Starbucks' performance in China continues to decline, and it is trying to reshape its brand appeal by launching NFT digital collectibles and building a virtual "third place." However, the NFT market is highly volatile and mired in controversy, and whether Starbucks can break through via the metaverse remains uncertain. This article sorts out the ins and outs of Starbucks' NFT plan and presents the different voices of netizens and industry insiders. [more…]

How many digits of pi can you recite? Most people only remember 3.14, and the more impressive ones might manage 3.1415926. But at a coffee shop in Taipei, Taiwan, called "Migratory Bird Exhibition Hall," children under 12 who want to dine inside must accurately recite 30 digits of pi after the decimal point. This unusual rule quickly sparked heated debate, with some criticizing it as discrimination against children and others praising the shop for cleverly creating a fair opportunity for proof. The shop displays over a hundred rare animal specimens, including giraffes, zebras, and peacocks, costing hundreds of thousands each, with the most expensive giraffe specimen priced at 600,000 New Taiwan dollars. The owner admits that this move is both to protect the expensive exhibits and to give children a chance to prove their self-control. So far, a 6-year-old and a 10-year-old have successfully recited 30 digits to enter and dine. [more…]

In recent years, coffee priced under 10 yuan has gone from impossible to the norm. Leading brands such as Luckin, Cotti, and Lucky Cup have all entered the fray, while regional chains and even newly opened small shops are racing to use single-digit pricing as their calling card. From Nantong to Qingdao and then to Shanghai, low-priced coffee is blooming everywhere, but the cost pressure and profit logic behind it deserve deeper scrutiny. Giants rely on supply chain advantages to dilute costs, while independent stores try to attract first-time triers and cultivate repeat purchases with a low threshold. However, when coffee prices are simplified into two camps—"under 10 yuan" and "over 10 yuan"—stores priced above 10 yuan that lack brand and quality support will face a severe test of survival. This article analyzes the underlying logic and future direction of this price war. [more…]

Starbucks recently announced that it will shut down its Odyssey NFT test platform on March 31, a decision made just two years after the program's high-profile launch. Odyssey NFT had originally been expected to accomplish much, aiming to deeply integrate emerging NFT technology with the traditional loyalty program Starbucks Rewards, offering users substantive rewards ranging from virtual coffee courses to visits to coffee estates, and even allowing users to trade and cash out on the secondary market. However, the platform's sudden shutdown has left the industry and users quite surprised. Does this mean Starbucks will completely withdraw from Web3.0 exploration? This article sorts through the rise and fall of Odyssey NFT and follows Starbucks' subsequent moves in digital innovation. [more…]

Starbucks recently announced the establishment of a China Innovation and Technology Center in Shenzhen, planned to officially begin operations in September of this year, with an initial investment of approximately 1.5 billion RMB over the next three years. This move marks a further deepening of Starbucks' digital layout in the Chinese market. As a well-known brand in the coffee industry, Starbucks' action has attracted widespread attention, and local brands such as Front Street Coffee are also continuously monitoring industry developments. [more…]

When purchasing Ethiopian coffee, in addition to the common Heirloom native variety label, in recent years more and more varieties with numerical codes have entered the public eye, such as 74158, 74110, and others. What exactly do these numbers represent? They are closely related to a period of disease-resistant breeding history in the Ethiopian coffee industry. In the 1970s, coffee anthracnose ravaged Ethiopian producing regions, prompting the Jimma Agricultural Research Center to launch a systematic breeding program, selecting from hundreds of samples several varieties that combined disease resistance with excellent flavor. This article will outline the origins of these numerical varieties, their classification logic, the flavor characteristics of their main representatives, and their performance in COE competitions, and will also introduce related products brought in by Front Street Coffee. [more…]

Starbucks China recently announced a major leadership adjustment: effective September 30, Liu Wenjuan was promoted from co-chief executive officer to chief executive officer, while Wang Jingying remains chairman but will focus on strategy and innovation. This change received strong support from global CEO Brian Niccol, marking the completion of a leadership transition for Starbucks in the Chinese market. Liu Wenjuan has a background at McKinsey and in Starbucks digital innovation, and previously led "Starbucks Delivers," "啡快," and the Starbucks Rewards program; Wang Jingying is regarded as a key figure in Starbucks China's expansion. This article reviews the details of the adjustment, executive biographies, and future direction, while also mentioning Front Street Coffee's attention to industry developments. [more…]

