Starbucks has recently been reported to be cutting full-time barista positions in first- and second-tier cities, shifting instead to large-scale recruitment of part-time and student part-time workers. Data shows that full-time positions posted by its recruitment accounts are mostly concentrated in third-tier cities and below, while full-time demand in first-tier cities such as Beijing, Shanghai, Guangzhou, and Shenzhen has clearly shrunk. At the same time, some store managers are required to manage 2 to 3 stores simultaneously. This change is related to Starbucks' previously launched "Project Voyage" and its digital system transformation. Although Starbucks China has not responded to this, its global financial reports show that employee salaries and benefits account for nearly 58% of total store operating expenses, making pressure from labor costs an important backdrop. Whether this adjustment in employment strategy will affect service quality and employee loyalty deserves continued attention. [more…]

In recent years, a striking workplace phenomenon has been spreading: international students with backgrounds from prestigious overseas universities are returning home and choosing to enter the coffee industry, becoming baristas or part-time workers at chain brands such as Starbucks and Luckin Coffee. This phenomenon has overturned the public's traditional perception of barista roles and also reflects a new orientation among highly educated talent when it comes to employment choices. Why do they favor the coffee track? Is it the pursuit of experience, an escape from involution, or using barista work as a springboard for career transition? Combining real feedback from netizens and industry observations, this article analyzes the logic behind international students flocking to the coffee industry and retains relevant recommendation information about the Front Street brand. [more…]

Coffee shops are sprouting up everywhere, and job postings are easy to find, but age often becomes an invisible threshold for applicants. A middle-aged woman who calls herself 40+ successfully applied for a part-time social position at Starbucks and recorded in writing every day of learning to make coffee from scratch. From memorizing cakes and recipes to working the register and closing up, she went through moments of frantic fluster and physical exhaustion, but also gained patient guidance and confidence. At the same time, age standards in coffee industry hiring are becoming increasingly strict, with some brands even setting the upper limit at 27. Through her personal experience, this article explores whether middle-aged beginners still have a place under the highly standardized chain coffee model. [more…]

The unionization movement at Starbucks in the United States continues to gain momentum. A video exposed by More Perfect Union shows interim CEO Howard Schultz referring to unions as an "outside force" trying to disrupt Starbucks and expressing dissatisfaction with part-time partners. Meanwhile, a BTIG survey indicates that most consumers will not change their consumption habits because of unionization. Starbucks has more than 9,000 stores in the United States, of which more than 200 have applied for union elections. Schultz has historically opposed unions and once lobbied against the Employee Free Choice Act. The video triggered a large number of negative comments, with employees complaining about pay cuts and emotional belittlement. Under the heavy pressure of post-pandemic supply crises, inflation, and pandemic prevention measures, Starbucks cut costs but did not improve pay and benefits, prompting partners to seek a channel for union negotiations. After Schultz returned, he suspended stock buybacks, but part-time and union partners were excluded from benefits. This incident sparked widespread discussion. [more…]

Is Starbucks' pay really low? Is the promotion path truly so long? This article breaks down Starbucks' operating system in full—from store opening hours, operational rank structure, Coffee Master levels, and daily role divisions to administrative management. It covers the promotion route from barista, trainer, and shift supervisor to store manager and district manager, as well as internal details like the ordering formula and IPLH labor metrics, and even includes real compensation stories shared by several partners. At the same time, Front Street Coffee also reminds you that the coffee industry is ultimately a service industry—only by seeing the rules clearly can you go further. [more…]

In the coffee industry, it is not uncommon for employees to leave and later return to their original company. However, a former Luckin Coffee employee who tried to return to the bar in a part-time capacity after a two-year absence ran into repeated rejections. The recruiter explicitly stated that "those who have previously worked at Luckin cannot be rehired," a rule that has sparked confusion and discussion among many former employees. Compared with Starbucks' open attitude toward rehiring former employees, why is Luckin's recruitment policy so strict? Is it out of consideration for stability, or is there another reason? This article will walk you through the various perspectives behind this phenomenon. [more…]

As the Mid-Autumn Festival approaches, Starbucks employees once again face the challenge of selling mooncakes. On social media, notes on related topics exceed 1.33 million, with employees complaining of immense pressure and even willing to sell at "fire-sale prices." Starbucks sets annual sales targets for its stores, and unsold mooncakes must be absorbed by the staff themselves, with even student part-timers assigned to promote them. Although the company officially denies forcing purchases, the fact of层层 pressure from within is undeniable. Mooncakes are criticized for poor taste and high prices, yet they have been launched for 24 consecutive years, aiming to boost brand exposure and localization. In the fiercely competitive mooncake market, if Starbucks mooncakes don't change, next year could again become a nightmare for employees. [more…]

