Recently, a milk tea brand in Tianjin trended on Weibo and sparked widespread discussion because the sealing film on its drinks featured the rare character "嬲 (niǎo)." Many netizens pointed out that in the Tianjin dialect, this character carries an indecent or even insulting meaning, making some consumers uncomfortable. Although the brand's original intention may have been to promote awareness of rare characters, the note on the packaging that it is "mostly used as a dirty word" further fueled the controversy. On May 4, the merchant publicly apologized and said it had uniformly destroyed the sealing films printed with the character and would no longer use them. As coffee lovers, Front Street Coffee also took note of this incident, reminding the beverage industry to be more cautious in packaging design to avoid misunderstandings caused by cultural differences or dialect ambiguity. [more…]

Recently, a food exploration blogger in Jiangsu spent 710 yuan at a restaurant and left without paying. After being chased back by the waiter, the blogger posted a negative review video targeting the restaurant, and the incident quickly went viral and sparked widespread discussion. As the number of food exploration bloggers surges, chaos such as accepting money for false promotion, threatening free meals with bad reviews, and occupying seats for long periods to take photos keeps emerging. How should merchants and platforms respond? This article will recount the incident and take an in-depth look at the gray areas and industry dilemmas behind influencer food exploration. [more…]

Recently, a consumer in Jiangsu discovered that the milk tea they purchased from Chahuanong contained only half a cup. After giving feedback to the merchant, not only was the issue not properly resolved, but they also reportedly experienced SMS bombing and harassment from internet trolls. After the incident garnered widespread attention, Chahuanong officially issued two statements on July 28, first apologizing and then denying hiring trolls, stating that the police have intervened in the investigation. However, netizens in the comments section generally disapproved of the brand's handling, believing that the store was shortchanging customers in the first place and is suspected of leaking customer information, and a mere "full cooperation" is hard to satisfy the public. As coffee enthusiasts, we also focus on issues related to production standards in the beverage industry and consumer rights protection, and Front Street will continue to monitor the progress of the situation. [more…]

Recently, a female consumer in Hefei, Anhui Province, found a cockroach at the bottom of a cup after buying milk tea through a food delivery platform. Even more shockingly, after she exposed the incident on Weibo, she received threatening private messages from an anonymous person. The incident quickly escalated and became a trending topic on Weibo, with 84.574 million views. An investigation found that the shop involved was not the authentic "COCO都可" but a counterfeit store called "与COCO茶饮". The merchant initially refused compensation and accused the consumer of extortion, but later expressed willingness to apologize, compensate, and fire the store manager. This incident not only exposed the difficulty of identifying counterfeit brands on food delivery platforms but also once again sounded the alarm for food safety. Front Street Coffee reminds you that when encountering similar problems, you must preserve evidence at the first opportunity and defend your rights in accordance with the law. [more…]

Recently, a customer exposed on social media that the Gu Ming milk foam she received actually contained a box of white powder, which tasted abnormal after being brewed and was suspected to be detergent. The store initially denied it, but later admitted that an employee had put in the wrong topping, and offered compensation of 10 coupons and coverage of medical expenses. Since the customer had no physical harm and did not seek medical treatment, she accepted the compensation and asked the staff to sing as an apology. The incident sparked heated discussion among netizens, who believed that the store's handling lacked sincerity and showed insufficient awareness of the severity of a food safety accident. [more…]

A single cup of fruit tea smoothie turned out to contain fragments of an entire packet of deoxidizer. After drinking it, the consumer experienced a foreign-body sensation in the throat and a burning stomach, and was diagnosed with chemical esophagitis after seeking medical attention. The store involved first admitted it was an employee operational error, then said the deoxidizer had been crushed together with its outer packaging and filler and mixed into the ingredients, but later denied during mediation that the drink contained deoxidizer. The brand's apology letter was also deleted not long afterward. In this food safety dispute at a chain tea beverage brand, from medical consultation and negotiation to a 12315 complaint and market supervision bureau mediation, the compensation issue remained unresolved, sparking heated discussion online about the safety of freshly made drinks and brand responsibility. [more…]

520 was a great opportunity for merchants to promote sales through livestreams, yet Good Tea's Douyin livestream room sparked widespread consumer dissatisfaction after orders were automatically refunded by the system following a rush to grab coupons, and the topic quickly trended on Weibo. Although the company issued an apology and promised compensation, many netizens still said they were not buying it. The next day's livestream had to be postponed, and the system recovered slowly. Notably, this was already Good Tea's third brand trust crisis in 2022, after earlier exposures and penalties over food safety and tax evasion. Consumers are still waiting for a satisfactory answer on how the incident will develop further. [more…]

