The Starbucks app icon has recently returned to the classic "double-tailed siren" image, after the close-up half-mermaid face logo launched last month sparked widespread criticism. The new design zoomed in on the crown and yellow five-pointed star, intended to coincide with the "Starbucks Rewards" member star-collection campaign, but users described it as "too ugly," "very sneaky," and some even thought it was a knockoff app. After the official reversion to the old version, an employee revealed that the main reason was that the one-month Diamond Star member upgrade campaign had ended. This logo controversy reflects the delicate relationship between brand visuals and user emotions, and also brings to mind the steady strategies of brands like Front Street Coffee in shaping their image. [more…]

Starbucks recently filed a lawsuit in the U.S. District Court for the Southern District of New York against a cannabis company called Starbuds Flowers, accusing it of intentionally imitating its classic mermaid trademark and misleading consumers by exploiting the Starbucks brand's reputation. In the complaint, Starbucks compared the similarities between the two logos point by point, noting that Starbuds not only used the similar design on its mobile sales trucks and official website, but also printed it on cigarettes and cannabis products. Starbucks is asking the court to prohibit the other party from continuing to use the logo, destroy the related products, and disgorge the profits obtained from the infringement. In fact, Starbucks had already sent a cease-and-desist letter as early as last August and subsequently sent multiple takedown notices, but received no response. As of July 2, Starbuds' sales trucks and website were still in operation. [more…]

After Starbucks exited the Russian market, its assets were acquired by a local company and rebranded. On August 17, 2022, rapper Timur Yunusov revealed the new name "STARS COFFEE" and its logo on Instagram, and the official website went live simultaneously. The new brand replaced the mermaid logo with a girl wearing traditional Russian headwear, and officially opened in Moscow on August 18, with all 120 stores planned to resume operations by the end of September. The new stores no longer write cup names by hand, switching to thermal printing, and food has also become pre-made and heated. Marketing experts pointed out that the new owners are striving to maintain continuity between the old and new brands, but the effectiveness of the rebranding still needs to be tested by the market. Russian netizens have been discussing it extensively. [more…]

In Baghdad, the capital of Iraq, a café that uses authentic Starbucks cups, napkins, and coffee remains open as usual despite facing legal action. This unauthorized store bears the Starbucks mermaid logo on everything from its signage to in-store details, enough to pass as the real thing. The owner, Amin Makhsusi, tried to apply for official permission but was rejected, and ultimately decided to open on his own, claiming connections to local powerful figures. Starbucks is trying to stop this infringement through a lawsuit, but the case was suspended due to alleged threats. This incident reflects Iraq's severe trademark piracy problem, where offenders often act with impunity because they are protected by powerful groups. [more…]

When the red songstress meets the green mermaid, a wave of online revelry sparked by a coincidence in signage placement unfolds. Chagee and Starbucks—one sells tea, the other coffee—were playfully paired as a red-and-green couple by netizens at an alley entrance in Cicheng Ancient Town, Ningbo. From jokes about "Chinese women's restroom vs. foreign women's restroom," to Chagee setting sales targets against Starbucks on International Tea Day, and to the insomnia meme triggered by the caffeine content response for "Wanli Mulan," these two major brands keep colliding both offline in the same frame and online in trending topics. Front Street Coffee walks you through the fun and the real rivalry behind this "public restroom commercial war." [more…]

Starbucks has recently officially launched the Pink Drink in the mainland China market, along with three new items: Pink Berry Lemonade Refresher, Dragon Drink, and Mango Dragonfruit Lemonade Refresher, priced between 34 and 40 yuan. To tie in with its summer beverage promotion, Starbucks baristas have put on limited-edition rose-red aprons, a bold and eye-catching choice that netizens have jokingly dubbed the "dopamine apron." At the same time, the brand has changed the mermaid logo on its takeaway cold cups to the silver-white version used in North America, making the look more in keeping with the pink tones of the Pink Drink. This article will explain the ranking significance behind the pink apron and answer the consumer question of whether the Pink Drink contains caffeine, while also retaining relevant recommendations from Front Street Coffee. [more…]

