What Is Matcha Coffee and Why Is It Trending Again

Heytea has brought matcha back to its menu with two drinks, Mo Mo at 19 yuan and Rich Matcha Green Beauty at 15 yuan, both built on custom thousand-mesh matcha and a rotating cup lid. The brand recommends drinking at a 45-degree angle so the milk cap mixes evenly and the lid stays clean.

Matcha dates to the Tang and Song dynasties and is now popular again with younger drinkers, who share photos of its bright green color on social media. Mesh count describes how finely the powder is milled, and higher counts give a smoother texture. Coffee brands such as street coffee have looked at the trend as a bridge between tea and coffee menus.

Matcha, a tea beverage originating from the Tang and Song dynasties, is once again being embraced by young people today. New tea beverage brand Heytea recently announced the return of its matcha product line, launching two new items, "Mo Mo" and "Rich Matcha Green Beauty," featuring custom thousand-mesh matcha and a rotating cup lid design, and specifically recommending that consumers drink it at a 45-degree angle. This article introduces the features, pricing, and consumer feedback of Heytea's new matcha products, as well as the craft knowledge behind matcha powder mesh counts. At the same time, Front Street Coffee, a brand familiar to coffee enthusiasts, will also offer a professional perspective on the matcha trend.

Matcha originated during the Tang and Song dynasties and has recently become popular again, emerging as a "new favorite" among young people.

With its bright green appearance, this tea beverage is particularly eye-catching. On social media, many young people are sharing photos of themselves holding matcha, and this shade of green has evolved into a symbol of a fashionable lifestyle.

Recently, new tea beverage chain brand Heytea announced through its official Weibo that its matcha products are returning, with "green" reappearing on the menu, upgrading the classic Cheezo series to Rich Matcha Cheese, both returning to its roots and incorporating innovation.

The two upgraded drinks from Heytea are named "Mo Mo" and "Rich Matcha Green Beauty." In terms of pricing, "Mo Mo" costs 19 yuan per cup, while "Rich Matcha Green Beauty" is slightly cheaper at 15 yuan per cup. Although these prices cannot compare with the 9.9 yuan promotional price, they are still reasonably affordable.

For the cup lid, Heytea has adopted a rotating cup lid design. It is said that this type of lid makes it easier to drink milk cap cheese products, keeping the lid clean during the process and avoiding waste caused by leftover cheese.

Heytea explains that the upgraded matcha uses Yishan Qingxiang tea leaves, which are ground into powder to make matcha, finely milled to a mist-like smoothness, ultimately presenting a touch of emerald green — the "thousand-mesh matcha" with its natural seaweed flavor.

The so-called "mesh count" of matcha powder refers to the fineness of the matcha particles; the higher the mesh count, the finer the powder. The thousand-mesh matcha claimed by Heytea is custom matcha selected from its tea gardens, with particles reaching over 1,000 mesh.

Heytea's selected tea garden is located in Shaoxing, Zhejiang, known as the land of fish and rice. After tea farmers pick fresh leaves, they undergo steaming, rolling, drying, and other processes to make steamed green tea, which is then ground at low temperatures into "thousand-mesh matcha," carrying a unique seaweed aroma, with a pure, fresh, and delicate taste and a rich matcha fragrance.

The return of Heytea's matcha has drawn the attention of matcha lovers, who are eagerly placing orders and joining this matcha fanatics' celebration, reliving that matcha green.

Some netizens shared that when ordering "Mo Mo," they noted ice + less sugar + rich matcha cheese (standard) + sprinkled matcha powder. Upon receiving it, their first impression was that the matcha cheese milk cap was good, with the salty cheese and matcha blending perfectly, and even with the decorative matcha powder sprinkled on top, it didn't taste bitter. In addition, the overall taste of the milk tea was refreshing, and the sweetness was not too high — personally, it felt just right.

Regarding the sweetness of "Mo Mo," there are also differing opinions. Some netizens believe that choosing "a little less sweet" is sufficient, as choosing "much less sweet" would make it too bland; while choosing normal sweetness or less sweetness, because the drink contains milk and the cheese itself has a slight sweetness, it would taste too sweet.

Some matcha enthusiasts, after trying "Rich Matcha Green Beauty," posted comments saying that compared to the Cheezo Matcha they had purchased before, although both have extra cheese, "Rich Matcha Green Beauty" has a considerably larger amount of cheese. However, some also felt that the aroma of the Green Beauty tea in the drink was too prominent, actually masking the taste of the matcha.

It is worth mentioning that Heytea also thoughtfully included "drinking tips" on its promotional posters, advising consumers not to insert a straw after receiving the drink, but instead to first rotate open the cup lid, raise the cup at a 45-degree angle, take small sips of the rich matcha cheese on top, then take large gulps to get both layers, so as to better enjoy the flavors of the rich matcha cheese and the tea.

Some netizens humorously commented that Heytea's 45-degree drinking suggestion is reminiscent of those sad, non-mainstream selfies from middle school days gazing up at the sky at a 45-degree angle, which is truly amusing.

Image source: Internet

The above content is compiled by CoffeeHunters, a coffee news website.