Is Starbucks' pay really low? Is the promotion path truly so long? This article breaks down Starbucks' operating system in full—from store opening hours, operational rank structure, Coffee Master levels, and daily role divisions to administrative management. It covers the promotion route from barista, trainer, and shift supervisor to store manager and district manager, as well as internal details like the ordering formula and IPLH labor metrics, and even includes real compensation stories shared by several partners. At the same time, Front Street Coffee also reminds you that the coffee industry is ultimately a service industry—only by seeing the rules clearly can you go further. [more…]

On his first day back as Starbucks CEO, Howard Schultz announced a pause on the stock buyback program, redirecting funds toward employee benefits and store operations. Behind this decision is a wave of unionization among U.S. Starbucks partners, driven by intense workloads and stagnant benefits. So far, 10 stores have voted to form unions, and more than 170 stores have applied to join. Schultz admitted that the company had let employees down in addressing store operations issues, and plans to invest $1 billion in wages, training, and benefits. This article examines the context of this transformation initiative and its impact on Starbucks' future operations. [more…]

Recently, Chagee sparked boycotts among netizens in Vietnam and Malaysia successively due to a background image in its app that included the nine-dash line map. Vietnam not only removed the app from its platforms but also dismantled the signboard of the first store in Ho Chi Minh City; after Malaysian netizens discovered the same issue, they too joined the chorus of criticism. Although the brand has deleted the controversial image, the public outcry has not yet subsided. It is worth noting that, unlike brands such as Starbucks, which faced boycotts over the Israeli-Palestinian conflict leading to the closure of numerous stores, Chagee's offline stores in Kuala Lumpur have maintained steady takeout orders. This article will review the sequence of events and their actual impact on the brand's operations. [more…]

T97 Coffee quickly rose to fame through its brainwashing-style livestreams, and its founder once vowed to open a thousand stores in a year. Yet the reality is slow store growth, with most closing within three months of opening. Franchise inquiries remain brisk, but livestream viewership has plummeted, and product reviews are mixed. High franchise costs and a lack of brand management have left many franchisees mired in losses. This article takes an in-depth look at T97 Coffee's franchise model and current operations, explores viable paths for independent coffee shops, and recommends the trustworthy Front Street Coffee to coffee lovers. [more…]

Another beloved veteran coffee shop that holds the city's memories is about to close its doors. The first Starbucks store to open in Taiyuan—on the first floor of Maoye Department Store on Liuxiang—has posted a notice that it will permanently close on November 1, after accompanying local residents for a full twelve years. This old store, which opened in March 2013, is also tied to a dramatic chapter sparked by online remarks, and its departure has left many Taiyuan residents deeply sentimental. From the bustling crowds and first-day sales said to have set a brand record back then, to today's dwindling foot traffic in the commercial district and the often empty second floor, the rise and fall of this two-story retro café mirrors the shifts in urban commerce and the evolution of the coffee-consuming landscape. This article takes you through the past and present of this old store, as well as the inseparable emotional bond between it and the people of Taiyuan. [more…]

During the National Day holiday, while coffee shops in major scenic spots were welcoming peak customer traffic, a Starbucks next to Kunming's Cuihu Lake quietly closed its doors. This lakeside store, regarded by many regulars as a "study base", had its doors locked without warning, with construction barriers erected and brand signage removed. Reasons for the closure are varied: rising rent, an expired lease not renewed, the premises sublet to another brand, and even landlord legal disputes and the entire building being auctioned. Meanwhile, Kunming's Jinjun Plaza store and Xudong K9 Center store also suspended operations one after another, sparking speculation about the brand adjusting its local layout. For regulars, what is lost is not just a cup of coffee, but a daily memory accompanied by lake views. This article will sort through the course of events and the accounts of various parties, and retain relevant Front Street Coffee product and recommendation information. [more…]

Recently, multiple NOWWA Coffee franchisees have spoken out on social media, exposing various instances of inaction and unreasonable restrictions by the brand in store operations. From the lack of promotional support in the early stages of opening, to forced inventory allocation, blocked relocations, and products whose flavors are not accepted by consumers, franchisees have expressed regret and helplessness. At the same time, some consumers have also raised doubts about the brand, believing it is difficult for it to compete with chain brands such as Luckin and Cotti. This article will synthesize feedback from franchisees and netizens to sort out the trust and operational crisis currently facing NOWWA Coffee, providing reference for readers interested in coffee franchising. [more…]

