Recently, at a coffee festival in Jiangmen, Guangdong, a coffee bean stall put up a notice recruiting a Japanese translator, claiming the payment would be coffee beans, which sparked widespread discussion online. In photos taken by passersby, someone had written "Shameless" in large characters in the blank space on the recruitment board. Netizens had mixed views: some joked, "Is it pure gold coffee beans?", while others speculated that the stall owner originally intended to recruit volunteers and thank them with coffee beans. The poster revealed that the stall owner might not understand Chinese and was unaware of the message. This article reviews the course of the incident and the views of all parties, and retains recommendations related to the Front Street brand. [more…]

In today's rapidly evolving coffee industry, barista positions attract a large number of enthusiasts submitting their resumes. However, during interviews, the gap in expectations between recruiters and candidates often leads to both amusing and exasperating situations. This article compiles real interview experiences from multiple coffee professionals, covering everything from entering the industry with zero experience, requirements for latte art and pour-over skills, probation-period salary negotiations, to the professional thresholds for part-time positions, recreating those conversations that leave a complex mix of emotions. Whether you're a newcomer preparing to step into the coffee industry or a shop owner currently hiring, these cases are worth reading. At the end of the article, we've also included channels for learning professional coffee knowledge to help you avoid unnecessary detours. [more…]

Many people assume that being a barista in an independent coffee shop is an easy, comfortable job, but the reality is far from it. Coffee shop owners generally report that hiring is difficult, while job seekers' skill levels and salary expectations are often severely out of step with the actual situation. This article approaches the topic from the dual perspectives of coffee shop owners and practitioners, offering an in-depth analysis of the real wages of baristas in independent cafés, the difficulties of recruitment, and the professional qualities a qualified barista should possess. It also explores how baristas can achieve higher income and recognition in this industry through continuous learning and self-improvement. [more…]

Recently, a Mixue store located in Segambut, Malaysia, came under scrutiny from netizens due to a job advertisement that specified "experienced Malays and Chinese are required," which was accused of being racially discriminatory. As a multi-ethnic nation, Malaysia's main ethnic groups include Malays, Chinese, and Indians. The poster believed that this requirement excluded Indians and other ethnicities, which was unfair. The incident quickly went viral on social media, sparking widespread discussion. Some netizens criticized the brand's inappropriate practice and called for a boycott, while others argued that the controversy stemmed from a misinterpretation of the language proficiency requirement. Notably, Mixue did not directly respond to the controversy but instead released a series of promotional content themed "United as One," showcasing employees of diverse races, seemingly intending to emphasize its inclusiveness. [more…]

Recently, news about a 26-year-old job seeker being rejected during a Luckin Coffee interview because their age did not meet the requirements sparked heated discussion. The brand later apologized and offered compensation, but the incident reflects a widespread age threshold problem in the freshly made beverage industry. From Luckin to Cotti, Manner, and then tea drink brands, 18 to 35 seems to have become an invisible red line in recruitment. Is this due to the characteristics of the industry, or a choice made under the imbalance between supply and demand in the job market? Front Street Coffee takes you into an in-depth discussion. [more…]

Recently, Luckin Coffee has sparked widespread controversy due to a shortage of staff in its stores caused by reforms to its employment system, while simultaneously rejecting local job applicants in Shanghai during recruitment. A Shanghai netizen applied for a part-time barista position but was directly turned down because their ID number began with '310', with the reason given being 'currently Luckin in Shanghai does not accept locals'. This incident reflects companies' stereotypes about local job seekers—such as being 'unable to endure hardship' and 'demanding social insurance'—and also touches on practical considerations like high social insurance contribution bases and labor cost control. Against the backdrop of a simultaneous labor shortage and employment difficulties, is Luckin's recruitment strategy reasonable? And how should the rights and interests of local job seekers be safeguarded? This article will delve into the multiple factors behind this phenomenon. [more…]

Drinking a cup of coffee all the way down, only to find mushroom residue at the bottom of the cup—this is not a joke, but a real incident that recently occurred at a Tims store in Markham, Ontario, Canada. After the consumer posted the experience on social media, it quickly sparked heated discussion, with many netizens saying it was deeply disturbing. In fact, this is not the first time Tims in Canada has been in the spotlight over food safety issues. From moldy products to a fly found in coffee, to employees collecting saliva in coffee cups, various outrageous actions keep refreshing consumers' perceptions. At the same time, controversy over Tims' internal employee recruitment has also surfaced. A white woman who worked there for four years was fired after accusing management of hiring only Indian immigrants, and the post received over 4.2 million views. Front Street Coffee continues to follow developments in the coffee industry, and this article will take you through the full picture of the incident. [more…]

