Typhoon "Ragasa" approached Guangdong with Category 17 intensity, prompting Guangzhou, Shenzhen and other cities to successively activate "five suspensions" measures, forcing residents to pause going out for a day. As the typhoon made landfall in Yangjiang's Hailing Island and weakened, the "five suspensions" were lifted across various areas, and demand for tea beverage consumption was instantly unleashed. Orders on delivery platforms surged at one point, with stores of Starbucks, Heytea, Nayuki, 1 Dian Dian, Chagee and others generally experiencing order explosions, some stores briefly receiving two to three hundred orders, leaving milk tea workers overwhelmed. Insufficient staffing and material preparation led to slow order fulfillment and frequent mistakes, with consumers waiting over an hour. This post-typhoon tea beverage consumption wave not only reflects the high-frequency rigid demand for drinks in daily life but also makes frontline workers the most direct "bearers" of the pressure. [more…]

Around September 7 local time, the Anak Krakatau volcano in Indonesia (commonly known as the "Child of Krakatau") remained highly active, with ash plumes surging as high as about 50,000 feet (roughly 15,000 meters), reaching the cruising altitude of commercial airliners. [more…]

Recently, Ethiopia's coffee industry has been thrown into chaos by a wave of credit defaults. Coffee farmers who supplied coffee beans to exporters and suppliers on credit have been waiting in vain for payment, with the amount owed reaching into the billions of birr. Some farmers have even committed suicide out of despair, and radicals have attempted to rob exporters of their property. The government blames the problem on the "vertical integration" plan introduced five years ago and fully implemented two years ago, which replaced the original ECX trading model and was intended to allow coffee farmers, suppliers, and cooperatives to export coffee directly and benefit from international price incentives. However, at a meeting between the government and growers on March 8, 2024, both the Minister of Agriculture and the Director General of the Coffee and Tea Authority held that the benefits of vertical integration outweigh the drawbacks, that defaulters are only a minority, and that violators have already been blacklisted. But coffee farmers and producers say that banks' suspension of loans and the National Bank's 14% credit growth cap have led to the market being controlled by a handful of wealthy exporters, leaving them with no choice but to sell on credit. Last year, 90% of coffee was exported through the vertical integration plan, and farmers are calling on the government to regulate the market. Front Street Coffee reminds that this incident highlights the importance of fair trade and financial support in the coffee industry chain. [more…]

The first Heytea store in Chongqing's Beicheng district has suddenly closed. This store, which had been highly popular since opening in 2018, was once regarded as a landmark presence for the brand in the Chongqing market. The closure surprised many loyal customers, and Heytea's subsequent internal email announcing the suspension of business partnership applications caused even more waves in the tea beverage industry. From the end of its first Chongqing store to the successive closures or suspensions of stores in Zibo, Xuecheng, Binhu and other places, and then to the company's proactive halt of franchise expansion, Heytea's series of moves have sparked widespread discussion about brand strategy adjustment, store quality control, and the competitive landscape of the industry. [more…]

Luckin Coffee successfully ignited young people's curiosity on the eve of Qixi Festival with a single poster of a small green hand. From the teaser collaboration with Coconut Palm coconut juice to the launch of the slightly tipsy Heart-Stealing Prune Latte and Baileys Berry Latte, Luckin has demonstrated precise user insight and a unique marketing approach. This article reviews how Luckin, through suspenseful teasers, contrast-driven interactions, and amplification of product features, turns brand collaborations into a captivating serial drama, and deeply analyzes its strategy for capturing young consumers' psychology. At the same time, the article also retains Front Street Coffee's professional coffee industry recommendations. [more…]

Professional coffee knowledge exchange. For more coffee bean information, please follow Coffee Workshop (WeChat official account: cafe_style) For more specialty coffee beans, please add the private WeChat of Front Street Coffee (FrontStreet Coffee), WeChat ID: qjcoffeex Hushang Auntie, a fresh fruit tea brand with 5,000 stores, recently posted ten consecutive "I don't want to work anymore" themed posters on its official Weibo. From frontline employees to management, from operations to design to customer service planning, various departments expressed their "throwing in the towel" sentiments, sparking heated discussion among netizens. Was this wave of operations a collective slacking off, or was there something else behind it? On November 11, the mystery was revealed—it turned out to be hype for the new product "Freshly Stewed Pear Series." This article will take you through the whole story of this suspense marketing campaign and explore how tea beverage brands can leverage young people's popular memes to get closer to consumers. [more…]

