A coffee shop that attracted attention with a suggestive name ultimately paid the price for its marketing approach. In July of this year, a coffee shop named "Doi Coffee" in Huangpu District, Shanghai, was investigated by market regulators for a store name and product names suspected of violating public order and good morals. Several months later, the penalty result has finally landed — a fine of 30,000 yuan, with a heavier punishment due to the severe negative public opinion impact. Now the shop has quietly closed, and the person in charge said business was so poor that they are no longer operating. Behind the incident, it reflects the collision between the bottom line of marketing in the food and beverage industry and the red line of regulation, and has also sparked public discussion about the boundaries of vulgar marketing. Front Street Coffee reminds practitioners that creative marketing needs moderation, and respecting public order and good morals is the way to long-term business. [more…]

Recently, a coffee shop in Gulangyu, Xiamen, sparked heated online discussion after refusing to let non-paying customers use its restroom for free. In the video, a father gets into an argument with an employee because his child urgently needed to use the toilet, questioning whether the shop "only cares about money," to which the employee bluntly replies, "Yes, only money." Behind the incident lies the complex relationship between the boundaries of commercial spaces and public moral expectations. Some argue that one should make a purchase first or find a public restroom, some criticize the merchant for being insufficiently accommodating, and others firmly support the merchant's refusal to be morally coerced. As coffee lovers, we might take this incident as a starting point to reflect on the balance between cafés as commercial spaces and their role in the community. [more…]

Coconut Palm Group recently released an advertisement for the eighth intake of its training school for deputy general managers, drawing attention with a maximum annual salary of 480,000 yuan and generous perks such as a car and housing upon enrollment, while also replacing its previous sexy model images with a festive wedding style, sparking heated discussion among netizens. This is not the first time Coconut Palm has found itself in controversy over its advertising—over the years it has persisted in borderline marketing and has been penalized by regulators multiple times, including a 400,000 yuan fine in May this year for using state agency personnel in commercial marketing and for advertising slogans that violate public order and good morals. This article will review the details of this recruitment drive, the changes in advertising style, and Coconut Palm Group's repeated history of marketing violations. [more…]

Recently, a coffee shop blacklisted a customer after she engaged in excessively intimate behavior with her boyfriend inside the store for a continuous 8 minutes. The customer then posted a malicious negative review on a third-party platform, drawing public attention. The shop retrieved surveillance footage to clarify the truth and cooperated with the police investigation, while also issuing a statement acknowledging its negligence. As the incident escalated, the public began discussing the boundaries of intimate behavior in public places. Lawyers pointed out that indecent behavior may lead to administrative penalties, and those who film and spread the video may also bear legal responsibility. Front Street Coffee reminds everyone to be mindful of their behavior in public places and respect the feelings of others. [more…]

In recent years, the trend of professional venue visits and commercial shoots has grown increasingly intense, forcing many cafés to publicly declare their refusal of unpaid commercial photography and venue-visit behavior. What was originally a mutually beneficial relationship between visit bloggers and businesses has now soured due to tactics such as false promotion by some individuals, using follower counts to extort free items, and malicious negative reviews. Some even go so far as to occupy public space for extended photo shoots with bags of equipment after purchasing only a single drink, seriously disrupting other customers' experience. Café owners, suffering immensely from these chaotic practices, have posted notices one after another to protect their in-store environment. This article will explore in depth the causes of this phenomenon, the real experiences of café owners, and their efforts to safeguard the peaceful atmosphere of their cafés. [more…]

Pour-over kettles are essential tools for coffee enthusiasts, and many people keep several at home, using them separately for boiling water, brewing drip bags, or matching different occasions and bean types. Besides well-known brands like the B kettle, many also favor uniquely designed niche kettle styles. However, recently some netizens discovered that a Taobao merchant used revealing images of a female model in a corset on the product details page for a pour-over kettle, accompanied by ambiguous text, sparking strong disgust among coffee lovers. The relevant screenshots quickly spread on platforms like Xiaohongshu and Douban, with many condemning the marketing approach as vulgar and objectifying women. The merchant subsequently responded on WeChat Moments. The incident also brings to mind a previous controversy involving a coffee machine brand that used nude models for promotion. [more…]

