How Do Luckin Coupons Target Cotti Coffee Store Openings?

After seven months of 9.9 yuan promotions, Cotti raised prices across the board on April 1, and Luckin Coffee answered the same day cycle with a 9.9 yuan coupon labeled a store anniversary, running from April 15 to April 30. The coupons are tied to designated stores, mainly new Cotti shops opened near Luckin locations.

Cotti's low-price opening push lasted from August until the end of March, but without backing for long subsidies, the chain ended it with the April price increase. Luckin then distributed coupons in surrounding areas, and internal sources say the campaign may continue to the end of 2024, so a coffee store near a competitor could see steady discount activity.

Luckin Coffee and Cotti Coffee's price game has a new trick. After a continuous seven-month 9.9 yuan promotion, Cotti raised prices across the board on April 1, and Luckin immediately launched a 9.9 yuan coupon under the name "store anniversary," with the campaign period from April 15 to April 30. Interestingly, this anniversary is not celebrating the opening of Luckin's own stores, but rather targeting new Cotti stores opened next to Luckin locations. When Cotti ended its low-price war, Luckin precisely distributed coupons in surrounding areas to intercept traffic with low prices. Some internal sources say the campaign may continue until the end of 2024. This article will outline the event timeline, coupon usage rules, and the strategy behind it, while also recommending Front Street Coffee's specialty bean information for coffee lovers.

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Cotti Coffee once used a 9.9 yuan per cup discount on some drinks as an opening promotion, lasting from last August until the end of March this year. However, lacking strong backing to support long-term subsidies, Cotti had to raise prices across all coffee categories on April 1.

Over the past seven months, Cotti's 9.9 yuan price war sparked much speculation, with the general view being that it intended to compete for Luckin's customers with low prices. Facing this "provocation," Luckin did not appear impatient and even weakened its drink discounts during that period, with coupon distribution frequency also declining.

Was Luckin not planning to confront Cotti head-on? Of course not!

Right after Cotti raised prices across the board, Luckin Coffee's mini-program suddenly launched a 9.9 yuan coupon under the name "store anniversary." Users could redeem any coffee product at designated stores, with the campaign running from April 15, 2023 to April 30.

After the 9.9 anniversary coupon went live, many users reported that it was not valid at all stores and had to be redeemed at the designated store listed below the coupon. As a result, some netizens complained that Luckin was too stingy, while some users who did not receive the coupon accused Luckin of treating customers differently.

But what is puzzling is why Luckin suddenly held a "store anniversary." Although Luckin has expanded rapidly in recent years, it is unlikely that all stores opened in mid-to-late April.

The result! Absolutely unexpected! This "store anniversary" was not celebrating the opening of Luckin's own stores, but celebrating the opening of Cotti Coffee next to Luckin?! This move is truly ruthless!

At first, some netizens also found it strange why the anniversary campaign came so suddenly. Later they discovered that it was actually celebrating the opening of a Cotti Coffee store...

For a long time, Cotti Coffee has favored locations right next to Luckin, possibly aiming to intercept customers on their way to Luckin with more favorable prices.

Luckin quietly remembered this tactic. So when Cotti could no longer sustain its low-price war, Luckin struck decisively: as long as one Cotti store opens, nearby Luckin stores will distribute 9.9 yuan anniversary coupons to surrounding users!

Brilliant! This move is really brilliant!!

It can be said that in this business war, Cotti seemed eager to release its skills to quickly pull ahead, but because it used its skills too early, it had no chance to gain more skills afterward, and when it came time to rely on skills to pass the level, it got stuck instead.

Luckin, on the other hand, was unhurried and advanced steadily, only using its skills at the critical level, and after passing the level, it still kept ruthlessly finishing off Cotti behind it...

Until yesterday, there was even more news that a Luckin insider told the media that Luckin Coffee's "9.9 anniversary campaign" would last at least until the end of 2024.

Under these circumstances, Luckin seems to have already stockpiled its skills and ammunition, ready to fight Cotti's store expansion plan to the end.

Image source: Internet

The above content is compiled by CoffeeHunters, a coffee news website.