What Is the Most Expensive Coffee at Let's Café PLUS in Taipei?
FamilyMart has opened its first independent coffee experience store, Let's Café PLUS, at No. 71, Section 2, Zhongshan North Road in Taipei. Trial operation began December 22, with official opening on December 26 and business hours from 7:30 a.m. to 9:00 p.m. The dark blue store serves single-origin coffee, cold brew, sparkling coffee, Twinings tea drinks, smoothies, and nearly 30 light meals.
The most expensive coffee on the menu is a limited cold brew made from Taiwan Yunlin Gukeng Geisha. FamilyMart's Let's Café has run for 16 years in Taiwan, where annual sales reached 160 million cups, with a 2023 target of 200 million cups and single-origin coffee growing 15 to 20 percent a year. The format puts the convenience chain in direct competition with 7-ELEVEn's CITY CAFE.
After 16 years of operation, FamilyMart's coffee brand Let's Café has opened its first independent coffee experience store, Let's Café PLUS, in Taipei, focusing on specialty coffee and a light meal space. The store adopts a dark blue brand color scheme and offers single-origin coffee, cold brew, sparkling coffee, and other series. The most expensive drink is the limited Taiwan Yunlin Gukeng Geisha cold brew coffee. It also serves Twinings tea drinks, smoothies, and nearly 30 light meal options, while continuing the environmental protection concept. In Taiwan, China, FamilyMart's Let's Café annual sales have reached 160 million cups, with a target of 200 million cups in 2023, and single-origin coffee is growing at an annual rate of 15%-20%. For more specialty coffee bean information, please follow Front Street Coffee (FrontStreet Coffee), WeChat ID: qjcoffeex.
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FamilyMart has officially entered the coffee shop format! Its coffee brand Let's Café has been deeply cultivating the coffee market for sixteen years, and now the opening of the brand's first independent coffee experience store marks another important step for FamilyMart on the coffee map.
On December 22, Let's Café PLUS, located at No. 71, Section 2, Zhongshan North Road, Taipei, began trial operation. This is FamilyMart's first independent coffee experience store. It is reported that the current business hours are from 7:30 a.m. to 9:00 p.m. After several days of trial operation, it will officially open on December 26.
FamilyMart was founded in 1972 and is a Japanese chain convenience store group, mainly selling common Japanese convenience store products, covering beverages, snacks, bento, magazines, and manga. In August 1988, FamilyMart entered Taiwan, China, and set up a store in Zhongshan District, Taipei City. This store was jointly established by Japan's FamilyMart and Taiwan's Ho Feng Enterprise Group.
FamilyMart in Taiwan, China, launched the coffee brand Let's Café in 2006, while FamilyMart in mainland China launched ParCafé. It directly targets CITY CAFE under 7-ELEVEn, another convenience store brand comparable in strength to FamilyMart. The opening of Let's Café PLUS also marks its further upgrade.
In 2018, with the vision of creating a "convenience store inside a coffee shop," FamilyMart in Taiwan, China, opened its first Let's Café brand flagship store in Taipei, but that store was still a quick-service coffee shop attached to a FamilyMart convenience store.
The Let's Café flagship store accurately captures urban consumers' demand for coffee taste and a light meal space. In addition to introducing single-origin beans usually found only in specialty coffee shops, such as Yirgacheffe, Golden Mandheling, and Alishan, it also spent heavily to bring in the million-priced "Coffee Master" professional pour-over coffee machine and UCC's globally patented foam coffee machine.
It is understood that FamilyMart's Let's Café in Taiwan, China, has now reached annual coffee sales of 160 million cups. Its goal is to reach annual sales of 200 million cups in 2023, and the annual growth rate of single-origin coffee is to reach 15%-20%. Years of deep cultivation and astonishing sales have given the brand enough confidence to open independent stores.
The design of the Let's Café PLUS store does not feature FamilyMart's green at all. Instead, it uses dark blue as the main color, which is Let's Café's brand color. The store covers more than 130 square meters and provides 30 seats. The interior space is square and very bright, with wooden elements used extensively, creating an atmosphere that makes people want to sit a little longer.
The store offers multiple series including single-origin coffee, cold brew, sparkling coffee, Americano, honey Americano, single-origin Yirgacheffe, and cocktail coffee. Prices for single-origin drinks range from NT$80-500 (RMB 18-115), while everyday Americano and latte are only NT$100 and NT$130, all belonging to normal pricing.
Its most expensive coffee drink is NT$500. This coffee can be said to be very rare. It is a limited cold brew coffee, and the bean used is called "Taiwan Yunlin Gukeng Geisha." It is supplied in limited quantities every day. If you want a hot drip coffee made with this bean, it also costs NT$400.
Of course, if you do not like coffee, that is no problem either. The store also offers a variety of Twinings tea drinks, as well as freshly blended smoothies and milk drinks, such as blueberry banana milk smoothie, season-limited strawberry milk smoothie, and more... All dairy products used are smallholder fresh milk.
For light meals, there are nearly 30 options including honey waffles, chocolate, mentaiko cheese, clafoutis, salads, and sandwiches, priced in the range of NT$70-250 (RMB 15-60). Overall, the value for money is still quite good.
Let's Café PLUS also continues FamilyMart's core environmental protection philosophy, providing environmental measures such as free rental of reusable takeaway cups, discounts for bringing your own eco-friendly cup, and wheat eco-friendly straws.
Image source: Internet
The above content is compiled by CoffeeHunters, a coffee news website.
