In recent years, consumers' growing attention to beverage health has driven tea drink brands to continuously iterate toward natural ingredients and clean formulas. Against this backdrop, the group standard "Original Leaf Fresh Milk Tea," proposed by the Guangxi Tea Circulation Association and drafted under the leadership of Chagee (Shanghai) Brand Management Co., Ltd., was approved for release and implementation, becoming China's first group standard for original leaf fresh milk tea in the new-style tea beverage sector. The standard clearly defines the terminology and definitions of original leaf fresh milk tea, and sets specific requirements for raw material selection, production processes, storage conditions, and prohibited additives, marking another important step forward in the standardization of the freshly made tea beverage industry. [more…]

Using beverages in cooking is nothing new—Coca-Cola chicken wings have long been a household name. But recently, a group of wildly creative netizens have brought freshly made milk tea and fruit tea into the frying pan—Mixue Bingcheng's "Bangda Fresh Orange" is used to braise pork ribs, iced fresh lemonade replaces dipping sauce, and Four Seasons Spring milk tea is kneaded into dough to steam buns. This "Mixue Bingcheng goes into the kitchen" trend quickly went viral on social media, racking up tens of thousands of likes, with official accounts also joining in the interaction. Some see it as dark cuisine, while others who tried it exclaim it's surprisingly delicious. Is incorporating freshly made drinks into cooking actually reliable? And what intriguing details lie behind it? This article will take you on a deep dive. [more…]

Recently, at the location of the former Manner store at the Wujiang Road subway entrance in Shanghai, a "Chaji Xiancui" construction hoarding has appeared. Its English signage is highly similar to that of Chagee, and together with the slogan "COFFEE OR TEAPRESSO?", it has sparked speculation about whether this leading tea beverage brand is planning to enter the coffee sector. However, according to fans, Chaji Xiancui is actually a sub-brand under Chagee that specializes in "concentrated brewed tea." Its store equipment resembles semi-automatic espresso machines, using high-temperature and high-pressure extraction to produce tea concentrate, which is then blended with dairy products; the products still fall within the tea beverage category. At present, the brand has already opened two stores in Shanghai, and the Wujiang Road hoarding is for a new store that is about to open. [more…]

Strawberry season has arrived, and major chain brands are rolling out seasonal limited-edition drinks one after another. Luckin has also jumped on the bandwagon with its Big Gulp Strawberry Fruit Tea, officially claiming that each cup contains 20 strawberries. However, after receiving the product, many consumers discovered that the drink was made from strawberry jam, far from the fresh fruit tea they had expected, and complaints have been flooding social media. The promotional approach of livestream hosts holding fresh strawberries stands in sharp contrast to the thick jam actually used in stores, sparking customer doubts about the truthfulness of the marketing. This article will sort through the ins and outs of the incident, present consumer feedback and the brand's response, and explore Luckin's consistent ingredient strategy for its fruit tea products. [more…]

Tea Yan Yue Se recently opened a pop-up stall at Wulin Square in Hangzhou, marking the brand's first appearance in the city. However, milk tea enthusiasts who rushed to the scene full of anticipation discovered that the stall only sold snacks, tea bags, and other merchandise, with no freshly made drinks whatsoever. What further dissatisfied fans was that the stall did not accept membership balance payments, requiring on-site payment only. On the first day of opening, some snacks had already sold out and would not be restocked. Many netizens expressed their disappointment outright, believing that a pop-up stall without milk tea had lost the brand's distinctive character, and that the promotional effect had backfired. [more…]

Xiangpiaopiao's first global offline store recently officially opened in Hangzhou Hubin. Milk tea priced at 9 to 12 yuan, combined with a buy-one-get-one-free opening promotion, attracted a large number of consumers to queue up in the cold winter to try it. However, the store's preparation method surprised many people—staff did not shake and make the tea drinks on site, but instead opened instant tea packets, brewed them separately, and then mixed them with blending powder and toppings, which netizens jokingly called "hand-brewed instant milk tea." This model forms a sharp contrast with mainstream freshly made tea beverage brands, and has also triggered widespread discussion about the value of instant products versus freshly made milk tea. Whether Xiangpiaopiao can win over picky milk tea lovers with emotional value remains to be tested by the market. [more…]

After Luckin officially announced Liu Yifei as its brand ambassador, the light jasmine milk tea quickly became a popular item. However, many consumers found white particles or sediment at the bottom of the cup after drinking it, and the mouthfeel was described as having a noticeable powdery texture. A Luckin employee revealed that the jasmine tea in the drink is actually made from tea powder rather than freshly brewed tea leaves, and that some stores, in order to speed things up, use stirring instead of shaking to mix it, which may leave the powder incompletely dissolved. Consumers, on the other hand, tend to believe the white powder comes from residual dairy products, raising doubts about ingredient quality. As of press time, Luckin has not given a clear response. [more…]

