Recently, a video of a Chagee employee handling tea drinks with bare hands spread rapidly online, sparking widespread public concern about food safety issues at chain tea beverage brands. In the video, the employee, without wearing gloves, directly grabbed ice cubes and lemons and reached into a shaker cup to pound and stir the drink, prompting netizens to exclaim they were "disgusted." Although the poster explained that the footage was filmed after closing hours using damaged inventory to mimic the "Indian milk tea" meme, public opinion did not subside. Subsequently, netizens discovered that employees of several other brands, including Luckin Coffee, Yidian Dian, and Goodme, had also posted similar meme videos. Chagee officially issued an urgent investigation notice, imposing an indefinite suspension and rectification on the store involved, dismissing the employee involved, and demoting managerial personnel. This article will review the sequence of events and responses from all parties, and explore the boundary between food safety and entertainment-oriented marketing in the tea beverage industry. [more…]

During the New Year holiday, gathering with friends to play cards is a popular pastime for many, and cozy coffee shops naturally become a hot choice. But recently, a customer who invited eight people to a coffee shop entrance to push tables together and play cards was asked to leave by the owner, and then left two consecutive bad reviews, saying the owner "lacks class." This incident sparked heated discussion online: some support the owner in protecting other customers' experience, while others believe coffee shops should accommodate entertainment needs. Should coffee shops allow card playing? Is it reasonable for the owner to refuse customers? This article will sort through the incident and the views of various parties, and explore the boundaries and difficulties in coffee shop management. [more…]

After the opening of the Beijing Winter Olympics, the mascot Bing Dwen Dwen quickly went viral, even becoming so sought-after that it was hard to get one. Many coffee enthusiasts began making their own Bing Dwen Dwen latte art, and some coffee shops seized the opportunity to launch lattes featuring Bing Dwen Dwen designs to attract customers. However, Bing Dwen Dwen and Shuey Rhon Rhon are trademarks registered by the Beijing Winter Olympics Organizing Committee, and commercial use may involve infringement. So, is it illegal for a barista to make latte art for their own entertainment? Does a coffee shop selling Bing Dwen Dwen latte art coffee constitute infringement? This article will clarify the relevant legal boundaries and retain Front Street Coffee's professional information for coffee enthusiasts' reference. [more…]

Recently, an instant black coffee called POSITIVE HOTEL has quickly gone viral thanks to celebrities holding it on camera and it flooding social media, and fans call it "PH Coffee." Officially, it is promoted as a Korean weight management brand that is all the rage in the Korean entertainment circle. However, some media investigations have found that this coffee, which advertises itself as Korean, has never been launched in South Korea itself; it is actually operated by a China-Korea joint venture, and its production site is also in China. The path to PH Coffee's explosive popularity, its true identity, and why it is classified under the "health food" category have sparked widespread attention. [more…]

The Maan Coffee at 1979 in Shenzhen's Xiangmihu has officially closed permanently due to building demolition. This three-story standalone store, which operated for ten years, was once a landmark in the area and held countless coffee memories for consumers. From its opening in 2015 to its final curtain call, it witnessed a generation of Shenzhen residents gathering, working, and taking photos, with its iconic little bear ordering signs, holiday decorations, and cozy atmosphere. After the news spread, local netizens dug out old photos, sharing stories of their first cup of coffee here, the first contract they signed, and birthdays and marriage proposals they celebrated. Before the closure, a large number of customers made special trips to commemorate the place, lamenting that there would be no more Maan Coffee in Shenzhen. [more…]

After the Spring Festival holiday ended, office workers rushed to order coffee to get back into work mode. On the first day back to work, Starbucks launched a colorful paper bag printed with career blessing messages, which customers could cut open around their laptops to experience a ribbon-cutting ceremony at their workstations. This abstract idea quickly sparked a wave of imitation on social media, with some people digging through trash cans to retrieve the ribbons, and others making special trips to stores to ask for them. Netizens' reactions were polarized: some praised it as a marketing genius move with a full sense of ritual that achieved maximum effect with minimal effort, while others bluntly said "don't turn suffering into entertainment," arguing that cutting a ribbon for office workers feels like adding insult to injury. Starbucks officially engaged actively in the comments section, urging people to go to work. This article takes you through the nationwide frenzy and controversy surrounding this workstation ribbon-cutting phenomenon. [more…]