In recent years, brand marketing tactics have proliferated, but some approaches frequently cross the line. A certain coffee machine brand sparked strong public backlash for using semi-nude models to demonstrate product settings in its advertising. From skin color hinting at concentration levels to scenes of kneeling to brew coffee, this series of moves was not only vulgar but also involved the objectification of women and racial bias. Although customer service claimed there was no violation, the images were quietly replaced. This article takes a deep dive into the brand logic behind this controversy, exploring why borderline marketing persists despite repeated bans and what real costs it brings to brands. For coffee lovers, we should focus more on the coffee itself rather than being led astray by gimmicks. [more…]

After two Starbucks stores in Wuxi were exposed for food safety issues, they not only faced dismissal of all staff and suspension for rectification, but also received administrative penalties totaling 1.37 million yuan. This incident triggered widespread public discussion on the current state of food safety management in the chain catering industry. Judging from the surprise inspections by market supervision bureaus across various regions, although the vast majority of stores were not found to have serious violations, management loopholes such as non-standard scrap records, missing disinfection records, and inadequate implementation of employee personal hygiene remain common. This article will review the incident and the details of the penalties, analyze the imbalance between Starbucks' internal supervision and cost control, and explore the importance of producer self-discipline and social oversight behind food safety issues. [more…]

Different roasting levels of coffee beans lead to completely different flavor profiles. Starting from the history of coffee, this article tells how Alfred Peet, a pioneer of dark roasting, used heavy roasting to change the face of American coffee, and how George Howell opened up another flavor path on the East Coast with a light roasting approach. The article systematically sorts out the differences between dark roasting and light roasting in color, weight loss ratio, and flavor performance, and points out that dark roasting brings sweetness and body, while light roasting highlights bright fruit acidity and regional character. Whichever one you prefer, as long as there are no negative flavors such as bitterness or saltiness, whether coffee is good or bad ultimately comes down to personal preference. Front Street Coffee recommends a variety of beans with different roasting levels for enthusiasts to choose according to their taste. [more…]

Recently, a coffee shop branded "People's Coffee" sparked widespread discussion in Shijiazhuang. A subsequent media investigation found that similar stores have covered 18 provinces and 20 cities nationwide, with nearly 30 directly operated outlets. Its parent company, YaoChao (Shanghai) Culture Communication Co., Ltd., has applied for the "People's Coffee" trademark multiple times since 2022, but all applications were rejected. It only holds two registered trademarks: "Chao People's Coffee" and "YaoChao People's Coffee." However, the actual store signs do not display the words "Chao" or "YaoChao." This phenomenon has drawn public attention to commercial signage compliance, trademark usage norms, and potential legal risks, and lawyers have also offered professional interpretations. [more…]

A while back, a "ladies-who-lunch afternoon tea" trend took the internet by storm. A trendy café in Ningbo drew crowds of customers checking in after it printed "LV" and "CHANEL" logos on its coffee and cakes, but it also caught the attention of market regulators. After investigation, law enforcement determined that the shop's actions did not constitute trademark infringement, but were suspected of violating the Anti-Unfair Competition Law, and it was ultimately fined and had its printing molds confiscated. Behind this case lies the delicate game between creative marketing and legal boundaries. Today, Front Street Coffee will walk everyone through what happened and talk about the bottom line and limits of brand marketing. [more…]

As the Lunar Year of the Rabbit approaches, the New Year marketing battle in the coffee beverage industry has quietly begun. Major brands are launching creative campaigns around the zodiac "rabbit," from puns and auspicious sayings to limited-edition new products, from co-branded designs to merchandise, all trying to capture consumer mindshare in the fierce market competition. Luckin has teamed up with artist Han Meilin to launch the "Double Rabbit" series, Starbucks offers three limited-edition drinks paired with cute rabbit merchandise, and Nestle Nespresso has collaborated with designer Angel Chen to create an eco-themed gift box. This article reviews the Chinese New Year marketing moves of major coffee brands, analyzes how zodiac IPs help brands build emotional connections with consumers, and explores that, amid the trend, product quality and creative output are the key to standing out. [more…]

When ordering at a café, iced latte and iced americano often leave people hesitating. What exactly is the difference between these two coffees? Does an americano become a latte once you add milk? From the perspective of Front Street, this article traces the historical origins of the latte and the americano, and compares the specific differences between iced latte and iced americano with milk in terms of ingredient ratios, sweetness, and cost, helping coffee lovers more clearly understand the flavor characteristics of each and thereby find the cup that better suits their own taste. [more…]

