On World Book Day, Lelecha partnered with Yilin Press to launch "Smoky Oolong" milk tea, centered around the image of Lu Xun, but it sparked controversy due to the advertising slogan "Old Smoky Tune, New Youth." CCTV.com published an article criticizing the collaboration for turning a literary master into entertainment and for inappropriate wording. Subsequently, Lelecha urgently removed the related merchandise and promotional posts. Behind the incident, the boundary issues of tea beverage brands collaborating with historical figures have once again drawn attention. Front Street Coffee takes you through the whole story. [more…]

For office workers, milk tea and coffee are practically the "life-extending duo" for daily energy boosts, and they feel even more precious after a holiday ends. Mixue Bingcheng, with its dense network of stores from shopping malls to street corners and its affordable prices, lets many consumers enjoy a sweet treat with ease. However, a Mixue Bingcheng store in Guilin, Guangxi, was recently fined 2,000 yuan by regulators and had the involved ingredients confiscated because its roasted coffee powder had exceeded its shelf life. This incident has once again cast a shadow over the brand's image. Food safety issues occur frequently in the new-style tea beverage industry. While expanding rapidly, can Mixue Bingcheng hold the line on quality? This article will review the course of the incident and the industry background, and include channels for obtaining professional coffee information. [more…]

Recently, a chain brand named "People's Coffee" has sparked widespread controversy over the use of its store logo. Media pointed out that there are discrepancies between its trademark registration and actual use, which may mislead the public and damage the public value of the word "People." Subsequently, the brand "Yaochao People's Coffee" issued a statement of apology, promising comprehensive rectification, and unifying all mainland China stores under the name "Yaochao People's Coffee." Meanwhile, the first nationwide store, the Shanghai Sihang Warehouse branch, has suspended operations, and the Beijing Qianmen branch has also changed its signage and lowered drink prices. The incident continues to escalate, triggering in-depth public discussion on business ethics and legal compliance. [more…]