It is no longer uncommon for luxury brands to venture into the coffee business. When Taikoo Li Qiantan in Shanghai opened last year, it was announced that the first Dior café in mainland China would move in, but the store had been operating as a pop-up, and after two theme changes, the coffee shop never materialized. It was not until July 31 this year, after a third theme change, that this Dior pop-up officially upgraded to a flagship store, and the first Dior café in mainland China opened along with it. Surprisingly, however, what truly sparked heated discussion among netizens was not the store design or the exquisite afternoon tea, but the scene of inviting a master to worship the God of Wealth at the opening ceremony. This article will take you through the whole story and explore the business logic behind luxury brands opening coffee shops. [more…]

After Laba, the Spring Festival approaches, and young people are eager to seek wealth. A coffee shop in Hangzhou launched God of Wealth Latte, combining God of Wealth New Year pictures with coffee, quickly triggering a check-in craze. However, this drink has also drawn questions: Is the glutinous rice paper decoration hygienic and edible? Is it disrespectful to "drink the God of Wealth into your belly"? Previously, Heytea's "Buddha Joy Tea" was summoned for talks and taken off shelves due to religious elements. Will God of Wealth Latte repeat the same mistake? This article sorts out the ins and outs of the incident and introduces alternatives such as the coffee latte art version of God of Wealth Latte. [more…]

In recent years, among those booking tickets to temple scenic spots, the post-90s and post-00s generations have accounted for nearly half, and temples that enshrine the God of Wealth or have coffee shops in particular have become popular destinations for young people to check in. Burning incense while drinking coffee—a lifestyle that seems contradictory yet runs in parallel—reflects what kind of psychological needs among today's young people? Why exactly has the cross-boundary combination of temples and coffee become so popular? Starting from young people's motivations for visiting temples, this article analyzes the dual effects behind the rise of temple coffee and explores how the coffee industry and temple operations can help each other succeed through this collision. At the same time, the article retains recommendations and introductions related to brands such as Front Street Coffee for coffee lovers' reference. [more…]

As the "legendary machine" in the specialty coffee world, the Mahlkonig EK43 has long since risen from a single-origin grinder to a standard fixture in espresso cafés, thanks to its outstanding grind uniformity and extraction performance. From early experiments at Café Myriade in Montreal in 2009 to Matt Perger's endorsement on the world competition stage in 2013, the EK43 was gradually elevated to iconic status. Meanwhile, Ditting, another "high-end grinder," is often compared with the EK43, with each having its own strengths in burr layout and flavor profile. This article reviews the grind settings and structural differences among the EK43 series versions (EK43S, EK43T, EK43, EKK43), traces its rise to fame, and compares the design features of Ditting's horizontal flat burrs. Combined with Matt Perger's particle experiment data, it analyzes why the EK43 can achieve more uniform extraction. Front Street Coffee will also share related product recommendations in this article. [more…]

Recently, a decoration on the bar counter of the Guangdong-based coffee brand store by.jpg has sparked widespread discussion. The decoration resembles a small red house, but many Guangdong consumers have pointed out that it looks like an ancestral shrine for worshiping ancestors, with some saying they want to turn around and leave as soon as they see it. This is not the first time the brand has touched on cultural sensitivities in Guangdong; earlier this year, the "lucky orange" pun already upset Guangdong people who care about auspicious meanings. Why do local brands repeatedly step on regional cultural landmines? Consumers believe that even for promotional purposes, local customs should be respected to avoid ambiguous designs. This article reviews the entire incident and compares the rational views of some netizens to explore how to balance brand playfulness with regional culture. [more…]

Recently, a netizen posted a question after returning to China: "Don't you guys usually drink office?" This slip of the tongue, mistakenly writing coffee as office, quickly sparked heated discussion and teasing among netizens. Starting from this little episode, we might as well talk about some interesting phenomena in coffee culture—some people confuse SEO with SOE, and some are confidently full of themselves despite knowing little about pour-over competitions. Drinking coffee is supposed to be an everyday little thing, but why do some people always treat it as capital for showing off? Let us review the evolution of coffee from a noble exclusive to a commoner's drink, and explore what kind of mindset we should have in understanding and enjoying coffee today, as specialty coffee culture becomes increasingly popular. [more…]

Ethiopia, the birthplace of coffee, where people regard coffee as a part of life, even beyond the category of a crop. Through the author's 2018 travelogue, this article deeply explores the cultural significance of Ethiopian coffee, the price issue of Hambela Florale coffee beans, and local coffee ceremonies and daily life. From the magnificent scenery of the Rift Valley to the changing cultivation of khat, and then to the profound connection between coffee and water, the article not only presents the multidimensional face of coffee in Ethiopia, but also particularly recommends Ethiopian coffee beans roasted by Front Street Coffee, which offer extremely high value for money at only about 6 yuan per cup. Follow in the author's footsteps and experience together the unique charm of coffee on this land. [more…]

