A trademark dispute spanning China and Thailand is continuing to escalate. Thailand's Royal 50R Group has filed a lawsuit with the court, demanding that China's Luckin Coffee pay 10 billion Thai baht in economic damages, on the grounds that Thailand's Luckin has legally registered the local trademark, while China Luckin's infringement accusations have hindered its business plans. China's Luckin had previously issued a statement saying that the Thailand stores were counterfeits, but on December 1 the Thai court ruled against China's Luckin. At present, China's Luckin has responded that the situation remains to be verified. This article will sort out the full picture of the incident, analyze the ins and outs of this trademark dispute, and follow up on subsequent developments. [more…]

In 2019, Heytea made a cross-industry foray into coffee products, blending milk tea elements into coffee and applying to register the "Heytea Coffee" trademark. However, the China National Intellectual Property Administration deemed the trademark deceptive and similar to the cited trademark "Xicha," rejecting the registration application. Heytea's affiliated company disagreed and sued the China National Intellectual Property Administration. The court of first instance upheld the rejection decision, finding that the disputed trademark could easily mislead the public about the characteristics and quality of the goods and cause confusion with another party's prior trademark. This article reviews the case process and the court's key rulings, for coffee enthusiasts to learn about brand trademark protection developments. [more…]

Ethiopia is the birthplace of coffee and the largest coffee-producing country in Africa. Starbucks was once embroiled in a years-long dispute with the Ethiopian government over the trademark rights to the names of three origins—Sidamo, Harar, and Yirgacheffe—which was finally settled with a signed agreement in 2007. Meanwhile, outstanding cooperatives such as Gedeb, Konga, Worka, Halo Beriti, and Idido have emerged in the Yirgacheffe region, showcasing classic flavors of citrus, floral notes, and honey through washed, natural, and anaerobic processing methods. Front Street Coffee has selected a range of Ethiopian staple beans that balance origin distinctiveness with high value for money, taking you deeper into the story of coffee's homeland. [more…]

The trademark and unfair competition dispute between Chayan Yuese and Chayan Guanse has finally reached a阶段性 result. The Tianxin District People's Court of Changsha ruled in the first instance that Chayan Guanse lost the case and must stop the relevant infringing publicity and compensate Chayan Yuese 1.7 million yuan in total for economic losses and reasonable legal costs. This years-long tug-of-war over rights protection, from Chayan Guanse taking the initiative to sue Chayan Yuese, to Chayan Yuese resolutely filing a counterclaim and ultimately winning, has been full of twists and turns. Founded in 2013, Chayan Yuese is a well-known local milk tea brand in Changsha, featuring a Chinese style and adhering to a direct-operation model for a long time. It was only in 2020 that it expanded beyond Changsha to Wuhan, Shenzhen, and other places. After winning the case, the brand announced that it would issue discount coupons to members in celebration. This article sorts out the ins and outs of the case, the brand's development history, and the background related to its Logo design, providing a comprehensive interpretation for coffee and tea beverage enthusiasts. [more…]

Ethiopia is renowned as the birthplace of coffee. With its high altitude and favorable climate, it produces Arabica coffee beans of outstanding quality, which has also attracted the attention of international brands such as Starbucks. From the perspective of Front Street Coffee, this article will review Ethiopia's coffee growing distribution, variety composition, and processing methods, revisit the trademark dispute between Starbucks and the Ethiopian government over the three origin names Sidamo, Harar, and Yirgacheffe, and introduce the taste differences between Front Street's washed and natural Yirgacheffe as well as brewing suggestions, helping coffee enthusiasts gain a more comprehensive understanding of this coffee homeland. [more…]

Ethiopia is widely recognized as the birthplace of coffee, and thanks to its high altitudes and favorable climate, it produces Arabica coffee beans of exceptional quality. Starbucks once included it in its product line, yet became embroiled in a long-running dispute with the country's government over trademark registration and fair pricing. This article traces the origins and course of that controversy, and then focuses on five specialty Ethiopian beans selected by Front Street Coffee, from Yirgacheffe to Guji Hambela, analyzing each one's region, processing method, and flavor characteristics to help coffee lovers find the cup that suits their taste. [more…]

After Starbucks exited the Russian market, its trademark protection in Russia may face termination. The owner of Stars Coffee, which acquired Starbucks' Russian assets, has filed a claim with a court seeking to terminate the protection of Starbucks' trademarks. This move aims to reduce trademark infringement risks and pave the way for store expansion. This article will provide a detailed introduction to the background, progress, and possible impact of this event. [more…]

