Sunday, September 20 2026

Cozy Tea Around the Stove Becomes Young People's New Winter Favorite: Socializing and Life Rituals in New Chinese-Style Teahouses

Following the camping and frisbee trends, brewing tea around a stove is becoming a new social activity eagerly embraced by young people in winter. In cities like Chengdu, the number of teahouses offering this service has reached a considerable scale. Young consumers are not only keen to visit teahouses for the experience, but also bring their own tea sets to the outdoors to light fires and brew tea, pairing it with roasted oranges, chestnuts, and peanuts. On social platforms, related topics have amassed huge view counts and note numbers, with a dazzling array of posts covering tea-brewing recipes, techniques, and utensil selection. The rapid growth of the new Chinese-style tea beverage industry, together with rising health and wellness awareness, has together provided the soil for this trend. Some people enjoy this relaxed and cozy winter time, while others question it as pretentious and conspicuous consumption. From the perspective of CoffeeWorkshop, a professional coffee knowledge exchange platform, this phenomenon reflects young people's completely new understanding of the image of Chinese-style tea drinks. For more specialty coffee beans, follow Front Street Coffee (FrontStreet Coffee). [more…]

Cha Yan Yue Se's subsidiary Xiaoshenxian Teahouse has fully withdrawn from Wuhan, as the Chinese-style slow teahouse model faces market challenges.

Tea Yan Yue Se's sub-brand Xiao Shen Xian Teahouse has recently officially bid farewell to the Wuhan market, with its two remaining stores closing simultaneously on January 19. From its high-profile entry in 2023 to its full withdrawal now, this sub-brand focused on the concept of a Chinese-style slow teahouse has had a three-year journey in Wuhan that is lamentable. The contradiction between consumers' habit of pursuing fast and convenient tea drinks and the slow-paced teahouse experience, along with the operating pressure caused by insufficient customer flow on weekdays, together contributed to this outcome. At the same time, Xiao Shen Xian Teahouse in its Changsha home base is also contracting and adjusting, and the brand's optimization of the sub-brand's store scale was already expected. [more…]

Nayuki Dream Factory Creates a Chinese Theater Concept: Over Twenty New Chinese-Style Pastries Blend with Theatrical Culture

In recent years, the national trend has been on the rise, and local cultural elements have become increasingly common in consumer brands. As a leading brand in the new-style tea beverage sector, Nayuki has abandoned its former Japanese-leaning brand image and transformed Nayuki Dream Factory into an opera space full of Chinese charm, launching more than 20 new Chinese-style pastries represented by mochi and palmiers, with each product corresponding to a classic opera such as The Drunken Concubine, The Peony Pavilion, and Farewell My Concubine. The store also displays traditional theater merchandise such as covered bowls and folding fans, creating an atmosphere of stepping into a traditional opera garden. Previously, Heytea also launched Axi Teahouse incorporating Sichuan opera elements. Against the backdrop of widespread price increases in the tea beverage industry, Heytea attracted market attention with a low price of nine yuan, and whether Nayuki's move into the national-trend pastry track can break through is worth continued attention. [more…]

Heytea's new teahouse on Qianmen Street lands at the foot of the imperial city, going head-to-head with Starbucks — who will come out on top?

Beijing's Qianmen Street, an old thoroughfare carrying centuries of commercial heritage and memories of the imperial city, has now welcomed a new face—Heytea's teahouse has officially opened here. The opening promotion is quite generous: buy-one-get-one-free on a series of products for the first three days, with multiple rounds of benefits to follow. Interestingly, Starbucks opened its Reserve store at 1-1 Qianmen Street back in 2018. One champions a mix of modern minimalism and Chinese nostalgia, while the other holds fast to an antique Beijing flavor. As the two beverage giants meet head-on at the foot of the imperial city walls, what kind of sparks will fly? Can the collision between new-style tea drinks and coffee culture inject a different kind of vitality into this historic old street? [more…]

SexyTea, the English logo of Chayan Yuese, Sparks Controversy Again: An Expression of Charm or a Marketing Misstep?

