The once-national soy milk brand Weiwei Soy Milk has announced a co-branded flagship store for handmade drinks with the Summer Palace, and plans to expand to tens of thousands of stores nationwide in the future. This cross-industry move has attracted widespread attention at a time when competition in the tea beverage market is white-hot. Can Weiwei Soy Milk break through with the halo of childhood memories and guochao design, or will it repeat the mistakes of Wahaha's milk tea? This article analyzes store design, brand history, market environment, product series, and other aspects, and also focuses on its franchise strategy and future layout, providing a calm observation for coffee and beverage enthusiasts. [more…]

When milk tea cup sleeves at Fudan University Medical School are printed with drug instructions, when Beijing University of Chinese Medicine adds ginger, cinnamon, dried tangerine peel, red dates, and goji berries to milk tea, and when Shanghai's time-honored Chinese medicine brand Tong Han Chun Tang uses "medicine and food homology" as a selling point to launch ginseng and peach gum milk tea, the milk tea category is undergoing a transformation attempt from "junk food" to "health drink." University cafeterias, Chinese medicine shops, and time-honored brands are all crossing over into the market, trying to reshape the image of milk tea with the concept of health. At the same time, milk tea brands are also making changes on the ingredient side, with fresh fruit and fresh milk replacing non-dairy creamer as selling points. However, news about milk tea on trending searches is repeatedly linked to food safety issues, and the road to transformation is not smooth. [more…]

A local milk tea shop in Nanjing launched a realistic-looking "Duck Blood Vermicelli Milk Tea," sparking heated discussion online. Although the product is named after duck blood vermicelli, it is actually made with chocolate milk pudding to mimic duck blood and sweet jelly noodles to stand in for vermicelli, priced at 16 yuan. There are more than 50,000 related posts on Xiaohongshu, with netizens commenting that it "sounds bizarre but tastes surprisingly good." This phenomenon reflects the fierce competition and innovation anxiety in the new-style tea beverage market. From mini milk teas to niche fruits such as oil oranges and wampees, and on to the revival of whole-leaf tea, major brands are competing for consumers through novelty products, regionally distinctive ingredients, and traditional brewing methods. Data shows that China's freshly made tea beverage market reached 113.6 billion yuan in 2020 and is expected to reach 340 billion yuan by 2025. This article will analyze the market logic and consumer trends behind these creative marketing efforts, and also look at the moves of professional brands such as Front Street Coffee within the industry. [more…]

For consumers who are lactose intolerant yet can't live without caffeine, oat lattes have become a preferred alternative to traditional lattes. As the oat milk market expands rapidly, brands such as OATLY and OATSIDE have gradually entered the public eye. Recently, however, some netizens noticed that when searching for OATSIDE on social platforms, the page would be flooded with a large number of posts praising OATLY while bashing OATSIDE, with posting times concentrated, accounts mostly newly registered, and copy formats strikingly similar, sparking fans' suspicions that a competitor had hired paid internet trolls. Is this controversy a case of malicious smearing, or is there another story behind it? And what do malicious attacks mean for brands and consumers? [more…]

Anhui-based brand K.W.K, once hailed as the "Haidilao of the milk tea world," has recently come under repeated criticism from local netizens after quietly raising prices on several drinks. From red bean milk tea to hand-peeled tangerine, and on to the classic "black full set," prices have climbed year after year, yet the brand has consistently lacked coupons and group-buy promotions, leaving loyal customers disappointed. Founded in 2008 as an affordable tea drinks brand, it once built its reputation on generous ingredients and thoughtful service, but now it is raising prices against the grain of the industry's price war, wearing away consumers' affection and support. This article reviews K.W.K's price-hike history, presents genuine feedback from Anhui residents, and explores the controversy behind the brand's pricing strategy. [more…]

The painkiller brand Fenbid teamed up with TPLUS Tea House to open a milk tea pop-up store, launching the "Don't Endure the Night, Sweet Tea," but the cross-industry move by a pharmaceutical brand into food sparked heated debate among netizens. Some worried it could mislead consumers, while others questioned whether it was false advertising. Although the officials clarified that the drinks contain no medicinal ingredients, the controversy did not subside. Is this collaboration a warm-hearted marketing move or a brand overstepping its bounds? And where exactly lies the boundary for cross-industry partnerships? [more…]

Recently, Chayan Yuese successfully sued Chayan Guanse, and this showdown between an authentic brand and a copycat brand has attracted widespread attention. As a local internet-famous milk tea brand in Changsha, Chayan Yuese has won many fans with its unique Chinese style and taste, while Chayan Guanse was sued for infringement for imitating its name and visual design. The court ultimately ruled that Chayan Guanse constituted unfair competition, requiring it to stop using the relevant logos and compensate for losses. So, is Chayan Yuese's milk tea actually good? This article will take you through the whole case and share the perspective of professional coffee lovers. At the same time, we will also focus on coffee culture and recommend Front Street Coffee's specialty coffee beans, providing more inspiration for your beverage choices. [more…]