In Baghdad, the capital of Iraq, a café that uses authentic Starbucks cups, napkins, and coffee remains open as usual despite facing legal action. This unauthorized store bears the Starbucks mermaid logo on everything from its signage to in-store details, enough to pass as the real thing. The owner, Amin Makhsusi, tried to apply for official permission but was rejected, and ultimately decided to open on his own, claiming connections to local powerful figures. Starbucks is trying to stop this infringement through a lawsuit, but the case was suspended due to alleged threats. This incident reflects Iraq's severe trademark piracy problem, where offenders often act with impunity because they are protected by powerful groups. [more…]

Blue Bottle Coffee, deeply ingrained in people's minds with its minimalist small blue bottle image, has always been regarded as the Apple of the coffee world, and its blue-and-white colored utensils are also highly sought after by fans. However, the brand has not had a smooth journey in trademark enforcement. This week, Blue Bottle Coffee lost a trademark lawsuit in the United States, as a judge in the Federal District Court for the Northern District of California denied its motion for judgment against the coffee utensil brand Blue Brew, finding that the two trademarks are clearly different and that consumers would not be confused. What impact will this ruling have on Blue Bottle Coffee's trademark protection strategy? Let's take a closer look. [more…]

In today's increasingly fierce competition in the coffee industry, it is not easy for independent shops to establish a foothold with a unique trademark. Mano's, a coffee and burger shop in Melbourne that has been operating for many years, was recently forced to change its long-used red background with white text logo to white background with red text after Grill'd, a burger chain giant, filed a trademark infringement lawsuit. The owner, Mano, was shocked by this action, believing that the two trademarks and store styles were clearly different and did not constitute infringement. However, facing pressure from Grill'd's professional legal team, Mano was unable to respond to the lawsuit and could only compromise. Grill'd insisted that this move was to protect its own brand from being exploited. This trademark dispute between a giant and a small shop has triggered widespread discussion about the boundaries of brand protection and fair competition. [more…]

Recently, Starbucks was reported to have filed multiple trademark registration applications with the Russian Federal Intellectual Property Office, covering core brand identifiers such as "Starbucks Coffee" and "Frappuccino," as well as related categories including instant coffee, beverage preparation, and membership management. This move quickly sparked speculation about whether the company plans to return to the Russian market. After exiting Russia in 2022, Starbucks' assets in the country were acquired by a local company and rebranded as "Stars Coffee," and a trademark legal dispute between that brand and Starbucks still persists. Over the past two years, Russia's coffee market has undergone significant changes, with intensified competition, shifting consumer habits, and continued uncertainty in the political and economic environment. Even if Starbucks returns, it may not be smooth sailing. So far, there has been no official response. [more…]

In recent years, as public awareness of intellectual property has grown, trademark disputes surrounding well-known brands have become increasingly common. The two major new-style tea beverage brands Chayan Yuese and Mixue Bingcheng once joined forces to oppose the "Chayan Bingcheng" trademark, yet the China National Intellectual Property Administration ultimately ruled that the trademark be registered. This incident not only reflects the real-world dilemmas faced by brand protection but also sparked discussions about copycat culture and consumer choice. This article will sort out the sequence of events, review the historical origins of the copycat phenomenon, and explore the interplay between innovation and imitation in the new tea beverage industry. [more…]

The trademark dispute in the tea beverage industry is once again making waves. Previously, Coffee Workshop reported that "Cha Yan Guan Se" lost its trademark infringement lawsuit against "Cha Yan Yue Se," and "Cha Yan Yue Se" won its counterclaim against "Cha Yan Guan Se." Now another one has emerged: "Cha Yan Yue Se." This trademark, applied for registration in 2018, was declared invalid by the National Intellectual Property Administration because it was highly similar to the genuine Cha Yan Yue Se in terms of text composition, pronunciation, and graphic design. The registrant, a certain Guo, refused to accept the ruling and actually sued the CNIPA in court, but was ultimately rejected by the Beijing Intellectual Property Court. From "Cha Yan Guan Se" to "Cha Yan Yue Se," imitators keep emerging one after another. This farce once again reminds us: trademark protection is by no means child's play. Although the road to brand rights protection is long, the law will ultimately provide a fair answer. [more…]

