Sumida River Coffee once used "fresh-lock" technology and Japanese manufacturing as selling points, achieving impressive results in the online market and setting a goal of exceeding 1 billion in offline revenue within three years. However, recently, issues such as the departure of its CMO and consumer complaints about near-expiry products have surfaced, exposing the brand's inventory and channel challenges amid rapid expansion. This article reviews Sumida River's development history, marketing strategies, and offline dilemmas, interspersed with Front Street brand recommendations, offering coffee enthusiasts an in-depth observation. [more…]

Post Office Coffee, under China Post, is accelerating its expansion. Co-founder and CMO Dong Kexin revealed in a recent interview that the pace of store openings will speed up in the second half of this year, striving to reach the goal of 100 stores. Notably, Post Office Coffee's supply chain uses 100% Yunnan coffee beans. Leveraging the advantages of postal outlets, it is densifying its layout in key cities while also penetrating deeper into lower-tier markets. Since the opening of its first store in Xiamen in February 2022, Post Office Coffee has quickly become a trendy spot with its innovative "coffee + post office" model, boasting six stores in four cities within just half a year. In the fiercely competitive coffee market, can Post Office Coffee stand out with its site selection resources and product operation capabilities? [more…]

Starbucks recently announced the launch of a corporate team restructuring and plans for layoffs, with specific positions and numbers to be announced in March. Meanwhile, Starbucks China Chairwoman Wang Jingying has decided to retire, and lead independent director Mellody Hobson has also announced she will not seek re-election, with two senior executives departing in quick succession within just a few days. CEO Brian Niccol stated that the adjustments are aimed at simplifying the management structure and improving decision-making efficiency, and will not affect store baristas. During Wang Jingying's tenure leading the China business, stores expanded from more than 400 to over 7,000, making China Starbucks' fastest-growing overseas market. [more…]

The coffee industry suffers from a high turnover rate, and many shop owners attribute it to young people's lack of perseverance, while overlooking the deeper problems in their own management style. Through a real case study, this article analyzes common pitfalls in coffee shops regarding delegation, training, and management dependency, and explores how to retain core baristas by establishing a stable framework, improving the training system, and paying attention to employees' career expectations. The article also emphasizes the critical role of baristas as brand ambassadors in repurchase rates and brand development, and points out that the hidden costs of staff turnover are far higher than what appears on the surface. Finally, it calls on owners to lead by example, leverage people's strengths, and work with the team to drive the coffee shop's sustained growth. [more…]

Tim Hortons, known for coffee and donuts, recently launched pizza products for a limited time at select locations in the Greater Toronto Area in Canada, sparking widespread discussion online. This move is seen as an important step for Tims to test the lunch and dinner market, and also marks the brand's gradual departure from its traditional coffee and dining positioning. Previously, Tims had successively added non-coffee products such as burgers, hot dogs, and milkshakes, and the launch of pizza this time has surprised many consumers. Some netizens expressed support, saying the new products taste good; others questioned whether the brand is experiencing an "identity crisis," and even joked that the "back to basics" plan has been forgotten. Executives of Tims' parent company have pointed out that afternoon meal offerings contain huge opportunities, and the pizza test is a continuation of this strategy. [more…]

Recently, Coffee Post issued a stern statement regarding fraudulent franchise recruitment activities in the market that falsely use its brand name, explicitly stating that it has never authorized any third party to engage in franchise cooperation and has initiated legal proceedings to pursue accountability. This incident has once again thrust this coffee brand—jointly created by China Post and Zhongyu Kaye—into the spotlight, and also reflects the market chaos behind the continuously heating coffee track. This article will sort out the sequence of events, the brand's operational structure, and future layout challenges, helping readers clarify the facts and avoid falling into the trap of "fake" operators. [more…]

Recently, a rap lyric written by a Manner employee has sparked widespread discussion on social media. With candid words, the lyrics depict the real daily lives of baristas—catching early buses, strict attendance checks, pay disparities, and single-handedly coping with the intense pressure of sudden order surges—resonating strongly with many current and former employees, while also drawing outside skepticism over whether the post exaggerates the situation. This article examines the workplace details behind the lyrics, reconstructs the work pace and emotional challenges faced by Manner's workers, and explores the common circumstances of frontline staff at chain coffee brands. [more…]

