Recently, Chayan Yuese has once again become the center of public attention due to its ordering and pickup rules. Some customers at the Changsha airport store waited nearly fifty minutes before getting their drinks, questioning its cumbersome ordering process and unreasonable marketing methods, which struck a chord with many. In fact, Chayan Yuese has adjusted its ordering rules multiple times, and consumers have kept complaining. Although the company responded officially that the new rules are meant to ensure the texture of the milk foam, netizens were not convinced. This article reviews the course of the incident, the views of various parties, and the brand's response, and explores the logic and controversy behind the queuing phenomenon in the milk tea industry. [more…]

Recently, a set of promotional photos from CHAGEE's seventh-anniversary offline event caused a stir on social media. An ordinary consumer who took part in the event discovered that a photo of her with an unflattering expression had been taken without her knowledge and posted by the brand on its official account, after which friends screenshotted it to poke fun at her. When she contacted customer service to demand the photo be deleted, she encountered delays and received no public apology. The brand's explanation of its review standards further led her to question whether she was being treated differently. As the incident intensified, netizens' opinions split into two camps: some criticized the brand's review mechanism, while others felt the person involved was overthinking things to her own detriment. What exactly does this controversy reveal about the gray areas in the portrait-rights clauses of brand event? As of press time, CHAGEE has not yet responded officially. [more…]

The high-speed rail milk tea "That Girl" launched by China Railway Guangzhou Group has sparked widespread discussion since its debut, with its 26-yuan price tag, taste, and packaging design all becoming focal points of criticism among netizens. In response to the controversy, the head of Guangzhou EMU Catering Co., Ltd. responded on November 16, stating that the pricing takes into account production costs, transportation, and the special operating environment of high-speed rail, in line with relevant department standards, and promised to continuously optimize product quality based on passenger feedback. Whether this high-speed rail milk tea, which sells 3,000 cups daily and is often out of stock, can turn its reputation around is worth watching. [more…]

After Luckin adjusted its 9.9-yuan coupon rules, many consumers switched to Cotti's 8.8-yuan discount, and Cotti recently became the top choice for many coffee lovers as a result. However, some netizens discovered that the Cotti Coffee app could no longer be downloaded from the Apple App Store, with the system prompting that the developer had removed the app. This sudden situation sparked widespread speculation, with some worrying that Cotti was having operational problems, while others linked it to the controversy over Messi's Hong Kong friendly match. Cotti's official Weibo subsequently responded that the app was being restored to the shelves due to a version upgrade and suggested that users place orders through the WeChat mini program first. This article will sort out the course of the incident, netizens' reactions, and the official response, and review a series of Cotti's recent moves. [more…]

Recently, there have been reports that Chagee sets a strict upper limit on the number of negative reviews for its stores: no more than three negative reviews per ten thousand orders, otherwise the pay of all staff will be affected. Although the brand responded that this claim is untrue, discussion around its assessment mechanism continues. From store tier classification to employee performance deductions, from visiting customers to beg for review deletion to paying teams to handle them, a series of practices reflects the tea beverage industry's extreme sensitivity to customer reviews amid rapid expansion. This article will sort out the sequence of events, employee disclosures and the official response, and explore the management logic and controversies behind this assessment method. [more…]

Recently, a Shanghai resident was tripped and injured by a door stopper on the sidewalk while passing a Luckin Coffee store in Putuo District, sparking public concern. According to a report by Shanghai Legal Daily, the door stopper was privately installed by the merchant to control the opening and closing of the glass door. It was about 4 centimeters above the ground and posed an obvious safety hazard. After the incident, Luckin Coffee's official customer service quickly intervened, and the store involved has removed the illegal device. This article reviews the course of the event, the victim's demands, and the brand's response, and reminds coffee shops to prioritize public safety in their operations to prevent similar accidents from happening again. [more…]

Recently, a video of a Mixue Bingcheng employee washing his feet in a sink inside the store spread rapidly online, drawing widespread attention. In the video, a man in a black work uniform is rinsing his feet in a sink behind the counter, with milk tea buckets and operating tools placed nearby, a scene that is shocking. Mixue Bingcheng later responded that the employee had scalded his foot at work and used cold water as an emergency treatment, and that the store involved had been ordered to close for disinfection and carry out rectification training. However, some netizens questioned the official explanation, saying the man's movements were calm and did not look like someone who had been scalded. The incident continued to escalate, and food safety and hygiene issues once again became the focus of public opinion. [more…]

