Recently, a consumer shared on social media a frustrating experience with cup upgrades when ordering from Heytea, sparking widespread discussion. The customer ordered a Mango Coconut Sticky Rice drink with double fruit pulp and sago toppings, following an online guide, expecting to automatically receive a supersized cup like other netizens, but was told that an upgrade was not possible. After the incident gained traction, many netizens shared similar experiences, questioning the inconsistency in the brand's upgrade criteria. How exactly does Heytea define its cup upgrade rules? Why do differences in store execution occur? This article will review the sequence of events and analyze the underlying operational logic and possible reasons. [more…]

A netizen studying in Malaysia recently ordered at Starbucks. Because they couldn't understand the staff's English and didn't want to feel awkward, they nodded in response the whole time. As a result, the Belgian Chocolate Frappuccino that originally cost 21.5 ringgit ended up with six add-ons, including caramel sauce, cookie crumbs, chocolate chips, and vanilla whipped cream, and the final bill came to 44.1 ringgit. Later, the staff and colleagues were snickering behind the bar, and the netizen realized they had been deliberately duped, but because they had nodded in agreement, they could not complain. This incident sparked heated discussion among local netizens, many of whom shared similar experiences and reminded people to clearly say "That's all, thanks" when ordering, or simply choose easy drinks like Americano or latte. [more…]

During the Double Eleven shopping festival, many consumers, in order to use platform coupons, adopt a method of first adding extra items to reach the threshold and then requesting a refund, so as to buy their desired products at a lower price. This practice, known as the "big promotion add-on refund trick," was originally seen mostly on online shopping platforms, but has now quietly appeared in the tea beverage delivery industry. Recently, a milk tea shop employee posted a customer order, with notes requesting that the toppings not be packed separately and intending to request a refund afterward, which left the employee and netizens astonished. The incident sparked widespread discussion, with netizens both curious about the feasibility of the operation and expressing sympathy for the merchants and employees. This article will recount the incident and analyze the platform rules and industry dilemmas behind this phenomenon. [more…]

Recently, many customers have noticed while ordering through the Manner mini-program that previously free add-on options such as cinnamon powder and original syrup have quietly disappeared. This change quickly drew the attention of long-time customers. Staff revealed that the company has issued a notice cancelling the "syrup specials" and "other requests" in drink preparation options. Although some stores can still accommodate requests through order notes, customers are puzzled by the brand's sudden reduction of free perks. Some speculate that this move is related to frequent customer complaints and an increase in bad reviews and refunds, while others worry that Manner may lose regular customers as a result. This article will sort through the course of events, the reactions from various parties, and the possible reasons behind it. [more…]

Recently, a post about 1 Dian Dian's navy salt salted milk green tea charging an extra 2 yuan for added salt sparked widespread discussion on social media. Some customers, following online guides, asked for extra salt, only to be told that one pump of salt costs 2 yuan, which was far from their expectations. Subsequently, 1 Dian Dian employees and official customer service explained that the "salt" is actually a relatively expensive navy salt rock sugar flavor syrup, and according to company policy, additional additions require payment. Although the store has apologized for the incorrect price quote, netizens have derived a new question: since adding sugar costs money, should customers who order less sugar or no sugar also get a refund for the corresponding syrup price difference? This debate about the pricing logic of tea drinks quickly became a topic of interest for coffee and tea enthusiasts. [more…]

For many office workers, coffee has long become an indispensable "life-saving" drink in daily life. As takeout ordering has become the mainstream, customers' diverse taste notes have also emerged. Some pursue an iced Americano that is bitter to the extreme, some demand a hot latte scalding to the point of smoking, and some even forget to modify add-on notes such as chili and cilantro. Behind these hilarious takeout orders, they not only reflect consumers' demand for personalized customization, but also show baristas' wit and helplessness when facing "impossible tasks." This article reviews those coffee takeout notes that make people laugh and cry, and shares product information related to the "Front Street Coffee" brand. [more…]

Recently, many users on social platforms have been sharing milk tea orders that include non-drink items such as tissues. This is not a brand promotion, but rather the result of consumers being forced to add extra items to meet the minimum order threshold for delivery. Many chain tea and coffee shops set their delivery minimum at 20 to 30 yuan, while a single cup of drink often costs only around ten yuan, leaving customers who just want one cup unable to place an order directly. They can only add tissues, snacks, or upgrade to a larger size to reach the required amount. Some orders also require a minimum actual payment to qualify for free delivery, further adding to the consumer's burden. Store operators say the minimum order fee and delivery rules are set uniformly by brand headquarters and the platform, and franchisees have no authority to adjust them. This discussion surrounding delivery thresholds reflects the real conflict between the demand for single-person, single-cup consumption and platform operating rules. [more…]