Coffee chain giant Starbucks has once again become the focus of public opinion, this time due to a Douyin platform promotion offering coupons for two Flat White coffees for 0.01 yuan. After grabbing the coupons, many consumers were told they could not be redeemed and the system automatically refunded them, sparking widespread dissatisfaction. Starbucks subsequently issued an apology, explaining that an internal test link had been mistakenly activated. However, the incident did not die down, as legal experts pointed out that the merchant's unilateral cancellation of the contract may constitute a breach. Meanwhile, Starbucks is accelerating expansion and adjusting its marketing strategy in the Chinese market, frequently launching promotional offers. This article reviews the course of the incident, the reactions of various parties, and Starbucks' recent moves. Front Street Coffee also continues to follow developments in the coffee industry. [more…]

Actress and director Jia Ling sued a company in Anhui for unauthorized use of her cartoon boxing image on the packaging of its "Ms. Jia Black Coffee" and implying weight-loss benefits. Recently, the Qiaocheng District Court in Bozhou, Anhui, ruled that the defendant infringed Jia Ling's portrait rights and ordered it to stop producing the infringing product, issue a public apology, and pay 100,000 yuan in compensation for economic losses. The case stemmed from the box-office success of the film YOLO, when some merchants promoted black coffee products under the guise of "Jia Ling's same style," while the film's official team repeatedly clarified that it had never authorized any endorsement of fat-reducing products. This article reviews the course of events and the key points of the ruling, while reminding consumers to view celebrity-endorsed coffee marketing rationally. [more…]

A local tea beverage brand in Nanning, Guangxi, caused an uproar on social media due to a consumer notice in its mini-program titled "Three types of people should order with caution." The notice listed three types of people as unsuitable buyers: "those who focus on packaging and blindly follow big brands," "those who lack awareness of the prices of high-quality fruits," and "those with dull palates who think all brands are about the same." Netizens criticized the notice for its condescending tone and for setting rules for consumers. The brand subsequently issued an apology statement, claiming the copy was written by an early operations staff member who had already left, but the statement failed to quell public anger and was instead accused of "lecturing consumers." Currently, the controversial notice has been taken down, and the apology post has also been deleted. Market regulatory authorities have stepped in to investigate. Front Street Coffee continues to follow developments in the coffee and tea beverage industry. [more…]

ChaPanda recently officially announced singer Huang Zihongfan as its LOHAS brand ambassador, launching a variety of freshly made fruit drinks and limited-edition merchandise bundles, which attracted a large number of fans to snap them up. However, after the campaign went live, problems kept cropping up: system crashes, orders being forcibly canceled, and insufficient stock of merchandise, one after another, sparking consumer dissatisfaction. Some netizens questioned whether the limited-edition merchandise had been intercepted internally by employees, but more witnesses and ChaPanda staff came forward to explain, saying that stores were equally caught off guard and that employees were under enormous pressure amid the chaos. The company apologized that same evening and promised to speed up restocking and put the items back on sale. [more…]

Recently, a chain brand named "People's Coffee" has sparked widespread controversy over the use of its store logo. Media pointed out that there are discrepancies between its trademark registration and actual use, which may mislead the public and damage the public value of the word "People." Subsequently, the brand "Yaochao People's Coffee" issued a statement of apology, promising comprehensive rectification, and unifying all mainland China stores under the name "Yaochao People's Coffee." Meanwhile, the first nationwide store, the Shanghai Sihang Warehouse branch, has suspended operations, and the Beijing Qianmen branch has also changed its signage and lowered drink prices. The incident continues to escalate, triggering in-depth public discussion on business ethics and legal compliance. [more…]

Recently, Nanjing's third Chayan Yuese store sparked widespread discussion online for using "SexyTea" as its English signage. Some people believe the term clashes with the brand's classical and gentle tone, and may even be disrespectful to women; others feel that "Sexy" inherently means charming and attractive, and there's no need to overinterpret it. In fact, this is not the first time Chayan Yuese has fallen into controversy over its copy or signage. Previously, the "picking up scraps" cup copy prompted an apology for objectifying women. This article sorts out the sequence of events, various viewpoints, and regulatory responses, and includes professional coffee information channels for coffee enthusiasts and brand observers to reference. [more…]