Starbucks China announced a major leadership change today: effective September 30, Liu Wenjuan will be promoted from co-chief executive officer to chief executive officer of Starbucks China, while Wang Jingying will continue as chairman of Starbucks China. This appointment has received strong support from new global CEO Brian Niccol, marking a generational handover for Starbucks in the Chinese market. Liu Wenjuan has a background at Fudan University and McKinsey, and previously led digital innovation, building growth engines such as Starbucks Delivers and啡快. Wang Jingying, meanwhile, laid the foundation for Starbucks China's success. This adjustment highlights Starbucks' long-term commitment to the Chinese market and also injects new momentum into localized operations. [more…]

The coffee industry has become a popular field for various giants to compete in laying out their presence in recent years, with catering and non-catering enterprises entering the fray across sectors. According to Qichacha data, China has more than 320,000 coffee-related enterprises, with 15,000 new registrations annually. After Li-Ning, tech giant Huawei has also been reported to have applied to register the trademark "One Cup of Coffee Absorbs Cosmic Energy," classified under catering and accommodation, and is currently awaiting substantive examination. Unlike directly seizing market share, Huawei seems to place greater emphasis on coffee's connective function as a global medium, hoping to use it to attract younger groups. Ren Zhengfei once interpreted Huawei's spirit of openness with "a cup of coffee absorbs cosmic energy," and this trademark application continues that philosophy. Whether Huawei's advantages in the digital field can help it create new miracles in the coffee track is worth watching. [more…]

Ethiopia, as the birthplace of Arabica coffee, is home to tens of thousands of native varieties, usually collectively referred to as "Heirloom." However, in recent years, numerically named varieties such as 74110 have gradually entered the public eye. Behind these numbers lies a history of disease-resistant breeding: in the 1970s, coffee berry disease ran rampant, and JARC collected and selected 13 resistant varieties, giving rise to the 74 series. This article will explain the naming logic, variety characteristics, cultivation distribution, and flavor performance of 74110, and compare its similarities and differences with 74112, helping you gain a more comprehensive understanding of this batch of numbered varieties. [more…]

Ethiopia, as the birthplace of coffee, is home to more than ten thousand incompletely identified Arabica varieties, and the Sidamo region is one of the most representative star origins among them. Starting from the geographical and cultural background of Sidamo, this article traces the evolution of its name and its terroir advantages, focusing on the unique microclimate of the Santa Vini processing station and its 96-hour anaerobic natural process, while offering an in-depth interpretation of 74158 within the JARC digital variety system. At the same time, drawing on Front Street Coffee's example of bean selection, it presents the complete picture of this Sidamo Santa Vini coffee bean from origin to processing method, taking you to appreciate the diverse charm of African specialty coffee. [more…]

Want to get into pour-over coffee but feel overwhelmed by the dizzying array of gear on shopping platforms? On a limited budget, what should you prioritize, and how should you allocate your spending for the best value? Front Street Coffee breaks down the most essential pieces of pour-over equipment for you: the grinder, which determines the ceiling of flavor; the pouring kettle, which affects your pouring feel; the dripper, which influences filtration; and the digital scale, which makes your data visible. Starting from a ranking of importance, this article explains the key points for choosing each piece of gear and offers advice on pitfalls to avoid, helping you build a truly practical pour-over setup within a limited budget—so you take fewer detours and brew a delicious cup as quickly as possible. [more…]

Many friends who are just getting into pour-over coffee, in order to save money, often skip tools like electronic scales and thermometers, and instead use spoons they already have at home to estimate their coffee dose. But spoons vary in size and depth, and the roast level of the coffee beans also affects density, so there is no uniform answer to how many grams a single spoon holds. This time, Front Street Coffee specifically gathered four common types of spoons—a porcelain soup spoon, a small stainless steel spoon, a cupping spoon, and a promotional bean scoop—and separately weighed light roast, medium-light roast, medium-dark roast, and dark roast coffee beans before and after grinding, compiling a complete set of data, and teaching you how to convert, based on roast level, the number of scoops needed for close to 15 grams of coffee, so that even without an electronic scale you can still roughly control your coffee dose. [more…]