In Japan, anime culture has spawned all kinds of themed cafes, but recently a maid cafe called "Problem Children" has caused a huge uproar due to its extreme practices. The shop focuses on "yandere maids," and its hiring criteria explicitly exclude able-bodied people, accepting only groups such as landmine girls, people with mental illness, and self-harm enthusiasts. Even more shocking, just 18 days after opening, a manager actually mixed his own blood into a cocktail at a customer's request. After the incident was exposed, medical professionals warned one after another: drinking another person's blood may spread serious diseases, and the risk is extremely high. Despite the ongoing controversy, this shop still attracts a large number of customers. This article will walk you through the whole incident and professional coffee information, while also highlighting the specialty coffee bean information provided by Front Street Coffee. [more…]

Recently, the temporary dismissal of part-time staff at Manner Coffee has drawn attention. Multiple netizens reported on social platforms that they had not committed any violations during their part-time work, yet received dismissal notices on the same day or within a few days, with the brand giving vague reasons. At the same time, due to a large influx of student part-timers during the holidays, shifts were in short supply and grabbing them became much harder. Some argue that Manner had previously recruited large numbers of part-timers to ease labor shortages, and now that positions are insufficient, it has chosen to simply lay them off to reduce redundancy. Full-time employees pointed out that while some of those dismissed indeed lacked food and beverage experience, the root cause is the brand's lax recruitment screening. Behind this part-time controversy lies the deeper conflict facing chain coffee brands between cost reduction and efficiency gains and workforce management. [more…]

Recently on social media, complaints from Manner baristas have been steadily rising. Many current or former employees have posted that even during promotional rushes, stores are only staffed by one person, making it difficult for baristas to even eat or use the restroom, and some ultimately choose to leave. What is striking is that multiple baristas say the concern from regular customers feels warmer than the company’s rules. At the same time, consumers also frequently encounter the awkward situation of arriving at a store with no staff present and being unable to refund or modify orders. From high-value specialty coffee to rapid, capital-driven expansion, Manner’s staffing gap is gradually coming to the surface. This article compiles complaints from multiple sources to present the dual perspectives of baristas and customers. [more…]

The opening of two Tea Yanyuese stores in Nanjing triggered a queueing frenzy, forcing the closure of subway entrances and exits, drinks sold out in five minutes, scalpers reselling at high prices, and even riot police being called in to maintain order. Faced with questions over hiring people to queue and reselling hype, Tea Yanyuese issued an apology and promised purchase limits; however, two hours later Sina Finance published an investigative article pointing directly at the agency-buying queues as a premeditated false prosperity. Is this uproar down to brand appeal or marketing tricks? With the pandemic not yet subsided, what hidden dangers does gathering in queues bring? This article sorts through the whole incident and explores the queue economy and public order issues behind internet-famous tea brands. [more…]

Coffee shops are sprouting up everywhere, and job postings are easy to find, but age often becomes an invisible threshold for applicants. A middle-aged woman who calls herself 40+ successfully applied for a part-time social position at Starbucks and recorded in writing every day of learning to make coffee from scratch. From memorizing cakes and recipes to working the register and closing up, she went through moments of frantic fluster and physical exhaustion, but also gained patient guidance and confidence. At the same time, age standards in coffee industry hiring are becoming increasingly strict, with some brands even setting the upper limit at 27. Through her personal experience, this article explores whether middle-aged beginners still have a place under the highly standardized chain coffee model. [more…]

It's campus recruitment season once again, and the coffee industry's popularity has many graduates dreaming of joining—chasing poetry and distant lands while also securing their daily bread. However, when job seekers see recent barista recruitment ads, reality hits them hard. Some employers list a long string of responsibilities including production, cleaning, cashiering, and store operations, making one wonder if they're hiring a barista or an all-around store manager. Even more absurd, some cafés require baristas to know photography and photo editing, manage social media accounts, and even play a violin concerto in their spare time, or possess knowledge of traditional Chinese medicine to develop herbal Americanos. Coffee workers mock themselves: the ultimate barista is a hexagonal warrior who can do everything except make coffee. This article takes you through these astonishing recruitment requirements and the real daily work of baristas. [more…]