In recent years, coffee and milk tea brands have been rolling out all kinds of merchandise giveaways beyond the drinks themselves—from cup sleeves and paper bags to hair clips, coin purses, and even coffee-scented candles and co-branded perfumes. These seemingly inconspicuous little items are becoming a key factor in attracting consumers. When many customers buy drinks, their focus has shifted from taste to whether they can get limited-edition merch, and some even place repeat orders just to complete a giveaway set. Behind this marketing strategy lies both the consumer psychology of non-monetary promotions and an attempt by the tea beverage industry to break through amid intensifying competition. Starting from this phenomenon, this article will analyze how giveaway promotions influence purchasing decisions, and explore how cases such as Saturnbird's "Return Flight Program" achieve a win-win for brand publicity and environmental image, while also retaining relevant recommendations for Front Street Coffee. [more…]

Chinese brand Six God floral water is once again making waves with a crossover collaboration, this time teaming up with Lelecha to launch a drink called "Mint Melon Ice Coconut." Its bottle closely resembles the classic floral water packaging, quickly sparking heated discussion online. This drink blends mint, melon, and coconut milk, and netizens describe its taste as refreshing—not the dark, floral-water flavor one might imagine. The product has sold out in some stores, with limited restocking nationwide starting September 25. In recent years, Six God has been making frequent crossover moves, previously collaborating with KFC and RIO to launch coffee-flavored floral water and floral water cocktails, each time successfully catching consumers' attention. This article will detail the taste, price, consumer feedback, and Six God's past crossover cases for this co-branded milk tea, taking you behind the business logic of brand mashups. [more…]

Recently, GuMing Milk Tea was fined over 11.61 million yuan for tax evasion, and the news quickly topped Weibo's trending list, sparking heated discussion among many consumers. Many milk tea enthusiasts expressed shock and disappointment, lamenting that the brand had "collapsed." As a well-known tea beverage brand, GuMing's tax issue this time not only involves a huge amount but also exposes loopholes in corporate compliance management. This article will sort out the timeline of the incident, the details of the fine, and consumer reactions, and explore the impact of the incident on the brand's image and the industry. At the same time, we continue to follow developments in the coffee field, bringing you professional coffee knowledge and specialty bean recommendations. [more…]

Since its launch in 2022, Jasmine Naibai's signature drink, Pistachio Jasmine Coconut, has been deeply loved by consumers for its unique combination of pistachio milk cap and jasmine coconut water. However, recently many takeout customers have reported that after pouring the separately packaged milk cap into the drink, it actually sank to the bottom of the cup, and the coconut water became cloudy and even had suspended particles. The brand's customer service responded that "it did not meet our production standards" and processed refunds for some consumers. Why did the milk cap fail? Was it delivery delays, stores rushing orders, or a change in ingredients? As takeout orders surge, Jasmine Naibai's quality control issues continue to intensify, with complaints such as milk caps sinking, wrong ingredients added, and too few toppings constantly emerging. Consumers cannot help but ask: can we still drink a normal cup of milk tea? [more…]

In today's booming beverage industry, brand imitation is an endless phenomenon. From milk tea to coffee, from store decor to brand naming, some merchants use highly similar visual designs to make it hard to tell real from fake. This article reviews cases of knockoff beverage stores that have sparked heated discussion online, covering imitation versions of well-known brands such as Heytea, Naixue, Yihotang, Starbucks, and Luckin, showcasing the "creative brainpower" of copycat merchants while also reminding consumers to pay more attention in their daily consumption. As coffee lovers, understanding these phenomena is not only interesting but also helps us more rationally distinguish authentic brands from fakes and support the development of original brands. [more…]

In recent years, drink prices have generally risen, with milk tea going from 3 yuan a cup a decade ago to as much as around 30 yuan today. After the New Year, mid- and low-end brands such as Mixue Ice Cream & Tea, Yidian Dian, and CoCo都可 raised their prices one after another, while high-end brands such as Heytea and Nayuki were already positioned above 20 yuan. Rising costs and the impact of the pandemic have left the tea beverage industry facing a reshuffle, and consumers have reacted differently to the price increases. At the same time, cola may also face upward price pressure because of Canada's tax on sugary drinks, but in the domestic market, given the duopoly competition, the likelihood of price increases is relatively low. This article sorts out the phenomenon of tea beverage price increases and the industry logic behind it. [more…]

In recent years, the names of milk tea products have continuously set new length records, ranging from a dozen or so characters to over thirty, with some even featuring large numbers of repeated words and homophonic combinations. Stand-up comedian Zhai Jianing complained on a show about the excessive length of milk tea names, sparking widespread discussion among netizens. Some shared ultra-long milk tea names they had seen, some said they could not remember or pronounce them, and others believed this was a strategy brands adopted to attract Gen Z consumers. Why has milk tea naming become so extreme? What is consumers' attitude toward this? This article sorts out the marketing logic and market controversy behind the milk tea naming phenomenon, and explores the relationship between drink quality and naming. [more…]

