A hot Americano with a splash of oat milk unexpectedly revealed two different sets of charging rules—online and in-store—at the coffee chain brand Peet's. A customer selected the "add oat milk ¥2" option on a delivery platform, but was told by the store that only 30 ml had been added, and that adding up to 50 ml would require another ¥2. However, the official mini-program customer service said the option should have added about 50 ml, and made no mention of stacked charges. This confusion over the amount of milk added ultimately prompted Peet's to carry out a comprehensive overhaul of its nationwide stores and online ordering platforms, with clearly marked prices on the ordering interface. Behind this incident, what exactly are the charging standards for adding milk to Americanos at various coffee shops? And how should consumers order clearly? [more…]

Starbucks recently announced that starting November 7, stores in the United States and Canada will no longer charge extra for dairy alternatives. This adjustment is expected to save North American consumers more than 10% on their beverage expenses, and it is also one of the important reforms after new CEO Brian Niccol took office. Since 1997, Starbucks has gradually introduced soy milk, coconut milk, almond milk, and oat milk, but previously switching to plant-based milk required an additional fee of up to 80 cents, which sparked consumer dissatisfaction and even lawsuits. Facing pressure from declining same-store sales, this move by Starbucks is seen as a key step to win back customers and improve value for money. Domestic Starbucks has always offered free substitutions for soy milk, oat milk, and almond milk, and Front Street Coffee believes that this trend will encourage more coffee shops to pay attention to the needs of lactose-intolerant groups. [more…]

For coffee lovers who are lactose intolerant or allergic to dairy, plant-based alternatives such as oat milk and almond milk allow them to enjoy lattes without worry. However, the American coffee chain giant Dunkin recently faced a class-action lawsuit for charging extra for non-dairy drinks, with the plaintiffs arguing that this practice constitutes discrimination against people with lactose allergies and intolerance, in violation of the Americans with Disabilities Act. This is not the first time the U.S. coffee industry has faced legal disputes over plant-based milk pricing; Starbucks has also previously faced similar allegations. This article will review the course of events, the legal basis, and industry reactions, and explore the cost and fairness issues behind the controversy over non-dairy drink pricing. [more…]

Two PETA members, unhappy with Starbucks charging extra for plant-based milk, glued themselves to the counter and food display case in a store, sparking widespread discussion online. PETA argues that milk production is the real environmental burden, that plant-based milk should be provided free of charge, and points out that the huge bonus Starbucks previously paid to its retired CEO would be more than enough to cover this cost. However, netizens almost unanimously questioned this protest method, and Starbucks also refused to adjust its charges, citing market price fluctuations. Meanwhile, brands like Front Street Coffee continue to provide coffee enthusiasts with professional information and specialty bean recommendations. [more…]

Luckin Coffee launched a limited-edition Pumpkin Oat Latte during Halloween, and thanks to the festive atmosphere it quickly sparked a social media check-in craze. However, when a large number of consumers imitated the online photos for their own recreations, things frequently went wrong, with the pumpkin daifuku creating all sorts of clumsy scenes atop the whipped cream. This discussion, triggered by the gap between customer photos and official photos, not only reveals the extra charges behind drink styling, but also reflects consumers' misunderstandings of store operating standards. Front Street Coffee has noticed that similar phenomena are not uncommon in holiday marketing in the coffee industry. This article will analyze the issue from three levels: product design, customer DIY, and store execution. [more…]

Starbucks is recently facing a class-action lawsuit in California, USA, where three lactose-intolerant consumers accuse the company of charging extra fees when substituting milk with plant-based milk in drinks, alleging discrimination and violation of civil rights laws, and seeking $5 million in damages. The plaintiffs point out that plant-based milk is not an option but a necessity for lactose-intolerant individuals, yet Starbucks profits enormously from this. Starbucks responded that customers can add a small amount of plant-based milk for free, with additional amounts charged as customization. Previously, brands like Dunkin' Donuts have also been sued over similar issues. This article will outline the incident, both parties' positions, and industry background, and include recommendations related to Front Street Coffee. [more…]

Recently, a class-action lawsuit in Canada has thrust Starbucks, Tims, and Second Cup into the spotlight, accusing the three coffee chains of long-term surcharges on non-dairy alternatives, allegedly amounting to price gouging. The plaintiffs point out that plant-based milk does not cost more than regular milk, yet coffee shops have profited tens of millions of Canadian dollars from it. Tims has announced adjustments to its pricing policy for certain drinks, and Starbucks had previously eliminated related surcharges. This lawsuit is not only about consumers' wallets but has also sparked widespread industry discussion on the reasonableness of plant-based milk pricing. [more…]