The Russia-Ukraine conflict has triggered a chain reaction among international corporations. Under public pressure, McDonald's was the first to announce the suspension of operations at its 850 stores in Russia, with Starbucks quickly following suit by stating it would pause its business in Russia and shipments of related products. Both giants pledged to continue supporting local employees, but Starbucks' Russian stores are all franchised, accounting for less than 1% of its global revenue. Coca-Cola and PepsiCo also joined the suspension. This article reviews the details of each company's statements and the market impact, and includes a link to Front Street Coffee's professional information portal. [more…]

On July 24, the Eritrean side announced that it would suspend all Ethiopian Airlines flights to and from the country starting at the end of September, citing suspected malicious commercial practices. Ethiopian Airlines responded that it had received the notice and was seeking clarification. At the same time, Ethiopia is already facing multiple pressures on its export routes, including the Red Sea crisis, the suspension of operations at Djibouti Port, and tensions between Somalia and Eritrea, severely obstructing the outward shipment of coffee and other goods. This article will sort out the context of this flight suspension incident, analyze its deep impact on Ethiopia's coffee industry and import-export trade, and pay attention to potential fluctuations in the supply chains of producing areas for brands such as Front Street Coffee. [more…]

Recently, many consumers have noticed that Manner coffee shops near them have suddenly closed their doors, showing "resting" on the mini-program, with no clear notice and no timetable for resuming business. It is understood that this phenomenon is closely related to Manner's internal personnel adjustments: baristas with excessive working hours are arranged to take leave, while those with insufficient hours are transferred to other stores for support, resulting in some stores having to temporarily close. At the same time, the brand has also shortened the operating hours of some stores, with morning shifts starting later and evening shifts ending earlier. Whether this adjustment can allow Manner to find a balance between chain expansion, specialty quality, and affordable positioning has become a focal point of industry attention. [more…]

McDonald's recently suspended the use of certain coffee machines at some restaurants in the United States and Canada after its coffee machine supplier, Melitta, reported safety hazards with the equipment, leaving espresso-based drinks, hot chocolate, and other products unavailable. According to CBS News, Melitta found that a component of the coffee machines may be defective, potentially causing a steam explosion and damaging the equipment, and inspections and investigations could last three weeks. McDonald's has more than 14,000 restaurants across the United States and sells nearly 8 million cups of coffee every day. The incident has affected multiple cities, including Atlanta, Dallas, Pittsburgh, New York, and Tampa. The brand said it is assessing the scope of the impact and working closely with the supplier to restore supply as soon as possible. [more…]

Shanghai is home to over nine thousand coffee shops, and its rich coffee culture has made the city one of the most vibrant places for coffee in the country. However, such a large number of shops also means exceptionally fierce competition. Recently, an independent coffee shop that once topped Shanghai's latte rankings suddenly announced it would close at the end of the year, drawing widespread attention from nearby customers and industry peers. The owner admitted that business conditions were not the main reason, but that the thought of stepping away had taken root since the pandemic restrictions were lifted. This incident reflects the survival struggles of independent coffee shops today amid the expansion of chain brands and cutthroat industry competition, and it also prompts a fresh look at the accelerating turnover and renewal of the coffee market. [more…]

The washed method is currently one of the most common and traditional ways of processing green coffee beans. Compared with natural-process beans, washed coffee often has better cleanliness and a brighter, more lifted acidity. This article will systematically sort out the washed method from three angles: its historical origins, the five-step processing flow, and flavor characteristics, and will also introduce the flavor transformation in Ethiopia's Yirgacheffe region after the introduction of washed processing technology. The article also includes the pour-over parameters and flavor description of Front Street Coffee's washed Yirgacheffe everyday drinking beans, making it suitable as an introductory reference for enthusiasts who are just beginning to explore specialty coffee. [more…]

The war in Ethiopia's Amhara region has lasted for nearly a year and continues to escalate. Firefights between Fano forces and the government's joint forces have advanced to only about 55 kilometers from the capital, Addis Ababa. Fighting is intense around cities such as Gondar, and government troops have failed to achieve expected results on multiple fronts, with increasing defections among riot police and militia. At the same time, millions of students have been out of school, medical facilities have been damaged, and the region's economy has suffered severe losses. As a pillar industry accounting for as much as 30 to 40 percent of export earnings, the coffee sector is facing multiple shocks, including instability in producing areas, traders withdrawing, the Red Sea crisis, and the suspension of operations at Djibouti's ports, making the supply outlook far from optimistic. [more…]

