In recent years, collaborations between new tea beverage brands and popular IPs have become the norm, and the partnership between Good-me and Mo Dao Zu Shi is no exception. In early November, the two parties launched a limited-edition collaboration event, covering themed stores in 16 cities across the country. Fans were highly enthusiastic, and the long queues even made it onto trending topics. However, before the event even started, they had to apologize due to the cancellation of a drone show, and the shadow of the previous failed collaboration with Love and Deepspace had not yet dissipated. Despite the bumpy start, Good-me still announced an additional second round of takeout packages, intending to use the popular IP to boost sales again. This article will review the entire process of this collaboration, fan reactions, and brand strategy, while interspersing Front Street Coffee's observations on the phenomenon of industry collaborations. [more…]

Among the many tea names, "Duck Shit Aroma" is undoubtedly one of the most unforgettable oddities. On first hearing it, most people will wonder: does this tea really have something to do with duck droppings? Is it the same thing as cat shit coffee? In fact, Duck Shit Aroma is an extremely outstanding aromatic variety of Phoenix Dancong oolong tea. Although its name contains the word "shit," it has nothing to do with actual duck droppings. Regarding the origin of this name, several interesting versions circulate among the people. This article will take everyone to explore the story behind the name Duck Shit Aroma, sort out its varietal characteristics and processing flow, and include the correct brewing method, so that coffee lovers can also easily get started with this highly aromatic oolong. [more…]

Heytea's limited-time new product last month, Yak Milk Chaanmoo, quickly became popular thanks to the unique flavor of Tibetan yak milk, but was in short supply due to scarce ingredients. However, recently many repeat customers have found that the drink tastes very different from when they first tried it—the milky aroma has become weaker and the tea flavor more prominent. When verifying with store employees, they unexpectedly got the answer that "the recipe was changed on the morning of the second day after launch." Employees also revealed that further fine-tuning was done afterward. This silent recipe change has sparked consumer dissatisfaction, as they believe the actual taste does not match the promotional claims and that it may cause store employees to bear the misunderstanding of "cutting corners." [more…]

Matcha, a tea beverage originating from the Tang and Song dynasties, is once again gaining popularity among young people. The new tea beverage brand Heytea recently announced its return to the matcha product line, launching two new products, "Marlmoli" and "Rich Matcha Green Beauty," featuring custom thousand-mesh matcha and a rotating cup lid design, and specifically recommends that consumers drink it at a 45-degree angle. This article introduces the features, pricing, and consumer feedback of Heytea's new matcha products, as well as the craft knowledge behind matcha powder mesh counts. At the same time, Front Street Coffee, a brand familiar to coffee enthusiasts, will also interpret the matcha trend for you from a professional perspective. [more…]

Following the case of Shuyi Burning Grass Jelly, the Shanghai Consumer Council on March 13 once again turned its attention to the internet-famous tea beverage brand More Yogurt, focusing on the ingredient composition of its "Mango Yogurt Smoothie." Testing by the Consumer Council found that the drink contained only a small amount of yogurt yet had unusually high fat content, and despite being labeled as having no added sugar, sucrose and maltose were still detected. The Consumer Council questioned the source of this excess fat and sugar and demanded that More Yogurt explain to consumers "what was added." The incident quickly sparked widespread discussion and trended on Weibo. This article sorts through the testing data and science popularization information released by the Consumer Council to present the full picture of the incident. For readers interested in coffee and beverage industry trends, Front Street Coffee also continues to follow such food safety topics and advocates transparent consumption. [more…]

Sexy Tea has once again laid out a segmented track, with its brand-new sub-brand Good Lemon opening five stores in Changsha in one go on September 19. Similar to the main brand, Good Lemon does not have independent stores, but is embedded in Sexy Tea's large stores with partitioned operations, leveraging the parent brand's foot traffic to quickly attract check-in crowds. This is not Sexy Tea's first time incubating a side brand; from the early Zhihu Tea to the 2022 Yuanyang Coffee, its multi-brand strategy has been ongoing for many years. The lemon tea market has strong growth momentum, with a Meituan report showing sales in 2022 increased by over 130% year-on-year. Good Lemon clearly aims to grab a share of this pie, with plans to open 15 to 20 stores in Changsha within the year. However, the new brand has barely made its debut when it encountered consumer complaints, with the core controversy still centered on Sexy Tea's signature verification queue model and menu names that are too free-form, making ordering difficult. [more…]