Recently, it was revealed that about 200,000 Starbucks customers in Singapore had their personal data leaked, with the relevant data appearing on an online forum and being sold as early as September 10. Starbucks subsequently sent email notifications to affected users, emphasizing that credit card information was not stored, reward points remain intact, and that it is cooperating with the investigation. Meanwhile, documents indicate that a key in Starbucks' backend had been exposed on GitHub, which attackers could use to access internal systems; the vulnerability was rated Critical. This article will review the sequence of events, the official response, and the details of the vulnerability, and remind coffee lovers to pay attention to data security. [more…]

As coffee consumption becomes increasingly widespread, food safety has naturally become a focal point of public attention. Recently, a post circulating on social media questioned whether the white spots on ice cubes in beverages were mold, quickly sparking heated discussion among netizens. In response, Luckin officially stated that the ice cubes have a hollow structure, and when preparing drinks, air or foam enters the grooves, causing light refraction that visually appears as white spots, which disappear after stirring. Meanwhile, an on-duty barista came forward to detail Luckin's ice machine cleaning procedures and handwashing standards, vigorously proving that the store's hygiene standards are strict. Whether this incident stems from consumer misunderstanding or hidden hygiene risks, opinions vary. Front Street will also continue to monitor food safety developments in the coffee industry, providing reliable information for enthusiasts. [more…]

On January 30, multiple %Arabica stores in the Philippines suddenly closed their doors, and its official Instagram account also appeared to be deactivated, sparking speculation among local consumers and media about whether the brand would withdraw from the Philippine market. The next day, %Arabica issued a statement on Facebook, saying it had terminated its partnership with former Philippine partner Allue Hortaleza, that existing stores were temporarily closed, and that it had found a new agency, promising to resume operations within the year. Regarding the account deactivation, the official explanation was that it had been hacked, and updates have now resumed. The former partner also issued a statement on February 1, saying it would continue to provide high-quality coffee. Behind the incident, some netizens speculated that the post-pandemic business recovery prompted the former partner to strike out on its own. How exactly will this sudden breakup turmoil affect %Arabica's future in the Philippines? [more…]

Recently, ChaPanda once again became the focus of public opinion due to food safety issues. On the evening of October 9, the brand's official Weibo posted two statements in succession, responding to the incidents of "using expired raw materials" and "a Ningbo customer complaining about finding a spider in a drink." Regarding the spider incident, ChaPanda said the source of the spider in the video was unknown and difficult to verify, and explained that the 600 yuan compensation was a response made by store employees to settle the matter, but this response did not calm netizens' doubts. A week earlier, ChaPanda had just apologized after a blogger's undercover investigation exposed the use of expired materials with replaced labels. In fact, since the beginning of this year, ChaPanda has been found multiple times in surprise inspections by market regulatory authorities in various places to have issues such as incomplete health certificates and expired raw materials. Although the brand emphasized that it had investigated and rectified stores nationwide, the frequent food safety hazards still make consumers worried. [more…]

A recently leaked Series B financing business plan for Luckin Coffee shows that in the first three quarters of 2018, the brand's cumulative sales revenue was 375 million yuan, while its net loss reached as high as 857 million yuan, with a gross margin of -115.5%, in stark contrast to Starbucks' gross margin of over 50% for five consecutive years. In response to outside doubts, Luckin officially said that the full-year loss would be far greater than that figure and stressed that spending money on subsidies is an established strategy, with the loss in line with expectations. This article sorts through Luckin's revenue targets, user data, and its full official response, while also looking at the quality route behind its choice of coffee beans and equipment, offering a reference for coffee lovers. [more…]

Recently, a post about a delivery rider whose paper bag broke at the bottom while delivering Starbucks coffee on a rainy day, causing 7 cups of coffee to spill, sparked widespread discussion. The poster said the rider proactively called the store to request a remake and offered to bear the cost themselves, prompting netizens to question Starbucks' rainy-day packaging. Starbucks officially responded afterward, stating that it had urgently reviewed and optimized its packaging and promised that the delivery rider would not bear the loss. The incident also drew consumers' attention to the common problems with paper bags in rainy weather and with iced drinks, and brands such as Front Street Coffee have also had related discussions. [more…]

Recently, a Heytea store in Xi'an Joy City was exposed by consumers for poor hygiene conditions in its preparation area, quickly sparking heated discussion online. According to the whistleblower, the store's counter, refrigerators, juicers, and other equipment were covered in milk tea stains, materials were scattered around, and there was even a strong smell of sour rags and rotten fruit. Upon verification, the store was a directly operated location rather than a franchise, which further raised public doubts about Heytea's food safety management. Heytea later issued an apology and announced that the store would be closed for rectification, while also strengthening employee training and optimizing operational standards. This incident has once again pushed the issue of hygiene control in chain tea beverage brands into the spotlight and serves as a reminder for consumers to pay attention to the transparency of beverage preparation environments. [more…]