A single cup of fruit tea smoothie turned out to contain fragments of an entire packet of deoxidizer. After drinking it, the consumer experienced a foreign-body sensation in the throat and a burning stomach, and was diagnosed with chemical esophagitis after seeking medical attention. The store involved first admitted it was an employee operational error, then said the deoxidizer had been crushed together with its outer packaging and filler and mixed into the ingredients, but later denied during mediation that the drink contained deoxidizer. The brand's apology letter was also deleted not long afterward. In this food safety dispute at a chain tea beverage brand, from medical consultation and negotiation to a 12315 complaint and market supervision bureau mediation, the compensation issue remained unresolved, sparking heated discussion online about the safety of freshly made drinks and brand responsibility. [more…]

As the winter strawberry season arrives, major chain tea brands are launching strawberry-related drinks one after another. ChaPanda has brought back its signature strawberry drink in response to fan demand, while also keeping up with the fruit-and-vegetable juice trend by launching a strawberry version of its Light & Refreshing Kale drink and a brand-new item, Divine Beauty Strawberry. Among them, Divine Beauty Strawberry is made fresh with ingredients such as roselle, strawberries, and pineapple, and has been dubbed a "natural liquid blush" by the official brand, attracting many consumers to try it. However, a production video released by an employee revealed the cumbersome and labor-intensive manual juicing process behind this drink—a full pot of ingredients can yield only two cups after manual squeezing, and the filter bags frequently burst from the pressure, prompting collective complaints from staff. The inefficient production method has also led some netizens to worry about hygiene conditions. [more…]

During the National Day holiday, the fully automated milk tea robots that appeared in some Changsha Chayan Yuese stores became a focal point for tourists. Customers noticed that staff only needed to place a labeled cup in the designated position, and the robotic arm could complete most of the preparation process, with only the cream top needing to be added before handover at pickup. This experiment sparked polarized discussion online: supporters believe standardized operations help ensure consistent output and reduce the burden on employees; opponents point out that during peak customer flow, the robot's cup output speed is actually slower than manual work, resulting in longer waits, and equipment cleaning and customization needs still depend on staff handling. Whether automated tea-making can truly integrate into the freshly made tea beverage scenario has become a new topic of discussion in the industry. [more…]

The recent fierce subsidy war among food delivery platforms has given consumers a large number of free tea drink vouchers, causing chain tea shops to be flooded with orders. However, at stores like Mixue Bingcheng, a phenomenon has emerged where customers place self-pickup orders but never come to collect them, resulting in large quantities of freshly made drinks being discarded. This article sorts out the multiple reasons behind this waste: chaotic pickup scenes, order notes being overlooked, excessively long waiting times, and more. It also introduces the countermeasures stores have taken to reduce losses, while retaining relevant recommendation information for the Front Street brand. [more…]

The physical milk tea shop opened by Xiangpiaopiao on Chunxi Road in Chengdu has recently become a hot topic. The brand used a "tea-making boy band" as a selling point, recruiting male staff over 180 cm tall with good looks and charisma, and through social media voting selected 27 candidates, ultimately choosing 12 to work in the store. On opening day, long lines formed at the shop; the boy band members were responsible for packing orders and interacting with customers for photos, providing emotional value. However, some consumers pointed out that the drinks in the store are still mainly made by brewing tea bags and juice with hot water, which differs from mainstream freshly made tea beverages; the drink output efficiency is low, with wait times of up to half an hour, and photographers and other non-operational personnel were moving around the bar area taking photos without wearing masks or hats, raising questions about food hygiene. Xiangpiaopiao had previously used a similar strategy of highly attractive staff at a pop-up store by West Lake in Hangzhou, and this operation is seen as a continuation and upgrade of that marketing approach. [more…]

Xiangpiaopiao rode a cup sleeve printed with Chinese and Japanese bilingual text mocking Japan's nuclear-contaminated water to hit trending searches within just a few days, with livestream sales soaring 400-fold and its stock price hitting the daily limit at market open, earning it the title of "glory of domestic brands" from netizens. But the story soon took a dramatic turn—local supermarkets in Japan denied selling products with the cup sleeve, media questioned it as staged hype, the cup sleeve was taken off shelves on May 8, and the stock price fell back accordingly. Behind this "windfall from heaven" lies a deeper anxiety: powdered milk tea made with non-dairy creamer is struggling amid the rise of freshly made tea drinks and shifting health-conscious consumer attitudes. Competition from brands like Heytea and Mixue Bingcheng has driven Xiangpiaopiao's performance down for three consecutive years, making a shift to ready-to-drink products an inevitable choice. This article walks through the entire timeline of the incident and explores the real impact of this traffic storm on the brand's image. Follow Front Street Coffee and let's savor the ups and downs of the coffee and tea beverage industry together. [more…]

