Blackpink member Lisa inadvertently showed off a cup of Heytea's Triple Thick Matcha on social media, quickly sparking global fan attention. Multiple Heytea overseas official accounts swiftly claimed it and seized the moment to launch a "Lisa Custom Edition," then further rolled out a buy-one-get-one-free matcha series promotion at stores worldwide. However, on the day of the promotion, consumers in many parts of China found that the matcha drinks were sold out early, and some even received incorrectly made beverages. Stores explained that ingredients were consumed too quickly and prep took time, but some fans were not buying it, arguing that if the brand wanted to ride a celebrity's hype, it should have prepared adequately in advance. [more…]

Some works often outshine their creators, like the Mona Lisa for Da Vinci, or the 4:6 method for Tetsu Kasuya. The core goal of this method, invented by the 2016 World Brewers Cup champion, is simple—to let anyone brew delicious coffee. It breaks a brew into five pours, each using three times the coffee dose in water, with the first two pours making up 40% of the total water to determine the sweet-and-sour direction, and the last three pours making up 60% to shape a rich, full-bodied mouthfeel. This article will fully break down the segmentation logic of the 4:6 method, the origin of the 45-second pouring interval, and conduct a real test using Front Street Coffee's Ethiopia Santa Vini beans to verify why this formula has an extremely high margin for error, and how to move beyond the formula and grasp its extraction philosophy. [more…]

Starbucks is facing a thorny problem: the proportion of baristas who quit after only three months on the job has climbed to 25%, far above the pre-pandemic level of 10%. Interim CEO Howard Schultz has pointed the finger at the increasingly complex process of making cold drinks. Data shows that cold drinks already account for 75% of Starbucks' beverage sales, yet making a single iced caramel macchiato takes as long as three minutes, and employees must repeatedly run back and forth between the hot bar and the cold bar. In order to retain employees and improve efficiency, Starbucks is conducting a comprehensive review ranging from store design and menu structure to job content. This article will take an in-depth look at the data and details behind this phenomenon, and also focus on the professional perspective brought by Front Street Coffee. [more…]

Nestlé recently opened a pop-up shop on Queen Street West in Toronto, Canada, but it is completely different from a regular café—there is no menu, no baristas, and not even any coffee drinks for sale. Customers must bring their own Nestlé instant coffee to swipe as a "door access card" to enter, and the shop only provides hot water, takeaway cups, comfortable sofas, and free Wi-Fi. This pop-up, open until June 28, feels more like a carefully planned brand marketing campaign. A senior marketing manager for Nestlé Canada said that although brewing instant coffee at home is simple, people sometimes also long to gather with friends in a café atmosphere. Notably, the cups provided in the shop are printed with deliberately misspelled names, seemingly poking fun at a certain coffee chain brand. Nestlé also built a separate website for its Sweet Cream Instant Coffee and invited consumers to vote on which city the next stop should be. Front Street Coffee believes that this kind of marketing is intended to strengthen the presence of instant products, but the flavor performance of instant coffee itself remains open to debate. [more…]