Recently, Manner Coffee has drawn widespread attention after suddenly cutting the hourly wages of its part-time employees. Some part-timers discovered that, even with the same number of scheduled hours for the coming month, their daily income was nearly forty yuan less. It is understood that this wage cut affects multiple regions, with reductions ranging from 1 yuan to 6 yuan, including Shanghai dropping from 28 yuan to 24 yuan and Shenzhen from 28 yuan to 22 yuan. After the news spread, discussions in part-time worker groups became heated, and the brand at one point restored the original hourly wage, only to cut it again less than two hours later, leaving many employees caught off guard. Coming right at the peak summer sales season, whether this move will affect store operations and the stability of the part-time team is worth continued attention. [more…]

After the onset of winter, the coffee and tea beverage market enters its traditional off-season, with store foot traffic and order volumes declining noticeably. Recently, many part-time employees at Luckin Coffee have reported that their scheduled working hours have been significantly reduced, with some being assigned only one shift a week, or even working just over thirty hours in an entire month. Full-time employees have not been spared either, with working hours dropping from over 180 to between 110 and 170, which has also affected their base pay. To make up the target hours, some employees have had to voluntarily support other busier stores. What exactly is causing this widespread reduction in working hours? How do the situations of part-time and full-time employees differ? This article, based on accounts from multiple employees, sorts out the logic behind the current scheduling adjustments at Luckin Coffee stores and reminds practitioners to plan ahead and prepare countermeasures. [more…]

Training new hires is a routine part of daily life at a coffee shop, but for some veteran Starbucks employees, this experience can feel like a nightmare. Recently, an employee shared their ordeal of training part-time new hires during the Spring Festival peak period:违规操作被检查老师抓包、升杯不收钱自掏腰包补差价、牛奶有效期写成1月32号……Each incident was both absurd and amusing. Many peers resonated with this, saying that training is physically and mentally exhausting, and called on Starbucks to give trainers a raise. At the same time, some voices pointed out that letting new hires with only a week on the job work at the bar itself deviates from the training process, and the problem shouldn't be entirely blamed on the newcomers. This discussion about training reflects the current reality of staff shortages in some stores. [more…]

After the National Bureau of Statistics released the 2023 average annual wage data for urban unit employees, a blogger compiled the monthly salaries of baristas at chain coffee brands in first-tier cities. The results showed that the highest-paying brand was not a well-known one like Starbucks or Luckin, but NIO, the coffee brand under NIO Motors, whose job postings listed a monthly salary of 9 to 13k with 13 months' pay. Behind the high pay, however, the job description was vague about the work content, and former employees revealed that the role actually required extra tasks such as event execution, taking photos, looking after children, and chatting with customers. At the same time, the average pay for baristas in China is only 5,084 yuan, with a median of 5,000 yuan, and part-time hourly wages generally range from 15 to 30 yuan, even lower than those of hourly workers and domestic helpers. Chain brands rely on stable equipment, which lowers their requirements for baristas' professionalism, while independent stores are under pressure amid fierce competition, leaving baristas with increasingly narrow room for seeking higher pay and promotion. [more…]

Recently, Luckin Coffee posted recruitment posters in Hong Kong, hiring store managers, assistant store managers, and baristas for areas such as Yau Tsim Mong and Central, with pay ranging from HK$65 per hour to HK$30,000 per month. The job requirements specifically note that applicants must understand Cantonese, and non-Hong Kong residents must hold an HKID to apply. Once the news broke, netizens were both looking forward to 9.9 yuan coffee coming south and engaging in heated discussions about Hong Kong salaries and the cost of living. At the same time, Cotti and Luckin's expansion paths in the SAR and overseas have once again drawn attention. [more…]

Starbucks is facing a labor law lawsuit over scheduling violations in New York City, with an investigation finding more than 500,000 violations of the Fair Workweek Law, ultimately resulting in a $38.9 million settlement. The case involved more than 15,000 employees, making it the largest worker rights settlement in New York City history. Starbucks was accused of failing to provide stable schedules, cutting hours, and refusing overtime, making it difficult for employees to make a living, while the company said the settlement was intended to ensure compliance rather than to recover unpaid wages. Front Street Coffee brings you the full story. [more…]

