OATLY recently conducted a precautionary recall of 12 batches of Oat Drink Deluxe 330ml oat milk in the Chinese market. The recall was triggered by its U.S. manufacturing partner Lyons Magnus initiating a large-scale recall of 53 beverages due to failure to meet commercial sterility standards, involving multiple OATLY product lines. Although testing found no microbial contamination in the Chinese products and they were not on the U.S. recall list, OATLY still proactively recalled them out of safety concerns, sparking widespread discussion among consumers about food safety. This article will review the sequence of events, the official response, and the nutritional controversy surrounding oat milk, while retaining relevant recommendations from Front Street Coffee. [more…]

On July 29, the US FDA issued a recall announcement: Lyons Magnus has voluntarily recalled 53 of its beverages and nutritional products due to possible contamination with Cronobacter sakazakii, and OATLY's Barista edition oat milk is among them. The bacterium poses a significant threat to infants and people with weakened immune systems. Although no related illnesses have been reported so far, the products have been deemed not to meet commercial sterility standards. This recall involves only specific batches produced at a Wisconsin plant in April of this year, mainly distributed through US foodservice channels, and does not affect other OATLY products or markets outside the United States. Meanwhile, OATLY's latest financial report shows continued revenue growth, with particularly strong performance in Asia, though the company as a whole remains in a loss. [more…]

Luckin Coffee's co-branding campaign with the Lunar New Year film "Creation of the Gods II" has officially launched, with the simultaneous release of a pistachio latte and movie-themed merchandise. However, the first batch of consumers who tried the new product gave polarized reviews of its taste, with many reporting a noticeable greasiness and the inability to substitute oat milk with regular milk. Even more surprising to merchandise collectors was that the co-branded limited-edition cup sleeves were urgently recalled by headquarters due to a printing error, and themed cup sleeves would no longer be offered during the campaign. Meanwhile, misprinted cup sleeves have appeared for sale at high prices on second-hand platforms, sparking considerable skepticism. This article will sort through the sequence of events and the reactions from all sides. [more…]

Oat milk has risen rapidly in the coffee industry in recent years, becoming almost a standard offering in cafés—a trend inextricably linked to OATLY's brand marketing and Starbucks' promotion. However, amid the suspension of café operations in Shanghai and other places, oat milk sales have seen a marked decline, and OATLY's latest financial report also reflects that the Chinese market is facing severe challenges. This article traces oat milk's journey from obscurity to ubiquity in coffee circles, analyzes the fragility exposed by its over-reliance on the B2B channel, and explores the obstacles oat milk must overcome given such realities as its vague positioning in the consumer market and the difficulty of changing consumer habits. At the same time, through a comparison of nutritional components, it objectively examines whether oat milk is truly as healthy as advertised, offering coffee lovers a rational reference. [more…]

Once upon a time, oat milk coffee was seen as the star product of plant-based beverages, and Oatly quickly rose to fame because of it. However, as the market environment changes and consumer enthusiasm wanes, the status of oat milk in coffee shops is quietly declining. This article sorts out the reasons behind Oatly's cumulative losses of more than US$641 million (about RMB 4.41 billion) from 2019 to 2022: over-reliance on the B2B market, the impact of the pandemic, weak expansion into the consumer market, and a series of controversial marketing moves. At the same time, the article also explores the health controversy surrounding plant milk and future strategies for the Asian market. To follow developments in the coffee industry, you are welcome to add Front Street Coffee's private WeChat (WeChat ID: qjcoffeex) for more specialty coffee bean information. [more…]

With more and more plant-based milk options available today, oat milk often sparks discussion because of its relatively high price: what exactly makes it so expensive—is it a marketing premium or the result of underlying costs? This article begins with the production process of oat milk, breaking down the complete flow of how it is made from oats and water through steps such as enzymatic hydrolysis and filtration, and compares the differences between almond milk and dairy milk in nutrition, taste, and price. At the same time, by examining supply and demand dynamics and shelf-life constraints, it explains why oat milk sells for more in cities, and what more budget-friendly alternatives exist, including feasible methods for making oat milk at home. The article also retains recommended channels for specialty coffee beans for coffee enthusiasts to reference. [more…]