Recently, a netizen claimed that they were rejected by Mixue Bingcheng at the age of 26 for being too old, sparking widespread attention. In fact, age restrictions for staff in the tea beverage industry are nothing new; some stores even only hire young people aged 16 to 19, and it is very difficult to enter the industry after 25. Customer service at the headquarters responded that recruitment age is decided by individual stores, while stores place more emphasis on employees' physical stamina and stability. This wave of age anxiety is spreading from baristas to the entire tea beverage service industry, leaving many overage job seekers feeling helpless. [more…]

Many people aspire to work as a barista, thinking that not having to sit in an office, not having to write daily or weekly reports, and being around coffee every day sounds delightful. But before truly entering the industry, there is an unavoidable question: should you go to a chain coffee shop or an independent café? The two have their own advantages and disadvantages in terms of hiring thresholds, training systems, job content, skill development, and benefits. Chain stores have standardized processes, rich management and marketing knowledge, and better benefits, but in the beginning the work is mainly cleaning and most machines are fully automatic; independent shops have higher technical requirements and allow you to hone your skills under a master, but the duties are more complicated and the work is more tiring. Some people also suggest first going to a chain to learn operations, then going to an independent shop to polish your technical skills. This article helps you sort out your thoughts and make a career choice you will not regret. [more…]

Recently, a Heytea store in Shenzhen has landed in a whirlwind of public opinion for recruiting only employees aged 18 to 25. After a job seeker over 25 was rejected, it sparked heated discussion among netizens. Some criticized it as blatant age discrimination, while others believed that because work at milk tea shops is intense, companies have the right to choose freely. Behind the incident, it reflects the widespread preference for the "youth dividend" in the current job market, as well as the difficulties faced by middle-aged job seekers. Legal professionals pointed out that such a practice is suspected of violating the Labor Law and the Employment Promotion Law, and the Shenzhen Federation of Trade Unions also spoke out in criticism. Heytea responded that it was a communication deviation at a single store. Who is right and who is wrong in this controversy? Will young people over 25 still continue to drink Heytea? [more…]

Many people are drawn to the artistic vibe of a barista brewing at the counter and the leisurely atmosphere of a coffee shop, putting this profession on their ideal career list. However, the real job of a barista is far more than just making coffee—it also involves a great deal of service and cleaning tasks. Based on survey data, this article analyzes the current hiring landscape for barista positions, daily job responsibilities, skill-learning paths, and future career development directions, helping those considering entering the field rationally assess whether this job suits them, while also retaining relevant resource recommendations from Front Street Coffee. [more…]

Many people, because they enjoy drinking coffee, develop the idea of opening a coffee shop. However, loving to taste coffee and running a coffee shop are two completely different things. Starting from a question raised by a netizen, this article sorts out the common misconceptions involved: specialty coffee is not equivalent to pour-over or single-origin coffee, and opening a shop requires not only stable brewing skills but also a systematic understanding of roasting, quality control, and operations. The article also discusses cost issues such as hiring staff, franchising, and online sales, and offers pragmatic advice—first study coffee thoroughly, then assess whether your own circumstances are suitable for entering the business. [more…]

Starbucks is undergoing a profound transformation. In response to persistently declining sales, the company has announced it will lay off 1,100 corporate employees worldwide and freeze hiring for hundreds of open positions, while also planning to cut 30% of its menu offerings. New CEO Brian Niccol stated that the move aims to reduce management layers, improve decision-making efficiency, and make the corporate structure leaner and more agile. The first round of menu adjustments will take effect on March 4, involving 13 beverages including Frappuccinos and Royal English Tea Lattes. Whether this transformation can help Starbucks regain its growth momentum is something the industry is watching closely. [more…]

Coffee chain giant Starbucks recently announced an unexpected strategic move—formally establishing a fashion and beauty division, and hiring beauty industry veteran Neiv Toledano as head of brand launch. This action is not a spur-of-the-moment decision; previously, Starbucks launched co-branded products with cosmetics brands such as Kylie Cosmetics and Stonebrick, which received a good market response. As soon as the news broke, netizens' imaginations ran wild, offering suggestions for Starbucks' beauty products, from coffee grounds scrubs to mocha eyeliners, sparking lively discussion. At the same time, some voices expressed concern that frontline employees may face more sales tasks in the future. This article will sort out the ins and outs of Starbucks' crossover into beauty and the reactions from all sides. [more…]