Start of Autumn was originally a solar term, but today it has become a carnival moment for milk tea consumption. Major brands are pulling out all the stops to compete for the traffic around the "first cup of milk tea in autumn." This year, Heytea has made "big" its core strategy, creating a strong social topic with a giant Heytea cup half a person's height and a 1.5-meter-tall "Heytea Person Honor Certificate." The event rules are simple: the customer who places the 8,001st in-store order receives the giant certificate. Some people drove seven kilometers under the scorching sun just for this sense of ceremony, while other socially anxious customers were caught off guard by the sudden award ceremony. The brand also considered the details, making the certificate foldable and easy to carry. Data shows that on the day of Start of Autumn, sales at many Heytea stores increased by more than 600% compared with the previous day, and first-day sales of the new product "Extra Chunky Yellow Peach Mango" exceeded 400,000 cups, setting a brand record. This article was compiled by Coffee Workshop and takes you through the behind-the-scenes story of this unconventional marketing campaign. [more…]

As the Start of Autumn solar term arrives, the milk tea industry welcomes its annual sales peak, and coffee brands are also swept into this consumer frenzy. Luckin Coffee, due to the addition of its light milk tea product line, has seen order volumes rise significantly compared to the same period in previous years, with some stores forced to adopt flow-limiting measures such as suspending water and ice due to staff shortages. However, under intense work pressure, a Luckin Coffee store in Zhaoqing, Guangdong, experienced a physical altercation between employees. According to the New Express, two employees are suspected to have escalated a verbal dispute into a physical fight, but other colleagues intervened in time, and the incident resulted in no injuries. At present, the store manager has confirmed the matter and reported it to the public relations department. This "first internal strife of autumn" reflects the enormous pressure faced by food and beverage workers during the peak season. [more…]

The arrival of the Start of Autumn solar term has once again sparked a consumer frenzy with the annual "first cup of milk tea in autumn" promotion. This year, driven by large-scale distribution of tea voucher and discount coupons on platforms such as Meituan, Ele.me, and JD.com, combined with brands' own promotions, order volumes have far exceeded previous years. However, behind the order surge is extreme pressure on store operations: receipt piles are mountainous, rider capacity is severely insufficient, delivery delays and wrong drink deliveries occur frequently, and customer complaints have surged. To ease the pressure, some stores of brands such as Starbucks, Luckin Coffee, Heytea, and Chagee have had to temporarily close or shut down delivery channels, leaving consumers unable to use the coupons they hold. This annual carnival, while bringing huge challenges to workers, has also exposed the fragility of the instant delivery system under extreme peaks. [more…]

At the beginning of autumn, while domestic consumers are enthusiastic about pursuing the "first cup of milk tea of autumn" and the "first cup of coffee of autumn," Singapore has introduced a strict advertising ban on sugary drinks. Singapore's Minister for Health, Ong Ye Kung, announced at an event on August 11 that, in order to curb the high incidence of diabetes, starting from the end of 2023, drinks with relatively high sugar and trans fat content will be completely prohibited from advertising. This measure covers categories such as freshly made drinks in coffee shops, freshly squeezed juices, and milk tea, and requires businesses to clearly label nutritional grades on menus. Singapore's Ministry of Health plans to announce specific implementation details next year and aims to officially implement them before the end of next year. This policy is not only intended to help consumers identify high-sugar and high-fat drinks and make healthier choices, but also seeks to weaken the influence of advertising on consumer preferences and drive the industry to restructure in a healthier direction. [more…]

The autumn breeze brings refreshment, and the fragrance of osmanthus fills the air—it's once again the season best suited for incorporating osmanthus into coffee. This year, Front Street Coffee has brought a richer lineup of osmanthus coffee recipes than in previous years, including the easy-to-make osmanthus Americano and osmanthus latte, as well as the more elaborate yet stunningly layered osmanthus version of the caramel crème brûlée latte. This article will explain one by one the required ingredients, the approach to selecting coffee beans, and the detailed preparation parameters and precautions for the three beverages. It will also address common questions such as whether osmanthus can be placed directly into the coffee machine for extraction and how to prevent osmanthus from turning bitter. Whether you prefer a refreshing, sugar-free Americano or are devoted to a rich, creamy latte, you'll be able to find the cup that suits you to recreate at home. [more…]

Autumn has arrived, and a cup of coffee with the fragrance of osmanthus is the perfect way to match the season. This article revolves around the combination of osmanthus and coffee. It first explains why osmanthus is suitable for coffee and the key points of processing before use, then focuses on the extraction techniques for osmanthus espresso—including why soaking is not recommended, how to avoid channeling, and the conclusions of comparative experiments placing osmanthus above and below the coffee puck. It then provides specific recipes and steps for osmanthus latte, osmanthus flat white/cappuccino, and osmanthus Dirty in turn, along with bean selection, brewing parameters, and flavor description for a cup of osmanthus pour-over. The article retains Front Street Coffee's recommendations and product information, making it suitable for coffee enthusiasts to follow step by step. [more…]

