近日，燕麦奶行业巨头Oatly在新西兰试图将“Barista”（咖啡师）一词注册为商标，却遭遇当地食品批发商Bidfood的强烈反对。Bidfood认为该词在植物奶领域早已是通用名称，不应被任何企业独占。新西兰知识产权局最终支持了Bidfood的立场，认定“Barista”用于乳制品替代品时属于描述性词汇。这一事件不仅揭示了国际商标注册中通用名称的认定难题，也让人联想到国内“瑰夏咖啡”被抢注的类似案例。商标保护的边界究竟在哪里？通用名称的注册又会给行业带来哪些潜在风险？本文将为您详细解析。 [more…]

曾几何时，燕麦奶咖啡被视为植物基饮品的明星产品，Oatly也借此迅速走红。然而，随着市场环境变化和消费者热情减退，燕麦奶在咖啡馆的地位正悄然下滑。本文梳理了Oatly从2019年至2022年累计亏损超6.41亿美元（约44.1亿元人民币）的背后原因：过度依赖B端市场、疫情冲击、C端拓展乏力，以及一系列引发争议的营销操作。同时，文章也探讨了植物奶健康争议与亚洲市场未来策略。关注咖啡行业动态，欢迎添加前街咖啡私人微信（微信号：qjcoffeex），获取更多精品咖啡豆资讯。 [more…]

随着咖啡文化在国内日益普及，越来越多的人投身咖啡师这一职业。咖啡师不仅是饮品的制作者，更是生活美学与匠人精神的践行者。然而，面对琳琅满目的国际认证体系，许多从业者常常感到困惑：究竟有哪些权威的咖啡资格证书值得考取？本文将系统梳理当前主流的几大国际咖啡认证机构——包括美国SCAA、欧洲SCAE、英国City & Guilds以及意大利IIAC——及其对应的课程与资质要求，帮助咖啡师理清职业进阶路径，找到适合自己的认证方向。 [more…]

Malaysia's specialty coffee culture is undergoing a profound transformation. From Kuala Lumpur to Penang and then to Johor Bahru, a growing number of passionate coffee professionals are driving a shift from traditional white coffee to specialty coffee. This article explores in depth the development of Malaysia's specialty coffee scene, from specialty coffee's initial entry into the market in 2010 to today's proliferation of independent roasting workshops and coffee classrooms. We interviewed several industry pioneers, including Joey Mah, Michael Wilson, Cheryl Lee, and others, who shared how they have advanced the upgrading of the entire industry by educating consumers, improving roasting techniques, and enhancing customer service. At the same time, the article also focuses on the development of key cities such as Penang and Johor Bahru, as well as the efforts of institutions like the Asian Barista Guild in coffee education. For coffee lovers, this is a complete picture for understanding the changes in Malaysia's coffee culture. [more…]

“Hey handsome! One iced americano, and make it the kind without water.” This was a request a barista at Front Street Coffee once received. Although Front Street has quite a few secret menu items (such as Flat White and Dirty), hearing this request still caught them a little off guard. [more…]

"By rinsing our mouths with ice water, we can better appreciate a cup of coffee and more easily capture its delicate flavors." This is a saying that has long circulated in the community. That's why we often see customers in cafés, after ordering their coffee, ask the barista for a cup of ice water, and their main purpose is precisely this. [more…]

Latte art is a romantic expression of a barista's skill, with white milk foam blooming into heart or leaf patterns on the surface of dark brown espresso. Latte art is divided into two types: free-pour latte art and etched latte art created after pouring. The wonder of the former lies in the pattern forming simultaneously with the pour, while the latter offers a wider range of designs because the stable foam allows for leisurely drawing. From a physics perspective, the core of latte art lies in surfactants—molecules that possess both hydrophilic and hydrophobic groups, capable of stabilizing the interface between air and liquid to form lasting foam. Milk proteins and coffee lipids act together as surfactants, enabling the two micron-scale foams to remain clearly separated for a long time after mixing, thereby allowing the pattern to persist. This article will guide you from the basic principles of surfactants to understand espresso's crema, the formation of hot milk foam, and why foam mixing rather than liquid mixing is the key to successful latte art, while also revealing the widespread applications of surfactants in daily life and industry. [more…]

国际咖啡组织的数据显示，全球每年要喝掉4000亿杯咖啡，平均每秒就有1.4万杯被饮下，以零售价计算，咖啡年产值早已突破千亿美元，称之为“黑金产业”毫不夸张。如今咖啡已不只是提神饮品，更是一种生活品味的表达，在中国一线城市，便利店咖啡、星巴克、独立咖啡馆几乎随处可见。但你可曾想过，咖啡究竟何时被发现，又是怎样从一颗果实变成日常饮品的？本文推荐三部咖啡纪录片，分别聚焦咖啡如何改变美国、咖啡师征战世界咖啡师大赛的历程，以及从产地到杯中的完整产业链，并附上前街咖啡的相关推荐，带你重新认识手中的这杯咖啡。 [more…]

走进咖啡馆，面对满墙的英文菜单，你是否曾感到无从下手？本文系统整理了咖啡相关的常用英语词汇，涵盖咖啡店基础用语、通用咖啡品名、花式咖啡英文表达，以及点单时高频出现的Barista、Shot、Espresso等专业术语。无论你是想提升咖啡知识储备，还是希望下次点单时更从容自信，这份词汇指南都能帮你快速掌握咖啡世界的语言密码。文中还特别推荐了前街咖啡的多款产品，方便爱好者按图索骥，边学边品。 [more…]

With the development of the times, coffee has also continuously advanced. Having experienced two waves of coffee, although we are now in the third wave of specialty coffee, espresso remains important. The skill of making espresso is a must-have for every barista, and almost every café serves espresso. Front Street often [more…]

