Every year during the final exam season at the end of June, coffee shops on university campuses become students' life-saving energy stations. Campus stores of Luckin, Cotti, and others see orders surge, with pickup areas piled high with drinks, and waiting for a cup of coffee often taking nearly an hour. However, a Luckin near a university was unexpectedly empty at noon, with its pickup window blocked and a closure notice posted—staff who had not had a proper rest for two consecutive months simply could not withstand the order pressure of exam week. A Gu Ming milk tea shop on the same campus also temporarily closed. Behind this campus coffee order explosion is both students' preference for value-for-money brands and the revealed dilemma of store staffing. [more…]

Recently, a video of a Mixue Bingcheng employee crying while making drinks due to a flood of orders spread rapidly online, drawing widespread attention. The incident occurred in Wenzhou, Zhejiang, where a delivery rider picking up an order found that only one employee was handling order labels several meters long alone, emotionally breaking down yet still not stopping work. After the video was posted, many netizens expressed sympathy for the plight of tea beverage workers, while some pointed out the contradiction between delivery platforms' price wars driving surging sales and staffing not increasing. Mixue Bingcheng later responded that the employee was the store manager and that the crying was due to family conflicts rather than work pressure. Behind the incident, it reflects the operational difficulties and employee mental health issues in the tea beverage industry under low-price competition. [more…]

Typhoon "Ragasa" approached Guangdong with Category 17 intensity, prompting Guangzhou, Shenzhen and other cities to successively activate "five suspensions" measures, forcing residents to pause going out for a day. As the typhoon made landfall in Yangjiang's Hailing Island and weakened, the "five suspensions" were lifted across various areas, and demand for tea beverage consumption was instantly unleashed. Orders on delivery platforms surged at one point, with stores of Starbucks, Heytea, Nayuki, 1 Dian Dian, Chagee and others generally experiencing order explosions, some stores briefly receiving two to three hundred orders, leaving milk tea workers overwhelmed. Insufficient staffing and material preparation led to slow order fulfillment and frequent mistakes, with consumers waiting over an hour. This post-typhoon tea beverage consumption wave not only reflects the high-frequency rigid demand for drinks in daily life but also makes frontline workers the most direct "bearers" of the pressure. [more…]

During last year's National Day holiday, the original Heytea store in Jiangbianli, Jiangmen, became a hot spot for tourists thanks to its store-exclusive "Cheese Mandarin Pu'er" drink, topping both the total sales and single-store daily sales charts. This year's May Day, the store was once again overwhelmed by consumer enthusiasm—the mini-program showed "1,002 cups ahead waiting to be made," and on May 3, orders surpassed a thousand cups just 12 minutes after opening, with the ordering channel automatically shutting down as many as 7 times that day. The store covers about 20 square meters, yet at peak times as many as 28 employees were working simultaneously, each putting in 13 hours on average, and even the tea brewing machines broke down from overwork. Meanwhile, reports suggest that "Cheese Mandarin Pu'er" may be rolled out at stores nationwide in the future, meaning Heytea fans may no longer need to make a special trip to the original store. This article is compiled from Coffee Workshop, giving you a look at the real situation of this unusual store's order surge and the true state of its employees. [more…]

The arrival of the Start of Autumn solar term has once again sparked a consumer frenzy with the annual "first cup of milk tea in autumn" promotion. This year, driven by large-scale distribution of tea voucher and discount coupons on platforms such as Meituan, Ele.me, and JD.com, combined with brands' own promotions, order volumes have far exceeded previous years. However, behind the order surge is extreme pressure on store operations: receipt piles are mountainous, rider capacity is severely insufficient, delivery delays and wrong drink deliveries occur frequently, and customer complaints have surged. To ease the pressure, some stores of brands such as Starbucks, Luckin Coffee, Heytea, and Chagee have had to temporarily close or shut down delivery channels, leaving consumers unable to use the coupons they hold. This annual carnival, while bringing huge challenges to workers, has also exposed the fragility of the instant delivery system under extreme peaks. [more…]