Recently, a %Arabica store in Shanghai's Fengsheng Li suddenly posted a closure notice, announcing that due to a brand strategy adjustment, it would cease operations on August 5, 2024. This store had only opened in February of this year and was once %Arabica's first location to offer ceramic dine-in cups, blending old Shanghai's Haipai style; customers could also blend coffee beans under the guidance of baristas and observe the roasting process. However, after just half a year, the store quietly exited, shocking many loyal customers. Nearby residents pointed out that the area around Fengsheng Li is densely packed with coffee shops and competition is extremely fierce, with brands such as Blue Bottle Coffee, Luckin, and Manner standing in abundance, plus limited foot traffic on weekdays, so this %Arabica's departure may be understandable. [more…]

Recently, the news that Starbucks' first store in Guangzhou is about to close has attracted widespread consumer attention. This coffee shop, once famous for being open 24 hours, holds countless memories and emotions for many people. From adjusting its business hours during the pandemic to now facing closure, its departure is not only the end of a store but also reflects the balancing challenge Starbucks faces between expansion and optimizing its layout. Meanwhile, long-established stores in Shenyang, Hong Kong, and other places have also successively announced the end of their operations, with longtime customers expressing their reluctance. This article will take you through the story of this first Guangzhou store, as well as the market logic behind Starbucks' recent store closure trends. [more…]

Blue Bottle Coffee has always been known for its distinctive choice of locations, favoring old buildings with stories, and incorporating the city's cultural character into its store design. This time, however, the brand has set its sights on an airport—its first official airport store worldwide opened on January 11 at Terminal 2 of Shanghai Pudong Airport. This store has no seating, focuses on takeout, and for the first time in mainland China, it has introduced vending machines. However, the new store is located exactly where a Starbucks used to be, prompting some netizens to cry out, "Give us back our Starbucks." Currently, Blue Bottle has six stores in Shanghai, while in other cities it still appears only in pop-up form. [more…]

In recent years, major brands across all industries have been venturing into the coffee sector—from the post office, Li-Ning, and Xtep to Naobaijin and Huawei, cross-industry coffee sales have become a trend. These brands don't truly intend to dig deep into the coffee track; rather, they are eyeing the youthful traffic and fashionable attributes that coffee naturally carries, using it to get closer to consumers. However, once the hype fades, can cross-industry players lacking a coffee gene continue to attract customers? The fierce competition in the coffee market and the mismatch of consumption scenarios make such attempts full of uncertainty. This article sorts out typical cases of cross-industry coffee, analyzes the marketing logic behind them, and explores the challenges and hidden concerns this model faces. [more…]

China Post's application for the "邮局咖啡 POST COFFEE" trademark was recently rejected, sparking widespread attention. Since the first store opened in Xiamen in February 2022, Post Coffee has expanded to four cities—Xiamen, Nanjing, Quanzhou, and Beijing—with six stores, focusing on a blend of postal nostalgia and cultural creativity. The co-founder had planned to open a hundred stores by the end of the year, but the trademark registration setback has led to widespread discussion online. Meanwhile, giants from various industries such as Li-Ning, Xtep, Tongrentang, and East Buy have entered the coffee sector. What are the prospects for cross-industry coffee ventures? This article reviews Post Coffee's expansion journey, product features, and trademark controversy, and takes stock of cross-industry dynamics in the industry. [more…]

Recently, news came from Nanjing 1912 Block: the Starbucks Reserve store, which has been in business for twenty years, is about to close, and Chayan Yuese, which only moved in last year, has already been the first to withdraw due to the expiration of its lease. The successive departure of these two adjacent stores has left many citizens and tourists feeling regretful. As Nanjing's first Starbucks Reserve store, this Republic of China-style coffee shop was once a popular check-in spot in travel guides, but now it is about to come to an end. Issues such as the expiration and recovery of property rights in the old block, the rise of emerging commercial districts, and parking difficulties have all become focuses of discussion. In any case, this coffee memory that has accompanied people for twenty years is worth savoring in detail. [more…]

