Chagee once launched a free custom cup sticker printing campaign, allowing users to upload images to create milk tea cup stickers. However, many fans used third-party tools to bypass the review process and printed photos of celebrities such as Zhang Linghe as cup stickers, sparking widespread discussion online. Recently, the official function for printing cup stickers was suddenly shut down, with the page displaying "Custom Fu Stickers Are Being Upgraded," catching many fans who had not yet printed their exclusive cup stickers off guard. Lawyers pointed out that unauthorized reproduction of photographic works carries infringement risks, and if used for dissemination, exchange, or sale, it clearly infringes on celebrities' portrait rights and photographers' copyrights. The brand may also bear joint liability for failing to establish an effective review mechanism. This article sorts out the entire incident and analyzes the legal issues and responsibilities of all parties involved. [more…]

Recently, a "I Want to Soak" latte series launched by a coffee shop in Beijing has drawn attention on social media. The series features marshmallows printed with the faces of male celebrities, priced at 38 yuan each, with the option to add more marshmallows for an extra charge, and even offers a 48-yuan two-person option and an 88-yuan five-person option. This novel format has attracted many fans to visit and post about it, but it has also sparked controversy: some consumers find the face-printed marshmallows unappetizing, and more people question whether the shop's use of celebrity likenesses as a promotional selling point without authorization may constitute infringement. Innovation in the coffee industry is worth encouraging, but it must be done within the legal framework. [more…]

Recently, a set of promotional photos from CHAGEE's seventh-anniversary offline event caused a stir on social media. An ordinary consumer who took part in the event discovered that a photo of her with an unflattering expression had been taken without her knowledge and posted by the brand on its official account, after which friends screenshotted it to poke fun at her. When she contacted customer service to demand the photo be deleted, she encountered delays and received no public apology. The brand's explanation of its review standards further led her to question whether she was being treated differently. As the incident intensified, netizens' opinions split into two camps: some criticized the brand's review mechanism, while others felt the person involved was overthinking things to her own detriment. What exactly does this controversy reveal about the gray areas in the portrait-rights clauses of brand event? As of press time, CHAGEE has not yet responded officially. [more…]

Actress and director Jia Ling sued a company in Anhui for unauthorized use of her cartoon boxing image on the packaging of its "Ms. Jia Black Coffee" and implying weight-loss benefits. Recently, the Qiaocheng District Court in Bozhou, Anhui, ruled that the defendant infringed Jia Ling's portrait rights and ordered it to stop producing the infringing product, issue a public apology, and pay 100,000 yuan in compensation for economic losses. The case stemmed from the box-office success of the film YOLO, when some merchants promoted black coffee products under the guise of "Jia Ling's same style," while the film's official team repeatedly clarified that it had never authorized any endorsement of fat-reducing products. This article reviews the course of events and the key points of the ruling, while reminding consumers to view celebrity-endorsed coffee marketing rationally. [more…]

Recently, a video of a Cotti Coffee employee destroying a standee of former spokesperson Wang Yibo sparked a huge uproar on social media. In the video, the store clerk deliberately cut up the standee's face and posted it with a caption, provoking widespread discontent and a boycott among fans. As the incident continued to escalate, Cotti issued a public statement of apology on February 28, announcing the termination of cooperation with the store involved and its closure, while promising to strengthen training and oversight of the material recycling process. This controversy has brought the issue of material handling standards after the termination of brand endorsement contracts to the forefront, and has once again drawn industry attention to the protection of artists' portrait rights. [more…]

After collaborating with actor Daniel Wu to promote coffee products in late June, Guming Tea recently rolled out packaging bags featuring his image at stores nationwide, which unexpectedly sparked widespread dissatisfaction among consumers. Many customers complained on social media that the bag design was "not aesthetically pleasing" and that the celebrity's portrait was too large, saying carrying it felt like "health supplements for middle-aged and elderly people" or "soaking goji berries," and some even said they wanted to throw it away as soon as they received it. Some netizens argued that although Daniel Wu has high national recognition, he is no longer young and does not fit the positioning of a youthful tea beverage brand; others pointed out that the brand should consider scenarios for secondary use of the packaging. On September 23, Guming staff responded that they had not received related complaints, but would record opinions on the design and spokesperson and pass them on for evaluation. The incident reflects the tension between co-branded packaging and the aesthetics of young consumers. [more…]