Recently, Nanjing's third Chayan Yuese store sparked widespread discussion online for using "SexyTea" as its English signage. Some people believe the term clashes with the brand's classical and gentle tone, and may even be disrespectful to women; others feel that "Sexy" inherently means charming and attractive, and there's no need to overinterpret it. In fact, this is not the first time Chayan Yuese has fallen into controversy over its copy or signage. Previously, the "picking up scraps" cup copy prompted an apology for objectifying women. This article sorts out the sequence of events, various viewpoints, and regulatory responses, and includes professional coffee information channels for coffee enthusiasts and brand observers to reference. [more…]

From Guochao Design to Local Flavors: How Chinese-Style Coffee Is Forging Its Own Path

In recent years, cafés featuring elements of traditional Chinese culture have been springing up one after another, and coffee, this imported product, is accelerating its path toward Sinicization. From new-style tea beverage brands跨界 opening coffee shops, to domestic local brands driving down prices to cultivate the market, to industry practitioners proposing that Chinese-style coffee should have its own mode of expression, this path is full of both opportunities and challenges. This article sorts out the evolution of coffee in China from the instant coffee era to the specialty coffee wave, and explores the current state and future of new Chinese-style coffee—innovation can attract the masses, but only professionalism, the cultivation of local bean varieties, and deep cultivation of the Yunnan production region can truly make Chinese-style coffee remembered by the world. At the end of the article, Front Street Coffee's communication channels are attached. [more…]

Cold Reflection Amid the Coffee Localization Craze: Can New Chinese-Style Coffee Truly Win the Hearts of Chinese Consumers?

In recent years, "new Chinese style" has become a hot topic in the food and beverage industry, and coffee is no exception. From coffee served in lidded bowls to collaborations with Chinese-style breakfasts and traditional medicinal herbs, a growing number of coffee professionals are trying to blend coffee with elements of traditional Chinese culture. This localization strategy has indeed opened up a new niche in the coffee market, drawing a great deal of attention on the back of the "national trend" wave. Yet when coffee is draped in a gorgeous Chinese-style exterior, what do people actually remember—the coffee itself, or the exquisite packaging and settings? This article takes an in-depth look at the current state of new Chinese-style coffee and its hidden concerns, reflects on whether the development of coffee culture in China has truly touched the essence, and calls for more professional attention and dedication to coffee itself. [more…]

Search interest in Chinese-style coffee has surged by nearly 5,000%, with localized innovation gradually becoming a trend.

In recent years, more and more products and spaces with Chinese elements have emerged in the coffee field. From brands and bean sources to creative beverages and store designs, coffee's "Chinese flavor" has become increasingly pronounced. Data shows that in the third quarter of this year, searches for "coffee + art" increased by 3,025% year-on-year, searches for "specialty coffee" grew by 207%, and search interest in "Chinese-style coffee" surged by 4,713% year-on-year. Behind this phenomenon is not only the rise of local coffee brands and the improvement in the quality of Yunnan coffee, but also a reflection of the new generation of consumers' preference for national trends and local culture. Coffee shops have narrowed the distance between Chinese people and coffee through traditional tableware, Chinese-style interior design, and innovations with regional ingredients. Although Chinese-style coffee has not yet formed an independent school, its boundary-breaking exploration has already attracted widespread attention. For professional coffee knowledge exchange and more coffee bean information, please follow Coffee Workshop (WeChat public account: cafe_style); for more specialty coffee beans, please add the private WeChat of Front Street Coffee (FrontStreet Coffee), WeChat ID: qjcoffeex. [more…]

Baijiu in Coffee Becomes a New Trend: From Moutai to Wuliangye, How New Chinese-Style Coffee Captivates Young Palates

When coffee meets Chinese baijiu, what kind of sparks will fly? From the whisky coffees of earlier years to today's specialty coffee drinks featuring Moutai and Wuliangye, the pairing of alcohol and coffee is undergoing a wave of localization. Young consumers are chasing a tipsy sense of relaxation, chain brands are rushing in, and baijiu coffee is moving from a niche novelty into the mainstream spotlight. Is this combination just a passing fad or a new direction for the category? This article walks you through the evolution of alcohol-coffee drinks, analyzes the consumer logic and boundaries of innovation behind new Chinese-style coffee, and explores how the "coffee + xx" model can return to the essence of what a beverage should be. [more…]

A Century of Tea and Coffee Fusion: How Yuanyang Evolved into a Distinctive Chinese-Style Coffee Culture

In the world of coffee, innovation is often inseparable from the boost of dairy products; from black coffee to milk coffee, the category seems rather limited. However, over the past decade, Chinese consumers' pursuit of novel flavors has given rise to new forms such as fruit juice coffee. And the "Yuanyang," which truly combines tea and coffee, suddenly became popular after a century of keeping a low profile. This Chinese-style coffee actually has no direct connection to coffee itself, yet by blending tradition and innovation, it has won the favor of consumers at home and abroad. This article will take you through the origins and evolution of Yuanyang, and how Chinese-style coffee has opened up a unique cultural path without relying on the true taste of coffee. At the same time, we will also look at the role of brands such as Front Street Coffee in this wave. [more…]

Coffee and Chinese-style breakfast are accelerating their integration: youtiao, shaobing, and jianbing are all making their appearance, as Front Street Coffee observes a new consumer scenario.