Recently, the buzz around the "Ne Zha 2" collaboration swept through the coffee world, and Cotti Coffee seized the moment to launch themed limited-edition drinks and merchandise, drawing a large crowd of consumers to its stores. Yet just three days into the campaign, some locations saw delivery riders swarming the pickup area, merchandise running out, and staff so swamped they could barely catch their breath. The reason: JD Instant Delivery rolled out hefty subsidies the same day, letting users get takeaway coffee for just a few yuan—or even barely over one yuan—causing order volumes to explode instantly. Caught between collaboration fans and deal-hunters, Cotti stores were severely understaffed, and production efficiency couldn't keep up with demand. Customers waited one to two hours only to leave empty-handed, and negative reviews and complaints poured in. Why did this seemingly lively marketing tie-in turn into a nightmare for frontline employees? Front Street Coffee walks you through the whole story. [more…]

An unannounced JD.com platform subsidy campaign plunged CoCo milk tea stores across many parts of the country into chaos. Four drinks originally priced at 9.9 yuan were suddenly cut by the platform itself to 1.9 yuan, instantly triggering a surge of online orders. Stores had prepared staffing and supplies for a normal day, yet within an hour they were hit with more than half a day's worth of drink output. Employees were thrown into a frenzy, delivery riders swarmed to grab orders, customers received drinks that did not match what they ordered, and even delivery workers had their pay docked for being late. What seemed like a promotion benefiting consumers ultimately turned into a lose-lose-lose situation of complaining staff, quarreling riders, and disappointed customers. Just what went wrong with the communication mechanism between the platform and the stores? Why did the sudden traffic become such a hot potato? This article reconstructs the entire incident and explores the operational hidden risks behind food delivery promotions. [more…]

During the Spring Festival holiday that just passed, milk tea sales nationwide surged by 180.4% year-on-year, with many consumers bringing milk tea and coffee to the New Year's Eve dinner table, replacing traditional alcoholic drinks and beverages. The surge in orders put chain tea beverage stores into high-intensity operation from New Year's Eve, with receipt printers at the front desk spewing orders nonstop, empty cups piling up like mountains on the preparation counters, and staff in the prep room peeling, juicing, and boiling ingredients without a moment's rest. Employees worked around the clock, some putting in 12-hour days for a full week straight, some so busy they had no time to drink water or use the restroom, and equipment frequently jammed or broke down. Facing customers and delivery riders clamoring for their orders, staff at the pickup station could only apologize repeatedly, mocking themselves as "sorry to everyone." This article takes you inside the Spring Festival tea shop frenzy and the real lives of these workers. [more…]

Recently, a red guava trend has swept through the tea beverage scene, with brands such as Heytea, Jasmine Milk White, LELECHA, Quchashan, and Grandma Handmade launching seasonal limited-edition guava drinks. Among them, Jasmine Milk White's "Jasmine Pink Guava" and "Matcha Pink Guava," made with fresh-squeezed red guava juice in specialty fruit milk, quickly went viral, with orders flooding in. However, behind these highly photogenic drinks, store employees are crying out in distress—unripe guava flesh is rock hard, and manually scooping out the core and seeds is time-consuming and labor-intensive, leaving many with hand cramps or even carpal tunnel syndrome. To deal with the rock-hard guavas, staff tried ripening methods such as sealing them in plastic bags and placing them alongside bananas, but demand still outstripped supply. Compared with Heytea's approach of blending the fruit directly into smoothies—skin and seeds included—Jasmine Milk White employees, while envious, would rather the brand just discontinue the new products. This article takes you behind the scenes of the guava craze to reveal the hardships of making these drinks and the voices of the employees. [more…]