Oatly, the oat milk pioneer, recently released its full-year and fourth-quarter financial results for 2022, reporting a net loss of nearly $400 million for the year, further widening from 2021. Although sales volume in the Asian market grew 32% year-on-year, revenue in Asia fell by $800,000 in the fourth quarter due to the impact of the pandemic. China, as the core of Oatly's Asian business, accounts for as much as 93%, and fluctuations in its performance have a significant impact on the overall Asian market. Oatly quickly opened up the market with its positioning as a "new coffee companion" through partnerships with chain brands such as Starbucks, but now the plant-based milk concept has cooled, emerging brands are proliferating, consumers' acceptance of oat milk is still lower than that of dairy milk, and coupled with its relatively high price, Oatly faces the risk of being replaced. To this end, Oatly is trying to find new growth points by expanding into new products such as tea drinks and ice cream, as well as through financing. [more…]

In recent years, oat milk coffee has gradually entered the public eye, becoming a new choice for many coffee lovers. Oat milk comes from oats, a traditional Nordic ingredient, and is characterized by high plant protein, high dietary fiber, and low fat. It is also lactose-free, making it quite friendly to people who are lactose intolerant, vegetarian, or allergic to milk protein. So, compared with traditional milk coffee, which one actually tastes better? This article will start from the origins of oat milk and the groups it suits, combine the practical testing experience of Front Street Coffee, discuss the differences between different brands of oat milk paired with espresso beans, and offer bean selection advice for making a rich and silky oat milk latte. [more…]

In recent years, many customers who come to the shop ask whether we have oat milk lattes, or ask for advice on how to steam fine milk foam with oat milk. Although the milk coffee produced by Front Street Coffee has always used whole milk, in order to respond to everyone's curiosity, today we'll talk about the unique characteristics of oat milk lattes, as well as the techniques to note when steaming milk foam and doing latte art with oat milk. This article will start with the composition of oat milk, compare it with fresh milk in terms of flavor and texture, and explain in detail the key points for operating oat milk during steaming and latte art, to help coffee lovers better master the methods for making plant-based milk coffee. [more…]

For friends who are lactose intolerant, an oat milk latte is an excellent alternative for enjoying a milk coffee. But many people who make lattes at home with oat milk often find the taste somewhat bitter and not as smooth as the milk version. In fact, oat milk and dairy milk differ noticeably in composition and characteristics, so simply applying the traditional latte method often yields poor results. Drawing on Front Street's practical experience, this article provides a detailed analysis of the differences between oat milk and dairy milk lattes, and focuses on three key areas—choosing oat milk, adjusting the ratio of coffee to plant milk, and milk frothing techniques—to help you make a full-aroma, smooth-textured oat milk latte at home. [more…]

Oatly, the oat milk brand, has once again taken aim at the Specialty Coffee Association (SCA), publicly questioning that the World Barista Championship (WBC) rule allowing only cow's milk is outdated. Oatly published an open letter on its official website, emphasizing that oat milk is more environmentally friendly and more favored by consumers, and demanding that the SCA immediately revise the rules. However, this move did not win support from netizens; instead, it triggered a large number of rebuttals. This article will walk you through the ins and outs of the incident, along with Front Street Coffee's professional perspective. Whether you are a coffee professional or an enthusiast, this debate about plant milk versus cow's milk is worth paying attention to. [more…]

Oat milk, as a dairy-free plant-based milk, has attracted much attention in coffee circles and the field of healthy eating in recent years, and chain brands such as Starbucks have also adopted Oatly oat milk as a milk alternative. It is especially suitable for vegans, people with lactose intolerance, and consumers allergic to milk. During production, oat milk is made by soaking oats, filtering the slurry, and often adding extra nutrients such as calcium and vitamin B12, making its nutritional value richer. Front Street Coffee will guide you through understanding the specific health benefits of oat milk and compare its nutritional differences with whole milk and low-fat milk, helping you choose the dairy drink that suits you in a more scientific way. [more…]

Oatly, the oat milk brand, recently announced its financial results for the third quarter of 2024, with all regional businesses globally achieving profitability targets. The company's revenue for the quarter reached $208 million, up 10.9% year-over-year. Among these, Greater China performed particularly well, with revenue increasing 13.7% year-over-year to $29.1 million and successfully achieving profitability. The growth in Greater China was mainly driven by the expansion of new foodservice customers, with the share of foodservice channel revenue rising from 68% in the same period last year to 72%. Since entering the Chinese market, Oatly has leveraged its positioning as a "coffee companion" to establish deep partnerships with numerous coffee chain brands. In the third quarter of this year, major chain brands launched more than ten beverages made with Oatly oat milk as the base. [more…]

