Recently, a set of promotional photos from CHAGEE's seventh-anniversary offline event caused a stir on social media. An ordinary consumer who took part in the event discovered that a photo of her with an unflattering expression had been taken without her knowledge and posted by the brand on its official account, after which friends screenshotted it to poke fun at her. When she contacted customer service to demand the photo be deleted, she encountered delays and received no public apology. The brand's explanation of its review standards further led her to question whether she was being treated differently. As the incident intensified, netizens' opinions split into two camps: some criticized the brand's review mechanism, while others felt the person involved was overthinking things to her own detriment. What exactly does this controversy reveal about the gray areas in the portrait-rights clauses of brand event? As of press time, CHAGEE has not yet responded officially. [more…]

In recent years, the social dimension of cafés has grown ever stronger, and "Instagrammability" has even become an important reference for many people when choosing a coffee shop. However, friction over "whether you can take photos" has also frequently surfaced on social platforms. Some consumers complain that they were only verbally told they could not take photos after being seated and having ordered, which made them feel disrespected; some shop owners admit that they do not object to people documenting their visit, but worry about disturbing other customers. Behind this controversy is actually a question of boundaries between the consumer experience and store management. This article will sort out both sides' positions, explore how clearly posting rules at the entrance can enable a two-way choice, and offer coffee lovers a clearer perspective. [more…]

Recently, a trendy café in Fuzhou, Fujian, became the center of online attention due to seven in-store rules posted at its entrance. The rules include prohibitions on standing to take photos, using flash, changing outfits for photoshoots, and all photography equipment; customers must agree to these terms before entering and making purchases. Some consumers reported that the café attracted traffic on social media by marketing itself as "photo-friendly," but upon arrival, they were told flash photography was not allowed, and even had disagreements with staff over the per-person ordering rule. The café responded that excessive posing for photos disrupts other customers' dining experience, and tables and chairs were damaged due to being moved around casually, so the rules were established to maintain the dining environment. Netizens have mixed opinions: some consider the rules reasonable as a matter of mutual choice, while others criticize the merchant's tone as too forceful. Front Street Coffee reminds that cafés, as public spaces, require mutual understanding from both sides to balance photography needs and dining experience. [more…]

In the age of social media, coffee shops have become popular photo spots for young people. However, more and more cafés are explicitly posting "No Photography" signs, and staff will even actively discourage customers who are taking photos. Behind this phenomenon is the frustration of shop owners over professional photography teams taking up space, disrupting the environment, and affecting other customers. Ordinary consumers want to enjoy a quiet atmosphere, while photography enthusiasts pursue the perfect shot—how can the needs of both sides be reconciled? This article explores the conflicts triggered by photography in coffee shops and highlights how brands such as Front Street Coffee value the in-store experience. [more…]

In today's era of thriving social media, coffee shops are no longer just places to savor coffee; they have also become popular check-in spots for many people's cameras. However, when photo-taking behavior evolves from personal documentation into commercial shoots or excessive posing, conflicts between shop owners and customers quietly emerge. A recent incident in which a shop owner framed and displayed a mediation agreement has once again made "whether photography is allowed in coffee shops" a hot topic of discussion. On one side is customers' desire to capture beautiful moments, and on the other is operators' consideration of maintaining the shop's atmosphere. How can both parties find a balance? This article will walk you through the whole incident and explore the boundary issues behind photo check-ins. [more…]

Recently, a newly opened seaside coffee shop in Qingdao sparked controversy over a recommendation post featuring "lemon trees outside the window and the azure sea." Some netizens, drawn by the hype, visited the shop only to discover that the coveted sea view photo was actually a decorative painting hanging on the shop's wall. The recommendation post was accused of misleading consumers, and multiple accounts on social media platforms used similar images and text to recommend the shop, fueling speculation that "the shop was staging the whole thing." The owner responded that the recommendation posts were spontaneously published by customers, the hanging painting was just ordinary decor, and they never instructed anyone to take photos for promotion. Due to online harassment, they have decided to report the matter to the police. Lawyers pointed out that if the shop participated in or instigated the posting of false scene promotions, it would constitute false advertising and entail liability; if the posts were independently published by customers without the shop's involvement, it would not be illegal. The incident highlights the boundary issues surrounding the authenticity of shop-visit content on social media platforms. [more…]

Recently, after Luckin Coffee signed Jackson Yee as its brand ambassador, fans flocked to stores to take photos as mementos. However, some customers reported being discouraged by staff when photographing the in-store TV loop advertisements, with staff claiming photography was prohibited inside the stores. This incident sparked widespread discussion, with some employees confirming such a rule exists, while more employees said there were no related restrictions. Luckin's official customer service responded that there is no rule against taking photos and that they would verify the situation. The incident reflects inconsistent management standards across brand stores and has left fans disappointed in their expectations for ambassador promotions. Front Street Coffee follows developments in the coffee industry and brings you a summary of the entire incident. [more…]