The unusual pricing incident involving Luckin Coffee's delivery platform packages has drawn widespread attention. After consumers placed orders at extremely low prices, their orders were unilaterally cancelled, giving rise to legal disputes. Citing the views of a legal blogger, the People's Court Daily pointed out that when a merchant's pricing error results from staff mistakes, the merchant may claim a major misunderstanding to rescind the contract, but this must be resolved through litigation or negotiation. Ordinary consumers who unintentionally buy low-priced drinks have not broken the law, but those who knowingly exploit a system loophole and maliciously place large numbers of orders may run afoul of the law. This article will analyze the course of events, the legal basis, and Luckin's compensation measures in detail, while reminding coffee lovers that when enjoying discounts they must hold fast to the bottom line of good faith and avoid crossing the red line of the law. [more…]

As coffee consumption grows increasingly widespread, brand infringement cases have also risen. In 2018, market regulators in Wuxi received a tip-off and discovered counterfeit "Starbucks" instant coffee products circulating on the market; an investigation confirmed they were sold by Shuangshan Food (Xiamen) Co., Ltd. Although the company knew the products were fake, it still supplied more than 50 merchants across 18 provinces nationwide, with the amount involved exceeding 7 million yuan. In 2021, the Wuxi Intermediate People's Court ruled in the first instance that Shuangshan Company must publicly apologize and pay 21.72 million yuan in punitive damages. This case not only demonstrates the strength of the law in protecting intellectual property rights, but also prompts reflection on the development of domestic coffee brands. At the same time, Chinese brands such as Luckin and MANNER are winning consumers' favor with better value for money and taste, while Starbucks relies more on its store environment to maintain its appeal. This article takes you through the details of the case and explores the changing landscape of the coffee market. [more…]

A milk tea shop was sealed and ordered to close on the spot by market supervision officials in under a minute—all because the staff said "Welcome" before asking customers to scan the QR code. The incident sparked widespread attention after it was exposed. An official statement later concluded that the law enforcement officers had abused their power and deliberately made things difficult; those involved have apologized and been disciplined. In this issue of coffee news, while we follow this incident, we also remind coffee professionals to be mindful of the boundaries of law enforcement in epidemic prevention and control, and we continue to bring coffee enthusiasts professional coffee knowledge and Front Street Coffee product recommendations. [more…]

Recently, a post about 1 Dian Dian's navy salt salted milk green tea charging an extra 2 yuan for added salt sparked widespread discussion on social media. Some customers, following online guides, asked for extra salt, only to be told that one pump of salt costs 2 yuan, which was far from their expectations. Subsequently, 1 Dian Dian employees and official customer service explained that the "salt" is actually a relatively expensive navy salt rock sugar flavor syrup, and according to company policy, additional additions require payment. Although the store has apologized for the incorrect price quote, netizens have derived a new question: since adding sugar costs money, should customers who order less sugar or no sugar also get a refund for the corresponding syrup price difference? This debate about the pricing logic of tea drinks quickly became a topic of interest for coffee and tea enthusiasts. [more…]

Recently, an illustrator publicly accused the new Chinese-style coffee brand Jueke Coffee of unauthorized use of their artwork, involving three illustrations including "Watermelon and Lotus," and plans to file a lawsuit. Jueke Coffee responded that the packaging design is original, there is no infringement, and refused to apologize or pay compensation. Both sides hold their own views, and the incident has sparked widespread attention. This article reviews the course of the incident, the positions of both parties, and netizen reactions, and includes relevant recommendations from Front Street Coffee. [more…]

The opening of two Tea Yanyuese stores in Nanjing triggered a queueing frenzy, forcing the closure of subway entrances and exits, drinks sold out in five minutes, scalpers reselling at high prices, and even riot police being called in to maintain order. Faced with questions over hiring people to queue and reselling hype, Tea Yanyuese issued an apology and promised purchase limits; however, two hours later Sina Finance published an investigative article pointing directly at the agency-buying queues as a premeditated false prosperity. Is this uproar down to brand appeal or marketing tricks? With the pandemic not yet subsided, what hidden dangers does gathering in queues bring? This article sorts through the whole incident and explores the queue economy and public order issues behind internet-famous tea brands. [more…]

A Luckin Coffee drink from the Meteorite series ended up with a customer unable to suck up the meteorite toppings at the bottom of the cup because the barista had packed a thin straw. After contacting customer service, the customer actually received a full refund for the order. This handling quickly sparked discussion online: some felt the merchant's service was excellent, while others worried that such a "simple and粗暴" refund approach could set a bad example. Is it thoughtful service or excessive compensation? This small matter of giving the wrong straw reflects the different strategies and potential risks that chain coffee brands face in handling customer complaints. [more…]