What the Manner Xiamen Closure Means for Specialty Coffee

Manner's first Xiamen store, inside the MixC mall, will end operations on May 31 after the mall issued a closure notice. Opened in 2021, it was the brand's first outlet in the city and the only one there selling baked goods. Customers with prepaid cards or stored-value balances are asked to contact the store to settle them.

The store had already relocated and downsized in April of the previous year because of adjustments to the mall's business mix, moving to a smaller corner space. A rumor that Peet's Coffee may take over the unit has not been confirmed by either the brand or the mall. The change affects nearby office workers who relied on the store for breakfast and afternoon tea.

Recently, Manner's Xiamen MixC store posted a closure notice, announcing that it will end operations on May 31. This store is not only Manner's first outlet in Xiamen, but also the only store in the city offering baked products. After the news spread, many loyal customers expressed regret and reluctance on social media. Having already gone through relocation and downsizing, Xiamen's first store now faces closure once again, with the underlying reason pointing to adjustments in the mall's business mix. There are rumors that Peet's Coffee may take over the space, but neither the brand nor the mall has confirmed this. For office workers accustomed to solving breakfast and afternoon tea here, this change undoubtedly brings considerable inconvenience.

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Recently, a closure notice for Manner's Xiamen MixC store circulating on social media has attracted the attention of many netizens. According to the image circulating online, the notice was issued by Xiamen MixC, informing that the Manner store inside the mall is scheduled to withdraw on May 31, while also reminding consumers holding prepaid cards or stored-value balances to contact the store as soon as possible to handle related matters.

For longtime Manner customers, this news came somewhat suddenly. They mentioned that this store was the first outlet Manner opened when it entered the Xiamen market in 2021, and it is also currently the only bakery store in the city. Last April, after two lease renewals, due to adjustments in the mall's business mix, the store had to close the original space it had rented since 2021 and relocate to a smaller second store in a corner.

No one expected that just one year later, Manner's first Xiamen store would still fail to escape the fate of closing, leaving nearby residents feeling quite regretful. In their memory, although the store shrank in size after relocating last year, there were still many customers coming in every day to consume, and the baked bread sold in the store had always been a common choice for breakfast and afternoon tea among nearby office workers.

For this reason, a notice from the mall was like a bolt from the blue for customers who often visited this store, catching them completely off guard, and the comment section was filled with lamentations. "No way, MixC, what are us workhorses supposed to drink to keep going!" "What does this mean! We've already been squeezed into a corner, what more do you want!" "The MixC workhorses have no more sea salt rolls to eat," "Every team-building afternoon tea just vanished like that."

As for the reason for the second closure of Manner's first Xiamen store, most people speculate that the mall plans to adjust its store layout and therefore terminated cooperation with Manner. Some also shared hearsay they had heard, saying that after Manner withdraws, Peet's Coffee may take over the location and open Fujian's first store in Xiamen MixC.

From this perspective, the closure of Manner's first Xiamen store is not entirely bad news. Some coffee lovers made no secret of their anticipation for Peet's upcoming entry into Xiamen's coffee market: "The Peet's Coffee we've been talking about for years is finally coming!"

In addition, some users said that although Manner's first Xiamen store is closing again, it has not completely exited. They revealed that after the store closes, it may first transition in the form of a coffee cart, and later reopen at a new location in MixC Phase II. However, these claims are only guesses by local residents and have not yet been confirmed by the brand or the mall.

However, consumers who value cost-effectiveness still prefer that what remains in place is Manner, where they can both drink coffee and buy bread. They said that although Peet's product quality is good, the price is not very friendly for workers who need caffeine, while Manner's products and pricing are more in line with office workers' consumption needs.

However, the closure notice has already been posted, and Manner's exit is almost a foregone conclusion. Fans who feel regret and lament over this can only go drink a few more lattes and buy a few more breads before the store ends operations, using their sense of taste to remember this coffee shop that has accompanied them for many years.

Image source: Xiaohongshu

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The above content is compiled by CoffeeHunters, a coffee news website.