Recently, a food exploration blogger in Jiangsu spent 710 yuan at a restaurant and left without paying. After being chased back by the waiter, the blogger posted a negative review video targeting the restaurant, and the incident quickly went viral and sparked widespread discussion. As the number of food exploration bloggers surges, chaos such as accepting money for false promotion, threatening free meals with bad reviews, and occupying seats for long periods to take photos keeps emerging. How should merchants and platforms respond? This article will recount the incident and take an in-depth look at the gray areas and industry dilemmas behind influencer food exploration. [more…]

Chinese freshly-made beverage giant Mixue Bingcheng is accelerating its overseas expansion. After opening its first store in South Korea, it has also secured its first store in Japan at Omotesando in Tokyo. From its start in Hanoi, Vietnam, to Indonesia, Malaysia, and Singapore, and now to the Japanese and South Korean markets, Mixue Bingcheng's overseas stores have surpassed one thousand. Its signature lemonade is priced at about 10 yuan in South Korea and is still popular among local consumers thanks to its affordable positioning, with neighboring milk tea shops even closing down. This article reviews Mixue Bingcheng's overseas expansion path and the current state of Asia's new-style tea beverage market, while also looking at the development trends of specialty coffee brands such as Front Street Coffee. [more…]

The flavor code of coffee beans is, to a large extent, written during the roasting stage. From green beans to that rich aroma in the cup, every temperature milestone and every crack sound during roasting directly affects the acidity, bitterness, and aroma layers in the final result. Where exactly is the dividing line between dark roast and light roast? What do first crack and second crack each mean? Under different roast levels, how will coffee's taste change? This article will systematically sort through roasting terminology and core principles to help coffee lovers build a clear cognitive framework for roasting, while also drawing on the practical experience of Front Street Coffee to provide reference for everyday bean selection and brewing. [more…]

The exact origin of coffee still has no definitive conclusion. The most widely circulated account points to the highlands of Kaffa Province in southwestern Ethiopia—where a shepherd noticed that his flock became unusually lively after eating a certain plant. Others believe it was only after a wildfire burned down a coffee forest that the roasted aroma drew people's attention. From initially chewing the fruit for stimulation and mixing ground coffee into flour to make "warrior bread," to boiling it in water as a beverage around 1000 AD, coffee has traveled a long road. In the 13th century, it spread with Ethiopian troops into Yemen and entered the Arab world, then passed through Turkey into Europe, and eventually was cultivated on a large scale in South America. After prices fell, it became a daily drink for Europeans. This article sorts out the key milestones in coffee's journey from its place of origin to global dissemination, helping coffee lovers understand the historical context behind this cup. [more…]

The coffee industry suffers from a high turnover rate, and many shop owners attribute it to young people's lack of perseverance, while overlooking the deeper problems in their own management style. Through a real case study, this article analyzes common pitfalls in coffee shops regarding delegation, training, and management dependency, and explores how to retain core baristas by establishing a stable framework, improving the training system, and paying attention to employees' career expectations. The article also emphasizes the critical role of baristas as brand ambassadors in repurchase rates and brand development, and points out that the hidden costs of staff turnover are far higher than what appears on the surface. Finally, it calls on owners to lead by example, leverage people's strengths, and work with the team to drive the coffee shop's sustained growth. [more…]

Coffee is the most heavily traded agricultural commodity in the world, yet its production is constrained by seasons, climate, and pests and diseases. Single-origin coffees such as SOEs are even more obviously seasonal, with supply fluctuating unpredictably. Some scientists have reverse-engineered coffee beans at the molecular level, attempting to preserve caffeine and the desired flavor without relying on coffee beans, and have co-founded the Atomo brand with entrepreneurs to develop "molecular coffee." This attempt responds both to the hidden worry that future coffee varieties may disappear on a large scale and to multiple issues such as traditional brewing rituals, flavor replication, and environmental ethics. Will it open a new path for traditional coffee, or will it bring disruption? This article will sort through the technical logic, flavor challenges, and industry impact of molecular coffee. [more…]

On September 13, Starbucks interim CEO Howard officially unveiled the company's reinvention plan at an investor briefing, announcing a series of initiatives to enhance the customer and barista experience through improved employee benefits, reimagining the third place, innovating beverage production processes, simplifying operations, and expanding digital services, with the goal of achieving a business turnaround by 2024. Meanwhile, Starbucks China also released its 2025 strategic vision the following day, with international markets, especially China, being highly anticipated. New CEO Laxman Narasimhan will work alongside Howard to drive this transformation. [more…]