Why Did Meitu Open a Coffee Store in Its Xiamen Building?

Meitu, Inc. partnered with the Suzhou coffee brand Algebraist to open Fujian's first co-branded coffee store inside the Meitu Building in Xiamen. The store sits on the right side of the building entrance, next to the access-controlled passage. It is a design-led space for Meitu's new headquarters rather than a push into selling coffee.

Because the shop is inside an office building and closed on weekends, the three-day promotion after its April 6 opening was moved to April 10. Algebraist, founded in Suzhou in 2015 as MatrixCoffee, focuses on coffee-flavored drinks and atmosphere. This is the pair's second collaboration, after a 2022 Mid-Autumn gift box.

Meitu, Inc. recently partnered with the Suzhou coffee brand Algebraist to open Fujian's first co-branded coffee store inside the Meitu Building in Xiamen. This store is not only a key step for Algebraist in expanding beyond Jiangsu, Zhejiang, and Shanghai, but also an aesthetic coffee space created by Meitu, Inc. for its new headquarters. The interior design balances comfort and visual experience, while also serving as a showcase for Meitu's brand image and the building's appearance. This collaboration is not Meitu's first foray into the coffee sector; as early as the Mid-Autumn Festival in 2022, the two parties launched a co-branded coffee gift box that garnered considerable attention. Thanks to their previous rapport, this co-branded store has achieved deep integration in aesthetic expression. For coffee enthusiasts, it adds another distinctive spot worth visiting, though since it is located inside an office building and closed on weekends, visitors should plan their trips accordingly.

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It is reported that this coffee store is a co-branded outlet jointly created by Meitu, Inc. and the coffee brand Algebraist, located on the right side of the building's entrance, adjacent to the access-controlled passage leading into the building. Since the store is inside the building and not open to the public on weekends, the three-day promotional event following its April 6 opening had to be postponed to April 10, which is somewhat inconvenient for customers planning to visit on weekends.

The "Algebraist" partnering with Meitu this time is an emerging coffee brand founded in Suzhou in 2015, formerly known as "MatrixCoffee," and has built a certain reputation locally in Suzhou. The brand focuses on the concept of "unique coffee-flavored beverages + aesthetic atmosphere."

Meitu, Inc.'s collaboration with Algebraist to open this co-branded store is not aimed at跨界 selling coffee, but rather to create a coffee scene that combines comfort and aesthetics for its new headquarters, while also serving as a window to showcase the image of Meitu, Inc. and the Meitu Building to the outside world.

This is already the second collaboration between Meitu and Algebraist Coffee. As early as the Mid-Autumn Festival in 2022, the two parties jointly launched a co-branded coffee gift box, which sparked a wave of discussion at the time. It is precisely because of this previous foundation of cooperation that this time they could achieve a mutual aesthetic alignment.

For Algebraist, the brand currently has 87 stores nationwide, mostly distributed in the Jiangsu, Zhejiang, and Shanghai region. This co-branded store in the Meitu Building is Algebraist's first store in Fujian and marks an important step for the brand in expanding beyond the Jiangsu, Zhejiang, and Shanghai market.

The above content is compiled by CoffeeHunters, a coffee news website.