Oatly, the oat milk pioneer, recently released its full-year and fourth-quarter financial results for 2022, reporting a net loss of nearly $400 million for the year, further widening from 2021. Although sales volume in the Asian market grew 32% year-on-year, revenue in Asia fell by $800,000 in the fourth quarter due to the impact of the pandemic. China, as the core of Oatly's Asian business, accounts for as much as 93%, and fluctuations in its performance have a significant impact on the overall Asian market. Oatly quickly opened up the market with its positioning as a "new coffee companion" through partnerships with chain brands such as Starbucks, but now the plant-based milk concept has cooled, emerging brands are proliferating, consumers' acceptance of oat milk is still lower than that of dairy milk, and coupled with its relatively high price, Oatly faces the risk of being replaced. To this end, Oatly is trying to find new growth points by expanding into new products such as tea drinks and ice cream, as well as through financing. [more…]

Oatly, the oat milk brand, recently announced its financial results for the third quarter of 2024, with all regional businesses globally achieving profitability targets. The company's revenue for the quarter reached $208 million, up 10.9% year-over-year. Among these, Greater China performed particularly well, with revenue increasing 13.7% year-over-year to $29.1 million and successfully achieving profitability. The growth in Greater China was mainly driven by the expansion of new foodservice customers, with the share of foodservice channel revenue rising from 68% in the same period last year to 72%. Since entering the Chinese market, Oatly has leveraged its positioning as a "coffee companion" to establish deep partnerships with numerous coffee chain brands. In the third quarter of this year, major chain brands launched more than ten beverages made with Oatly oat milk as the base. [more…]

On July 29, the US FDA issued a recall announcement: Lyons Magnus has voluntarily recalled 53 of its beverages and nutritional products due to possible contamination with Cronobacter sakazakii, and OATLY's Barista edition oat milk is among them. The bacterium poses a significant threat to infants and people with weakened immune systems. Although no related illnesses have been reported so far, the products have been deemed not to meet commercial sterility standards. This recall involves only specific batches produced at a Wisconsin plant in April of this year, mainly distributed through US foodservice channels, and does not affect other OATLY products or markets outside the United States. Meanwhile, OATLY's latest financial report shows continued revenue growth, with particularly strong performance in Asia, though the company as a whole remains in a loss. [more…]

OATLY recently conducted a precautionary recall of 12 batches of Oat Drink Deluxe 330ml oat milk in the Chinese market. The recall was triggered by its U.S. manufacturing partner Lyons Magnus initiating a large-scale recall of 53 beverages due to failure to meet commercial sterility standards, involving multiple OATLY product lines. Although testing found no microbial contamination in the Chinese products and they were not on the U.S. recall list, OATLY still proactively recalled them out of safety concerns, sparking widespread discussion among consumers about food safety. This article will review the sequence of events, the official response, and the nutritional controversy surrounding oat milk, while retaining relevant recommendations from Front Street Coffee. [more…]

Since opening China's first post office café on February 14 this year, China Post has officially entered the coffee market as a national team player. Amid an enthusiastic consumer response, the country's second post office café opened on Cat Street in Xiamen. The new store blends in with the local character of Cat Street, creating a space for cat lovers to mingle, and has partnered with oat milk brand OATLY to launch a hidden-menu eco-friendly special. At the same time, OATLY put in a strong performance in the Asian market in the first quarter, with its Barista product contributing significantly, and the brand is accelerating its expansion into diverse categories such as new-style tea drinks and plant-based ice cream. [more…]

Once upon a time, oat milk coffee was seen as the star product of plant-based beverages, and Oatly quickly rose to fame because of it. However, as the market environment changes and consumer enthusiasm wanes, the status of oat milk in coffee shops is quietly declining. This article sorts out the reasons behind Oatly's cumulative losses of more than US$641 million (about RMB 4.41 billion) from 2019 to 2022: over-reliance on the B2B market, the impact of the pandemic, weak expansion into the consumer market, and a series of controversial marketing moves. At the same time, the article also explores the health controversy surrounding plant milk and future strategies for the Asian market. To follow developments in the coffee industry, you are welcome to add Front Street Coffee's private WeChat (WeChat ID: qjcoffeex) for more specialty coffee bean information. [more…]

Oatly, the oat milk brand, has once again taken aim at the Specialty Coffee Association (SCA), publicly questioning that the World Barista Championship (WBC) rule allowing only cow's milk is outdated. Oatly published an open letter on its official website, emphasizing that oat milk is more environmentally friendly and more favored by consumers, and demanding that the SCA immediately revise the rules. However, this move did not win support from netizens; instead, it triggered a large number of rebuttals. This article will walk you through the ins and outs of the incident, along with Front Street Coffee's professional perspective. Whether you are a coffee professional or an enthusiast, this debate about plant milk versus cow's milk is worth paying attention to. [more…]

