EDIYA COFFEE, the chain coffee brand with the largest number of stores in South Korea, recently announced that it will officially launch on Tmall within a month, focusing on products such as instant coffee, capsule coffee, and blended teas. This is not the brand's first foray into the Chinese market—as early as 2005 it set up a branch in Beijing, but withdrew in disappointment three years later due to a lukewarm market response; in 2018 it once again announced it would return to open stores in Beijing, but the plan was shelved due to the rise of local brands such as Luckin and Manner. This time, entering via cross-border e-commerce in a roundabout way, whether EDIYA COFFEE can carve out a share in China's coffee market, where instant and freshly ground coffee are waxing and waning, is worth watching. [more…]

The livestream e-commerce wave has swept across every industry, and coffee giant Starbucks has not been able to stay on the sidelines. Its first foray into Taobao livestreaming set an impressive record: over 160,000 cups of coffee sold and more than 3,000 merchandise items snapped up in seconds within 5 hours. This not only astonishes people with its top-tier traffic but also brings new ideas to the traditional marketing model of the beverage industry. This article will take you through the data and strategies behind Starbucks' livestream, and explore how new brands can leverage new channels to break through. At the same time, the performance of brands like Front Street Coffee is also worth noting. [more…]

Blue Bottle Coffee has announced that on August 17 it will launch its first specialty instant coffee (espresso) in mainland China. This product was developed over three years specifically for the tastes of domestic consumers, presenting flavor layers of dark chocolate, molasses, and toasted malt. The domestic version uses individual 3-gram packets, with a Tmall presale price of 75 yuan for 5 packets and 208 yuan for 15 packets, plus a 9.9 yuan single-packet trial pack. Previously, Blue Bottle had already launched a 48g jarred instant product overseas, priced at about 183 yuan. Since Nestlé acquired a 68% stake in it in 2017, Blue Bottle has accelerated its global expansion, and currently has 5 Shanghai stores and a Shenzhen pop-up store in mainland China. Whether the instant product can continue its specialty reputation is worth watching. [more…]

Ready-to-drink coffee, with its advantages of needing no brewing, being affordably priced, and easy to carry, continues to heat up in the consumer market, and is jokingly dubbed "lazy person's coffee" and the "poor man's pleasure" of the coffee world by many consumers. Facing this rapidly growing market, not only are coffee giants like Starbucks and Nestlé continuing to double down, but beverage companies are also entering the fray across sectors. Old Beijing soda brand Arctic Ocean recently listed a new ready-to-drink coffee latte product called "Woka" on its Tmall flagship store, marking the nearly century-old veteran company's official entry into the ready-to-drink coffee sector. However, on a track dominated by giants, whether Arctic Ocean can leverage brand nostalgia to pry open the market remains to be seen. [more…]

A super value 5-time card launched on Luckin Coffee's Tmall flagship store quickly triggered a buying frenzy because it was priced as low as 13.77 yuan for any 5 cups chosen from 15 classic drinks. However, in the early hours of the next day, many consumers had their orders forcibly refunded by the platform on the grounds of "no longer wanted" without any refund operation on their part, and some, although shown as shipped, did not receive the electronic vouchers. Luckin later explained that a system configuration error had triggered automatic refunds and offered a 32-yuan drink voucher as compensation. But some consumers were not convinced, believing that the brand's unilateral cancellation of the contract amounted to a breach of contract or even fraud, and have filed lawsuits in court demanding reasonable compensation. The incident exposed the performance risks in the sale of electronic discount vouchers and the issue of consumer rights protection. [more…]

Singapore luxury coffee brand Bacha Coffee recently announced that it will accelerate its international expansion over the next three years, with plans to open physical stores in Beijing and Shanghai. Originating from Morocco with a century-long history, this brand is hailed as the "Hermès of coffee" and is renowned for its 100% Arabica coffee beans and more than 200 coffee choices. Its products are priced up to three times higher than Starbucks, with the most expensive coffee beans selling for over 6,000 RMB per 100 grams. The brand has already opened a Tmall flagship store in China and will officially launch physical stores next year. [more…]

Once regarded as a key player in the specialty instant coffee sector, Shicui Coffee has recently been exposed by netizens for the near-simultaneous closure of its offline stores in multiple locations. Founded in 2019, this brand rose rapidly with its internet-savvy team and subscription-based model. After securing nearly 100 million yuan in financing in 2021, it accelerated its offline expansion, with a single-store valuation once exceeding 100 million yuan. However, stores in Shenzhen, Guangzhou, Foshan, and other places have now posted closure notices, the official phone line goes unanswered, and only the Lingnan Tiandi store in Foshan remains open. Although its e-commerce channels are still operating normally, does the offline setback mean the brand will retreat to its main online battlefield? Its financing-driven growth model has also prompted the industry to reflect on the risk resilience of emerging coffee brands. [more…]