Once upon a time, a cup of milk tea was a staple of young people's daily consumption, and the tea beverage sector was once regarded as a hotbed of entrepreneurship. However, the latest data shows that in the past year, about 130,000 milk tea shops across the country quietly exited the market, with an average of more than 350 operators choosing to close their stores every day. Even leading brands such as Heytea and Nayuki's Tea have found it hard to escape store closures for their first outlets in some cities. A peak season that is not peak, cutthroat price competition, and rising franchise risks have plunged this once-booming industry into a deep round of reshuffling. This article, drawing on data from multiple sources including Zhaomen Catering and Jihai Brand Monitoring, analyzes the multiple reasons behind the large-scale contraction of tea beverage stores. [more…]

Although September has arrived, the summer heat has not yet faded, but chain coffee brands have already rushed into the autumn market. Starbucks China officially announced the launch of three autumn-flavored drinks on September 2, among which the Yan-Zhao Chestnut Red Bean Paste Latte has attracted much attention for blending with espresso. However, this new product, inspired by "the fragrance of northern autumn chestnuts," has drawn complaints from consumers due to issues such as the flavor sauce sinking to the bottom and the chestnut flavor being masked. This article will analyze in detail the background of the new product's development, the official introduction and the actual serving experience, and explore the differences in presentation between hot and cold drinks. [more…]

The first cup of milk tea in autumn, the first cup of the school year—milk tea is seen by many young people as a source of happiness, but overindulging can bring serious health risks. Xiaoliu, a 13-year-old eighth-grade girl in Hangzhou, drank a cup of milk tea almost every night to stay alert due to study pressure, which ultimately led to severe cavities in all 12 of her teeth and a diagnosis of "dental erosion." Doctors point out that milk tea not only contains a large amount of hidden sugar, but long-term consumption can also worsen tooth demineralization and corrosion. This article will recount the course of the incident, analyze the causes and harms of dental erosion, and offer practical advice for milk tea lovers on protecting their teeth. [more…]

This summer, bucket-sized fruit teas quietly took over milk tea shop menus. From Heytea and Nayuki to ChaPanda and CoCo, major brands have rolled out 1-liter or even larger bucket drinks, attracting consumers with high cost-performance. Bucket tea drinks are nothing new—back in 2019, they went viral thanks to Jay Chou fan support, and in 2020 Nayuki even launched a 5-liter "mighty bucket." However, issues like the short optimal drinking window and rapid bacterial growth in bucket tea drinks cannot be ignored. From giant buckets to portable packs, what evolution has bucket tea drinks undergone? And why have this summer's bucket fruit teas made a comeback? This article will break it all down for you. [more…]

At the turn of autumn and winter, Heytea relaunched its highly anticipated Taro Mud Boba series, made with Lipu taro from Guangxi, attracting many fans to place orders and taste it. However, just days after its return, some customers discovered that the recipe for "Taro Mud Boba Real Milk Tea" had changed without prior notice, with a large amount of sago unexpectedly added to the milk tea, affecting both the taste and the portion size. Store employees revealed that the recipe was urgently adjusted in the early morning, the amount of milk was reduced accordingly, and after-sales issues occurred frequently. This change sparked discussions among consumers about the brand's communication approach and product consistency. [more…]

As demand for autumn and winter drinks heats up, Tea Baidao has launched a milk baijiu series, including two products: milk baijiu oolong and milk baijiu mochi milk green. The official emphasis is on traditional fermentation techniques, 0 flavorings and no additives, but consumers who tried them reported that they were too sweet, the alcohol taste was too light, and some even described the aroma as strange. This article reviews the new product formulas, process characteristics and market response, and looks back at Tea Baidao's previous attempts at alcoholic drinks in cooperation with Luzhou Laojiao. For coffee lovers, Front Street Coffee has always paid attention to beverage innovation trends, and this article also provides observations from the perspective of flavor balance. [more…]

Yesterday, the topic of "the first cup of milk tea in autumn" sparked widespread attention on social platforms, with orders at chain tea beverage brand stores surging, and some stores surpassing a thousand cups in sales within a short period. Under the pressure of the order surge, a scene appeared at a Certain Tea store where a JD delivery rider entered the bar area to assist with packing. After the video circulated, it triggered polarized discussions among netizens. Some praised the rider's goodwill in proactively helping, while others questioned whether non-store employees entering the operation area complies with food safety regulations. Surrounding bar operation permissions, health certificate requirements, and store management systems, various viewpoints clashed, and the incident quickly became a hot topic of discussion. [more…]