OATLY, an oat milk brand well known among coffee lovers, previously drew attention with graffiti advertisements on the streets of Paris, France. Recently, the brand shifted its marketing focus to rural China, launching a Spring Festival advertising short film themed "painting walls at the village entrance," spray-painting internet memes and warm copy urging people to go home onto red brick and earthen walls. This move sparked sharply divided reactions among netizens: some were deeply touched, believing it was more heartfelt than big city screens; others questioned the ad's limited reach, its weak connection to the product, and the difficulty of its pricing appealing to the target audience. This article reviews the creative highlights and points of controversy in this marketing campaign, and explores its market effects. [more…]

For consumers who are lactose intolerant yet can't live without caffeine, oat lattes have become a preferred alternative to traditional lattes. As the oat milk market expands rapidly, brands such as OATLY and OATSIDE have gradually entered the public eye. Recently, however, some netizens noticed that when searching for OATSIDE on social platforms, the page would be flooded with a large number of posts praising OATLY while bashing OATSIDE, with posting times concentrated, accounts mostly newly registered, and copy formats strikingly similar, sparking fans' suspicions that a competitor had hired paid internet trolls. Is this controversy a case of malicious smearing, or is there another story behind it? And what do malicious attacks mean for brands and consumers? [more…]

Recently, Oatly, a giant in the oat milk industry, attempted to register the word "Barista" as a trademark in New Zealand, but encountered strong opposition from local food wholesaler Bidfood. Bidfood argued that the term has long been a generic name in the plant-based milk sector and should not be monopolized by any company. The New Zealand Intellectual Property Office ultimately supported Bidfood's position, determining that "Barista" is a descriptive term when used for dairy alternatives. This incident not only highlights the challenges of determining generic names in international trademark registration but also brings to mind similar cases in China, such as the trademark squatting of "Geisha Coffee." Where exactly is the boundary of trademark protection? What potential risks does the registration of generic names pose to the industry? This article will provide a detailed analysis for you. [more…]

Oat milk has risen rapidly in the coffee industry in recent years, becoming almost a standard offering in cafés—a trend inextricably linked to OATLY's brand marketing and Starbucks' promotion. However, amid the suspension of café operations in Shanghai and other places, oat milk sales have seen a marked decline, and OATLY's latest financial report also reflects that the Chinese market is facing severe challenges. This article traces oat milk's journey from obscurity to ubiquity in coffee circles, analyzes the fragility exposed by its over-reliance on the B2B channel, and explores the obstacles oat milk must overcome given such realities as its vague positioning in the consumer market and the difficulty of changing consumer habits. At the same time, through a comparison of nutritional components, it objectively examines whether oat milk is truly as healthy as advertised, offering coffee lovers a rational reference. [more…]

Oat milk, as a dairy-free plant-based milk, has attracted much attention in coffee circles and the field of healthy eating in recent years, and chain brands such as Starbucks have also adopted Oatly oat milk as a milk alternative. It is especially suitable for vegans, people with lactose intolerance, and consumers allergic to milk. During production, oat milk is made by soaking oats, filtering the slurry, and often adding extra nutrients such as calcium and vitamin B12, making its nutritional value richer. Front Street Coffee will guide you through understanding the specific health benefits of oat milk and compare its nutritional differences with whole milk and low-fat milk, helping you choose the dairy drink that suits you in a more scientific way. [more…]

The Specialty Coffee Association announced on December 22 the new rules for the 2023 World Barista Championship (WBC), World Brewers Cup (WBrC), World Cup Tasters Championship, and Cezve/Ibrik Championship. Among them, the most notable change in the WBC is allowing competitors to use plant-based milk or other animal milks to make milk coffee, breaking the long-standing restriction of using only cow's milk. The WBrC adjusted its evaluation criteria, refocusing on competitors' brewing skills and introducing a new coffee evaluation scale and a semifinal format. This series of changes has sparked widespread discussion in the industry, with some supporting the increased inclusivity and others worried about scoring fairness. This article will outline the specific contents of each rule update and the reactions from all parties. [more…]

In recent years, oat milk coffee has gradually entered the public eye, becoming a new choice for many coffee lovers. Oat milk comes from oats, a traditional Nordic ingredient, and is characterized by high plant protein, high dietary fiber, and low fat. It is also lactose-free, making it quite friendly to people who are lactose intolerant, vegetarian, or allergic to milk protein. So, compared with traditional milk coffee, which one actually tastes better? This article will start from the origins of oat milk and the groups it suits, combine the practical testing experience of Front Street Coffee, discuss the differences between different brands of oat milk paired with espresso beans, and offer bean selection advice for making a rich and silky oat milk latte. [more…]