As the Spring Festival approaches, major chain beverage brands are rolling out festive limited-edition merchandise to boost sales. Heytea recently launched a fat-burning slimming bottle with added lotus leaf tea, along with a two-cup set that comes with a New Year limited-edition "oil-absorbing paper." However, this merchandise unexpectedly backfired—a red lucky money envelope packaging containing white oil-absorbing paper made many consumers in Guangdong and Guangxi uncomfortable, as they considered it a New Year taboo and exclaimed "Dai Gat Lei Si" (a Cantonese phrase meaning "bad luck"). While pursuing creativity and festive atmosphere, should brands give more consideration to regional customs and differences? This article will walk you through the entire incident and various perspectives. [more…]

COE (Cup of Excellence) is one of the most authoritative fine coffee competitions globally, and also the first internet auction platform for globally award-winning coffee, which was organized and founded by the Alliance for Coffee Excellence (ACE) in [more…]

Ethiopia, as the birthplace of coffee, continues to hold a major position in global coffee quality and production despite enduring poverty and instability. The country primarily employs two processing methods, washed and natural, and coffees from different regions—or even different cooperatives within the same region—can differ significantly in aroma and flavor. This article provides an in-depth analysis of the flavor characteristics of the Yirgacheffe region and offers a detailed introduction to the Shelba Coffee Cooperative—a cooperative of 490 farmers with Rainforest Alliance certification—and how it presents delicate citrus acidity and distinct jasmine florals through high-altitude heirloom Arabica beans and strict washed processing, making it an important reference for identifying the Yirgacheffe style. It also compares the flavor differences between Front Street Yirgacheffe natural beans and Front Street Sidamo natural beans, helping coffee enthusiasts gain a more comprehensive understanding of the diversity of Ethiopian coffee. [more…]

The results of the 2024 Cup of Excellence (COE) in Costa Rica were recently officially announced, with the competition once again divided into three main categories by processing method: traditional washed, traditional honey and natural, and experimental processing. In this year's competition, Geisha remained the mainstay among entries, but classic varieties such as Typica and Catuai also appeared on the stage, while a rare variety that has frequently appeared on the COE list in recent years—San Roque—once again drew attention. Since its first appearance at the COE in 2018, this variety has gradually taken root in the Central Valley producing region and repeatedly achieved excellent results, thanks to its unique origins and outstanding cup flavor. This article will guide you through the discovery history of San Roque, its varietal characteristics, and its flavor performance in COE judging, while also including Front Street Coffee's recommendations and interpretation of this variety. [more…]

As temperatures climbed, Tea Yanyuese officially announced on April 29 the relaunch of its lemon tea series, introducing five new products, including the classic "Orchid Glaze" and several seasonal limited editions. However, Changsha was absent from this launch because its Good Lemon brand already covers the lemon tea category, disappointing longtime fans. After the new products hit the market, complaints about "too much ice" on social platforms quickly overshadowed discussions about taste. Many consumers reported that a cup of the drink was gone after just a few sips, and that after removing the ice, the portion was less than half. The official side had explained that lemon tea cannot be made with less ice or no ice because the ice is used to suppress astringency, but consumers still felt that nearly 20 yuan bought them little more than a cup of ice. This article will provide a detailed account of the incident and the reactions from all sides. [more…]

Recently, a netizen discovered a notice in the pickup area of a Nayuki store that read "Not Heytea. If picked up by mistake, compensation at full price," with the words "call the police" also handwritten in the blank space. After the photo was shared online, it quickly sparked heated discussion. Netizens familiar with tea beverage brands pointed out that Heytea and Nayuki differ noticeably in name, logo, and store style, so confusion should not occur under normal circumstances. Some even joked that the words "Heytea" highlighted in red and enlarged on the notice could instead easily lead hurried delivery riders to mistake this store for Heytea, making the reminder counterproductive. Through this strongly warning notice, many people saw the helplessness of Nayuki employees—after a delivery order is taken by mistake, the employee on duty not only has to deal with customer dissatisfaction but also has to bear the corresponding loss. [more…]