Nepal is not only a trekker's paradise but also a rising tea-producing region. Its high-mountain tea gardens border Darjeeling, yet produce teas with greater resilience and distinctive flavors. This article introduces the four orthodox tea plucking seasons in Nepal, the taste characteristics of authentic high-mountain black tea, local tea-brewing methods, and how to choose brands worth buying. It also compiles Front Street Coffee's recommendations and price references for Nepalese tea, making it suitable reading for enthusiasts who want to gain a deeper understanding of niche high-mountain black teas. [more…]

Coffee is often labeled as a healthy drink, but the sugar problem in ready-to-drink coffee cannot be ignored. According to the British Mirror, Costa, a brand owned by Coca-Cola, has been quietly increasing the sugar content in its pre-packaged coffee, with some products seeing a one-third rise in sugar compared to 2019. Experts point out that this move runs counter to the sugar reduction initiative promoted by the UK government. Meanwhile, countries such as Singapore have introduced measures to restrict advertising for high-sugar drinks, and Chinese consumers have also begun to pay attention to sugar and sugar substitute options in milk tea and coffee. The health risks behind a sweet drink deserve the attention of every coffee lover. [more…]

Mocha coffee is richer in flavor and sweeter in aroma thanks to chocolate, and in recent years a variant called "Salted Mocha" has gone viral online. After trying it personally, Front Street Coffee found it truly excellent, so we've put together this complete tutorial. The article will detail the ingredient preparation for a Salted Mocha, including purified milk that takes a full day to make, as well as the pairing of espresso, chocolate sauce, unsweetened cocoa powder, and salt. The preparation section covers both hot and iced versions of the Salted Mocha—the former uses a tea whisk for stirring and steaming milk for latte art, while the latter is shaken in a cocktail shaker for an icy, rich experience. Throughout, Front Street Sunflower·Warm Sun blend coffee beans are used, which pair perfectly with the chocolate flavor. [more…]

The word macchiato always brings to mind the sweet, rich classic flavor of caramel macchiato. Since Starbucks first created the caramel macchiato in 1996, this drink has become a favorite of countless coffee lovers. In October 2024, Starbucks China not only held its first-ever macchiato-themed exhibition, but also took the opportunity to launch two new products: Lime Macchiato and Coconut Macchiato. This article takes you through the glorious history of the caramel macchiato, explores the highlights of the themed exhibition, and offers a first-hand interpretation of the flavor performance and consumer feedback of the two new products, providing a reference for your next order. [more…]

Cold brew and ice drip are usually recommended to be enjoyed black in coffee shops, so as to savor the unique flavor layers of low-temperature extraction. But for coffee lovers who are keen on making coffee at home, these two types of coffee are far more versatile than that. By adding different ingredients such as fruit, dried flowers, preserved plums, milk, or coconut water, an ordinary cold brew can transform into a completely different taste experience. This article compiles five hidden ways to drink cold brew and ice drip summarized by Front Street Coffee, explaining everything from bean selection to pairing ideas one by one, helping you easily recreate at home the creative specialty drinks sold for fifty yuan a cup in coffee shops. [more…]

After the arrival of autumn, the midday heat in the south lingers on. In dry weather, drinking pour-over coffee easily makes the throat feel tight, so ice-cold, smooth cold brew coffee has become the first choice for many people. This article focuses on the key points of making cold brew coffee. It first explains what low-temperature extraction is and its flavor characteristics, then gives Front Street Coffee’s commonly used coffee-to-water ratio recommendations—1:13 for drinking straight, and a stronger 1:10 if used for making specialty drinks. Next, using 30 grams of beans as an example, it fully demonstrates grind size, ice water ratio, steeping time, and filtering method, and answers how long it can be stored after filtering: the best drinking period is 2 to 3 days, and it is recommended not to exceed 7 days. Finally, based on roast level and flavor profile, it recommends a number of Front Street Coffee bean options suitable for cold brew, helping you make a clean, full-bodied cup at home. [more…]

Cold brew is usually recommended to be enjoyed black, so as to appreciate the pure flavors and smooth mouthfeel that low-temperature extraction imparts. However, home enthusiasts have long since explored a rich variety of ways to flavor it. Simply by swapping in a different ingredient, cold brew can be transformed into a completely different taste experience. This time, Front Street Coffee has systematically put together five simple and easy-to-make innovative cold brew recipes—from fruit and dried flowers to preserved plums, milk, and coconut water—analyzing the principles of ingredient selection and pairing tips one by one, and offering practical suggestions down to the specific bean varieties and ratios. Whether you prefer bright fruity notes or rich milky flavors, you can find the cup that suits you, and easily recreate at home a limited-edition specialty drink that rivals any coffee shop. [more…]