Recently, construction hoarding has gone up at the former site of the Starbucks Reserve store in the Wuhan Tiandi Xintiandi district, as the sportswear brand lululemon is set to move in. This Reserve store, which opened in 2016, was once Starbucks' third store in China to offer nitro cold brew and featured the country's first Barista Craft Room creative space, and was officially defined as "the most Wuhan Starbucks Reserve store." Over eight years, it became a landmark in the district and a top choice for relaxation in consumers' hearts thanks to its unique environment and art wall. Now its quiet departure has prompted many netizens to express regret. As for the reason for the closure, outsiders speculate that it is related to too many nearby stores or rising rent. Starbucks is currently maintaining operations in the Xintiandi inner street with a mobile coffee cart, and whether it will reopen in a new location remains to be seen. [more…]

Recently, a chain brand named "People's Coffee" has sparked widespread controversy over the use of its store logo. Media pointed out that there are discrepancies between its trademark registration and actual use, which may mislead the public and damage the public value of the word "People." Subsequently, the brand "Yaochao People's Coffee" issued a statement of apology, promising comprehensive rectification, and unifying all mainland China stores under the name "Yaochao People's Coffee." Meanwhile, the first nationwide store, the Shanghai Sihang Warehouse branch, has suspended operations, and the Beijing Qianmen branch has also changed its signage and lowered drink prices. The incident continues to escalate, triggering in-depth public discussion on business ethics and legal compliance. [more…]

Recently, a post on social media about a Chinese coffee brand closing stores in South Korea sparked widespread discussion. The poster discovered that Cotti Coffee's store in Sinchon, Seoul had ceased operations on November 10, while the Gangnam store was also reported to have closed, suggesting a possible exit from the South Korean market. Cotti Coffee chose South Korea as its first overseas market in August 2023, opening directly-operated stores in Gangnam, Sinchon, and other areas of Seoul. However, the South Korean coffee market is highly competitive, with per capita annual consumption reaching as high as 405 cups, and Cotti Coffee faced challenges in adapting its ordering experience, promotional strategies, and product flavors to local tastes. Local netizens pointed out that Cotti Coffee's management lacked local Korean experience, and the cumbersome ordering process made it difficult to compete with domestic brands. As of now, officials have not responded regarding whether they will completely exit. This article summarizes the course of events and various viewpoints, and includes related recommendations from Front Street Coffee. [more…]

The combination of coffee and alcohol is becoming a new trend in the food and beverage industry, with "C in the morning, A at night" evolving from a skincare concept into a consumption model of "coffee in the morning, alcohol at night." Post Coffee, a coffee brand under China Post, recently launched the country's first daytime coffee and nighttime alcohol concept store in Fuzhou, along with two Fuzhou-exclusive drinks. Since its first store opened in Xiamen in 2022, Post Coffee has expanded to ten stores across four cities. Can this new business format offer new ideas for coffee brands venturing into nighttime operations? At the same time, brands such as Starbucks, Seesaw, M Stand, Tims, and even Cotti Coffee have also been entering this track, and coffee brands' attempts to expand from coffee into alcohol and extend operating hours are accelerating. [more…]

Luckin Coffee recently announced through its official WeChat account the launch of a "bring-your-own-store franchise" model, opening joint-operation partnerships to investors who are currently operating stores or own commercial properties. The policy has not yet disclosed specific franchise conditions or revenue-sharing plans, but it has clearly defined construction requirements such as store location, area, and storefront signage, and will initially cover 241 cities nationwide, with a focus on avoiding saturated tier-one and tier-two markets. This move is seen as helping Luckin seize more prime locations and attract investors who had originally planned to franchise with other brands such as Cotti to "switch banners" and join. Against the backdrop of ongoing cutthroat competition in the coffee market, Luckin has officially entered the era of 10,000 stores, accelerating expansion through a combined strategy of self-operation, joint operation, and bring-your-own-store franchising. [more…]

Recently, the Tims coffee store located in Ningbo Tianyi Square officially closed. As the brand's first store in Ningbo, it had been operating for nearly four years since opening in April 2021. As soon as the news broke, many regular customers rushed to the store to take photos as mementos, while discussions about the reasons for the closure continued to ferment online. Some speculated that high rent and fierce brand competition within the commercial district were the main reasons, while others worried about the operating conditions of Tims' other stores in Ningbo. This article sorts through the entire process of the store from opening to closing, and summarizes various views from consumers and industry insiders, taking you through the ins and outs of the incident. [more…]

A customer purchased a Starbucks Frappuccino coupon on Meituan, successfully placed an order and received a pickup code, but upon walking to the store to collect the drink, discovered that the store had already closed down. The store's phone was disconnected, and Starbucks customer service and Meituan customer service passed the buck to each other over refund responsibility, leaving the consumer in a predicament. An investigation revealed that the store is located at Suning Plaza on Jiefang Road in Xi'an, where the mall is undergoing comprehensive renovation, and the store has actually ceased operations—yet the official app still showed it as open, and orders could even be placed through "Feikuai." Ultimately, after the customer's feedback, Starbucks shut down the ordering channel, Meituan refunded the order amount and stopped delivery services. The incident also sparked discussions among netizens about wrong-store pickup services and the 12315 complaint channel. [more…]