Blackpink member Lisa inadvertently showed off a cup of Heytea's Triple Thick Matcha on social media, quickly sparking global fan attention. Multiple Heytea overseas official accounts swiftly claimed it and seized the moment to launch a "Lisa Custom Edition," then further rolled out a buy-one-get-one-free matcha series promotion at stores worldwide. However, on the day of the promotion, consumers in many parts of China found that the matcha drinks were sold out early, and some even received incorrectly made beverages. Stores explained that ingredients were consumed too quickly and prep took time, but some fans were not buying it, arguing that if the brand wanted to ride a celebrity's hype, it should have prepared adequately in advance. [more…]

Starbucks teamed up with Peanuts to launch Snoopy limited-edition drinks, and the Cocoa Latte and Cocoa Frappuccino attracted many fans eager to try them as soon as they hit the market. However, the chocolate Snoopy peeking out from the whipped cream in the official promotional image is actually handed to customers in separate packaging when they pick up their order, requiring them to place the decoration themselves. This approach to serving has sparked heated discussion on social media, with some complaining that the actual product does not match the promotional image, while others believe that placing it in advance would make it more likely to sink and melt. Store employees, meanwhile, said that according to brand serving standards, the chocolate must be delivered separately and unopened. With tastes so hard to please, the decoration of a single drink has unexpectedly become a flashpoint for complaints and negative reviews. [more…]

The physical milk tea shop opened by Xiangpiaopiao on Chunxi Road in Chengdu has recently become a hot topic. The brand used a "tea-making boy band" as a selling point, recruiting male staff over 180 cm tall with good looks and charisma, and through social media voting selected 27 candidates, ultimately choosing 12 to work in the store. On opening day, long lines formed at the shop; the boy band members were responsible for packing orders and interacting with customers for photos, providing emotional value. However, some consumers pointed out that the drinks in the store are still mainly made by brewing tea bags and juice with hot water, which differs from mainstream freshly made tea beverages; the drink output efficiency is low, with wait times of up to half an hour, and photographers and other non-operational personnel were moving around the bar area taking photos without wearing masks or hats, raising questions about food hygiene. Xiangpiaopiao had previously used a similar strategy of highly attractive staff at a pop-up store by West Lake in Hangzhou, and this operation is seen as a continuation and upgrade of that marketing approach. [more…]

Once just an exaggerated image in memes, someone has now actually served up a "giant-sized" breakfast combo in real life. A bakery and brunch spot in Armenia called Bakery Yerevan has launched a bucket-sized giant cappuccino and a croissant bigger than a turkey, quickly going viral on Instagram. This XXL croissant comes from renowned French chef Philippe Conticini, available at two London locations for €25 each; at Bakery Yerevan, the giant combo of croissant plus coffee is priced at $158, roughly 1,100 RMB. Although the price is not low, many people still go to check it out. The giant portion delivers maximum visual impact, but it has also sparked online discussion about waste from being unable to finish it all. [more…]

A well-known chain milk tea brand, 1 Dian Dian, recently trended on social media due to a public welfare tweet about assisting children from impoverished families, sparking widespread discussion. The brand claimed to have helped a child living with his father in an 18-square-meter rented room by renovating the room and adding a desk and wardrobe, but netizens noticed from public photos that the aided boy was wearing a phone watch worth over a thousand yuan, and that the living conditions differed from the tweet's description, questioning whether he met the assistance criteria. Additionally, issues such as a large proportion of comic books among the donated items and the concentration of aid recipients in first- and second-tier cities were also raised. As public opinion heated up, the brand deleted and edited some posts but did not respond directly. The local subdistrict office and social work station later confirmed to the media that the recipient was indeed from a low-income household, excelling in both academics and character, and that the items were all donations. Behind the incident, the screening criteria and transparency of public welfare activities have become the focus. [more…]

Recently, a franchise store of the South Korean coffee chain The Venti was exposed for a serious food hygiene issue: after filing calluses on their feet inside the store, the manager did not change gloves or wash hands and directly made drinks for customers. After witnessing the entire process, the consumer took photos as evidence and called the head office to demand a refund, but was refused. The incident quickly spread online, sparking widespread attention and heated discussion. The Venti subsequently issued a formal apology on its official website and promised to strengthen hygiene training. This "foot callus coffee" incident not only made consumers feel uncomfortable, but also triggered deep public reflection on hygiene management in the food and beverage industry. [more…]