Recently, construction hoarding has gone up at the former site of the Starbucks Reserve store in the Wuhan Tiandi Xintiandi district, as the sportswear brand lululemon is set to move in. This Reserve store, which opened in 2016, was once Starbucks' third store in China to offer nitro cold brew and featured the country's first Barista Craft Room creative space, and was officially defined as "the most Wuhan Starbucks Reserve store." Over eight years, it became a landmark in the district and a top choice for relaxation in consumers' hearts thanks to its unique environment and art wall. Now its quiet departure has prompted many netizens to express regret. As for the reason for the closure, outsiders speculate that it is related to too many nearby stores or rising rent. Starbucks is currently maintaining operations in the Xintiandi inner street with a mobile coffee cart, and whether it will reopen in a new location remains to be seen. [more…]

Another beloved veteran coffee shop that holds the city's memories is about to close its doors. The first Starbucks store to open in Taiyuan—on the first floor of Maoye Department Store on Liuxiang—has posted a notice that it will permanently close on November 1, after accompanying local residents for a full twelve years. This old store, which opened in March 2013, is also tied to a dramatic chapter sparked by online remarks, and its departure has left many Taiyuan residents deeply sentimental. From the bustling crowds and first-day sales said to have set a brand record back then, to today's dwindling foot traffic in the commercial district and the often empty second floor, the rise and fall of this two-story retro café mirrors the shifts in urban commerce and the evolution of the coffee-consuming landscape. This article takes you through the past and present of this old store, as well as the inseparable emotional bond between it and the people of Taiyuan. [more…]

Specialty coffee culture is growing more popular by the day, and the barrier to enjoying a cup of coffee seems to be rising ever higher: the beans must be specialty, the setting must be comfortable, the location must be quiet. Yet coffee can, at its heart, be an everyday, down-to-earth pleasure. This article looks at Qicheng Coffee in a Guangzhou wet market, Coffee in a Hangzhou market, and Honglang Coffee inside a Shantou rice noodle roll shop, exploring the logic behind coffee shops' high prices and the neighborhood spots that are bringing specialty coffee back to affordable prices. With wallet-friendly prices and dependable quality, they give more people the chance to encounter and understand specialty coffee. Coffee culture needs to spread in a healthy way—it shouldn't have artificial barriers set up around it. [more…]

While Yirgacheffe has taken the specialty coffee world by storm with its bright fruity acidity, Mandheling's rich, mellow, woody aroma still lingers in the minds of many seasoned connoisseurs. Starting from flavor, this article traces the three-hundred-year history of coffee circulation behind Mandheling: from the Dutch East India Company's establishment of coffee plantations in Indonesia, to the Nanyang Chinese who ran the coffee trade, to postwar Japan's reverence for Mandheling, and the origin of the name Golden Mandheling. Front Street Coffee's perspective runs throughout, showing you how a single cup of Mandheling carries half of coffee history, and helping you understand the depth of traditional coffee's taste memory. [more…]

Around September 7 local time, the Anak Krakatau volcano in Indonesia (commonly known as the "Child of Krakatau") remained highly active, with ash plumes surging as high as about 50,000 feet (roughly 15,000 meters), reaching the cruising altitude of commercial airliners. [more…]

In recent years, variable pressure extraction has become the most closely watched technological direction in the field of espresso machines. From Synesso to Slayer, and then to the Strada launched by La Marzocco, the design of pressure control valves has continuously evolved. This article provides a complete record of the unboxing of the La Marzocco Strada at the illy Coffee University in Shanghai, China, detailing the appearance, structure, and core differences between the Strada MP manual version and the Strada EP electronic version. The MP version directly controls water flow and pressure through an internal mechanical valve, while the EP version uses an electronic gear pump to achieve stepless pressure variation from 0 to 12 BAR and can store pressure profiles. For coffee enthusiasts following the technological development of espresso machines, as well as readers of Front Street Coffee, this unboxing record provides rare hands-on details and firsthand observations. [more…]

Recently, a dispute at a Starbucks store in Terminal 2 of Kuala Lumpur International Airport sparked widespread discussion. A Chinese tourist, struggling with English, was using an AI translation tool to communicate with a staff member when the employee muttered an insult in Malay under their breath: "bodoh" (meaning stupid). After the video was uploaded, Malaysian netizens quickly pointed out the meaning of the insult and filed complaints on the tourist's behalf. Starbucks Malaysia subsequently issued a statement saying the barista involved had been fired on September 21, that the company apologized to the customer and the public, and that it pledged to strengthen training on cultural sensitivity and service standards for employees. The incident also serves as a reminder to coffee industry professionals that respect and patience are crucial in cross-cultural communication. [more…]