Oat milk has risen rapidly in the coffee industry in recent years, becoming almost a standard offering in cafés—a trend inextricably linked to OATLY's brand marketing and Starbucks' promotion. However, amid the suspension of café operations in Shanghai and other places, oat milk sales have seen a marked decline, and OATLY's latest financial report also reflects that the Chinese market is facing severe challenges. This article traces oat milk's journey from obscurity to ubiquity in coffee circles, analyzes the fragility exposed by its over-reliance on the B2B channel, and explores the obstacles oat milk must overcome given such realities as its vague positioning in the consumer market and the difficulty of changing consumer habits. At the same time, through a comparison of nutritional components, it objectively examines whether oat milk is truly as healthy as advertised, offering coffee lovers a rational reference. [more…]

Once upon a time, oat milk coffee was seen as the star product of plant-based beverages, and Oatly quickly rose to fame because of it. However, as the market environment changes and consumer enthusiasm wanes, the status of oat milk in coffee shops is quietly declining. This article sorts out the reasons behind Oatly's cumulative losses of more than US$641 million (about RMB 4.41 billion) from 2019 to 2022: over-reliance on the B2B market, the impact of the pandemic, weak expansion into the consumer market, and a series of controversial marketing moves. At the same time, the article also explores the health controversy surrounding plant milk and future strategies for the Asian market. To follow developments in the coffee industry, you are welcome to add Front Street Coffee's private WeChat (WeChat ID: qjcoffeex) for more specialty coffee bean information. [more…]

With more and more plant-based milk options available today, oat milk often sparks discussion because of its relatively high price: what exactly makes it so expensive—is it a marketing premium or the result of underlying costs? This article begins with the production process of oat milk, breaking down the complete flow of how it is made from oats and water through steps such as enzymatic hydrolysis and filtration, and compares the differences between almond milk and dairy milk in nutrition, taste, and price. At the same time, by examining supply and demand dynamics and shelf-life constraints, it explains why oat milk sells for more in cities, and what more budget-friendly alternatives exist, including feasible methods for making oat milk at home. The article also retains recommended channels for specialty coffee beans for coffee enthusiasts to reference. [more…]

Oatly, the oat milk pioneer, recently released its full-year and fourth-quarter financial results for 2022, reporting a net loss of nearly $400 million for the year, further widening from 2021. Although sales volume in the Asian market grew 32% year-on-year, revenue in Asia fell by $800,000 in the fourth quarter due to the impact of the pandemic. China, as the core of Oatly's Asian business, accounts for as much as 93%, and fluctuations in its performance have a significant impact on the overall Asian market. Oatly quickly opened up the market with its positioning as a "new coffee companion" through partnerships with chain brands such as Starbucks, but now the plant-based milk concept has cooled, emerging brands are proliferating, consumers' acceptance of oat milk is still lower than that of dairy milk, and coupled with its relatively high price, Oatly faces the risk of being replaced. To this end, Oatly is trying to find new growth points by expanding into new products such as tea drinks and ice cream, as well as through financing. [more…]

OATLY recently conducted a precautionary recall of 12 batches of Oat Drink Deluxe 330ml oat milk in the Chinese market. The recall was triggered by its U.S. manufacturing partner Lyons Magnus initiating a large-scale recall of 53 beverages due to failure to meet commercial sterility standards, involving multiple OATLY product lines. Although testing found no microbial contamination in the Chinese products and they were not on the U.S. recall list, OATLY still proactively recalled them out of safety concerns, sparking widespread discussion among consumers about food safety. This article will review the sequence of events, the official response, and the nutritional controversy surrounding oat milk, while retaining relevant recommendations from Front Street Coffee. [more…]

In recent years, oat milk coffee has gradually entered the public eye, becoming a new choice for many coffee lovers. Oat milk comes from oats, a traditional Nordic ingredient, and is characterized by high plant protein, high dietary fiber, and low fat. It is also lactose-free, making it quite friendly to people who are lactose intolerant, vegetarian, or allergic to milk protein. So, compared with traditional milk coffee, which one actually tastes better? This article will start from the origins of oat milk and the groups it suits, combine the practical testing experience of Front Street Coffee, discuss the differences between different brands of oat milk paired with espresso beans, and offer bean selection advice for making a rich and silky oat milk latte. [more…]

