Recently, a screenshot claiming that a delivery rider took an order for 1,750 cups of Mixue drinks with a delivery fee of 76.13 yuan and a total weight of 875 kilograms spread widely on social media and quickly trended on Weibo. However, after verification by multiple media outlets and relevant departments, the store address indicated in the screenshot does not exist, and two nearby Mixue stores both denied having received such an order. After an on-site inspection, the Market Supervision Administration of Xiang'an District, Xiamen, confirmed that the address is actually a hot pot restaurant. This massive delivery order that sparked heated discussion was ultimately confirmed to be false information. As coffee enthusiasts, Front Street Coffee reminds everyone to pay attention to verifying the source of information when following online hot topics. [more…]

Recently, the Manner store at Xiamen MixC posted a closure notice, announcing that it will cease operations on May 31. This store was not only Manner's first outlet in Xiamen, but also the only one in the city offering baked goods. After the news spread, many loyal customers expressed regret and reluctance on social media. Having already gone through relocation and downsizing, Xiamen's first store now faces closure once again, with the underlying reason pointing to adjustments in the mall's business mix. Rumors suggest that Peet's Coffee may take over the space, but neither the brand nor the mall has confirmed this. For office workers accustomed to having breakfast and afternoon tea here, this change undoubtedly brings considerable inconvenience. [more…]

China Post recently made a high-profile announcement declaring the Xiamen Guomao Building Post Office Coffee the "first in the country," but this has sparked questions from post office coffee shops that have already opened in multiple locations. From negotiations for authorization at the Beijing headquarters in 2021, to the establishment and operation of Shanghai Zhongyu Jiaye, and then to the Zhongshan Postal Branch claiming that authorized stores already existed last December, a dispute over "first" and "authentic" has surfaced. Contradictions between the official WeChat account's statements and local declarations, along with rumors of franchising, have made the situation even more confusing. This article will sort out the timeline of Post Office Coffee, the claims of all parties, and the focal points of the controversy, and include professional coffee news to help you clarify the truth behind this mix-up. [more…]

In recent years, brand crossovers have become the norm, and China Post has also taken an important step into the coffee sector. Following the launch of "Youyang's Tea" in 2021, which sparked widespread discussion online, on February 14, 2022, China Post's first national postal coffee shop officially began trial operation in Xiamen, Fujian, marking this traditional postal enterprise's formal entry into the coffee industry. The postal coffee shop focuses on a specialty line, using coffee beans produced in Yunnan and deeply integrating postal elements with coffee culture. In fact, some post offices had previously attempted cross-industry coffee sales, such as the Xiamen University Road Post Office coffee shop and the co-branded cooperation with "Qiao Coffee" in Shanghai. As the coffee consumer base continues to expand, more and more brands are entering the market through cooperation, investment, or creating new brands. Relying on its advantage in outlet coverage, China Post plans to cooperate with "Zhongyu Kaye" to expand distinctive postal coffee shops in multiple cities. [more…]

Manner Coffee's first store in Xiamen MixC is about to close. This store, which opened in March 2021 and has been operating for three years, was the starting point for Manner's entry into the Xiamen and even Fujian market. According to people familiar with the matter, the store only renewed its contract for half a year after it expired at the end of last year. Now the renewal period is about to end and there is no intention to continue, so the closure is a foregone conclusion. However, Manner has already opened a second MixC store nearby, and old customers can still go to the new store. Behind this adjustment are both factors related to the mall's business planning and possible cost considerations brought about by rent changes. Although opening stores in core commercial districts can bring foot traffic and visibility, high costs such as rent, utilities, and labor also force brands to weigh the pros and cons. [more…]

Since opening China's first post office café on February 14 this year, China Post has officially entered the coffee market as a national team player. Amid an enthusiastic consumer response, the country's second post office café opened on Cat Street in Xiamen. The new store blends in with the local character of Cat Street, creating a space for cat lovers to mingle, and has partnered with oat milk brand OATLY to launch a hidden-menu eco-friendly special. At the same time, OATLY put in a strong performance in the Asian market in the first quarter, with its Barista product contributing significantly, and the brand is accelerating its expansion into diverse categories such as new-style tea drinks and plant-based ice cream. [more…]

Luckin Coffee is about to celebrate the opening of its 10,000th store worldwide. This highly commemorative location is situated in Xiamen, the city where the brand's headquarters is based, specifically on Zhongshan Road Pedestrian Street in Siming District. With a total area exceeding 600 square meters, it features a two-story layout and is expected to officially open its doors on June 5th. Unlike typical Luckin stores, this location is positioned as a testing ground for a brand-new format, introducing new sections such as automated pour-over and roasting, and adopting an industrial style accented with gold in its design instead of the classic blue and white color scheme. As soon as the news broke, many netizens engaged in lively discussions about the operational pressures of such a large space. As the brand with the leading number of stores in China's coffee market, Luckin's milestone move has drawn significant industry attention. [more…]