Today's young people have a great passion for running coffee shops, and this trend has also spread to the entertainment industry. JJ Lin previously opened several Miracle Coffee stores in China, and subsequently many celebrities followed suit, launching their own coffee brands. Recently, the trendy brand GOODBAI founded by actor Bai Jingting officially opened a coffee shop. On the opening day, a long queue formed before the store even opened, becoming a noticeable scene on Yanqing Road. Most of the people in the queue were fans of Bai Jingting, and some waited up to three hours just to buy a cup of coffee. Similar scenes occurred when Wang Hedi's D.DESIRABLE coffee shop opened, and the coffee shop that Jay Chou is preparing in Beijing has also kept fans eagerly anticipating. Are celebrities leveraging their fame to enter the highly competitive coffee market seriously doing coffee, or do they have other motives? This article will take you to find out. [more…]

In March 2017, Coffee Wing officially listed on the New Third Board, and its shareholder lineup of celebrity investors—including Yin Feng, He Jiong, Chen Ou, and Yao Jinbo—drew widespread attention. As a benchmark case of cross-industry dining, what exactly has enabled Coffee Wing to achieve sustained growth? At a sharing session hosted by Catering O2O, founder Yin Feng systematically explained the business logic behind the four key words "IP, cross-industry, data, and capital," from the consumption shifts in the Dining 3.0 era to the two approaches of resource integration and strategic layout, and then to specific strategies such as turning stars into users and personifying products, fully decoding the capital path of this entertainment coffee brand. [more…]

Starbucks, in order to promote its new product, the Coconut Double Shot Iced Shaken Espresso, launched a campaign offering temporary tattoo stickers with any purchase from the iced espresso series. However, this sparked controversy on social media. Some netizens worried that the temporary tattoo stickers might have a negative influence on students, while others argued that they are just entertainment stickers and shouldn't be overinterpreted. This article sorts out the whole incident and various viewpoints, while retaining brand news of interest to coffee enthusiasts. [more…]

On World Book Day, Lelecha partnered with Yilin Press to launch "Smoky Oolong" milk tea, centered around the image of Lu Xun, but it sparked controversy due to the advertising slogan "Old Smoky Tune, New Youth." CCTV.com published an article criticizing the collaboration for turning a literary master into entertainment and for inappropriate wording. Subsequently, Lelecha urgently removed the related merchandise and promotional posts. Behind the incident, the boundary issues of tea beverage brands collaborating with historical figures have once again drawn attention. Front Street Coffee takes you through the whole story. [more…]

In recent years, animal-themed cafes have rapidly expanded around the world, with everything from cats and dogs to owls, meerkats, raccoons, and other wild animals being brought into the shops. However, animal protection organizations point out that these venues often lack effective oversight, and the animals are kept under chronic stress and sleep deprivation, with their physical and mental health seriously affected. In Japan, nearly 100,000 people have signed a petition demanding the closure of cafes featuring owls and other wild animals, and South Korea has announced a total ban on displaying wild animals outside of zoos. Should consumers also reflect: without demand, how can there be a market? [more…]

If a customer is looking for the most cost-effective coffee beans, then Huakui is definitely one of Front Street's top recommendations. But whenever Front Street mentions Huakui, some customers will say something like: "Oh, I know Huakui—it's a variant of Geisha / a variety of Geisha!" As you can see, even today there are still many people [more…]

Many coffee enthusiasts still conflate Huakui with Geisha, and some even believe that Huakui is a variant of Geisha. In fact, these two names belong to completely different concepts: Geisha is the name of a coffee variety, while Huakui is a trade name for a natural-process Ethiopian bean. Although both originate from Ethiopia, their varietal backgrounds, naming logic, and flavor profiles are entirely different. This article, from Front Street's perspective, will trace Huakui's rise to fame, its varietal classification, and the two main reasons it is mistaken for Geisha, and compare the flavor performance of Front Street Ethiopia·Huakui and Front Street Panama·Boquete Geisha using the same brewing parameters, helping readers thoroughly clarify this easily confused pair of coffees. [more…]

