What Luckin badge names say about coffee work culture

Luckin required store employees to replace old badges and use English names or pinyin, with unified fonts checked by quality control. Some staff complied with proper names, while others turned badges into jokes drawn from memes, memes about handmade items, voice messages, and wordplay, turning an administrative rule into a public comedy about coffee work.

The badge first drew attention when a customer reported finding one in a drink, which pushed naming and hygiene rules into the spotlight. This round of renaming shows how other names for coffee workers circulate in stores, and why chain operators insist on clear, compliant labels so staff identity and food safety remain easy to trace.

Not long ago, the incident where an employee's work badge was found in a Luckin drink brought public attention to that silver badge with the little deer logo for the first time. Recently, it's gone viral again—Luckin required employees to replace their old badges and adopt English names or pinyin, with unified font standards and strict checks by the QC department. Some people dutifully used pinyin or proper English names, while others turned their badges into a comedy show: the handmade group, the voice group, the weird word group, the undercover group, and the ultimate god-tier group all took turns. This article compiles these wildly creative badge names, showcasing the humorous daily lives of coffee workers while reminding stores of the importance of compliant naming. At the end, we've kept Front Street Coffee-related recommendations for coffee enthusiasts to reference.

▲

Click to follow | Daily specialty coffee culture magazine Coffee Works

Do you all remember the earlier incident where a customer reported finding an employee's work badge in a Luckin drink? At the time, public opinion was abuzz, and that silver badge with the little deer logo entered the public eye for the first time.

This badge has recently become a hot topic online again, because Luckin store employees collectively swapped in new badges and gave themselves new names. According to Luckin's rules, the name on the badge must be an English word or pinyin, with unified font requirements. According to insiders, QC (quality control) will conduct strict checks on this.

Some employees are quite compliant with headquarters' requirements, properly converting their Chinese names to pinyin or simply using a proper English name. But others choose to play with memes, and the level of absurdity can be said to have no upper limit.

[Pre-reading guide: The notes below are all meme-playing, please go easy on us~

]

Handmade Group

"Gingerbread Man (Luckin worker version)"

"Unlocked the correct way to use merch materials"

"Walking billboard, Luckin pay up!"

"Why can you send voice messages" Group

"oi～"

"In my past life, I was a 'malou' on Mount Emei

Everyone who passed by got two slaps from me

In this life, I'm a malou at Luckin…"

"Makka Pakka hello, I'm Igglepiggle!"

"Watch closely, this heartthrob is called Little Bond!"

"I can feel your humor, Barista Ha!"

Weird English Word Group

"I'm free!"

"The badge is the status"

"So the clown is me??"

"Who's bigger than Boss! Who else!"

"Replying to the above: Big boss"

(There's also an easter egg to find yourself)

"Alright, let's just go straight to god-tier"

"Undercover" Group

"@LuckinCoffee, doesn't look fake, suggest strict investigation"

"@LuckinCoffee, take them away…"

"No way! What's someone from the tea beverage track doing here!"

"You're not even in the beverage industry, hey!"

"Luckin, for violating the name taboo of Luckin

Fined three hundred!"

Ultimate God-tier Group

"No need for me to say more about what level this is, right"

Disclaimer: Some images in this article are from the internet. For some content on the website, such as images, we will respect the original copyright and indicate the source. However, due to the large quantity, some images and text may not have been credited in time. Please forgive us. If the original author has any disputes, they can contact the website for handling. Once verified, we will correct it immediately. Compiled and edited by "Coffee Works," please indicate the source when reposting. If there is any infringement, please inform us for deletion. Thank you~!

The above content is compiled by CoffeeHunters, a coffee news website.