Starbucks' latest earnings report shows that over half of its customers are Gen Z and millennials, and the brand ranks first in affinity within the outdoor coffee sector. Young consumers are keen on personalization and social media sharing, driving cold beverages to account for 76% of total sales at company-operated stores. High-margin syrups and sauce add-ons bring Starbucks about $1 billion (7.174 billion RMB) in additional revenue each year, and daily foot traffic has recovered to 95% of pre-pandemic levels. Front Street Coffee continues to follow coffee industry developments, breaking down for you the business logic and consumer trends behind the customization wave. [more…]

Recently, a consumer purchased coffee at a Luckin Coffee physical store and also bought a pack of daily mixed nuts on impulse. Upon eating them, the customer noticed an abnormal taste and, after checking the expiration date, confirmed that the product was expired. The customer immediately provided feedback through customer service channels and posted on social media to remind other consumers to be aware. Luckin responded quickly, requiring stores nationwide to self-inspect the shelf life of nut products. According to internal staff, all employees at the store involved were fired. The incident sparked widespread discussion online, with some praising Luckin's decisive handling and others considering the punishment too severe. Subsequently, Luckin compensated the customer 1,000 yuan in accordance with the Law on the Protection of Consumer Rights and Interests, and requested the deletion of the post, which was refused. Front Street Coffee continues to follow developments in the coffee industry and food safety issues. [more…]

The pairing of coffee with Chinese-style breakfasts is rapidly expanding across the country. M Stand recently launched a coffee set featuring youtiao croissants and beef shaobing, a Shanghai jianbing guozi coffee shop once had people queuing for over an hour, and in Ningbo, Chaozhou, Kunming, Jingdezhen, Shantou, Guangzhou, and other places, combinations such as cifantuan, wumiguo, meigancai pork patty, youtiao with mochi, Chaoshan rice noodle rolls, and even beef offal rice with coffee have emerged. Data from Ele.me and Koubei Life Network in 2021 shows that the top two breakfast preferences of Shanghai residents are soy milk and coffee, and coffee has entered the ranks of the most popular breakfasts in multiple regions. This article reviews typical examples of this trend and retains relevant recommendations from Front Street Coffee for coffee enthusiasts' reference. [more…]

In recent years, consumers' demand for personalized coffee has continued to rise, and many chain brands and independent cafés have rolled out customization options. Recently, netizens reported that Luckin Coffee has piloted a "drink DIY" menu in some stores, allowing customers to choose their milk base and even add extra milk or espresso. As soon as the news broke, Luckin fans cheered, "Roll it out nationwide, fast," while some employees worried that order volumes are already huge and that full rollout could leave them "run ragged." Meanwhile, on January 22, Luckin announced it had completed development of the core features of its HarmonyOS native app. Is this exploration of coffee customization a blessing or a burden? This article takes you through it. [more…]

Manner is teaming up for another collaboration, and this time the partner is no small name—Wedgwood, a British porcelain brand with over two hundred years of history. As soon as the news broke, social media exploded. Some people are looking forward to the image of sipping coffee from an exquisite bone china cup, while others are already worrying: how many cups of coffee will they have to drink to get this cup? Looking back at Manner's past collaborations, most of the merchandise required purchasing a limited-edition drink set to obtain, which left many consumers feeling troubled. Whether this collaboration with Wedgwood can change the rules has become the issue everyone cares about most. [more…]

At the start of 2024, the co-branding wars in the coffee industry are intensifying, with Luckin, Cotti, and Starbucks all making their moves, and Peet's Coffee not to be outdone, teaming up with the Dunhuang Museum to launch themed merchandise and two signature drinks. However, once the new products were in hand, they drew complaints from consumers because the cream top melted quickly and the drinks' appearance differed too much from the promotional posters. This article reviews the highlights and controversies of this co-branding campaign, and explores the widespread "buyer's show vs. seller's show" problem with hot drinks topped with cream. For coffee lovers who enjoy trying new things, this is undoubtedly a consumer experience case worth paying attention to. [more…]