Recently, a latte decorated with an image of the Zhengyangmen Gate Tower in Beijing sparked heated discussion on social media. The exquisite edible color-ink printing amazed many netizens with the café's ingenuity, but some also frowned at the colorful design on the surface of the liquid. What materials are actually used to make this type of color-printed coffee, jokingly called "graduate-exam level"? Does it add brilliance to the drink, or has it become a photogenic prop that looks good but is useless? Judging from shares by coffee lovers in various places, printing scenic spots, portraits, or brand logos on the surface of lattes is already nothing new, yet controversy over its taste and food safety has never ceased. This article will guide you through the production principles behind this visually stunning coffee, as well as consumers' true attitudes of love and hate toward it. [more…]

Recently, the yogurt brand Blueglass launched the "Superboy Boyfriend Power Comeback" series, adding traditional Chinese medicine ingredients such as Cistanche, Polygonatum, ginseng, deer whip, and oyster peptides. The intention might have been to promote a health concept, but it was questioned for borderline marketing due to the poster labeling it "18+" and suggestive copy. Similarly, Coconut Palm brand coconut juice was fined 400,000 yuan for vulgar advertising slogans, yet it generated over 5 billion yuan in sales. In an era where traffic is king, eye-catching marketing emerges endlessly, but not all of it yields good results. After Blueglass was exposed, the Shanghai Municipal Administration for Market Regulation has launched an investigation, and the relevant copy was revised and republished. However, the negative label brought by borderline marketing may not be easily erased from consumers' minds. [more…]

Heytea recently officially announced the launch of its first "A-Xi Full-Body Portrait Collection Contest," inviting fans to participate by drawing the Heytea logo—the full-body portrait of A-Xi—with the top prize worth over 9,999 yuan. The submission period ended on October 15, and thousands of entries have been received across various platforms. The total views of related topics on Weibo and Xiaohongshu have exceeded 10 million, and the grand prize will be announced on October 31. Interestingly, on the eve of the event's launch, the Heytea logo quietly went "bald"—the black hair was removed, and the fingers holding the cup disappeared, sparking a frenzy of complaints from netizens. This article reviews the iterative journey of the Heytea logo from its founding to the present, including last year's viral full-body portrait creations by netizens and the April cross-border collaboration with Hiroshi Fujiwara that saw the logo struck by lightning into an afro, analyzing how the brand interacts with consumers through its logo to accumulate brand equity. For more specialty coffee beans, please add the private WeChat of Front Street Coffee (FrontStreet Coffee), WeChat ID: qjcoffeex. [more…]

Since coffee was introduced to Europe, it has formed an indissoluble bond with countless literati, musicians, and philosophers. Balzac drank tens of thousands of cups of coffee while writing La Comédie Humaine, Beethoven insisted on using 60 beans per cup, and Voltaire downed 50 cups a day... These astonishing stories not only reflect the unique charm of coffee but also record little-known daily habits of famous figures. Front Street Coffee takes you through time and space to review the coffee obsessions and classic quotes of 15 famous names including Bach, Franklin, Kierkegaard, and Van Gogh, savoring the cultural anecdotes behind a cup of coffee. [more…]

Coffee shops are supposed to be spaces for savoring and relaxation, yet a recent voyeuristic photo scandal exposed on a Douban group has shattered that tranquility. A coffee shop employee shared secretly taken photos of female customers' thighs in a WeChat group, proudly exchanging comments, which triggered strong condemnation from the coffee enthusiast community. The incident involved multiple coffee shops in Guilin, and the shops concerned issued statements one after another, apologizing for the misconduct of individual employees and dismissing or firing those involved. This incident not only violated customers' portrait rights and privacy but also cast a shadow over the professional image of the coffee industry. As coffee enthusiasts, we should pay more attention to baristas' professionalism and work ethics, and return to our love for and dedication to coffee itself. [more…]

As another year draws to a close, the stories of baristas have quietly unfolded over 365 days. From every encounter with customers to the daily routines of latte art, espresso extraction, washing cups, and hauling supplies, this annual report captures a true portrait of baristas along with their humorous complaints. Front Street Coffee joins you in looking back on the ups and downs of this year, exploring how to grow from passionate enthusiasm into professional expertise. Whether you're a industry insider or an enthusiast, you'll find resonance and inspiration here. [more…]

In today's world, where consumer decisions increasingly rely on visual perception, packaging design has become a key touchpoint for brands to establish a first impression with customers. Excellent coffee packaging must not only possess strategic thinking but also integrate popular aesthetics, allowing the target audience to develop recognition and emotional resonance. This article examines representative coffee packaging cases from multiple dimensions, including character imagery, hand-drawn illustrations, gift coffee, can design, and takeaway paper bags and cups, exploring how different design approaches convey functional features and brand philosophy, and revealing current trends in coffee packaging. [more…]