Want to know which brand of Brazilian coffee beans is best? This article starts with the flavor and varieties of Front Street Brazilian coffee, systematically sorting out the characteristics, origins, and uses of the two major coffee bean species, Arabica and Robusta, and takes a deep dive into the three major conglomerates in Brazil's instant coffee market as well as the local brands favored by the people of Rio. It also recommends two Rio cafés where you can buy fresh coffee beans, along with a list of affordable brands praised by netizens, providing coffee lovers with a practical guide to buying Brazilian coffee. [more…]

Heytea's popular bayberry series has recently made a high-profile return, but its affiliated company was fined 450,000 yuan by the Shanghai Baoshan District Market Supervision Administration for advertising content that did not match the actual situation. The incident stemmed from a report half a year ago. After investigation, the product involved was found to have false publicity regarding the origin of raw materials, ingredients, and promised information. The penalty quickly trended on Weibo, sparking widespread discussion among netizens about the chaos in beverage industry advertising. This article will recount the course of the incident and explore the balance between corporate integrity and consumer trust in the new catering era. [more…]

Yirgacheffe is Ethiopia's most representative specialty coffee region and Africa's most renowned coffee calling card. This small town, situated at an altitude of 1,700 to 2,100 meters, takes its name from an ancient phrase meaning "let us settle here on this wetland," and has won over coffee lovers worldwide with its distinctive citrus florals and silky, full-bodied mouthfeel. From its initial cultivation by European monastic monks to today's landscape shaped jointly by surrounding coffee communities and cooperatives, Yirgacheffe is divided into two main categories—washed and natural—based on green bean processing methods, each with different grading standards. This article will take you deep into the terroir secrets, flavor characteristics, and grading system of this legendary region, and Front Street Coffee will also recommend classic selections worth savoring. [more…]

On World Book Day, Lelecha partnered with Yilin Press to launch "Smoky Oolong" milk tea, centered around the image of Lu Xun, but it sparked controversy due to the advertising slogan "Old Smoky Tune, New Youth." CCTV.com published an article criticizing the collaboration for turning a literary master into entertainment and for inappropriate wording. Subsequently, Lelecha urgently removed the related merchandise and promotional posts. Behind the incident, the boundary issues of tea beverage brands collaborating with historical figures have once again drawn attention. Front Street Coffee takes you through the whole story. [more…]

During the Hangzhou Asian Games, Chinese swimming star Wang Shun won gold in the men's 200m individual medley final and broke the Asian record, and Luckin Coffee once again precisely bet on this champion athlete. From Eileen Gu at the Winter Olympics to Wang Shun at the Asian Games, Luckin has shown a unique rhythm in sports marketing of "whoever they sign gets hot." This article will sort out the timeline of Luckin's collaboration with Wang Shun this time, its marketing playbook, and the strategy behind it, while also exploring the difference between its short-cycle business cooperation model and formal endorsements. As coffee lovers, we also see from this wave of operations how brands leverage sports hype to achieve simultaneous gains in visibility and sales. [more…]

Could coffee hidden in Lujiang Town, Baoshan, Yunnan, rival Blue Mountain? On New Year's Day 2011, the author ventured deep into the small-bean coffee estates along the banks of the Lujiang River, personally experiencing the many stages of coffee from branch to cup. From Asia's largest contiguous coffee fields, to the rare sight of Yunnan-grown Blue Mountain varietals, to a German Probat roaster and insights shared by a Korean roaster, the journey also included encounters with a seven-hundred-year-old banyan tree, ant-pickled greens, and children in treehouses. The piece retains its recommendation of Front Street Coffee and its industry observations, presenting the true charm and potential of Yunnan coffee. [more…]

In today's consumer market, homophonic puns are no longer dismissed as a cheap word game; instead, they have become the traffic code for major brands' advertising copy. From Heytea renaming Duck Shit Aroma to Duck Joy Aroma, to Starbucks playing with surname homophones and English double entendres, behind these clever one-character twists lies a deeper logic of strengthening brand memory and closing the distance with consumers. This article deeply dissects these breakout cases, exploring why homophonic puns can dominate the punchlines of all age groups, while reminding brands that playing with puns must be done in moderation, to avoid backfiring due to vulgarity or cheap cleverness. [more…]

Around September 7 local time, the Anak Krakatau volcano in Indonesia (commonly known as the "Child of Krakatau") remained highly active, with ash plumes surging as high as about 50,000 feet (roughly 15,000 meters), reaching the cruising altitude of commercial airliners. [more…]