Recently, a red guava trend has swept through the tea beverage scene, with brands such as Heytea, Jasmine Milk White, LELECHA, Quchashan, and Grandma Handmade launching seasonal limited-edition guava drinks. Among them, Jasmine Milk White's "Jasmine Pink Guava" and "Matcha Pink Guava," made with fresh-squeezed red guava juice in specialty fruit milk, quickly went viral, with orders flooding in. However, behind these highly photogenic drinks, store employees are crying out in distress—unripe guava flesh is rock hard, and manually scooping out the core and seeds is time-consuming and labor-intensive, leaving many with hand cramps or even carpal tunnel syndrome. To deal with the rock-hard guavas, staff tried ripening methods such as sealing them in plastic bags and placing them alongside bananas, but demand still outstripped supply. Compared with Heytea's approach of blending the fruit directly into smoothies—skin and seeds included—Jasmine Milk White employees, while envious, would rather the brand just discontinue the new products. This article takes you behind the scenes of the guava craze to reveal the hardships of making these drinks and the voices of the employees. [more…]

The bottled milk tea market is undergoing a health-oriented transformation. Uni-President Assam Milk Tea has launched its first sugar-free original flavor version, highlighting "true 0 sugar," meaning it contains no sucrose, sugar substitutes, or carbohydrates, and in particular explicitly avoids acesulfame potassium, sucralose, erythritol, and aspartame. The new product has the same 500ml capacity as the classic version and retails for about 3.6 yuan. Although its ingredients still include food additives, white granulated sugar and glucose syrup have been removed. Energy per 100 milliliters has dropped from 230 kilojoules in the classic version to 58 kilojoules, a significant reduction in sugar. In recent years, ready-to-drink tea and sparkling water have diverted some bottled milk tea consumption, while freshly made new-style tea drinks have also taken away younger customers. Uni-President's move is both a response to the sugar-reduction trend and a proactive innovation in the face of market competition. However, the technical difficulty of 0-sugar milk tea lies in balancing taste. Whether it can retain Assam's classic flavor after removing sugar will test the brand's research and development strength. [more…]

After Singapore implemented a sugar restriction order for beverages late last year, it has recently upgraded its control measures again, extending the Nutri-Grade labeling system to all freshly prepared drinks. From freshly brewed coffee and milk tea to fresh juices, even toppings like pearls and coconut jelly must now be labeled with their sugar content. Brands such as Starbucks, KOI Thé, and Ya Kun have gradually updated their menus, and Luckin's Coconut Latte has been classified as Grade D due to its high sugar and fat content. How exactly does this ABCD grading system work? What impact does it have on lattes and black coffee, which coffee lovers often drink? This article will outline the details of the new regulations and market reactions, and include purchasing advice from Front Street Coffee. [more…]

After Tea Baidao's lychee iced milk was discontinued with the changing seasons, the brand quickly launched two new iced milk drinks, among which the iced mint iced milk co-branded with Frozen drew a lot of attention thanks to its mint element and co-branded merchandise. However, this drink, made with fresh mint leaves, green grapes, lemon, matcha liquid, and milk, did not deliver the expected cooling sensation upon tasting; instead, the grassy flavor of freshly squeezed mint juice sparked polarized reviews. Some described drinking it as turning into a cow chewing on grass, while others found the plant's fresh fragrance uniquely appealing. Whether this cross-boundary mashup is a stroke of creativity or a flop is worth investigating. [more…]

Recently, news about a 26-year-old job seeker being rejected during a Luckin Coffee interview because their age did not meet the requirements sparked heated discussion. The brand later apologized and offered compensation, but the incident reflects a widespread age threshold problem in the freshly made beverage industry. From Luckin to Cotti, Manner, and then tea drink brands, 18 to 35 seems to have become an invisible red line in recruitment. Is this due to the characteristics of the industry, or a choice made under the imbalance between supply and demand in the job market? Front Street Coffee takes you into an in-depth discussion. [more…]

The Binglang incident has made milk tea consumers especially wary of ingredients such as non-dairy creamer and base milk, while 1 Dian Dian, having long used A2 milk to make its drinks, is seen as a breath of fresh air in the industry. Recently, however, many regular customers have noticed that stores no longer accept "remove the tea base" requests in the notes. Why was this thoughtful service, originally designed to accommodate caffeine-sensitive groups such as pregnant women and children, suddenly discontinued? Behind it lie milk consumption costs, store operating standards, and contractual constraints with suppliers. At the same time, consumers who are used to ordering a tea-base-free milk drink with toppings have also lost a cost-effective option. For those who easily suffer insomnia after drinking tea at night, whether an alternative exists has become their biggest concern. [more…]

The new-style tea beverage industry has once again exposed food safety issues. Naxue's Tea's Shanghai East Changzhi Road store was fined and had its illegal gains confiscated by the Hongkou District Market Supervision Administration because the freshly made and sold Golden Mountain Treasure Tea exceeded the total bacterial count limit. Before this, the brand had already been exposed by the media multiple times for chaotic store hygiene, even alarming the State Administration for Market Regulation. From Xinhua reporters' undercover investigations to tea beverage brands frequently trending on social media across various regions, consumers pay high prices but do not necessarily receive matching safety guarantees. This article will sort out the ins and outs of this penalty, review the food safety crisis Naxue's Tea encountered this year, and ask: after tea beverage brands apologize, compensate, and rectify, have the fundamental problems actually been solved? [more…]