A new round of subsidy battles on delivery platforms has once again ignited the tea beverage market, with Meituan handing out large numbers of tea drink vouchers, while Ele.me and Taobao Flash Sale fight back with hefty discounts. However, after claiming the vouchers, many consumers found that Goodme stores in Shenzhen, Xi'an, Chengdu, Nanning, and other places showed as "resting/closed" or out of stock on third-party platforms, making it impossible to redeem normally. Interestingly, the same stores were still open on the official mini-program, and products included in the promotion, such as lemonade, could still be ordered. The contradiction between stores actually being overwhelmed with orders and appearing "closed" online has led many to speculate that this is a measure taken by the brand to ease order pressure. Consumers have expressed dissatisfaction over the chaotic promotion, orders being automatically canceled, and no stock upon arrival at stores. Front Street Coffee continues to follow industry developments and brings in-depth observations. [more…]

Heytea continues to push hard in the fruit-and-vegetable tea segment, and is about to launch its autumn-winter new product, the "Hydrating Slimming Bottle," featuring cucumber as the star paired with kale and apple. As soon as the news came out, consumer anticipation and complaints from store staff emerged at the same time. The preparation of raw materials for fruit-and-vegetable tea is cumbersome, with a lengthy process of washing, cutting, blanching, and juicing. During peak hours, employees are run ragged, and some even joke that resignation letters are already being submitted. Whether this new product can balance consumer enthusiasm and employee burden is worth watching. Front Street Coffee continues to bring you the latest developments in the coffee and tea beverage industry. [more…]

Heytea recently launched the "Fire-Clearing · Slimming Bottle," the second product in its "Super Plant Tea" series, featuring kale and bitter melon as the core ingredients, paired with apple, lemon water, tea infusion, and white pomelo pieces. The official emphasis is on 100% fresh ingredients freshly squeezed, with no added concentrated juice, and only about 100 calories. Just one day after its launch, the new product was sought after by young consumers, with many reporting that the bitter melon taste is not very noticeable and the drink is refreshing and easy to drink. However, the hot sales of this beverage have also brought enormous pressure to store employees, with the workload of apple washing and juicing surging, and back-of-house partners complaining endlessly. This article will take you through the features of this new product, consumer feedback, and the real situation behind the stores. [more…]

Recently, a post about Luckin Coffee employees being forced to accept cash sparked heated discussion on social media. Because Luckin stores are not equipped with cash register systems or equipment, employees can only accept cash from customers first, then use their own phones to scan codes and place orders on their behalf. This practice not only leaves employees with large amounts of loose change that are difficult to handle, but also brings a series of problems such as difficulty making change, the risk of accidentally accepting counterfeit bills, and customers being unable to enjoy online discounts. Especially when stores are overwhelmed with orders and short-staffed, cash orders become an even heavier burden for employees. Although mobile payment has become mainstream, some consumers still rely on cash, and whether brands should improve their cash register facilities has become a focal point of concern for both employees and customers. [more…]

Alibaba's Qwen App launched the "Spring Festival 3 Billion Free Orders" campaign, where users could order 1-cent coffee and milk tea with a single AI command, surpassing 10 million orders in just 9 hours. Chain brands like Luckin Coffee, Chagee, and Jasmine Naibai were instantly overwhelmed by a flood of orders—store printers kept spitting out tickets, employees were urgently called back, and online channels were forced to shut down. Consumers waited hours only to receive random drinks, while delivery riders "grabbed orders" in the chaos. This AI-driven freebie frenzy made tea shop workers exclaim it felt like "reliving last year's delivery wars," with systems crashing, trending topics dominating social media, and officials urgently expanding capacity and extending the validity of free-order cards. [more…]

The subsidy war ignited by food delivery platforms has drawn in chain brands like Luckin Coffee and Mixue Bingcheng. A Luckin store in Chengdu was recently overwhelmed by a flood of orders due to a "0-yuan purchase" promotion, with some stores receiving over a thousand drinks to be made within an hour. However, after the promotion ended, staff found a large number of unclaimed drinks while cleaning up the counter, with the ice long melted. Impulse orders driven by consumers' "bargain-hunting" mentality not only caused food waste but also increased the burden on store workers. In response, some suggested switching to in-store freshly made orders, but Luckin employees said this would be fraught with practical difficulties. This article takes you through the full picture of this order surge and the views of all parties involved. [more…]