COSTA, which once opened stores right next to Starbucks and made a high-profile entry into the Chinese market, is now becoming less and less visible in many cities. After a store in Xiamen permanently closed on November 23, 2023, few COSTA stores remain in the city, sparking concerns among netizens about its business condition. Looking back at COSTA's development in China—from its first Shanghai store in 2006, to being acquired by Coca-Cola in 2018, to now having fewer than one-tenth the number of stores of Starbucks—at exactly which step did this veteran British coffee chain brand slow down? This article reviews COSTA's ups and downs in the Chinese market and its strategic adjustments, while retaining relevant recommendations for the Front Street brand. [more…]

Recently, news that Luckin Coffee is about to join Meituan's Pinhaofan has been circulating on social platforms, making many Luckin store employees nervous and uneasy. Pinhaofan is a group-ordering service launched by Meituan Takeaway, allowing users to buy drinks and meals at prices far below market rates, and is jokingly called the Pinduoduo of the food delivery world. If Luckin really joins, the already cheap 9.9 yuan coffee could drop even further, which is naturally good news for consumers, but store employees worry about the staffing pressure caused by a surge in orders. At present, employees in different regions give differing accounts; Xiamen stores are said to have quietly begun trial operations, with sales clearly rising, but overtime problems have followed. [more…]

Meitu, Inc. recently teamed up with Suzhou-based coffee brand Algebraist to open Fujian's first co-branded coffee shop inside the Meitu Building in Xiamen. This store is not only a key step for Algebraist in expanding beyond Jiangsu, Zhejiang, and Shanghai, but also an aesthetic coffee space that Meitu has created for its new headquarters. The interior design balances comfort and visual experience, while also serving as a window to showcase Meitu's brand image and the building's character. This collaboration is not Meitu's first foray into the coffee sector — back in 2022 during the Mid-Autumn Festival, the two parties launched a co-branded coffee gift box that garnered considerable attention. Thanks to their prior rapport, this co-branded store has achieved a deep integration in aesthetic expression. For coffee enthusiasts, this adds yet another distinctive spot worth visiting; however, since it is located inside an office building and closed on weekends, those planning to check it out should keep the timing in mind. [more…]

When a "monk" dressed in a long robe calmly brewed coffee with a Fellow gold kettle in hand at the Xiamen International Coffee Industry Expo, onlookers rushed to raise their phones. This scene at the Bitter Coffee booth, paired with the backdrop slogan "Fear not the ancient Buddha speaking of compassion, fear the ancient Buddha brewing coffee," quickly sparked heated discussion on social media. From Lingyin Temple in Hangzhou being mobbed at the beginning of the year to temples across the country setting up coffee bars one after another, "temple coffee" has evolved from an internet sensation into a unique coffee culture phenomenon. Cibei, Jianfo, Xide—these names carrying Zen connotations are redefining the way young people drink coffee. This article will take you through a review of this craze that has spread from Buddhist sanctuaries to coffee exhibitions. [more…]

Luckin Coffee has opened its second flagship store nationwide in Ningbo, marking Zhejiang Province's first flagship outlet. Located beside the scenic waters near Crystal Street in Tianyi Square, the store appears to float on the water from a distance. The two-story space, adorned in black and gold, spans nearly 400 square meters, second only to the flagship store in Xiamen. The opening day was bustling, but many customers noticed numerous staff in blue uniforms attending to guests outside the bar area, initially mistaking the store for having around 50 baristas. In reality, these individuals were regional management personnel attending the celebration, not barista staff. Coffee enthusiasts have engaged in considerable discussion regarding the staffing, equipment, and differences between this new flagship and the inaugural one in Xiamen. [more…]

On February 14th of this year, the nation's first post office coffee shop opened its doors in Xiamen, and within just two days it made it onto Weibo's trending topics, drawing a great deal of attention. Along with the buzz came a flood of various "post office coffee franchise" information online. In response, China Post, Xiamen Post, and Post Coffee officially issued statements one after another, clearly stating that currently only self-operated stores have been opened and that a franchise model has never been offered. At the same time, the trademark applied for by Zhongyu Jiaye, the company cooperating with the postal service to open coffee shops, is also in an invalid status. This article will sort out the ins and outs of the incident to help coffee lovers distinguish truth from falsehood and avoid falling into fake franchise traps, and will also include professional coffee information channels such as Front Street Coffee. [more…]