The pairing of coffee with Chinese-style breakfasts is rapidly expanding across the country. M Stand recently launched a coffee set featuring youtiao croissants and beef shaobing, a Shanghai jianbing guozi coffee shop once had people queuing for over an hour, and in Ningbo, Chaozhou, Kunming, Jingdezhen, Shantou, Guangzhou, and other places, combinations such as cifantuan, wumiguo, meigancai pork patty, youtiao with mochi, Chaoshan rice noodle rolls, and even beef offal rice with coffee have emerged. Data from Ele.me and Koubei Life Network in 2021 shows that the top two breakfast preferences of Shanghai residents are soy milk and coffee, and coffee has entered the ranks of the most popular breakfasts in multiple regions. This article reviews typical examples of this trend and retains relevant recommendations from Front Street Coffee for coffee enthusiasts' reference. [more…]

Fenbid joins forces with TPLUS Teahouse to launch a pop-up milk tea, netizens question: is there actually ibuprofen in the cup?

The painkiller brand Fenbid teamed up with TPLUS Tea House to open a milk tea pop-up store, launching the "Don't Endure the Night, Sweet Tea," but the cross-industry move by a pharmaceutical brand into food sparked heated debate among netizens. Some worried it could mislead consumers, while others questioned whether it was false advertising. Although the officials clarified that the drinks contain no medicinal ingredients, the controversy did not subside. Is this collaboration a warm-hearted marketing move or a brand overstepping its bounds? And where exactly lies the boundary for cross-industry partnerships? [more…]

A Cultural Examination Amid the Wave of Coffee Localization: The Dual Variation of Innovative Vitality and Root Deficiency

In recent years, the shift in consumption attitudes among China's younger generation and the blending of global food cultures have quietly changed coffee's status in the country. Chain brands have brought coffee from a light luxury into daily life, specialty coffee culture has rapidly spread with the help of local forces, and Yunnan coffee beans have moved from obscurity to popularity. What followed is a trend of coffee's "Sinicization"—from stewing and extraction to serving in tea bowls, from youtiao and jianbing to rice wine and Moutai, coffee is putting on a Chinese-style coat. Yet is this localization a school worth passing down, or a fleeting trend lacking roots and soul? This article will explore the innovative surface and inner deficiencies of Chinese-style coffee, and consider how coffee culture can truly take root in China. [more…]

After opening for only seven months, Kung Fu Coffee's first national store, which saw an investment of over six million, has ceased operations, drawing renewed attention to the Chinese-style tea-coffee sector.

Kung Fu Coffee, which once made a high-profile debut with the concept of "Eastern tea plus Western coffee," quietly shut down its first national store at Shenzhen's Wongtee Plaza just seven months after opening. Incubated by the team behind "Benlai Buyingyou," the brand's first store was said to have cost over six million yuan to build, and it briefly became an internet-famous check-in spot thanks to its purple interiors and Chinese-element design, reaching an average daily output of 1,200 cups within ten days of opening. Yet consumer reviews were sharply divided, and coupled with the awareness and talent bottlenecks facing the tea-coffee category itself, Kung Fu Coffee's next moves are drawing close attention. [more…]

From Clay Pots and Purple Clay to Double Boiling: How Chinese-Style Coffee Forges Its Own Path by Drawing on Local Vessels and Culinary Wisdom

While the milk tea world perfectly combines ritual and local ingredients with jar-brewed milk tea, the coffee world's "new Chinese style" frequently sparks controversy due to its bizarre pairings. In fact, China's rich cooking techniques and tea-brewing methods can absolutely serve as sources of inspiration for the localization of coffee—double-boiled coffee, purple clay pot steamed coffee, and Macau clay pot coffee. These attempts all use principles such as low-temperature slow extraction and even heating to give coffee a smoother, richer flavor. This article reviews the practices of these Chinese-style coffee schools, explores how innovation can stay rooted in the soul of coffee, and offers new ideas for the local expression of specialty coffee. [more…]