The subsidy war among food delivery platforms continues to heat up. After Meituan rolled out free redemption vouchers for Luckin Coffee, a large number of consumers rushed to place orders for "0-yuan coffee." Yet just half a day after the promotion began, Luckin stores across the Jiaxing area were successively shown as temporarily closed, with delivery channels almost entirely shut down. Pickup counters were piled high with drinks, takeaway bags occupied the customer area, staff worked nonstop with no time to eat, and riders even switched to three-wheeled flatbed carts to make deliveries. This sudden surge of overwhelming orders not only exposed the disconnect in communication between the platform and merchants, but also placed enormous pressure on store operations and the delivery process. [more…]

To enjoy a good cup of coffee, freshness and quality are both indispensable, and with the overwhelming variety of coffee beans on online shopping platforms, how to choose has become a challenge for many enthusiasts. This article will focus on the price ranges of specialty coffee beans, first introducing a trustworthy domestic roasting brand—Guangzhou Front Street Coffee—and then recommending five high-quality single-origin beans with distinct flavors, covering producing regions such as Papua New Guinea, Brazil, Panama, and Yunnan. From balanced and mellow to sweet and rich, from floral and fermented to slightly acidic without astringency, each bean is listed with a reference price and suitable brewing method, making it easy for readers with different taste preferences and budgets to choose as needed. [more…]

Manner Coffee has won the favor of many consumers with its high cost-performance and thoughtful service. Bringing your own cup and ordering ahead via the mini-program have become daily choices for many office workers. However, recently, complaints about slow order fulfillment at Manner stores have been increasing. The completion times shown in the mini-program are severely inconsistent with actual wait times, and waits of twenty minutes or even an hour during peak hours are common. What dissatisfies consumers even more is that some stores are staffed by only one employee, who is overwhelmed when orders surge, causing customers and delivery riders to be stranded for long periods. Some netizens left bad reviews due to slow order fulfillment, but received a reply from the store saying that "the employee involved has been seriously dealt with," sparking widespread controversy. This article will sort out the course of the incident, netizens' views, and the actual situation of Manner employees, and explore how the brand can balance efficiency and employee care amid rapid expansion. [more…]

The subsidy war among food delivery platforms continues to heat up, with large-value coupons frequently being thrust at consumers, and the pressure on in-store production has surged accordingly. Recently, Meituan released a batch of delivery coupons for Heytea that can be expanded to "18-18," meaning a drink priced at over twenty yuan costs only a few yuan after the discount, and can even be made nearly free by stacking red envelopes. As soon as the news came out, netizens rushed to place orders, and Heytea stores in many parts of the country saw orders surge in a short time. Delivery rider capacity could not keep up, and delays, stuck orders, and no one accepting deliveries occurred one after another. Some stores, facing shortages of both materials and staff, could only temporarily close and reopen after all the backlogged drinks had been made. At the same time, frontline employees poured out their daily experiences of order explosions on social platforms, busy from morning to night, with no time even to eat or drink. [more…]

Christmas has just ended, and while most consumers are still basking in the warm festive atmosphere, Luckin Coffee's frontline employees have experienced what can only be described as a "Christmas calamity." The brand's limited-time Christmas perk—a co-branded sticker free with any drink purchase—was intended as a goodwill gesture to reward customers, but unexpectedly triggered a massive surge in orders across stores nationwide. Label printers kept churning out endless strips of labels, drink stickers and gift stickers became indistinguishable from one another, and on top of that, two new Christmas drinks with nearly identical recipes launched simultaneously, leaving already busy baristas overwhelmed. What kind of chain reaction did this 24-hour holiday campaign actually bring to store operations? This article recreates the real experiences of Luckin's workers on this particular Christmas. [more…]