For consumers who are lactose intolerant yet can't live without caffeine, oat lattes have become a preferred alternative to traditional lattes. As the oat milk market expands rapidly, brands such as OATLY and OATSIDE have gradually entered the public eye. Recently, however, some netizens noticed that when searching for OATSIDE on social platforms, the page would be flooded with a large number of posts praising OATLY while bashing OATSIDE, with posting times concentrated, accounts mostly newly registered, and copy formats strikingly similar, sparking fans' suspicions that a competitor had hired paid internet trolls. Is this controversy a case of malicious smearing, or is there another story behind it? And what do malicious attacks mean for brands and consumers? [more…]

A hot Americano with a splash of oat milk unexpectedly revealed two different sets of charging rules—online and in-store—at the coffee chain brand Peet's. A customer selected the "add oat milk ¥2" option on a delivery platform, but was told by the store that only 30 ml had been added, and that adding up to 50 ml would require another ¥2. However, the official mini-program customer service said the option should have added about 50 ml, and made no mention of stacked charges. This confusion over the amount of milk added ultimately prompted Peet's to carry out a comprehensive overhaul of its nationwide stores and online ordering platforms, with clearly marked prices on the ordering interface. Behind this incident, what exactly are the charging standards for adding milk to Americanos at various coffee shops? And how should consumers order clearly? [more…]

Since opening China's first post office café on February 14 this year, China Post has officially entered the coffee market as a national team player. Amid an enthusiastic consumer response, the country's second post office café opened on Cat Street in Xiamen. The new store blends in with the local character of Cat Street, creating a space for cat lovers to mingle, and has partnered with oat milk brand OATLY to launch a hidden-menu eco-friendly special. At the same time, OATLY put in a strong performance in the Asian market in the first quarter, with its Barista product contributing significantly, and the brand is accelerating its expansion into diverse categories such as new-style tea drinks and plant-based ice cream. [more…]

OATLY, an oat milk brand well known among coffee lovers, previously drew attention with graffiti advertisements on the streets of Paris, France. Recently, the brand shifted its marketing focus to rural China, launching a Spring Festival advertising short film themed "painting walls at the village entrance," spray-painting internet memes and warm copy urging people to go home onto red brick and earthen walls. This move sparked sharply divided reactions among netizens: some were deeply touched, believing it was more heartfelt than big city screens; others questioned the ad's limited reach, its weak connection to the product, and the difficulty of its pricing appealing to the target audience. This article reviews the creative highlights and points of controversy in this marketing campaign, and explores its market effects. [more…]

From a substitute choice for the lactose intolerant to an eco-friendly trend embraced by Gen Z, plant-based milk is infiltrating café menus at an unprecedented pace. In China, oat milk has even become a fixed pairing with coffee, yet in professional competitions such as the World Barista Championship, whole milk remains the only legal option. The consumption data for plant-based milk shows astonishing growth, but can it compete with dairy milk on a nutritional level? Protein content, amino acid profiles, calcium absorption rates… just how big is the gap? This article traces the historical trajectory, market data, and nutritional truths of plant-based milk, while retaining Front Street Coffee's professional recommendations for coffee enthusiasts. [more…]

Recently, Oatly, a giant in the oat milk industry, attempted to register the word "Barista" as a trademark in New Zealand, but encountered strong opposition from local food wholesaler Bidfood. Bidfood argued that the term has long been a generic name in the plant-based milk sector and should not be monopolized by any company. The New Zealand Intellectual Property Office ultimately supported Bidfood's position, determining that "Barista" is a descriptive term when used for dairy alternatives. This incident not only highlights the challenges of determining generic names in international trademark registration but also brings to mind similar cases in China, such as the trademark squatting of "Geisha Coffee." Where exactly is the boundary of trademark protection? What potential risks does the registration of generic names pose to the industry? This article will provide a detailed analysis for you. [more…]

Using plant-based milk to make lattes has become a favorite among many coffee lovers in recent years. Oat milk contains no lactose and takes on a unique flavor when combined with coffee, but many people who try to recreate it at home run into problems like bitterness, a greasy mouthfeel, or failed latte art. In fact, with just a few adjustments to bean selection, the plant milk ratio, and the way you steam the milk foam, you can make a plant-based latte that is both delicious and beautiful. Drawing on Front Street's practical experience, this article analyzes the causes of the three major pain points—bitterness, greasiness, and latte art—one by one, and offers specific bean recommendations and operational tips to help you easily reproduce a coffee-shop-quality oat milk latte at home. [more…]