From the imagined cat tea rooms in Japanese manga to the opening of the world's first cat café in Taipei, animal cafés were once seen as a blend of healing and goodwill. Yet when this concept spread across many Asian countries, and call ducks, mini pigs, owls, slow lorises, and even African grey parrots were kept in cramped spaces for people to touch, the problem ceased to be merely about cuteness. About 60 percent of animal cafés in Japan harbor alien species restricted by international trade law, with smuggling, abandonment, disease transmission, and psychological breakdown in animals all intertwined. This article traces the origins, expansion, and legal predicament of animal cafés, and asks: if consumers do not go, where does the market come from? [more…]

In recent years, more and more young people are choosing to return to small towns to open specialty coffee shops, while large chain brands are also accelerating their penetration into lower-tier cities. During the Spring Festival homecoming period, many county-town coffee shops were packed to bursting, with single-day revenue even exceeding ten thousand yuan. Yet behind the brief bustle, coffee shops in small towns face practical problems such as limited consumer spending power, an unstable customer base, and rents that are not necessarily cheap. Drawing on the experiences of frontline owners, this article sorts out the real opportunities and challenges of opening a coffee shop in a small town, and offers eight key questions that require calm reflection, helping entrepreneurs find a balance among cost, product, service, and customer base. [more…]

Turkish coffee is famous for its unique brewing method and rich cultural flavor. It does not use filter paper; it is drunk together with the grounds and liquid, and is made by repeatedly boiling three times in hot sand. Passed down from the Ottoman Empire to the present day, this coffee is not only a beverage but also carries the tradition of fortune-telling. This article will guide you through the historical origins, brewing principles, and steps of Turkish coffee, and provide a detailed analysis of the meanings of common patterns in coffee ground fortune-telling, such as the full moon, half moon, heart shape, and ring, allowing you to fully appreciate the charm of this ancient coffee culture. [more…]

In March 2017, Coffee Wing officially listed on the New Third Board, and its shareholder list, filled with celebrities and internet giants, attracted widespread attention. At a sharing session hosted by Catering O2O, founder Yin Feng delivered a speech titled "The Capital Path of Cross-Border Catering Driven by Data and IP," systematically explaining the consumer changes in the Catering 3.0 era, the timing for going public, two strategic approaches, and Coffee Wing's business strategy centered on "IP, cross-border, data, and capital." This article presents the full essence of Yin Feng's speech, covering catering industry trends, brand building, user operations, and marketing innovation, offering in-depth reference for coffee enthusiasts and catering professionals. [more…]

Bulletproof coffee has spread from Western entertainment circles to fitness circles and weight-loss forums in recent years, becoming a beverage that attracts considerable attention. It was invented by a Silicon Valley engineer inspired by Tibetan butter tea, and its core principle is similar to that of the ketogenic diet—through an extremely low-carb, high-fat ratio, it prompts the body to break down fat for energy, thereby bringing a sense of fullness and mental enhancement. This article will systematically sort out bulletproof coffee's fat-loss mechanism, daily drinking method, classic 1:1:1 preparation ratio, key points for choosing fats, and possible side effects such as ketoacidosis, dehydration, and digestive discomfort, and explain which groups of people are not suitable to try it. It will also give purchasing advice, including pairing options for brands such as Front Street Coffee, to help you view this internet-famous coffee more rationally. [more…]

After Starbucks announced to suspend its business in Russia and withdraw from the Russian market last year, the founder of the local famous catering company Pinskiy & Co, Anton Pinsky, and the Russian rap singer Timati collaborated to acquire Starbuc [more…]

In the World Barista Championship (WBC) in 2015, the competitor from Australia, Sasa Sestic, won the championship of that year with a Sudan Rume coffee that carried a gentle flower fragrance, the sweet and fresh juice, and the lemon grass aroma, succ [more…]