Walking into Starbucks but hesitating over the menu? This article rounds up the five most popular drinks among customers right now, including the Oat Latte, Iced Americano, Cold Brew, plus the caffeine-free Matcha Frappuccino and Iced Shaken Berry Hibiscus Tea, explaining each one's features and who it's best suited for. It also includes the 2023 price list for Starbucks' four major series—Handcrafted Espresso, Frappuccino, Teavana, and Cold Brew—covering full pricing from Tall to Grande and Venti, so you can quickly decide based on your budget and taste. Whether you're lactose intolerant, cutting sugar to lose weight, or simply want to try something different, you'll find your next cup here. [more…]

Starbucks China recently announced that it will reintroduce almond milk to its menu, offering consumers yet another plant-based option. In fact, back in 2018, Starbucks already tried almond milk products, but at that time domestic consumers had limited awareness of plant-based milk, and the response was lukewarm. Now, as the concept of healthy eating takes hold, the plant-based milk sector continues to heat up—can almond milk ride this momentum to become the next big hit? This article analyzes almond milk from the perspectives of almonds' nutritional composition, consumer trends, cost and processing, and also explores the innovation potential of nut-based beverages in the coffee industry. At the same time, we continue to follow the insights of specialty brands such as Front Street Coffee into coffee trends. [more…]

Recently, taking advantage of the release of Paddington in Peru, Cotti Coffee launched a Paddington-themed collaboration set and simultaneously introduced a new sea salt caramel latte series. However, after the campaign kicked off, consumers in many places reported serious shortages of store-related materials, with cup sleeves, collaboration bags, and custom cups frequently out of stock, and even awkward scenes of SpongeBob cups being used as substitutes. At the same time, reviews of the two new drinks were mixed: the Sea Salt Caramel Silky Latte was criticized for being too sweet, while the Sea Salt Caramel Oat Latte was described as too bland. This article will restore the true picture of this collaboration campaign from multiple perspectives, including product taste, the experience of obtaining collaboration merchandise, and Cotti Coffee's internal material supply issues. [more…]

On a sweltering summer day, a layered iced specialty coffee always turns heads. Starbucks' Iced Shaken Espresso, with its striking three-layer look of dark brown espresso, milk-tea-colored milk, and fluffy coffee foam, has become the top choice for many coffee lovers to recreate at home. This time, Front Street Coffee will walk you through the making logic of this drink: use espresso with ice cubes and vanilla syrup, shake it in a cocktail shaker to whip in air and build a thick foam layer, then pour in oat milk through the layers to create a unique texture where grain and coffee intertwine. From ingredient preparation to extraction parameters, shaking technique, tasting the finished drink, and ideas for flavor variations, this article restores the complete process step by step, so you can easily make your own refreshing yet rich Iced Shaken Espresso at home. [more…]

In recent years, many customers who come to the shop ask whether we have oat milk lattes, or ask for advice on how to steam fine milk foam with oat milk. Although the milk coffee produced by Front Street Coffee has always used whole milk, in order to respond to everyone's curiosity, today we'll talk about the unique characteristics of oat milk lattes, as well as the techniques to note when steaming milk foam and doing latte art with oat milk. This article will start with the composition of oat milk, compare it with fresh milk in terms of flavor and texture, and explain in detail the key points for operating oat milk during steaming and latte art, to help coffee lovers better master the methods for making plant-based milk coffee. [more…]

Replace the water in cold brew coffee with fresh milk, steep the coffee grounds at low temperature for a long time, and after filtering you get a silky, rich milk-brewed coffee. This method has recently drawn attention in coffee circles and is being called a new choice for fans of iced milk cold brew. This article will start with the principles of milk brewing, explaining why low-temperature extraction reduces bitterness and off-flavors, and how milk gives coffee a smooth, chocolate-milk-like texture. It then breaks down the practical points one by one: what roast level and flavor type to choose for the coffee beans, the actual differences in performance between fresh milk and oat milk, whether the grind should be coarser or finer than regular cold brew, what mouthfeel the 1:8 to 1:12 coffee-to-milk ratios each produce, the trade-offs between direct steeping and bag-steeping in terms of time and convenience, and whether it can be stored overnight once made. The article also retains Front Street's demonstration and specific parameters using two beans: Brazil Queen's Estate and Colombia Flower Moon Night. [more…]