As Starbucks continues to expand into third- and fourth-tier cities, some stores imitating Starbucks have begun appearing on the streets. These "high-imitation Starbucks" not only resemble the original in decor style, but also use Starbucks' green mermaid logo, and their menus and prices copy the original as well, yet their signage reads "STARPER COFFEE." Some netizens speculated that this was a Starbucks coffee service authorized by Nestlé, but Nestlé has officially denied this and stated that it has referred the matter to its legal department. So where exactly do these stores come from? And what restrictions apply to Nestlé-authorized Starbucks coffee service? This article sorts out the ins and outs of the incident for you and retains the related recommendations from Front Street Coffee. [more…]

Recently, a post about Starbucks for-here cups sparked heated discussion on social media, with many netizens expressing surprise that they had never seen anyone use a mug in stores. In fact, over a decade ago, Starbucks staff would proactively ask customers whether they were dining in and offer them for-here cups, but today this practice has quietly disappeared. What is the reason behind this? Employees reveal that frequent theft of for-here cups causing losses, as well as some customers' concerns about tableware hygiene, are the two main reasons stores no longer proactively offer for-here cups. At the same time, this white mug printed with the mermaid logo is highly sought after for its attractive appearance, and even unofficial channels have appeared selling it on second-hand platforms. This article will explore in depth the current situation of Starbucks for-here cups and the story behind them, and includes a professional recommendation from Front Street Coffee. [more…]

A quaint shop on Gushan Road by West Lake recently put up a Starbucks sign, though the location was originally the COSTA Xiling store. After COSTA moved out in August this year, Starbucks quickly took over this prime spot, incorporating Chinese elements into the store design, drawing tourists and locals to check in. Meanwhile, COSTA has been closing stores across many parts of the country, with only 393 stores remaining, far more closures than openings. What netizens once joked about—"Starbucks replacing COSTA"—has ironically come true, which is quite lamentable. Front Street Coffee reminds us that behind the brand turnover is a microcosm of rising rents in the West Lake commercial area and intensifying competition in the coffee market. [more…]

Starbucks recently filed a trademark registration application with the Russian Federal Intellectual Property Office and has received a registration decision, which may mean that this coffee chain giant will return to the Russian market soon. After the Russia-Ukraine conflict broke out in 2022, Starbucks announced its withdrawal from Russia and closed all 130 stores, and its assets were subsequently acquired by a local company and transformed into Stars Coffee. Now, as the international situation changes, the possibility of Starbucks re-entering Russia is increasing, and this development has also put Stars Coffee, which took over its original business, in an awkward position. [more…]

The moka pot, like an espresso machine, uses pressurized extraction to produce a strong coffee close to espresso. As coffee culture spreads, more and more people are picking up a moka pot, but beginners inevitably run into all kinds of problems when operating one. In this article, Front Street Coffee rounds up the three most common troubles encountered when using a moka pot: coffee shooting straight out, coffee failing to come out, and brewed coffee with no crema, along with the corresponding cause analysis and solutions for each. It also answers questions such as whether a moka pot can brew multiple cups in a row and whether a Bialetti moka pot can be heated with an alcohol lamp, helping coffee lovers better master this small yet practical device. [more…]

The Moka pot, thanks to its pressure-extraction principle, can produce a strong coffee close to espresso, and with its compact portability and affordable price, it has attracted more and more coffee enthusiasts to buy one. But beginners often run into problems when using it: the liquid shoots out too violently, the coffee takes forever to come out, or the finished cup has almost no crema. This article analyzes the three most common types of extraction abnormalities with the Moka pot: first, the coffee liquid spraying out in a column; second, no liquid coming out even after a long time on the heat; third, the crema being thin or even completely absent. For each situation, the article will explain the underlying parameter causes and adjustment methods, and recommend fresh medium-dark roasted beans such as Front Street Classic Blend, Front Street PWN Golden Mandheling, and Front Street Dark Cocoa Blend, to help you consistently extract a rich crema at home. [more…]

