What Does the Liushen Lelecha Co-Branded Milk Tea Taste Like?

Liushen Florida Water teamed up with Lelecha for a bottled drink called Mint Melon Ice Coconut. It blends mint, sweet melon, and coconut milk in packaging closely resembling the classic Florida Water bottle, with a silver cap instead of green. Drinkers report a coconut and melon aroma with a cooling mint finish, not the medicinal taste many expected, and some stores sold out.

Nationwide restocking began September 25. Liushen has run crossovers before, including coffee-flavored Florida Water and Florida Water cocktails with KFC and RIO, which is why questions like why does coffee taste like alcohol surface around such novelty products. Here the business logic is attention: bold packaging plus a familiar brand name draws online discussion and trial purchases.

The domestic brand Liushen Florida Water is once again embracing a crossover collaboration, this time teaming up with Lelecha to launch a drink called "Mint Melon Ice Coconut." Because its bottle closely resembles the classic Florida Water packaging, it quickly sparked heated discussion online. This drink blends mint, melon, and coconut milk, and netizens have commented that its taste is refreshing, not the dark Florida Water flavor they had imagined. The product has already sold out in some stores, with limited restocking nationwide starting September 25. In recent years, Liushen has made frequent crossover moves. It previously collaborated with KFC and RIO to launch coffee-flavored Florida Water and Florida Water cocktails, each time successfully grabbing consumers' attention. This article will introduce in detail the taste, price, consumer feedback, and Liushen's past crossover cases for this co-branded milk tea, taking you behind the business logic of brand mashups.

As long as the creativity is bold enough, anything can be a crossover collaboration!!!

See, even the domestic legacy brand Liushen Florida Water has entered the milk tea world!!

It is really interesting that Liushen Florida Water is actually selling milk tea too.

According to messages on Weibo, this product immediately triggered a great deal of discussion online after its release.

It is reported that Liushen Florida Water collaborated with Lelecha to launch a drink called "Mint Melon Ice Coconut."

The appearance of this "Mint Melon Ice Coconut" is like this

Liushen's official Weibo introduced it as follows: this drink combines classic mint with sweet melon and freshly squeezed coconut milk, and uses the classic bottle packaging of Liushen Florida Water.

Upon closer inspection of the appearance, the packaging of this bottled drink is extremely similar to traditional Florida Water, except that the cap has been changed from green to silver, so netizens jokingly called it "Florida Water milk tea."

In terms of taste, according to netizen feedback: after drinking this "Florida Water milk tea," the mouth is full of the aroma of coconut and melon, while also carrying the cooling sensation of mint.

In response, some netizens complained:

"Amazing, this is the first bottle of Liushen of autumn."

"Who dares to drink it."

"The outer packaging looks too much like it. After drinking it, even mosquitoes won't dare come near you."

"Good grief! One sip and you become a mobile electric mosquito repellent."

"Is Liushen milk tea Florida Water flavored? Can drinking it repel mosquitoes??"

"Liushen milk tea?! Just thinking about it makes my head feel cool!"

"After drinking it, will you become a spirited young guy?"

Many netizens were also full of curiosity about this creative idea:

"What does it taste like?"

"I kind of want to drink it."

At the same time, some consumers also said in reviews:

"The milk tea is not the dark Florida Water flavor you would imagine, but a 'safe' mixed drink of mint, melon, and coconut milk."

It is understood that at 9:30 p.m. on September 23, Lelecha's official Weibo announced that Mint Melon Ice Coconut had already sold out in some stores, and starting September 25, limited restocking would be supplied nationwide while stocks last.

Liushen also said yesterday that in addition to being available at Lelecha stores, it can also be bought at the offline themed pop-up store in Shanghai Jing'an Joy City after it launched new products.

In fact, for Liushen, this kind of "divine move" is hardly the first time.

In recent years, Liushen has made frequent crossover moves. As can also be seen from the topic of Florida Water milk tea, Liushen's official Weibo has been tagged with the topic "Liushen Florida Water's 66 divine moves." As of now, this topic has received 96.675 million views and sparked 69,000 discussions.

In May last year, Liushen and KFC jointly launched two products: "Lime Soda Iced Coffee" and "Coffee-Scented Florida Water." Interestingly, at that time the two brands each launched new products after the collaboration, and both chose coffee as the entry point: KFC's "Florida Water-flavored coffee" and Liushen's "coffee-flavored Florida Water."

Afterward, netizens were also very confused by the launch of this product, and some even said: "I never expected Liushen to actually have a crossover collaboration with KFC coffee! Hahaha! Florida Water-flavored coffee? Coffee-flavored Florida Water? This strange combination makes me really want to try it!"

And before that, Liushen had also collaborated with RIO to launch Florida Water cocktails.

In June 2018, Liushen cooperated with RIO. The co-branded product set included 1 bottle of "external use" Liushen Florida Water and 2 bottles of "internal use" RIO special mixed drinks. According to reports, this product was snapped up as soon as it launched on Tmall.

Of course! Coincidentally, at that time this co-branded product also made people ask: "Cocktail-flavored Florida Water? Florida Water-flavored cocktail?"

Nowadays, the practice of "crossover co-branded mashups" has become a "cure-all" for doing business in the market. Everyone must be used to the puzzling crossover moves in all walks of life, but every now and then an unexpected crossover really does attract consumers' attention!!

*Image source: Internet

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The above content is compiled by CoffeeHunters, a coffee news website.