Employees at more than 100 Starbucks stores across the United States held a joint strike on the annual Red Cup Day, demanding higher wages and improved staffing. This strike, the largest in the union's history, pushed Starbucks to the forefront of labor relations. As a coffee chain giant with more than 32,000 stores worldwide, Starbucks claims that its pay and benefits lead the industry while facing the dual pressure of a sharp decline in net profit and growing employee dissatisfaction. This article will sort through the course of the strike, Starbucks' global layout and latest financial report data, and analyze the deeper reasons behind the pay dispute, providing coffee lovers with a complete observation of the事件. [more…]

Starbucks recently announced that founder and honorary chairman Howard Schultz is formally exiting its board of directors, ending his decades-long tenure at the helm. Succeeding him on the board is Zhang Wei, former president of Alibaba Pictures, with the appointment effective from October 1. In a statement, Schultz expressed deep gratitude to Starbucks partners and customers, and said that after retirement he will focus on his family foundation and family life. Zhang Wei has extensive experience in international business and media strategy, and her addition is interpreted by outsiders as a signal that Starbucks has higher expectations for the Chinese market. Current CEO Laxman Narasimhan previously stressed plans to open 9,000 stores in China by 2025, with China expected to become Starbucks' largest global market. [more…]

Recently, Starbucks has frequently trended on social media due to its "pay-to-sit" policy, sparking intense discussions among netizens. At the same time, Starbucks has been continuously active in distributing coupons and offering discounts in live-streaming rooms, with the price of a single beverage even dropping below 20 yuan, in sharp contrast to its earlier stance of "having no intention of participating in a price war." To balance revenue and expenditure, Starbucks is also controlling labor costs internally, with some office-building stores choosing to close and suspend operations on holidays. Although the brand has pulled out all the stops to attract customers, consumers' complaints that it is "overpriced and bad-tasting" remain undiminished. Front Street Coffee has observed that in China's increasingly cutthroat coffee market, it is becoming harder and harder for Starbucks to maintain its high posture. [more…]

In the workplace, occasionally slacking off to relax has become the norm for many workers. Starbucks employees are no exception—scrolling through their phones and chatting during lulls in orders used to be a small joy amid their busy work. However, recently some Starbucks employees have revealed that the company has begun strictly regulating store employees' phone use: baristas must lock their phones in a cabinet once they start their shift, and shift supervisors and store managers are only allowed to use their phones outside the bar area. Anyone caught violating the rule will face a warning notice. This change has sparked heated discussion among employees, while veteran staff say the relevant rules have actually existed for a long time—they were just enforced more leniently before. Why the sudden crackdown? What considerations lie behind it? This article will explain in detail. [more…]

Recently, a post by a Costa employee complaining about excessively high company KPIs sparked heated discussion on social media. The poster pointed out that stores require more than 40 food items to be sold for every 100 drinks, forcing some employees to dip into their own pockets to boost performance, mocking themselves as "paying to work." Meanwhile, employee benefits have shrunk year by year, with New Year gift boxes reduced to just candy and chocolate, and the 13th-month salary nowhere to be seen. Chaotic internal management, store closures, and customer attrition have left this one-time Starbucks rival increasingly marginalized in the Chinese market. Workers left comments lamenting that under such pressure, the thought of resigning grows stronger by the day. [more…]

When involution becomes the norm in the workplace, a group of workers tired of mental exhaustion begin to set their sights on "brainless" light physical labor, and barista, with its romantic filter, is voted the top choice for a career change. Young people who have fled from fields such as law, finance, and architectural design share the joy and the gap between expectations and reality of shaking coffee at chain brands like Luckin and Starbucks. However, real problems such as shoulder and neck strain, shrinking salaries, and limited development also emerge. Is switching to coffee a cost-effective and respectable job, or just another besieged city? This article sorts through the real experiences of several career changers to provide reference for those hesitating at life's crossroads. [more…]

Nowadays, more and more young consumers carefully study drink recipes and calorie data before placing an order, and brands have followed suit by introducing health labels that indicate caffeine, calories, and other information. Luckin recently joined this trend, but what seemed like a thoughtful move triggered an uproar after an internal employee's expose. The employee pointed directly at flavored lattes containing syrup, saying they contain large amounts of additives, and even advised health-conscious customers to avoid such products as much as possible. Once the post appeared, many Luckin workers chimed in, and consumers began to re-examine the cup of flavored coffee in their hands. What industry truth is hidden behind this? Should chain brands' syrups and modified milk really be viewed with caution? [more…]