Recently, the chain coffee brand %Arabica has quietly closed stores in several cities including Xiamen and Shenzhen, sparking widespread attention and discussion online. Among them, the Xiamen MixC store, the brand's first store in the city, ceased operations on May 15 after nearly five and a half years in business; in Shenzhen, the Bao'an Airport store and the Xinghe COCO Park store also closed one after another. The company has not explained the reasons for the closures, and netizens speculate they may be related to mall business adjustments, rising costs, and profitability. Notably, branded coffee trucks have appeared in some areas where stores closed, and the brand's first store in Fuzhou also adopted the coffee truck model. Longtime customers have mixed views: some see it as a flexible adjustment in response to the "buy and go" consumer habit, while others lament that the brand's design-forward store characteristics are being weakened. [more…]

China Post's application for the "邮局咖啡 POST COFFEE" trademark was recently rejected, sparking widespread attention. Since the first store opened in Xiamen in February 2022, Post Coffee has expanded to four cities—Xiamen, Nanjing, Quanzhou, and Beijing—with six stores, focusing on a blend of postal nostalgia and cultural creativity. The co-founder had planned to open a hundred stores by the end of the year, but the trademark registration setback has led to widespread discussion online. Meanwhile, giants from various industries such as Li-Ning, Xtep, Tongrentang, and East Buy have entered the coffee sector. What are the prospects for cross-industry coffee ventures? This article reviews Post Coffee's expansion journey, product features, and trademark controversy, and takes stock of cross-industry dynamics in the industry. [more…]

Lu Jin, co-founder and CEO of Luckin Coffee, revealed at the 2025 Xiamen Entrepreneurs Day conference that the company is actively working to return to the main board of the US stock market under the guidance of the Xiamen Municipal Party Committee and Municipal Government. This chain coffee brand, which listed on Nasdaq in 2019 and was forced to delist in 2020 due to financial fraud, has undergone five years of comprehensive restructuring. Today, its store count has surpassed 20,000, overtaking Starbucks China, with a market value of approximately US$10.9 billion. In July this year, Luckin opened two stores in New York, sparking market speculation about its return to the United States. Meanwhile, Bloomberg reported that its largest shareholder, Centurium Capital, is considering bidding for the British brand COSTA, a move seen as helping to bolster Luckin's globalization narrative. [more…]

Post Office Coffee, under China Post, is accelerating its expansion. Co-founder and CMO Dong Kexin revealed in a recent interview that the pace of store openings will speed up in the second half of this year, striving to reach the goal of 100 stores. Notably, Post Office Coffee's supply chain uses 100% Yunnan coffee beans. Leveraging the advantages of postal outlets, it is densifying its layout in key cities while also penetrating deeper into lower-tier markets. Since the opening of its first store in Xiamen in February 2022, Post Office Coffee has quickly become a trendy spot with its innovative "coffee + post office" model, boasting six stores in four cities within just half a year. In the fiercely competitive coffee market, can Post Office Coffee stand out with its site selection resources and product operation capabilities? [more…]

China Post has made a high-profile entry into the coffee market, yet it has encountered setbacks in the trademark registration process. In April of this year, several "Post Coffee POST COFFEE" trademarks submitted by the postal group all received rejection notices. This incident has sparked widespread attention: is it because common terms lack distinctiveness, or because they are similar to existing trademarks? Will the trademark obstacle affect the daily operations of Post Coffee? At the same time, disputes over "who is the first Post Coffee" continue to ferment in Xiamen, Zhongshan, and other places. This article will sort out the sequence of events, analyze the legal logic behind the trademark rejection, and bring a professional perspective from Front Street Coffee. [more…]

Coffee brands selling alcohol is no longer a novelty. From Starbucks to Seesaw, M Stand, and now Luckin Coffee registering a new company to venture into alcohol operations, the cross-industry wave in the beverage sector is intensifying. Tianyancha data shows that Luckin has established a new company in Xiamen, with its business scope covering alcohol operations, sparking widespread industry attention. This article sorts out Luckin's specific moves into alcohol and its trademark layout, reviews the daytime coffee, nighttime alcohol attempts by brands such as Starbucks, Seesaw, and M Stand, and analyzes the trend of beverage giants like Coca-Cola and Genki Forest entering the alcohol market. Finally, it uses industry data to reveal the rapid growth in the number of alcohol-related enterprises, exploring the opportunities and challenges behind cross-industry alcohol sales. [more…]

The combination of coffee and alcohol is becoming a new trend in the food and beverage industry, with "C in the morning, A at night" evolving from a skincare concept into a consumption model of "coffee in the morning, alcohol at night." Post Coffee, a coffee brand under China Post, recently launched the country's first daytime coffee and nighttime alcohol concept store in Fuzhou, along with two Fuzhou-exclusive drinks. Since its first store opened in Xiamen in 2022, Post Coffee has expanded to ten stores across four cities. Can this new business format offer new ideas for coffee brands venturing into nighttime operations? At the same time, brands such as Starbucks, Seesaw, M Stand, Tims, and even Cotti Coffee have also been entering this track, and coffee brands' attempts to expand from coffee into alcohol and extend operating hours are accelerating. [more…]