Why Luckin's 10,000th Store Adds an Industrial Coffee Roaster
Luckin Coffee is opening its 10,000th store worldwide in Xiamen, the city where the brand is headquartered. The two-story flagship on Zhongshan Road Pedestrian Street in Siming District covers more than 600 square meters and is expected to open on June 5, making it the largest Luckin location so far and a milestone for the chain.
The store is positioned as a testing ground for a new format, adding automated pour-over and roasting equipment plus a food section, and replacing the usual blue-and-white palette with an industrial style accented in gold. Netizens have debated the operating pressure of such a large space, while the location draws attention to the wider history of coffee shop industry expansion in China.
Luckin Coffee is about to celebrate the opening of its 10,000th store worldwide. This highly commemorative location is situated in Xiamen, where the brand is headquartered, on Zhongshan Road Pedestrian Street in Siming District. With a total area of over 600 square meters, it features a two-story layout and is expected to officially open its doors on June 5. Unlike regular Luckin stores, this one is positioned as a testing ground for a brand-new format, introducing new sections such as automated pour-over and roasting, and replacing the classic blue-and-white color scheme with an industrial style accented in gold. Once the news broke, many netizens began heated discussions about the operational pressure of such a large space. As the brand with the leading number of stores in China's coffee market, Luckin's milestone move has drawn intense industry attention.
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"The 10,000-store goal will be achieved in the first half of the year" — Luckin previously announced plans to push its total global store count past 10,000 in the near term. Now, the sprint toward that goal has arrived, and Luckin's 10,000th store is about to make its official debut in Xiamen.
As the most commemorative store in the brand's history, Luckin put considerable thought into its location, ultimately settling on its headquarters city: Xiamen, Fujian.
Image source: Sean Senior
It is reported that this 10,000th store is located on Zhongshan Road Pedestrian Street in Siming District, Xiamen. It has a two-story structure with a total area exceeding 600 square meters, and once completed, it will become the largest store under Luckin, expected to open on June 5.
Compared to other Luckin stores, the 10,000th store has been given the role of a "testing ground for a brand-new format," adding new coffee categories and food sections, covering (automated) pour-over and roasting, among other things.
Image source: A Heron Spreads Its Wings AMOL
Judging from notes shared by netizens, this store's visual style is completely different from Luckin's previous blue-and-white palette, with the overall design centered on an industrial-style space accented in gold. The two floors are divided into multiple seating areas with different styles, and the interior furnishings are filled with traces of Luckin's brand-building efforts in recent years: a creative wall made of "little blue cups," a map showing store counts by province and city, posters of multiple brand ambassadors, and displays of coffee bean countries of origin.
Image source: Sean Senior
Faced with a full 600 square meters of operating space, many netizens began to "worry" on behalf of the store's employees: "600 square meters, they'll have to pre-close the moment they open," "Whoever closes up is out of luck," "Just doing quality control will probably take 3 hours," "This store needs 3 store managers."
Although compared with Starbucks Roastery's space of over a thousand square meters, Luckin's 600-square-meter store can only be considered "pale by comparison," as a coffee brand currently riding high in popularity on the internet, with the two titles of "the 10,000th store" and "the largest store," it is already enough to attract a large number of Luckin fans to visit and check in.
Image source: A Heron Spreads Its Wings AMOL
Since its founding in 2017, Luckin rapidly opened up the market through the internet's "cash-burning" model. In recent years, it has rolled out hit product after hit product, collaborated with popular IPs, and spared no expense in inviting multiple champion ambassadors, making the "little blue cup" a cup of energizing drink in everyone's hands, from big cities to small counties.
Now, claiming the title of the coffee brand with the most stores in the Chinese market is undoubtedly an important milestone on Luckin's development path and has become a major focus of attention in the coffee industry today. As for how this Luckin store, billed as the world's 10,000th, will ultimately turn out, let's wait and see.
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The above content is compiled by CoffeeHunters, a coffee news website.