A hot Americano with a splash of oat milk unexpectedly revealed two different sets of charging rules—online and in-store—at the coffee chain brand Peet's. A customer selected the "add oat milk ¥2" option on a delivery platform, but was told by the store that only 30 ml had been added, and that adding up to 50 ml would require another ¥2. However, the official mini-program customer service said the option should have added about 50 ml, and made no mention of stacked charges. This confusion over the amount of milk added ultimately prompted Peet's to carry out a comprehensive overhaul of its nationwide stores and online ordering platforms, with clearly marked prices on the ordering interface. Behind this incident, what exactly are the charging standards for adding milk to Americanos at various coffee shops? And how should consumers order clearly? [more…]

After winter sets in, many office workers are unwilling to brave the cold wind to visit Manner stores, and instead turn to delivery platforms to place orders—only to get stuck on the minimum order threshold. Manner drinks are mostly priced between 15 and 25 yuan, while delivery minimums are generally above 30 yuan, making it impossible to order just one cup. Consumers are forced to add bread or bottled water to reach the minimum, and during peak hours some stores even raise the minimum order to 80 or even 100 yuan, with delivery fees also drawing widespread complaints. Some regular customers believe the high threshold can ease pressure on staff, but more consumers are calling on the brand to add more staff or simply cancel its delivery channel, so that neither customers nor employees are left struggling—one to make up the minimum, the other overwhelmed by a flood of orders. [more…]

The 8th Lujiazui Coffee Festival recently kicked off, with the five-day event bringing together 270 participating coffee shops, the largest scale in its history. In addition to more than a dozen overseas specialty coffee brands from Australia, Japan, Thailand, Singapore, South Korea and other places, the creative competition among exhibitors over peripheral giveaways is equally eye-catching. From oversized canvas tote bags to red and yellow plastic bags that replicate the style of wholesale markets, brands are using uniquely designed shopping bags to attract attention and generate buzz. As coffee itself becomes increasingly homogenized, these peripheral products, which are both practical and highly shareable, are becoming a "hard currency" more sought after than coffee at the festival. [more…]

Coffee grounds, when properly processed, have a variety of uses such as deodorizing and fertilizing, so many customers ask coffee shops for them. Some shops are happy to provide them free of charge. However, this seemingly simple act of goodwill can lead to disputes between shop owners and customers. Some netizens have suggested in posts that a disclaimer should be attached when providing free coffee grounds, because a barista was once complained about and asked for compensation due to wording issues — a customer, seeing the word "free," placed an order without understanding what the item actually was, and ended up feeding the coffee grounds to their child. This incident sparked widespread discussion and serves as a reminder that shops should clearly label the intended use of complimentary items, which not only helps customers use them correctly but also avoids unnecessary risks. [more…]

This summer, bucket-sized fruit teas quietly took over milk tea shop menus. From Heytea and Nayuki to ChaPanda and CoCo, major brands have rolled out 1-liter or even larger bucket drinks, attracting consumers with high cost-performance. Bucket tea drinks are nothing new—back in 2019, they went viral thanks to Jay Chou fan support, and in 2020 Nayuki even launched a 5-liter "mighty bucket." However, issues like the short optimal drinking window and rapid bacterial growth in bucket tea drinks cannot be ignored. From giant buckets to portable packs, what evolution has bucket tea drinks undergone? And why have this summer's bucket fruit teas made a comeback? This article will break it all down for you. [more…]

Since Starbucks acquired Teavana, a tea company, in 2012, it has continuously explored the possibilities of the tea beverage business in North American and Asian markets. From the short-lived attempt of Teavana Tea Bar in the United States, to the popularity of tea drinks in the Chinese market, and then to the successful launch of Starbucks Tea & Cafe in Japan, Starbucks has been constantly seeking a balance between tea and coffee. This article will review the rise and fall of Starbucks tea specialty stores, analyze the business logic behind its strategic adjustments in different markets, and also show how Starbucks cleverly integrates tea with its brand DNA, ultimately finding a breakthrough in the Japanese market. [more…]

China is a major tea-drinking country, and in recent years milk tea has become one of young people's favorite beverages. Coffee and milk tea both contain caffeine, yet Chinese people's preferences for the two differ markedly. Behind this lie factors ranging from genetic metabolic capacity to the low-caffeine habit formed by Chinese people's long history of tea drinking, occupational structure, and differences in how income groups rely on stimulants versus sugar. This article will analyze, from the angles of caffeine content, metabolic genes, tea-drinking tradition, and workplace consumption data, why Chinese people favor milk tea over coffee, and explore the potential health risks of excessive caffeine intake. [more…]