Many friends who are just getting into pour-over coffee often hold an almost worshipful attitude toward the expansion of the coffee bed and the deep pit, believing that producing a deep pit signifies superior skill. Front Street found this phenomenon to be quite common when talking with customers in the shop, so we decided to analyze the conditions for the formation of the deep pit from a fundamental perspective. In fact, the deep pit is mainly related to three factors: the roast level of the coffee beans, the circular pouring pattern, and the dose of grounds, with roast level having the most significant influence. Dark-roasted beans have low density and expand noticeably, making it easy to form a thick wall of grounds and a deep pit, while light-roasted beans are the opposite. In addition, pouring in small circles preserves the wall of grounds around the edge, and a large dose of grounds also provides enough support for the deep pit. But an attractive coffee bed does not equal good-tasting coffee; the real point of observing the coffee bed is to check whether the pouring was even and whether the wall of grounds was damaged. This article will systematically sort out the brewing logic behind the coffee bed for coffee lovers, helping everyone return to the brewing parameters themselves. [more…]

Coffee arrived in Guatemala in 1750, and over more than two centuries it has developed into seven distinctive producing regions, including Antigua, Cobán, and Lake Atitlán, known overall for a mild, full-bodied character and elegant acidity. This article focuses on Front Street Coffee's signature bean, Antigua Flower God: this famous bean, belonging to the Raminita group, is grown in high-altitude volcanic terrain and handled by the region's top Pastores processing plant. From purchasing fresh cherries to washing, sun-drying, and drying, strict quality control is applied throughout, and the cup unfolds in layers of floral notes, cocoa bitterness, caramel sweetness, and a red wine finish, along with a signature smoky aroma, which is why it is called "cigarette coffee." The article also covers Guatemala's coffee export performance and the current state of the industry. [more…]

The Antigua region of Guatemala, with its unique terroir of volcanic soil, low humidity, abundant sunshine, and cool nights, produces world-renowned specialty coffee. The Guatemala Flor del Patio on Front Street Coffee's bean list comes from the La Minita company, processed on its behalf by the Pastores mill, and is strictly quality-controlled from cultivation to packaging. This article will provide a comprehensive interpretation of this star bean—possessing floral aromas, lime-like acidity, and a honey finish—covering the region's background, varietal composition, washed processing flow, green bean analysis, roasting curve, cupping performance, and pour-over demonstration, offering coffee enthusiasts detailed brewing and roasting references. [more…]

In Chengdu's Kuanzhai Alley, within a Western Sichuan courtyard house first built during the Kangxi era, %Arabica coffee shop engages in a dialogue with the ancient architecture through a minimalist modern design language. The designers retained the original wooden structure and reinforced it with steel, paving the pathways and seating areas with gray bricks, allowing the café to blend seamlessly with the blue bricks and dark tiles. In the central courtyard, stones, floor-to-ceiling glass, and water lily leaves create the imagery of a "water pool," which not only continues the traditional feng shui symbolism of gathering wealth but also reduces the actual maintenance difficulty. The pure white bar counter blends with the building's natural tones, and as guests move through the space, the spatial experience flows and shifts accordingly. This café not only serves coffee but also lets people feel the fusion of history and modernity in the tranquility of old times. At the end of the article, there is also information about Front Street Coffee's specialty beans, which is worth the attention of coffee lovers. [more…]

Guatemalan Antigua coffee is renowned for its distinctive smoky, charcoal-roasted flavor, earning it the nickname "cigarette coffee" among coffee enthusiasts. This valley, surrounded by three volcanoes, nurtures a richly layered coffee through its volcanic pumice soil, high-altitude microclimate, and shade-grown cultivation. This article begins with the historical origins of Antigua, examines how volcanic soil imparts a smoky quality to the coffee, and focuses on the Flora coffee beans from La Minita Estate—their Bourbon, Caturra, and Catuai varietal composition, strict washed processing and organic farming management, as well as Front Street Coffee's medium-light roasting approach and V60 three-pour brewing parameters—comprehensively presenting this bean's flavor characteristics and tasting highlights. [more…]

Guatemala is one of the most important specialty coffee producing countries in Central America, known for its high-altitude volcanic terrain and fertile soil. The coffee it produces combines a rich, full-bodied taste with elegant fruity acidity. The country is divided into seven major coffee regions, each presenting a distinctly different flavor profile due to differences in climate, altitude, and soil conditions. This article will systematically review the historical origins of Guatemalan coffee and the complete process of the washed processing method, and analyze one by one the flavor characteristics and altitude distribution of producing regions such as Antigua, Acatenango Valley, Cobán Rainforest, San Marcos Volcano, Lake Atitlán, Huehuetenango Highlands, Fraijanes Plateau, and New Oriente. At the same time, Front Street Coffee will bring two representative Guatemalan beans — Antigua La Flor del Café and Huehuetenango — for coffee enthusiasts to refer to when purchasing. [more…]