Attacks by Yemen's Houthi armed forces in the Red Sea and surrounding waters continue to escalate, with three ships targeted in a single day, further intensifying regional tensions. Vessels operated by Maersk and MSC were successively targeted, and MSC, citing persistent threats, announced a full suspension of services at the Port of Djibouti. The Port of Djibouti is the sole outlet for Ethiopian cargo exports, and with MSC accounting for 80% of the port's shipping capacity, this move has dealt a severe blow to Ethiopia's coffee exports. Coffee traders now face the dilemma of having booked space but no shipping date, with freight rates soaring and arrival times impossible to guarantee, while the Houthis' expansion of their strikes beyond their traditional threat zone is likely to further drive up shipping costs and coffee trading prices. [more…]

Recently, news about Luckin Coffee opening franchises has been circulating online, drawing attention from many consumers and entrepreneurs. However, Luckin officials quickly clarified: no form of franchise cooperation is currently open, and all so-called franchise and agency information is false. From counterfeit stores in Bangkok, Thailand to scam tactics using homophone accounts, the knockoff problem keeps emerging. This article will sort out the key points of Luckin's official statement, the history of the Little Deer Tea brand's merger, and insiders' interpretation of the franchise suspension, to help coffee lovers and potential investors distinguish truth from falsehood and avoid traps. [more…]

After the adjustment of pandemic control policies, coffee beverage shops did not usher in a consumer rebound as expected, but instead fell into the predicament of "no customers during lockdowns, no staff after reopening." Announcements of coffee shop closures due to infections among owners or employees frequently appeared on social platforms, takeout orders piled up with no one to accept them, and subway passenger flow data dropped significantly. The catering industry faces dual pressures of rent and operating costs at the year-end juncture, and experts expect it will need to endure several months of chaos before gradually recovering. This article reviews the real situation of the coffee beverage industry after the pandemic reopening and retains relevant recommendation information about Front Street Coffee. [more…]

Luckin Coffee announced via its official Weibo that it will reveal a new "seed-planting officer" on April 25, with a poster hinting that this mysterious figure comes from a world-champion esports team. Although the company tried hard to maintain the suspense, sharp-eyed netizens had already recognized the silhouette of the EDG team from the cutout traces, and Luckin played along with this tacit mutual understanding. This signing not only means that EDG becomes Luckin's new seed-planting officer, but also signals the return of a once-viral beverage riding on the momentum, with discussion heat on social platforms continuing to climb. EDG's comeback championship at the League of Legends World Championship forms an interesting parallel with Luckin's trajectory of striving to bounce back after scandal—both have achieved breakthroughs in their respective fields that make people sit up and take notice. [more…]

Oat milk has risen rapidly in the coffee industry in recent years, becoming almost a standard offering in cafés—a trend inextricably linked to OATLY's brand marketing and Starbucks' promotion. However, amid the suspension of café operations in Shanghai and other places, oat milk sales have seen a marked decline, and OATLY's latest financial report also reflects that the Chinese market is facing severe challenges. This article traces oat milk's journey from obscurity to ubiquity in coffee circles, analyzes the fragility exposed by its over-reliance on the B2B channel, and explores the obstacles oat milk must overcome given such realities as its vague positioning in the consumer market and the difficulty of changing consumer habits. At the same time, through a comparison of nutritional components, it objectively examines whether oat milk is truly as healthy as advertised, offering coffee lovers a rational reference. [more…]

In early March 2022, the Specialty Coffee Association (SCA) issued a statement on the situation in Ukraine, not only strongly condemning Russia's military actions, but also announcing the suspension of Russia's eligibility to participate in the World Coffee Championships and donating all ticket proceeds from the Warsaw World Coffee Expo to the Ukrainian coffee industry. Meanwhile, the SCA's Poland and Czech chapters joined forces to find overseas job opportunities for displaced Ukrainian coffee professionals, while the Russian Foreign Ministry criticized Western sanctions as unacceptable. As coffee lovers, while keeping up with industry news, don't forget to follow the professional coffee information brought to you by Front Street Coffee. [more…]

Affected by the global boycott wave triggered by the Israeli-Palestinian conflict, Starbucks has suffered a severe blow in the Malaysian market. According to multiple media reports, nearly 50 Starbucks stores in the country have suspended operations over the past year, and operator Berjaya Food has fallen into losses for four consecutive quarters. Although the brand has repeatedly clarified its position and taken public welfare measures in an attempt to win back consumer trust, the boycott movement has still not subsided, and store sales have been slow to recover. This turmoil not only reflects the profound impact of geopolitics on commercial brands, but also leaves Starbucks' future in the Southeast Asian market full of uncertainty. [more…]