In recent years, many customers who come to the shop ask whether we have oat milk lattes, or ask for advice on how to steam fine milk foam with oat milk. Although the milk coffee produced by Front Street Coffee has always used whole milk, in order to respond to everyone's curiosity, today we'll talk about the unique characteristics of oat milk lattes, as well as the techniques to note when steaming milk foam and doing latte art with oat milk. This article will start with the composition of oat milk, compare it with fresh milk in terms of flavor and texture, and explain in detail the key points for operating oat milk during steaming and latte art, to help coffee lovers better master the methods for making plant-based milk coffee. [more…]

For friends who are lactose intolerant, an oat milk latte is an excellent alternative for enjoying a milk coffee. But many people who make lattes at home with oat milk often find the taste somewhat bitter and not as smooth as the milk version. In fact, oat milk and dairy milk differ noticeably in composition and characteristics, so simply applying the traditional latte method often yields poor results. Drawing on Front Street's practical experience, this article provides a detailed analysis of the differences between oat milk and dairy milk lattes, and focuses on three key areas—choosing oat milk, adjusting the ratio of coffee to plant milk, and milk frothing techniques—to help you make a full-aroma, smooth-textured oat milk latte at home. [more…]

Oatly, the oat milk brand, has once again taken aim at the Specialty Coffee Association (SCA), publicly questioning that the World Barista Championship (WBC) rule allowing only cow's milk is outdated. Oatly published an open letter on its official website, emphasizing that oat milk is more environmentally friendly and more favored by consumers, and demanding that the SCA immediately revise the rules. However, this move did not win support from netizens; instead, it triggered a large number of rebuttals. This article will walk you through the ins and outs of the incident, along with Front Street Coffee's professional perspective. Whether you are a coffee professional or an enthusiast, this debate about plant milk versus cow's milk is worth paying attention to. [more…]

Oat milk, as a dairy-free plant-based milk, has attracted much attention in coffee circles and the field of healthy eating in recent years, and chain brands such as Starbucks have also adopted Oatly oat milk as a milk alternative. It is especially suitable for vegans, people with lactose intolerance, and consumers allergic to milk. During production, oat milk is made by soaking oats, filtering the slurry, and often adding extra nutrients such as calcium and vitamin B12, making its nutritional value richer. Front Street Coffee will guide you through understanding the specific health benefits of oat milk and compare its nutritional differences with whole milk and low-fat milk, helping you choose the dairy drink that suits you in a more scientific way. [more…]

Oatly, the oat milk brand, recently announced its financial results for the third quarter of 2024, with all regional businesses globally achieving profitability targets. The company's revenue for the quarter reached $208 million, up 10.9% year-over-year. Among these, Greater China performed particularly well, with revenue increasing 13.7% year-over-year to $29.1 million and successfully achieving profitability. The growth in Greater China was mainly driven by the expansion of new foodservice customers, with the share of foodservice channel revenue rising from 68% in the same period last year to 72%. Since entering the Chinese market, Oatly has leveraged its positioning as a "coffee companion" to establish deep partnerships with numerous coffee chain brands. In the third quarter of this year, major chain brands launched more than ten beverages made with Oatly oat milk as the base. [more…]

On July 29, the US FDA issued a recall announcement: Lyons Magnus has voluntarily recalled 53 of its beverages and nutritional products due to possible contamination with Cronobacter sakazakii, and OATLY's Barista edition oat milk is among them. The bacterium poses a significant threat to infants and people with weakened immune systems. Although no related illnesses have been reported so far, the products have been deemed not to meet commercial sterility standards. This recall involves only specific batches produced at a Wisconsin plant in April of this year, mainly distributed through US foodservice channels, and does not affect other OATLY products or markets outside the United States. Meanwhile, OATLY's latest financial report shows continued revenue growth, with particularly strong performance in Asia, though the company as a whole remains in a loss. [more…]

For consumers who are lactose intolerant yet can't live without caffeine, oat lattes have become a preferred alternative to traditional lattes. As the oat milk market expands rapidly, brands such as OATLY and OATSIDE have gradually entered the public eye. Recently, however, some netizens noticed that when searching for OATSIDE on social platforms, the page would be flooded with a large number of posts praising OATLY while bashing OATSIDE, with posting times concentrated, accounts mostly newly registered, and copy formats strikingly similar, sparking fans' suspicions that a competitor had hired paid internet trolls. Is this controversy a case of malicious smearing, or is there another story behind it? And what do malicious attacks mean for brands and consumers? [more…]