Newcomers just getting into pour-over coffee often find themselves overwhelmed by the dizzying array of equipment on the market. Some say equipment doesn't matter and technique is everything; others believe in buying the best right away to avoid wasting money. Both views have merit, but what works for others may not work for you. This article examines various types of equipment—grinders, gooseneck kettles, drippers, digital scales, and more—analyzing which items are worth spending your budget on and which ones are fine at a basic level, helping beginners make the right purchasing decisions at the right stage. [more…]

Just getting into pour-over coffee, many people feel overwhelmed by the bewildering array of equipment on the market and don't know where to start. This article focuses on the six essential pieces of basic gear for pour-over—the grinder, the pour-over kettle, the dripper, the filter paper, the thermometer and the digital scale—going through each one's categories, pros and cons and the people they suit, and offering specific buying guidance. From the trade-offs between hand grinders and electric grinders, to the differences between cheat kettles, gooseneck kettles and swan-neck kettles, and on to the extraction characteristics of conical, trapezoidal and wave drippers, it helps you make the right choice based on your own budget and needs, so you don't waste money. [more…]

In coffee brewing, the choice of measuring tools may seem like a minor matter, yet it directly affects consistency in the cup. A measuring spoon is convenient, but it measures volume rather than weight; due to differences in variety, cultivation, and roasting, the same level spoonful of different coffee beans may scoop out 9g or 11g, an error large enough to change the direction of the flavor. Front Street Coffee once conducted an experiment with Geisha Village Red Label Geisha: with water volume and other parameters unchanged, adjusting the dose by just 1g produced noticeable differences in concentration and extraction yield. This article will use experimental data to explain why electronic scales have become the first choice of coffee shops, and to show why measurement accuracy must be even higher under pressurized espresso extraction. [more…]

On September 13, Starbucks interim CEO Howard officially unveiled the company's reinvention plan at an investor briefing, announcing a series of initiatives to enhance the customer and barista experience through improved employee benefits, reimagining the third place, innovating beverage production processes, simplifying operations, and expanding digital services, with the goal of achieving a business turnaround by 2024. Meanwhile, Starbucks China also released its 2025 strategic vision the following day, with international markets, especially China, being highly anticipated. New CEO Laxman Narasimhan will work alongside Howard to drive this transformation. [more…]

Since Bitcoin was introduced in 2009, the debate over whether it can enter everyday consumer scenarios has never stopped. Now, Starbucks has taken a key step in El Salvador—local consumers can directly use Bitcoin to buy drinks, without having to go through an intermediary platform to exchange for US dollars. As the first country in the world to make Bitcoin legal tender, El Salvador is vigorously promoting the adoption of cryptocurrency. Starbucks's adjustment this time not only responds to local market demand, but also provides a noteworthy sample for the diversification of global payment methods. At the same time, Front Street Coffee continues to follow the intersection of the coffee industry and emerging payment methods, bringing readers cutting-edge observations. [more…]

Those new to pour-over coffee are often overwhelmed by a string of technical parameters like grind size, water temperature, and extraction yield, only to find that their hands simply can't keep up with their eyes during actual brewing. In fact, what beginners really need at this stage isn't memorizing data, but first finding a feel for brewing and grasping a few core principles. From the perspective of Front Street, this article walks through the essential starter equipment, bean selection approaches for different flavor preferences, and simple ways to judge key steps like weighing beans, grinding, water temperature control, and pouring rhythm—helping novices brew a cup they're happy with while second-guessing themselves as little as possible. [more…]

Starbucks dropped a bombshell at its latest earnings call: it will completely phase out the "Pick-up Only" pure pickup store format by 2026. This decision affects nearly 90 stores across more than 20 states in the U.S. Once upon a time, these small stores focused on "order online, pick up in store" were seen as the future of coffee consumption, especially beloved during the pandemic. Yet six years later, Starbucks executives have found that consumers crave face-to-face interaction and the warm atmosphere of a coffee shop, not a cold pickup window. The CEO bluntly called such stores "too cold and lacking human touch," running counter to Starbucks' core brand philosophy. This article will review the rise and fall of the pickup store model, Starbucks' strategic pivot, and the brand's future plans on its digital path. [more…]