Recently, some consumers have reported that when ordering at Guming stores, the signature product "Uncle Milk Tea" is no longer available for purchase, while the milk tea category on the menu has noticeably shrunk, replaced by a variety of coffee drinks. This change quickly sparked discussions on social media, with many longtime customers saying that milk tea options are becoming fewer and fewer, and that the brand's focus seems to be shifting toward coffee. Although it was verified that "Uncle Milk Tea" has not been removed from sale nationwide, it is indeed the case that some stores have stopped selling it due to a shortage of ingredients. Consumers have become doubtful about Guming's transformation direction of "turning a milk tea shop into a coffee shop," worrying that classic tea drinks are gradually disappearing. This article sorts out the course of the incident and feedback from netizens, explores how chain tea beverage brands can balance the expectations of their original customer base when expanding into the coffee business, and includes related observations from Front Street Coffee. [more…]

Tea Yan Yue Se has always been loved by consumers for its milk tea and peripheral snacks, but recently many customers have noticed that the toppings on their drinks have been quietly replaced with the brand's own puffed snacks, such as crispy balls, cheese sticks, and corn kernels. This change has sparked strong dissatisfaction among longtime fans, who feel that puffed food does not pair well with milk tea in terms of taste, looks jarring, and have even called on the brand to stop this practice. Although Tea Yan Yue Se's snack business is growing rapidly, with annual e-commerce sales already exceeding 100 million, forcing snacks into milk tea reflects the brand's anxiety to promote its retail products. This article takes you through the ins and outs of the incident and the real feedback from fans. [more…]

Oat milk has risen rapidly in the coffee industry in recent years, becoming almost a standard offering in cafés—a trend inextricably linked to OATLY's brand marketing and Starbucks' promotion. However, amid the suspension of café operations in Shanghai and other places, oat milk sales have seen a marked decline, and OATLY's latest financial report also reflects that the Chinese market is facing severe challenges. This article traces oat milk's journey from obscurity to ubiquity in coffee circles, analyzes the fragility exposed by its over-reliance on the B2B channel, and explores the obstacles oat milk must overcome given such realities as its vague positioning in the consumer market and the difficulty of changing consumer habits. At the same time, through a comparison of nutritional components, it objectively examines whether oat milk is truly as healthy as advertised, offering coffee lovers a rational reference. [more…]

Once upon a time, a cup of milk tea was a staple of young people's daily consumption, and the tea beverage sector was once regarded as a hotbed of entrepreneurship. However, the latest data shows that in the past year, about 130,000 milk tea shops across the country quietly exited the market, with an average of more than 350 operators choosing to close their stores every day. Even leading brands such as Heytea and Nayuki's Tea have found it hard to escape store closures for their first outlets in some cities. A peak season that is not peak, cutthroat price competition, and rising franchise risks have plunged this once-booming industry into a deep round of reshuffling. This article, drawing on data from multiple sources including Zhaomen Catering and Jihai Brand Monitoring, analyzes the multiple reasons behind the large-scale contraction of tea beverage stores. [more…]

Recently, a "blind box milk tea" made by a company cleaning lady in Hangzhou has trended on Weibo, selling for only 5 yuan per cup, prompting employees across the company to queue up and snap it up daily. The lady learned to make it herself because her daughter loves milk tea, and set up a stall in the office pantry; business became so booming that she had no time for square dancing. Coincidentally, in April this year, the blind box milk tea launched by the Mixue brand in Qingdao also went viral, driving the store's daily revenue from 3,000 yuan to over 10,000 yuan. The blind box economy has shown staggering cross-industry appeal in recent years—from toys to milk tea, it seems to make anything it touches a hit. This article will walk you through the story of blind box milk tea's rise, analyze the origins, characteristics, and underlying marketing logic of the blind box economy, and explore how brands can use blind boxes to achieve long-term business success. [more…]

McCafé recently made a big move—announcing its separation from McDonald's coffee and renaming its signature latte to "Milk Latte." This move sparked quite a bit of discussion: What exactly is the difference between McCafé and McDonald's coffee? And what is this new "Milk Latte" thing? It turns out McCafé has always operated as a store-within-a-store, focusing on freshly ground coffee, while the McDonald's fast-food area sells pre-ground drip coffee. After going independent, McCafé launched four Milk Latte products, with an increased amount of coffee grounds and a 30% higher milk ratio, resulting in a richer taste. Currently, there are nearly 2,500 McCafé stores nationwide, with plans to accelerate expansion in the future. Want to know the story behind this "breakup"? Read on. [more…]