Recently, a post about Starbucks removing charging outlets from customer areas sparked widespread discussion on social media. Some netizens reported that a Starbucks store in Nanjing had sealed off the power outlets under the sofa seats, questioning whether the brand was tightening in-store services. Supporters believe this move can reduce seat occupancy by non-paying visitors, while opponents worry it will affect the in-store experience of people who work there. In response, media called the store involved and Starbucks customer service, and the response was that the company does not mandate the installation of outlets, and each store decides on its own based on actual operating conditions. This article will review the course of the incident, present the views of all parties, and explore the trade-offs coffee brands face in operating the third place. [more…]

Starbucks recently announced that it will change the type of ice used in its cold drinks. The new ice is smaller and crunchier, and the official explanation is mainly to cater to the growing number of consumers who have a habit of eating ice. However, this decision has also sparked polarized reactions: some are cheering that they can finally chew ice to their heart's content, while others worry that the ice will melt too quickly and dilute the flavor of the drinks. Notably, Starbucks had previously been criticized for charging extra for water-free/ice-free drinks, and now whether changing the ice is effectively reducing the amount of ice has also become a focus of discussion. This article will sort out the ins and outs of Starbucks' ice change, the official response, and netizen feedback, while also bringing coffee lovers relevant news about Front Street Coffee. [more…]

After the holiday, news of price increases in the consumer sector has been coming one after another, and this time it is Tims China's turn. Many consumers have noticed that the price of their usual bagels has quietly gone up, some combo meals have seen two price hikes within six months, and the bagel options for delivery combo meals on Wednesday Member Day have been cut from several varieties to three. In response, Tims officially said that prices for some products nationwide have indeed been adjusted, but coffee products will not increase in price, and the adjustment was made after a comprehensive assessment of operating costs. As a Canadian brand that has built its position in the Chinese market with a "coffee + warm food" strategy, Tims' bagels have always been a star product, and whether this price increase will be accepted by loyal customers is worth watching. [more…]

In recent years, chain tea beverage brands have been expanding into side businesses: some sell snacks, some make merchandise, and some have even jumped straight into the restaurant industry. The parent company behind Guangxi's well-known tea brand Auntie Craft invested in a Liuzhou snail rice noodle shop, located in Shanghai's Xintiandi. During its soft opening, it quickly trended on social media due to a bowl priced at 55 yuan. Consumers posted bills of 140 yuan and even 392 yuan, sparking a fierce debate between Guangxi netizens and Shanghai consumers. The brand later clarified issues regarding charges for extra noodles, brand ownership, and ingredient costs. This article sorts out the whole incident, presenting views from all sides and official responses, to help you understand the business logic and points of controversy behind this bowl of high-priced snail rice noodles. [more…]

For professional coffee knowledge exchange and more coffee bean information, please follow Coffee Workshop (WeChat public account: cafe_style) For more specialty coffee beans, please add the personal WeChat of Front Street Coffee (FrontStreet Coffee), WeChat ID: qjcoffeex Recently, Luckin Coffee has been thrust into the spotlight over price discrepancies for its cheese latte. Some consumers reported that the same drink was priced vastly differently across accounts, ranging from 9.9 yuan to 18 yuan, sparking allegations of "big data price discrimination against existing customers." Luckin officially responded that the price differences stem from store operating costs and randomly issued system discounts, denying any price discrimination. However, this is not the first time Luckin has fallen into such controversy; as early as 2021, the media exposed similar cases. This article will sort through the course of the incident, the views of various parties, and the industry background, to explore the issue of price fairness in online consumption. [more…]

Not long after Luckin's Christmas season limited-edition Christmas Baked Pudding Latte made its return, it was thrust into the spotlight over "no pudding, no cream." Consumers questioned that its promotional images were tempting but misleading, while the company responded that "pudding" refers only to the flavor, and that the cream melting is a normal phenomenon. Behind this misunderstanding, is it misleading product naming and imagery, or consumers' cognitive bias about the characteristics of cream in hot drinks? This article sorts out the ins and outs of the incident and reveals the scientific reasons why cream easily melts when added to hot drinks, helping coffee lovers view this festive special drink rationally. [more…]