What Does the Nayuki Notice Say About Coffee Culture?

A notice in the pickup area of a Nayuki store reading that mistaken pickups will be charged at full price, with the words call the police handwritten beside it, has drawn wide discussion online. The photo was shared by a customer who found it amusing, and it quickly spread. The store appears to have been repeatedly confused with Heytea, so delivery orders were taken by mistake.

Commenters familiar with the brands noted that Heytea and Nayuki differ in name, logo and store style, so mix-ups should be rare. Some argued the enlarged red Heytea on the notice makes the confusion worse. The episode has become a talking point in specialty coffee and tea circles about the pressure on counter staff who absorb the losses when orders go wrong.

Recently, a netizen spotted a notice in the pickup area of a Nayuki store, printed with "Not Heytea — if picked up by mistake, compensation at full price," with the words "call the police" handwritten in the blank space. The photo quickly sparked widespread discussion after being shared online. Netizens familiar with tea beverage brands pointed out that Heytea and Nayuki differ clearly in name, logo, and store style, and shouldn't normally be confused. Some even joked that the red, enlarged "Heytea" on the notice would more easily make hurried delivery riders mistake the store for Heytea, defeating the purpose of the reminder. Through this strongly worded warning notice, many people saw the helplessness of Nayuki's staff — when a delivery order is taken by mistake, the staff on duty not only have to deal with customers' dissatisfaction but also bear the corresponding losses.

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Not long ago, a netizen went to a Nayuki store to buy a drink and noticed a notice posted in the pickup area. Finding it interesting, they took a photo and posted it online, unexpectedly drawing a large crowd of onlookers.

According to the photo uploaded by the poster, the Nayuki notice had a line printed on white paper: "Not Heytea — if picked up by mistake, compensation at full price," while someone had handwritten the words "call the police" in the blank space beside it. From this content, one can infer that this Nayuki store was probably mistaken by some customers or riders for a Heytea store, resulting in delivery orders in the pickup area being taken by mistake. The poster couldn't help but remark that the store's move of putting up this notice "looks calm, but in reality they're truly out of options."

Unexpectedly, this post sharing an everyday amusing incident attracted a large number of netizens' attention after being published. Users relatively familiar with the two tea beverage brands all said that whether in brand name, icon logo, or store decoration style, the differences between Heytea and Nayuki are quite obvious, and normally mix-ups shouldn't happen.

Even if someone isn't very familiar with tea beverage brands and momentarily confuses the stores, onlooking netizens felt this notice could only have a limited reminder effect. They pointed out that the red, enlarged words "Heytea" on the white paper, at first glance, instead seemed like emphasizing to customers entering the store that "this store is Heytea." Someone suggested, "It should say this is Nayuki, with the two characters 'Nayuki' enlarged, bolded, and colored. Marking 'Heytea' here just makes people think it's Heytea even more."

Another user simply edited the post's accompanying image and bluntly said that if a rider is in a hurry and doesn't stop to look carefully, a quick glance at this notice could easily read as "Heytea — pickup," which would actually raise the risk of the store's delivery orders being taken by mistake. This netizen believed that doing so would only deepen everyone's impression of "Heytea": "The result is the rider comes in and sees — oh, red enlarged bold 'Heytea'? Good, this is the Heytea, didn't go to the wrong place."

Jokes aside, more people read the helplessness of this Nayuki store's staff from this warning-heavy notice.

Nowadays, there are countless tea beverage and coffee chain brands on the market, and each brand puts effort into designing distinctive store decor and brand logos, yet they can still be confused by the public because stores or signs are too similar. For example, Manner and M Stand, which both follow a minimalist route; Ningji and Linli, which focus on lemon tea; and Jasmine Naibai and Mo Yogurt, whose names both contain the character "Mo," and so on.

Some milk tea consumers shared in the comments their own awkward experiences of occasionally getting confused, and putting themselves in others' shoes, felt that most people who take the wrong delivery order because they mistook the store did so unintentionally. But they also mentioned that once such a mishap occurs, the staff on duty not only have to endure the fury of customers who can't get their orders but also bear the losses from delivery orders being taken by mistake.

So, to minimize such accidents, all Nayuki's workers can do is put up a notice board in the pickup area, using text plus phrases like "compensation at full price if picked up by mistake" and "call the police" to remind riders and customers picking up orders.

Image source: Xiaohongshu

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The above content is compiled by CoffeeHunters, a coffee news website.