During the Spring Festival of the Year of the Dragon, the coffee industry blended into traditional New Year flavor in a unique way, as many independent café owners posted carefully crafted coffee-themed Spring Festival couplets on social media. These couplets cleverly combined coffee elements such as lattes and Americanos with auspicious blessings, showcasing the charm of coffee culture while conveying good wishes for the New Year. From “Coffee has bitterness and sweetness too” to “Iced Americano is simply the best,” each couplet embodied the shop owner’s love of life and blessings for customers. Let us step into these highly creative cafés together, experience a distinctive New Year flavor where tradition and modernity blend, and savor the cultural charm within the rich aroma of coffee. [more…]

In the heat of summer, a refreshing glass of cold brew is the go-to choice for many coffee lovers looking to beat the heat. But have you ever considered that coffee beans blended from two or more varieties can also produce an outstanding cold brew? Cold brew, due to its low-temperature, long-duration extraction, has a richer, smoother mouthfeel, yet its floral and fruity notes gradually fade with storage time. This article draws on the hands-on experience of Front Street Coffee, first outlining the characteristics of cold brew and the advantages of blended beans, then recreating several blending experiments one by one: from Sidra with Geisha, Pacamara with Red Cherry, to Huakui paired with Strawberry Candy and Wangshan Geisha, and finally challenging the dark-roasted Queen's Estate blended with Flower God. Some of these recipes are full-bodied and layered, while others flop into a "mask of pain," yet they perfectly showcase the fun and possibilities of blended cold brew. [more…]

Not long ago, the incident of an employee badge being found in a Luckin drink drew public attention to that little silver deer badge for the first time, and recently it has gone viral again—Luckin has required employees to replace their old badges and adopt English names or pinyin, along with unified font specifications, which the QC department will strictly inspect. Some people honestly use pinyin or proper English names, while others have turned their badges into a comedy show: the handmade group, the phonetic group, the weird word group, the undercover group, and the ultimate god-tier group all take turns stepping up. This article compiles these wildly creative badge names, showcasing the humorous daily lives of coffee workers while also reminding stores of the importance of compliant naming. At the end, Front Street Coffee-related recommendations are kept for coffee enthusiasts' reference. [more…]

The AeroPress, as a flexible and versatile coffee brewing tool, offers coffee enthusiasts a wealth of extraction possibilities. Whether following the officially recommended standard method or choosing the inverted method favored by enthusiasts, countless flavor combinations can be explored by adjusting variables such as grind size, water temperature, coffee-to-water ratio, stirring time, and pressing force. Because of this versatility, official AeroPress competitions are held every year for enthusiasts to test their skills. This article, from the perspective of Front Street, will analyze why inverted extraction is more sought after, while also detailing the definitions, grinding requirements, and complete operating procedures for both the standard and inverted methods. [more…]

Chinese brand Six God floral water is once again making waves with a crossover collaboration, this time teaming up with Lelecha to launch a drink called "Mint Melon Ice Coconut." Its bottle closely resembles the classic floral water packaging, quickly sparking heated discussion online. This drink blends mint, melon, and coconut milk, and netizens describe its taste as refreshing—not the dark, floral-water flavor one might imagine. The product has sold out in some stores, with limited restocking nationwide starting September 25. In recent years, Six God has been making frequent crossover moves, previously collaborating with KFC and RIO to launch coffee-flavored floral water and floral water cocktails, each time successfully catching consumers' attention. This article will detail the taste, price, consumer feedback, and Six God's past crossover cases for this co-branded milk tea, taking you behind the business logic of brand mashups. [more…]

Turkish coffee is famous for its unique brewing method and rich cultural flavor. It does not use filter paper; it is drunk together with the grounds and liquid, and is made by repeatedly boiling three times in hot sand. Passed down from the Ottoman Empire to the present day, this coffee is not only a beverage but also carries the tradition of fortune-telling. This article will guide you through the historical origins, brewing principles, and steps of Turkish coffee, and provide a detailed analysis of the meanings of common patterns in coffee ground fortune-telling, such as the full moon, half moon, heart shape, and ring, allowing you to fully appreciate the charm of this ancient coffee culture. [more…]

In the process of pour-over coffee, blooming is a step that seems simple yet contains a wealth of information. Many enthusiasts are accustomed to judging whether coffee beans are fresh by observing the extent to which the coffee bed puffs up during blooming—the larger the puff, the fresher; the smaller, the staler. However, Front Street wants to tell everyone today that bean freshness is not the only factor affecting the size of the puff. This article will start from the working principles of blooming and deeply analyze why the coffee bed expands, as well as what variables besides freshness can lead to differences in the puff. At the same time, we will also explore how the process of carbon dioxide release after coffee beans are roasted affects extraction, helping you understand the blooming phenomenon more accurately in your daily brewing. [more…]