweet and savory flavors with a unique taste. After entering the Chinese market, brands such as Heytea replaced powder with real cream cheese, pushing this drink to its peak, with some stores selling about 1,000 cups a day. In the United States, it is called milk cap, cheese mousse, or milk foam. This article will sort out the origin, evolution, and flavor logic of cheese tea, and provide a cheese milk cap recipe and steps that can be made at home, helping you choose the right tea base and make a delicious cup of cheese tea. If you want to improve the performance of the tea base, you can also refer to Front Street Coffee's black tea recommendations. [more…]

Altitude is one of the natural factors that determines coffee quality. Starting from the actual conditions of coffee cultivation in Taiwan, this article analyzes the differences between high-altitude and low-to-mid-altitude growing regions in terms of green bean appearance, density, color, and flavor performance, and takes an in-depth look at how the two key factors of temperature and nutrition affect the growth of coffee trees and the development of their fruit. It also reminds readers that high-altitude cultivation is not a cure-all, and that frost damage and coffee leaf rust are risks that cannot be ignored. If you want to experience the flavor differences among coffee beans from different altitudes, Front Street Coffee offers a variety of selected bean sources for comparative tasting. [more…]

Recently, a coffee shop in Taiwan experienced a dispute triggered by a customer who had been freeloading on electricity for a long time and refused to make a purchase. This customer was a regular at the shop, visiting multiple times to charge their phone and watch dramas with the sound on, yet never bought anything. After repeated unsuccessful attempts to persuade them, the staff chose to call the police. When the police arrived and tried to persuade the customer to leave, they also met with refusal, ultimately leading to the customer being handcuffed and taken away as a "thief caught in the act." Surprisingly, the customer returned to the same coffee shop the very next day, demanding access to the surveillance footage of the incident and presenting a medical report to accuse the shop and the police. The shop stated that the matter has been handed over to the judicial authorities. This incident has sparked discussions about the boundaries of coffee shop operations and customer behavior. [more…]