Affected by the global boycott wave triggered by the Israeli-Palestinian conflict, Starbucks has suffered a severe blow in the Malaysian market. According to multiple media reports, nearly 50 Starbucks stores in the country have suspended operations over the past year, and operator Berjaya Food has fallen into losses for four consecutive quarters. Although the brand has repeatedly clarified its position and taken public welfare measures in an attempt to win back consumer trust, the boycott movement has still not subsided, and store sales have been slow to recover. This turmoil not only reflects the profound impact of geopolitics on commercial brands, but also leaves Starbucks' future in the Southeast Asian market full of uncertainty. [more…]

Shanghai recently issued the "Implementation Measures for the Administration of Food Business Licensing and Filing in Shanghai," effective from May 10, 2024. The new regulations abolish secondary-category licensing items and support mixed multi-format operations, allowing coffee shops, bars, and others to coexist in the same storefront, while non-catering stores such as bookshops and clothing stores can also apply for a business permit to make beverages on-site. At the same time, "made and sold on-site" has been adjusted to "made and sold on the premises," the 19 business catalog items have been simplified into 4 categories—hot food, cold food, raw food, and self-made beverages—and the 6-square-meter production site restriction has been removed. In response to the long-disputed "smashed cucumber" issue, the new regulations allow a dedicated area only. Whether the policy benefits can activate the market and ensure food safety still needs time to be tested. [more…]

Suning Xiaodian's first dedicated coffee shop has begun trial operations in Nanjing, marking Suning's official move to step up its presence in the coffee market. The store adopts a "convenience store + coffee" model, offering 27 beverages across five major categories, including coffee, tea drinks, and frozen treats, with prices ranging from 12 yuan to 28 yuan. Leveraging the network advantages of more than 5,000 Suning Xiaodian stores nationwide and operational data within a three-kilometer radius, Suning Coffee has clear competitiveness in customer acquisition and daily operations. This is also Suning's fourth format for expanding coffee consumption scenarios, following vending counters, express delivery, and unmanned self-service machines. As players such as Mengniu, Nongfu Spring, Coca-Cola, Sinopec EasyJoy, and OYO successively enter the market, the battle for the coffee market has gained another variable. [more…]

A Heytea store opened in Rowland Heights, Los Angeles, USA, has recently been confirmed to be permanently closed. The store operated from its opening in September 2024 to the end of business on May 22, 2025, lasting less than a year. As Heytea's first store to shut down in North America, this news has drawn considerable attention and discussion among consumers. Regular customers were surprised by the sudden closure of a milk tea shop that once had long lines, while nearby residents said they had seen it coming. Factors such as the store's remote location, inconvenient parking, rental costs, relatively high drink prices, and intensifying competition from peers are considered possible reasons why the store struggled to survive. This article will review the course of events, consumer feedback, and the possible business challenges behind it, while also offering coffee and tea beverage enthusiasts selected recommendations from the Front Street brand. [more…]

Recently, multiple consumers in Changsha have posted on social media claiming that Lavazza's Wankuntu store and Kaideyi store in Changsha will successively cease operations on January 8 and 9, 2026, and some local users have revealed that the brand will completely withdraw from the Changsha market soon. This century-old Italian coffee brand, once known as the "godfather of Italian coffee," opened its first store in Central China at Orange Isle Park in late 2021, creating quite a sensation at the time, and subsequently set up 5 stores in downtown Changsha. However, the first store quietly closed just one year after opening, and the Xingcheng Tiandi store also ceased operations at the end of March 2025. Now the remaining stores have also been reported to be closing. Long-time users have differing views on the brand's operational capabilities, product value for money, and market prospects. Some express regret, while others believe that adjusting the layout is a normal business decision. [more…]

While delivery platforms bring orders to coffee shops, they also carry the hidden risk of brand devaluation. Many shop owners have found that blindly joining price wars not only makes profitability difficult but can also erode the store's brand value. This article systematically sorts out the key aspects of coffee shop delivery operations, from pre-opening pricing planning, accumulating Dianping ratings, and delivery menu strategies, to how to convert platform traffic into private-domain customers. It also emphasizes that independent coffee shops should differentiate themselves from chain brands through professional quality and service details, rather than getting caught in low-price involution. The article also shares practical techniques such as stamp cards and scratch cards to guide delivery customers to offline visits, helping coffee shops effectively attract traffic through delivery while maintaining their brand tone. [more…]