Recently, Luckin Coffee made it onto Weibo's trending topics because its iced drinks contained too much ice and the cup volume decreased noticeably after removing the ice, triggering widespread consumer concern about the proportion of ice in chain coffee and milk tea shops. Many netizens posted comparison photos showing that after removing the ice, only half a cup of the drink remained, with some even joking about "looking for the latte in the ice." Luckin officially responded that its drinks are made according to a standardized recipe and that it will strengthen store training. At the same time, other brands such as Starbucks were also accused of a similar phenomenon. This article sorts out the course of the incident, netizen feedback, and official responses, and also includes professional exchange information from Front Street Coffee. [more…]

Recently, many consumers have taken to social media to report that when buying GoodTea milk tea, the separately added toppings come in a portion that is too small, covering only a single layer at the bottom of the takeout container, sparking widespread resonance. Netizens have been posting comparison photos, pointing out that GoodTea's toppings are noticeably less generous than those of brands like 1Dian1Dian and Coco. GoodTea employees responded that the brand has clear standards for topping portions, with one level spoonful being the specified amount. However, some employees revealed that stores have switched to smaller-sized topping spoons, causing the actual portion to shrink, and some staff quietly add an extra spoonful or two when managers aren't looking. This incident reflects the gap between topping standardization in the tea beverage industry and consumer expectations. [more…]

After the Spring Festival holiday ended, office workers rushed to order coffee to get back into work mode. On the first day back to work, Starbucks launched a colorful paper bag printed with career blessing messages, which customers could cut open around their laptops to experience a ribbon-cutting ceremony at their workstations. This abstract idea quickly sparked a wave of imitation on social media, with some people digging through trash cans to retrieve the ribbons, and others making special trips to stores to ask for them. Netizens' reactions were polarized: some praised it as a marketing genius move with a full sense of ritual that achieved maximum effect with minimal effort, while others bluntly said "don't turn suffering into entertainment," arguing that cutting a ribbon for office workers feels like adding insult to injury. Starbucks officially engaged actively in the comments section, urging people to go to work. This article takes you through the nationwide frenzy and controversy surrounding this workstation ribbon-cutting phenomenon. [more…]

In recent years, cafes have become popular check-in spots thanks to their unique locations and exquisite decor, but the management challenges that come with this have also sparked controversy. A cliffside cafe facing the sea in Cangnan County, Wenzhou, Zhejiang, has been questioned by some visitors for requiring them to scan a code and make a purchase before being allowed onto the viewing platform to take photos. Why did the shop set this threshold? And what is the attitude of netizens? This article sorts through the whole incident and explores how viral cafes can find a balance between foot traffic and business operations. [more…]

Peet's Coffee's "Cheese Molecule" series is now in its third year, and the newly launched "Pistachio Cocoa Latte" is inspired by Dubai chocolate, blending cocoa, espresso, cheese cream, and crushed pistachios. However, after the new product hit the shelves, the buyer photos shared by consumers sparked heated discussion—the coffee covered in crushed pistachios was jokingly compared to Tianjin miancha, gabacai, or even sesame paste, and the takeout version, where customers sprinkle the nut crumbs themselves, looked even more like a multigrain porridge. Beyond the appearance controversy, some pointed out that the nut crumbs create an odd texture, while others felt the taste was acceptable once the lid was on. So how does this new product actually perform? Let's take a look at everyone's real feedback. [more…]

At the end of each year, Blue Bottle Coffee releases holiday-limited merchandise in Japan. This year's theme is "Delicious Gifts," featuring items such as the caramel-colored Kiyosumi Shirakawa cup and the dark caramel Kinto ceramic mug. However, after the products went on sale, many consumers found a noticeable color difference between the actual items and the official promotional images—the rich caramel color shown in the ads turned into a pale milk-tea shade once in hand. In addition, quality-control issues such as crooked logos, flaws on the cup body, and uneven coloring appeared frequently, triggering a flood of complaints and returns. The official explanation attributed the color discrepancy to the hand-glazing process and the influence of lighting during photography, but the controversy continues to intensify. [more…]

Recently, a Mixue store located in Segambut, Malaysia, came under scrutiny from netizens due to a job advertisement that specified "experienced Malays and Chinese are required," which was accused of being racially discriminatory. As a multi-ethnic nation, Malaysia's main ethnic groups include Malays, Chinese, and Indians. The poster believed that this requirement excluded Indians and other ethnicities, which was unfair. The incident quickly went viral on social media, sparking widespread discussion. Some netizens criticized the brand's inappropriate practice and called for a boycott, while others argued that the controversy stemmed from a misinterpretation of the language proficiency requirement. Notably, Mixue did not directly respond to the controversy but instead released a series of promotional content themed "United as One," showcasing employees of diverse races, seemingly intending to emphasize its inclusiveness. [more…]