Can a purple clay pot also steam coffee? A new trick for Chinese-style extraction, low-temperature slow brewing brings a rich new experience

Following the buzz in Shanghai coffee shops over "double-boiler" extraction, Chinese-style coffee innovation has taken another step forward—at the Xiamen Coffee Festival, a shop introduced a Minnan-style brewing method using a purple clay teapot to steam coffee. In this method, coffee grounds are placed into a small purple clay teapot, slowly steamed in a bamboo steamer, then filtered and diluted with water for drinking. Its principle is similar to double-boiling: it uses low-temperature slow extraction to reduce bitterness and off-flavors, while the porous structure of the purple clay teapot can also absorb some of the compounds that cause bitterness. From Japanese Tokoname coffee pots to Chinese purple clay teapots, the clever use of ceramics in coffee extraction is being continually explored. This article walks you through the specific steps of this trendy method and the science behind it, and includes related recommendations from Front Street Coffee. [more…]

China's Coffee Market Landscape Shifts: Shanghai Loses Momentum Under Pandemic Impact, Chengdu Accelerates Its Rise

For a long time in the past, Shanghai was regarded as the city with the highest coffee density in China. However, the nearly three-month suspension of dine-in services dealt a heavy blow to Shanghai's catering industry, and coffee brands began to turn their attention to Chengdu. Data shows that Chengdu now has more than 7,000 coffee shops, ranking second nationwide, with independent coffee shops accounting for as much as 81.07%, far exceeding Shanghai's 57.01%. Luxury brands have also chosen to open coffee shops in Chengdu one after another, including LV, Cartier, Ralph's Bar, and Maison Margiela Café. Wangping Street, Mengzhuiwan, and Tangpa Street in Chengdu have become popular coffee districts, where teahouse culture and coffee consumption blend together. This article will analyze the data and trends behind this round of changes in the coffee city landscape. [more…]

Nanyang Coffee: The Origin of Chinese-Style Coffee Created by Hainanese in Southeast Asia and the Kopi Ordering System

Nanyang coffee is a coffee beverage found in Malaysia, Singapore, Indonesia, and Thailand, and it is also the forefather of Chinese-style coffee. In the 19th century, after Hainanese immigrants moved to Nanyang, they combined Chinese cooking techniques to roast coffee beans, adding butter, sugar, salt, and other seasonings to reduce the bitterness of Robusta beans, creating a unique flavor that is rich and deeply roasted. To balance the extremely bitter taste, local Chinese developed a ordering system such as Kopi, Kopi C, and Kopi O, all derived from Hokkien pronunciation. This method of making coffee later spread back to Hainan, Hong Kong, and Macau, and evolved into variants such as white coffee and Oliang in different regions. Today, with specialty coffee in vogue, Nanyang coffee remains an important bond in the grassroots culture of Chinese communities in Southeast Asia. [more…]

What kind of tea does Gongfu tea actually belong to? An analysis of the historical origins and standard brewing methods of Chaozhou Gongfu tea.

Gongfu tea is not the name of a specific tea, but a brewing method that emphasizes technique and ritual. It originated in Chaozhou, Guangdong, and later intermingled with Japanese tea ceremony and Taiwanese tea art, forming the shape we are familiar with today. Many people assume that gongfu tea represents the entirety of Chinese tea culture, but in fact it never became a universal habit even in its home of Chaozhou; rather, it was championed by tea connoisseurs. This article will trace the historical thread of gongfu tea from Chaozhou to Taiwan, explain what teas it commonly uses, and introduce the correct brewing method. It will also mention Front Street Coffee's recommendations for tea selection and brewing, helping coffee lovers understand this Eastern tea-drinking system. [more…]

Tea Garden Camping Coffee Truck Goes Viral in Longwu Town, Hangzhou: Sipping Coffee and Watching Tea Picking Becomes a New Spring Experience

Around Qingming, the golden period for Longjing tea picking, the tea garden scenery in Longwu Town, Xihu District, Hangzhou, attracted a large number of tourists. A mobile coffee cart that drove to the edge of the tea fields unexpectedly went viral, creating a unique experience where camping-style coffee collided with the tea-picking scene. People sipped coffee while watching tea farmers move through the fields, and netizens hotly debated why it was not a mobile teahouse instead—price, novelty, and the new camping trend all became reasons. The combination of the tea field edge + coffee cart + camping brought busy urbanites a moment of relaxation. Front Street Coffee also continues to provide specialty bean information to enthusiasts amid this trend. [more…]