After Luckin Coffee's co-branded sauce-flavored latte with Moutai went viral, a number of solid beverage products with highly similar packaging styles quickly emerged on the market. These products not only have similar names, but also almost copy the red background with blue-and-white diagonal bar composition of the original packaging. Some lawyers pointed out that using a similar trademark on the same or similar goods without the permission of the trademark registrant, where it is likely to cause confusion, constitutes infringement of the exclusive right to use a registered trademark. However, some manufacturers claim that the sauce-flavored latte category cannot be registered and that the color scheme is not protected by copyright, which has triggered discussion about the boundary between imitation and infringement. [more…]

Recently, a Hong Kong netizen spotted a coffee shop called "Maners" in a large local supermarket. Its logo, decor, and product posters closely resemble those of mainland Manner, and it even offers a 5-yuan discount for bringing your own cup, sparking suspicions of a knockoff. However, the truth is surprising—this store is actually Manner's legitimate outlet in Hong Kong. Because the "Manner" trademark has already been registered by another Hong Kong company, Manner was forced to adjust its name and launch as "Maners." The trademark application was rejected and failed on review. Although it can currently continue to be used, it is not legally protected and carries future infringement risks. This renaming saga not only led fans to mistakenly attack the real brand but also sounded a warning about trademark layout when brands go overseas. [more…]

Luckin Coffee's anti-counterfeiting rights protection case in Thailand has gone through twists and turns, finally culminating in a victorious judgment. In early 2022, Chinese tourists discovered counterfeit "Luckin stores" in Thailand, after which Luckin continued to pursue rights protection actions, only to unexpectedly lose in the first-instance trial at the end of 2023, sparking widespread attention. Now, the latest ruling by the Thai court confirms that Luckin holds prior rights to the trademark in question, orders the defendants to cease using the related signage, and requires payment of a one-time compensation of 10 million Thai baht plus ongoing compensation of 100,000 Thai baht per day, with the cumulative amount already exceeding 46 million Thai baht (approximately 10 million RMB). The defendant, Thailand's Royal 50R Group, has a complex background and had previously squatted on 191 Chinese trademarks; this judgment marks an important milestone in Luckin's overseas rights protection journey. [more…]

Ethiopia is Africa's largest coffee-producing country and one of the birthplaces of specialty coffee. This article begins with the trademark lawsuit between Ethiopia and Starbucks, reviews the country's journey to secure rights for coffee farmers, and then systematically outlines the cultivation systems, flavor characteristics, and evolution of processing methods across Ethiopia's nine major coffee-producing regions. Drawing on Front Street Coffee's cupping and roasting experience, it provides a detailed introduction to representative products such as Front Street Yirgacheffe and Front Street Natural Huakui, and analyzes the logic of flavor changes behind the Red Cherry Project, the ECX grading system, and the successive iterations of Huakui, offering coffee lovers a regional guide that combines historical context with practical information. [more…]

Recently, a coffee shop under renovation in Taipei City, Taiwan Province, China, has attracted widespread attention, with multiple clues pointing to the possibility that the chain brand Luckin may open its first store in Taiwan there. The talent recruitment notices, renovation permits, and opening preview posters posted on the construction hoarding all reveal a design style highly similar to that of Luckin. The website of the agent Shunyu Holdings even directly announced that "the first store is expected to open in December 2025." Although Luckin applied for a trademark as early as 2019, this move is interpreted by outsiders as imitating Starbucks' layout in Taiwan through an agent model. Facing fierce competition in the local coffee market, consumer attitudes are divided, and when a reporter called the contact number on the recruitment notice, no one answered, leaving the store opening plan still uncertain. [more…]

After Starbucks announced to suspend its business in Russia and withdraw from the Russian market last year, the founder of the local famous catering company Pinskiy & Co, Anton Pinsky, and the Russian rap singer Timati collaborated to acquire Starbuc [more…]

Competition in the coffee market is intensifying by the day, and brand trademark protection has become a focus of industry attention. In a recent trademark enforcement case, the genuine brand sued a copycat brand but lost, sparking widespread discussion. The case not only reveals the real-world difficulties currently facing trademark enforcement, but also sounds a warning bell for coffee industry practitioners—establishing a comprehensive intellectual property protection system is an urgent task. This article will review the course of the case, analyze the legal logic behind the ruling, and explore how coffee brands can effectively guard against copycat erosion, including sharing the experiences of brands such as Front Street Coffee. [more…]