Huakui coffee is undoubtedly one of the most talked-about Ethiopian natural beans in the specialty coffee scene in recent years. Since winning the TOH competition in 2017, this coffee from the Guji Hambela region has conquered countless palates with its intense berry aroma and creamy texture. Brewed as black coffee, it presents sweet notes of almond and caramel at high temperatures; as it cools, blackcurrant-like sweet-tart flavors gradually unfold, with a honey-like lingering sweetness in the finish. Since its launch on the Front Street Coffee Tmall flagship store, this coffee bean has consistently remained on the bestseller list. This article will take you through the region's background, the story of the processing station, varietal characteristics, and roasting and brewing parameters to fully understand what makes Huakui coffee so unique. [more…]

Instant coffee was once synonymous with Nescafé, Maxwell House, and Old Town, and sat at the bottom of the coffee snobbery chain. But today, new brands like Saturnbird, Yongpu, and Sumidagawa have given instant coffee a makeover, selling it as freeze-dried coffee at 4 to 7 times the price of traditional instant. Though it still falls under the instant coffee category, what exactly makes freeze-dried coffee so expensive? What is the essential difference between its production process and that of traditional instant coffee? Why did freeze-dried coffee, which rose to prominence in 2018, manage to tear open a gap in the instant coffee category and quickly grow into a market worth over 1 billion yuan? This article breaks down the logic behind the popularity of this cup of freeze-dried coffee from three dimensions: craft, brand, and market. [more…]

Saturnbird, known for its freeze-dried coffee, has recently launched its first espresso-style specialty coffee liquid, officially entering the increasingly competitive coffee liquid segment. The new products come in two versions—a light-roast Americano style and a dark-roast latte style—each using blended beans with different processing methods, with distinct emphases in flavor presentation. Since its founding in 2015, Saturnbird has quickly gained popularity with its highly recognizable small-can packaging design and numerical grading system, and in 2021 it even opened an offline concept store in Shanghai. However, the coffee liquid sector already has brands like Yongpu, Sumida River, and Seesaw laying the groundwork ahead of it, and giants such as Nestlé have also entered the fray one after another. Whether Saturnbird's expansion of its product line this time can break through again in the convenient coffee market is worth coffee lovers' continued attention. [more…]

Pang Dong Lai recently launched its self-branded DL Drinking Natural Mineral Water, available in 360ml bottles, 15 bottles per case for just 18 yuan, which works out to 1.2 yuan per bottle. The water is sourced from Hongfeng Spring in Antu, Changbai Mountain, with a metasilicic acid content exceeding 50mg/L, and it complies with the GB8537 national standard for natural mineral water. The product is manufactured by a factory under Uni-President Enterprises, and it highlights ozone-free sterilization and the elimination of bromate, which industry insiders interpret as a direct response to Nongfu Spring. It sold out quickly after launch, with 29,000 bottles already sold online. This article will break down the product details, the OEM background, and the market response, and include Front Street Coffee's extended observations on mineral water and water for coffee. [more…]

Chinese brand Six God floral water is once again making waves with a crossover collaboration, this time teaming up with Lelecha to launch a drink called "Mint Melon Ice Coconut." Its bottle closely resembles the classic floral water packaging, quickly sparking heated discussion online. This drink blends mint, melon, and coconut milk, and netizens describe its taste as refreshing—not the dark, floral-water flavor one might imagine. The product has sold out in some stores, with limited restocking nationwide starting September 25. In recent years, Six God has been making frequent crossover moves, previously collaborating with KFC and RIO to launch coffee-flavored floral water and floral water cocktails, each time successfully catching consumers' attention. This article will detail the taste, price, consumer feedback, and Six God's past crossover cases for this co-branded milk tea, taking you behind the business logic of brand mashups. [more…]

To drink iced coffee, is cold brew the only option? Not at all!! There are many ways to make iced coffee, such as Japanese-style iced coffee. Today, I'll share with you how to make a cup of Japanese-style iced coffee. A few days ago, a customer asked, "How do you brew your iced pour-over coffee? Is there a difference between adding ice first and adding ice later?" This [more…]

