During last year's National Day holiday, the original Heytea store in Jiangbianli, Jiangmen, became a hot spot for tourists thanks to its store-exclusive "Cheese Mandarin Pu'er" drink, topping both the total sales and single-store daily sales charts. This year's May Day, the store was once again overwhelmed by consumer enthusiasm—the mini-program showed "1,002 cups ahead waiting to be made," and on May 3, orders surpassed a thousand cups just 12 minutes after opening, with the ordering channel automatically shutting down as many as 7 times that day. The store covers about 20 square meters, yet at peak times as many as 28 employees were working simultaneously, each putting in 13 hours on average, and even the tea brewing machines broke down from overwork. Meanwhile, reports suggest that "Cheese Mandarin Pu'er" may be rolled out at stores nationwide in the future, meaning Heytea fans may no longer need to make a special trip to the original store. This article is compiled from Coffee Workshop, giving you a look at the real situation of this unusual store's order surge and the true state of its employees. [more…]

During the recent National Day holiday, sales at multiple Heytea stores experienced explosive growth, with some stores seeing increases of over 600%. Among them, the Heytea original store located in Jiangbianli, Jiangmen, Guangdong became the focus: both total sales and single-store single-day sales topped the lists, with overall sales rising 210% compared to before the holiday, and the highest single-day sales exceeding 4,500 cups. On social platforms, many consumers posted screenshots of queues with waits of over 140 minutes, while store employees worked overtime for consecutive days, with some so exhausted they fell asleep on the spot. This cup of Jiangbianli-exclusive Zhizhi Ganpu reached a peak single-day sales of 3,500 cups, a 550% increase compared to before the holiday. This article takes you through the real situation of this original store during the holiday. [more…]

Heytea has rolled out its limited-edition drink from its original riverside store, Chee Chee Ganpu, nationwide, attracting many consumers to try it with a buy-one-get-one-free offer. This tea drink, blending Xinhui green tangerine from Jiangmen, Yunnan ripe pu'er, and dried tangerine peel powder, quickly became a hot topic thanks to its unique regional flavor. However, after its nationwide launch, consumer reviews have shown a clear polarization: customers from Guangdong feel a sense of familiarity because they know the taste of ganpu and dried tangerine peel, and eagerly recommend it; first-time tryers from other regions bluntly say it tastes like Chinese herbal granules or herbal tea with milk cap, and even say their rosy illusion has been shattered. Online prophets say the drink's regional character is too strong and it is destined to be hard to promote on a large scale. This article sorts out the formula features, launch background, and real feedback from netizens on Chee Chee Ganpu, presenting a complete picture of this phenomenal single product for coffee and tea drink lovers. [more…]