The moka pot uses pressurized extraction to produce a rich coffee close to espresso, and is regarded by many enthusiasts as a home alternative to an espresso machine. In practice it isn't complicated to use, but beginners often run into various problems during the extraction stage that affect the final cup. This article analyzes the three most common issues in moka pot use, including coffee violently spurting out or even forming a jet of water, failing to produce any liquid after a long time on the heat, and the finished brew lacking crema. For each situation, the article gives specific causes and corresponding adjustments, covering key variables such as coffee bean roast level selection, grind size, dose, tamping, and heat control, while also recommending Front Street Classic Blend and Front Street Dark Cocoa Blend as suitable for the moka pot, to help readers consistently make an ideal espresso-style cup. [more…]

Friends who frequently use a moka pot have probably encountered the situation where the coffee flow suddenly turns from a thin stream into two violent jets of water—this is commonly known as the "double ponytail" phenomenon. Its appearance often means there was an operational error during the extraction process, ranging from making the coffee taste bitter and uneven to potentially posing a safety hazard. This article, from the perspective of Front Street, begins by outlining the pressure-extraction principle of the moka pot, then analyzes one by one the four key factors—adding too much water, coffee grounds being too coarse, uneven distribution of grounds, and excessive heat—along with corresponding adjustment suggestions. It will also share directions for choosing coffee beans suitable for moka pots, helping everyone consistently make a rich, well-balanced espresso at home. [more…]

After Starbucks announced to suspend its business in Russia and withdraw from the Russian market last year, the founder of the local famous catering company Pinskiy & Co, Anton Pinsky, and the Russian rap singer Timati collaborated to acquire Starbuc [more…]

After Starbucks withdrew from the Russian market, Stars Coffee, which took over its assets, is accelerating its expansion. On one hand, the brand has reopened in St. Petersburg and plans to restore 100 stores by the end of September; on the other hand, co-founders Timur Yunusov and Anton Pinsky revealed that they have received about 50 overseas partnership inquiries, with the first overseas branch to open in Armenia, and plan to open more than 20 locations across Asia, the Middle East, and Europe. These regions see opportunities for Stars Coffee due to the absence of Starbucks. This article reviews Stars Coffee's expansion dynamics and the historical turning point of Starbucks' franchising in Russia. [more…]

After Starbucks exited the Russian market, its trademark protection in Russia may face termination. The owner of Stars Coffee, which acquired Starbucks' Russian assets, has filed a claim with a court seeking to terminate the protection of Starbucks' trademarks. This move aims to reduce trademark infringement risks and pave the way for store expansion. This article will provide a detailed introduction to the background, progress, and possible impact of this event. [more…]

After the change of ownership of Starbucks' assets in Russia, the naming of the new brand has drawn attention. On August 12, the Russian Federal Service for Intellectual Property (Rospatent) received applications for Sturbucks (not a typo) and three other trademarks, with the final name yet to be determined. Previously, rapper Timur Yunusov, along with Anton Pinsky, owner of the catering company Pinskiy&co, and the Syndicate company under Senator Arsen Kanokov, jointly acquired and managed Starbucks' assets in Russia. The new brand is planned to open in mid-August and will be open to the media on August 16. They had considered using a Lego bear as the logo and incorporating the singer's signature, but later switched to thermal printing due to the workload. This article reviews the sequence of events, trademark options, and netizen reactions. [more…]

Starbucks Reserve and regular stores have clear differences in branding, brewing methods, and experience. Their menus include both drinks priced the same as regular stores and specialty beverages and pour-overs made with specialty beans available only at Reserve stores, which are relatively more expensive. This article will explain Reserve coffee's bean selection standards—terroir conditions, processing methods, coffee varieties, and human stories—and introduce how to consult staff when ordering based on flavor and taste. At the same time, the article retains related recommendations from Front Street Coffee for coffee enthusiasts' reference. [more…]

Luckin Coffee successfully ignited young people's curiosity on the eve of Qixi Festival with a single poster of a small green hand. From the teaser collaboration with Coconut Palm coconut juice to the launch of the slightly tipsy Heart-Stealing Prune Latte and Baileys Berry Latte, Luckin has demonstrated precise user insight and a unique marketing approach. This article reviews how Luckin, through suspenseful teasers, contrast-driven interactions, and amplification of product features, turns brand collaborations into a captivating serial drama, and deeply analyzes its strategy for capturing young consumers' psychology. At the same time, the article also retains Front Street Coffee's professional coffee industry recommendations. [more…]