How Coffee Update Issues Removed the Cotti App From the Store

The Cotti Coffee app disappeared from the Apple App Store, with a prompt saying the developer had removed it, prompting speculation about the chain's finances. Cotti's official Weibo response said the app was off the store for a version upgrade and would be restored, and advised users to order through the WeChat mini program in the meantime.

The timing followed Luckin's adjustment of its 9.9 yuan coupon rules, which pushed many customers toward Cotti's 8.8 yuan promotion and raised order volumes through the app and mini program. With the app unavailable for download or update, the episode shows how dependent low-price coffee chains are on their own digital ordering channels.

After Luckin adjusted the rules for its 9.9 yuan discount coupons, many consumers switched to Cotti's 8.8 yuan discount, and Cotti recently became the top choice for many coffee lovers as a result. However, some netizens discovered that the Cotti Coffee app could no longer be downloaded from the Apple App Store, with the system prompting that the developer had removed the app. This sudden situation sparked widespread speculation, with some worried that Cotti was having business problems, and others linking it to the Messi Hong Kong friendly match controversy. Cotti's official Weibo later responded that the app was being restored to the store due to a version upgrade, and advised users to place orders through the WeChat mini program first. This article will sort through the course of events, netizens' reactions, and the official response, and review a series of Cotti's recent moves.

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In the low-price discount coffee battle between Luckin and Cotti, Luckin was the first to adjust the usage rules for its 9.9 yuan discount coupons, bringing this price war to a temporary halt. Many customers who had been accustomed to buying Luckin were dissatisfied that the rules had been quietly changed, and turned to Cotti's 8.8 yuan promotion. For those early-eight workers who need to ensure their daily caffeine intake while also hoping to control spending, Cotti has become a substitute choice for Luckin.

For this reason, Cotti recently occupied a priority position in the minds of many coffee consumers. In addition, the holiday-themed new products launched during the Spring Festival attracted many people eager to try them, and the number of people placing orders through channels such as the Cotti app and mini program also rose accordingly.

But recently, netizens planning to download the Cotti app discovered that the Cotti Coffee app could no longer be found in the Apple App Store, and the page showed, "COTTI COFFEE Cotti Coffee app is no longer available, and the developer has removed this app from the App Store."

This situation surprised many people, and after seeing the pop-up prompt on their phones, they could not help worrying: "Is Cotti going out of business? The software can neither be updated nor downloaded!" Everyone speculated about whether Cotti had encountered some problem that led it to be removed from the app store without prior notice, "What happened to Cotti? Cotti, you have to hang in there!"

Regarding this sudden removal, some netizens speculated that it might be related to Cotti's previous role as an official sponsor of the Argentina national team. After becoming an official sponsor of the Argentina team, Cotti launched the promotional campaign "The Argentina team invites you to drink Cotti for 1 yuan," and released a series of special drinks incorporating Argentine blue elements.

Recently, Messi, the representative figure of the Argentina team, did not appear in the Hong Kong friendly match, greatly disappointing Chinese fans, and all sectors of society also criticized Messi. Brands with cooperative relationships with Messi found themselves in an awkward position amid this continuously fermenting public opinion, and Cotti could only express its helplessness by pasting a fu character over Messi's face in a poster.

Therefore, netizens' speculation about the reason for the sudden removal of the Cotti app was not entirely groundless, but some also believed it might simply be an ordinary removal and adjustment, not something forced by public opinion.

After learning of netizens' concerns and speculation, Cotti's official Weibo posted a response after #CottiCoffeeRemovedFromAppStore# became a trending topic: "The Cotti Coffee app is being restored to the store due to a version upgrade and update," and informed netizens that they could first complete orders through the WeChat mini program.

After seeing the official Weibo post, many consumers breathed a sigh of relief, commenting that they usually used the WeChat mini program to place orders more often anyway, and that their frequency of using the app was not particularly high. Some netizens even said bluntly that if the Cotti app removal had not become a trending topic, they would not even have known that Cotti had ever launched a standalone app.

Looking back at Cotti's recent moves, it first cooperated with Moutai and sold alcohol alongside coffee, then applied the human-machine collaboration model mentioned at the beginning of the year to the Beijing first store of the new tea drink brand "Tea Cat," and now suddenly removed its app without notice. No wonder consumers who like Cotti would worry about its current business condition, fearing that it might close down without a word and let Luckin easily win the low-price coffee war.

Image source: Internet

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The above content is compiled by CoffeeHunters, a coffee news website.