On World Book Day, Lelecha partnered with Yilin Press to launch "Smoky Oolong" milk tea, centered around the image of Lu Xun, but it sparked controversy due to the advertising slogan "Old Smoky Tune, New Youth." CCTV.com published an article criticizing the collaboration for turning a literary master into entertainment and for inappropriate wording. Subsequently, Lelecha urgently removed the related merchandise and promotional posts. Behind the incident, the boundary issues of tea beverage brands collaborating with historical figures have once again drawn attention. Front Street Coffee takes you through the whole story. [more…]

Iced Americano has gained popularity among celebrities and coffee lovers in recent years. It not only refreshes the mind but also helps with weight loss and reducing water retention. So, what exactly is an Iced Americano? What are the nuances of its origin and preparation methods? And what kind of coffee beans should be chosen to make an Iced Americano? This article will take you through the definition of Americano, the evolution of espresso, and how to select blended coffee beans suitable for making Americano, from the professional perspective of Front Street Coffee. Whether you seek rich crema, a smooth mouthfeel, or floral and fruity aromas, you can find a suitable choice. Additionally, we will share the extraction parameters and water-to-espresso ratios for Americano to help you easily make a delicious Iced Americano. [more…]

Recently, a woman surnamed Chen in Taiwan, China, left a negative review for a coffee shop on a review platform and had her personal information, along with that of her relatives and friends, as well as surveillance screenshots, publicly exposed by the shop, accompanied by insulting remarks. The incident sparked strong outrage among netizens, the shop's rating plummeted, and Ms. Chen called the police and filed a lawsuit. The shop subsequently deleted the post and issued a public apology, but Ms. Chen said she had not been contacted privately and would continue to pursue legal action. In this episode of Coffee News, we take you through the whole story, while also focusing on the professional coffee knowledge exchange brought to you by Front Street Coffee. [more…]

Luckin Coffee and Cotti Coffee's price game has a new trick. After seven consecutive months of 9.9 yuan promotions, Cotti raised prices across the board on April 1, and Luckin immediately responded by launching 9.9 yuan coupons under the banner of a "store anniversary," running from April 15 to April 30. Interestingly, this anniversary celebration is not celebrating the opening of Luckin's own stores, but targeting new Cotti stores opened next to Luckin locations. When Cotti ended the low-price war, Luckin precisely targeted coupons in surrounding areas to capture traffic with low prices. Internal sources say the campaign may continue until the end of 2024. This article will sort out the timeline of events, the coupon usage rules, and the strategy behind them, while also recommending Front Street Coffee's specialty bean information for coffee lovers. [more…]

Once upon a time, while waiting for coffee after ordering at Starbucks, the handwritten name, smiley face, or a warm blessing on the cup was a small, everyday joy many people took for granted. Now, this personalized service is quietly disappearing, replaced by uniformly printed label stickers. From customers missing the sense of exclusivity brought by handwritten cups, to baristas facing the dual pressures of labor shortages and complaint risks, to the "Fei Kuai" service driving standardized processes, the era of Starbucks handwritten cups seems to have gone forever. This article reviews the rise and fall of handwritten cups, explores the debate between efficiency and ritual behind it, and what this change means for coffee lovers and store operations. [more…]

In March 2017, Coffee Wing officially listed on the New Third Board, and its shareholder lineup of celebrity investors—including Yin Feng, He Jiong, Chen Ou, and Yao Jinbo—drew widespread attention. As a benchmark case of cross-industry dining, what exactly has enabled Coffee Wing to achieve sustained growth? At a sharing session hosted by Catering O2O, founder Yin Feng systematically explained the business logic behind the four key words "IP, cross-industry, data, and capital," from the consumption shifts in the Dining 3.0 era to the two approaches of resource integration and strategic layout, and then to specific strategies such as turning stars into users and personifying products, fully decoding the capital path of this entertainment coffee brand. [more…]

For coffee lovers, latte art is not just a skill—it's a journey full of passion. This article shares the growth story of a self-taught latte artist, from最初 being drawn in by the smooth motions of a barista, to buying equipment, delving into extraction and milk frothing, and then reaping a sense of accomplishment through day-after-day practice. She discovered that a wish from years ago—"to make a hot latte with latte art in a pretty cup"—had quietly come true long ago, and that latte art brings far more than the pattern itself: it is the reward of persistence and a sense of ritual in life. If you, too, fell in love with coffee because of latte art, or are slowly improving through practice, this journey of the heart may just be a portrait of you. [more…]