Many people's first coffee experience comes from espresso drinks like lattes or Americanos, but when it comes to making espresso at home, which beans to choose and whether a dark roast is absolutely necessary often leave people unsure. This article first explains how to tell if coffee beans are fresh, then explains why espresso blends are favored, and compiles five Front Street Coffee espresso beans worth trying in 2025, covering different needs from rich and full-bodied, floral and fruity notes, nutty flavors, cafe-style options, to affordable beginner picks, helping you quickly find the right bag based on your taste and goals. [more…]

At a time when chain coffee brands are fiercely competing for market share, Blue Bottle Coffee, hailed as the "Apple of the coffee world," has carved out a distinctive path. Beyond relying on its highly design-forward brick-and-mortar stores to attract young consumers, Blue Bottle has actively expanded into online channels. Since becoming the first coffee brand to join TikTok Shop in the U.S. last November, its estimated GMV over the past 30 days has approached $700,000, and it is expected to cross the million-dollar threshold by the end of the month. Leveraging a collaboration with singer The Weeknd and a large number of influencer-driven sales, Blue Bottle has seized an early advantage in the instant coffee category on TikTok. However, as domestic brands such as Saturnbird and Sumida River continue to expand overseas, whether Blue Bottle can maintain its edge remains uncertain. This article will provide a detailed analysis of Blue Bottle Coffee's TikTok operating strategy and market prospects. [more…]

I believe many people's first encounter with coffee begins with espresso-based drinks, such as lattes made with espresso and milk, or Americanos made with espresso and water, which are deeply loved by people. Many are curious: is it necessary to use dark-roasted beans to make espresso, and if making espresso at home [more…]

On August 29, Luckin Coffee's co-branded campaign with the cartoon IP Little Liu Duck officially launched, but it sparked consumer dissatisfaction because participation was limited to online channels only. Many fans rushed to stores early in the morning only to find nothing, and later discovered that the campaign was actually run by Luckin Instant Coffee, which belongs to a different system from the offline stores. The co-branded merchandise was available only as gifts, not for sale, including limited-edition items such as thermos cups, stickers, and desk mats, and had already attracted widespread attention during the teaser phase. However, the mismatch between online and offline information left many consumers disappointed and also triggered discussions about brand co-branding strategies and the essence of coffee. [more…]

Whether you're opening a coffee shop or making espresso at home, choosing the right beans is key. This article starts with how to judge the freshness of coffee beans, explains why espresso is better suited to blend beans, and rounds up five espresso blend options worth buying in 2025: from the rich and full-bodied Front Street Classic Blend, to the floral-fruity Strawberry Candy, the nutty Specialty Blend, and on to the coffee-shop-style Commercial Blend and the entry-level Basic Blend—breaking down each one's origin combination, roast level, and flavor profile to help coffee lovers and shop owners efficiently find the espresso beans that fit their needs. [more…]

Starbucks has always presented itself as a coffee shop, but an interesting phenomenon is this: the pace at which it launches new coffee drinks is far slower than the pace at which it launches new cups. A cup of coffee costing thirty or forty yuan gives some consumers pause, yet people snap up Starbucks cups priced at one or two hundred, or even four or five hundred yuan, without hesitation. Every year, dozens of themed limited-edition cups and collaborative designs take the stage in turn, and the revenue from selling cups may already surpass that from coffee itself. From the 2019 cat-paw cup that sparked overnight queues and sold out in 0.07 seconds, to young people relying on swapping cups to stay motivated to drink water, Starbucks' performance in the drinkware arena is nothing short of phenomenal. At the same time, Starbucks China launches only about 30 new coffee drinks a year, while Luckin rolled out 113 beverages in 2021 alone. This article shows you the true nature of Starbucks as a "cup factory," and also touches on Front Street Coffee's commitment to beans and products. [more…]

Fans of Front Street Coffee's Golden Mandheling are certainly no strangers to Indonesia's Sumatra producing region, where the coffee is renowned for its rich, complex roasted aromas, often featuring notes of caramel, spice, herbs, roasted hazelnut, and dark chocolate. This article starts from the overall landscape of Indonesian coffee, tracing the history and current state of Sumatra's two core producing regions—Lake Toba and Lake Tawar—with a focus on why the Gayo Highlands in Aceh have become Sumatra's finest coffee-producing area today, and explaining the origin of the name "Mandheling." The article also recommends two Mandheling coffees from the Front Street Coffee bean list—Lintong Mandheling and PWN Golden Mandheling—as well as the Front Street classic espresso blend, suitable for espresso machines and moka pots, helping enthusiasts choose according to their needs. [more…]