新茶饮赛道持续升温，品牌商标被恶意攀附的现象也愈发频繁。喜茶、鹿角巷、茶颜悦色等知名品牌都曾遭遇山寨困扰，而这一次轮到了门店遍布全球的蜜雪冰城。一家名为蜜雪约的奶茶品牌因文字及商标与蜜雪冰城系列商标高度近似，被蜜雪冰城以商标侵权为由告上法庭。终审判决蜜雪约赔偿51.2184万元，其上诉请求被驳回。蜜雪冰城全球门店已突破两万两千家，A股上市申请也已获受理，而蜜雪约公司目前已经注销。这场官司背后，折射出头部茶饮品牌通过防御商标构筑法律护城河的策略。本文带你了解案件始末、双方背景以及防御商标的运作逻辑。 [more…]

喜茶在2019年跨界推出咖啡产品，将奶茶元素融入咖啡，并申请注册“喜茶咖啡”商标。然而国家知识产权局认为该商标带有欺骗性，且与引证商标“囍茶”构成近似，驳回了注册申请。喜茶关联公司不服，起诉国家知识产权局。法院一审判决维持驳回决定，认定诉争商标易使公众对商品特点、品质产生误认，并与他人在先商标混淆。本文梳理案件经过与法院裁判要点，供咖啡爱好者了解品牌商标保护动态。 [more…]

近日，武汉天地新天地街区原星巴克臻选店的位置建起围挡，即将入驻运动品牌lululemon。这家开业于2016年的臻选店，曾是星巴克在华第三家供应气致冷萃的门店，并设有国内首个Barista Craft Room创意空间，被官方定义为“最武汉的星巴克臻选店”。八年间，它凭借独特环境与艺术墙成为街区地标和消费者心中的休憩首选。如今悄然离场，引发众多网友惋惜。关于撤店原因，外界猜测与周边门店过密或租金上涨有关。目前星巴克在新天地内街以移动咖啡车形式维持运营，后续是否换铺重开尚待观察。 [more…]

中国邮政高调进军咖啡市场，却在商标注册环节遭遇波折。今年4月，邮政集团提交的多个“邮局咖啡POST COFFEE”商标均收到驳回通知。这一事件引发广泛关注：究竟是通用词汇缺乏显著性，还是与已有商标构成近似？商标受阻是否会影响邮局咖啡的日常运营？与此同时，关于“谁是首家邮局咖啡”的争议也在厦门、中山等地持续发酵。本文将梳理事件脉络，解析商标驳回背后的法律逻辑，并带来前街咖啡的专业视角。 [more…]

以极简小蓝瓶形象深入人心的蓝瓶咖啡，一直被视为咖啡界的Apple，其蓝白配色器具也备受粉丝追捧。然而，品牌在商标维权路上并非一帆风顺。本周，蓝瓶咖啡在美国一场商标诉讼中败诉，北加州联邦地方法院法官驳回了其针对咖啡器具品牌Blue Brew的审判动议，认为双方商标差异明显，消费者不会产生混淆。这一判决对蓝瓶咖啡的商标保护策略有何影响？让我们一探究竟。 [more…]

茶饮行业的商标纷争再起波澜。此前咖啡工房曾报道“茶颜观色”诉“茶颜悦色”商标侵权败诉、“茶颜悦色”反诉“茶言观色”胜诉，如今又冒出个“茶妍月瑟”。这个2018年申请注册的商标，因与正牌茶颜悦色在文字构成、呼叫及图形设计上高度相近，被国家知识产权局裁定无效。注册人郭某不服，竟反将国知局告上法庭，最终被北京知识产权法院驳回。从“茶颜观色”到“茶妍月瑟”，模仿者层出不穷，这场闹剧再次提醒我们：商标保护绝非儿戏，品牌维权之路虽漫长，但法律终会给出公正答案。 [more…]

星巴克退出俄罗斯市场后，其商标在俄的法律保护可能面临终止。收购星巴克在俄资产的星咖啡所有者已向法院提出权利主张，要求终止对星巴克商标的保护。此举旨在降低商标侵权风险，为门店扩张铺路。本文将详细介绍这一事件的背景、进展及可能的影响。 [more…]

This article is a Americano brewing tutorial from Front Street Coffee (FrontStreet Coffee). Before the article begins, let me first explain what espresso is, what Americano is, what pour-over is, and what black coffee is. Espresso refers to the concentrated liquid extracted by an espresso machine, most [more…]

瑞幸与茅台联名推出的酱香拿铁走红后，市场上迅速涌现出多款包装风格高度相似的固体饮料产品。这些产品不仅名称相近，外包装的红底蓝白斜杠构图也几乎照搬。有律师指出，未经商标注册人许可，在同一种或类似商品上使用近似商标容易导致混淆的，均属侵犯注册商标专用权。然而，部分生产商声称酱香拿铁品类无法注册、配色不受版权保护，由此引发关于模仿与侵权边界的讨论。 [more…]

近年来，瑰夏咖啡在国内精品咖啡圈热度持续攀升，但近期有公司成功注册「红标瑰夏」「标王瑰夏」等商标，并试图将「瑰夏咖啡」也纳入囊中，引发业内对通用名称被私有化的担忧。本文梳理瑰夏从埃塞俄比亚森林到巴拿马翡翠庄园的传播历程，解析红标、绿标、蓝标等分级体系的由来，以及BOP竞标中「标王瑰夏」的含义，同时探讨通用性名称被注册为商标可能给咖啡从业者带来的风险，值得每一位咖啡爱好者与从业者关注。 [more…]