How to Make Coffee in a Machine vs. Handling an Order Flood

A video from a Mixue Bingcheng store in Wenzhou, Zhejiang showed one employee handling order labels several meters long alone, sobbing while still making milk tea. A delivery rider who filmed the scene comforted her and packed the order himself. Mixue later said the employee was the store manager and that family conflicts, not work pressure, caused the tears.

The clip still focused attention on low-price delivery promotions that raise sales without adding staff. The same operational math applies to equipment: just as a single machine sets the pace for how to make coffee in a machine, one worker sets the pace for a whole drink counter. Netizens debated staffing, platform price wars, and employee mental health.

Recently, a video of a Mixue Bingcheng employee crying while making drinks due to a flood of orders spread rapidly online, drawing widespread attention. The incident occurred in Wenzhou, Zhejiang, where a delivery rider picking up an order found that only one employee was handling order labels stretching several meters long alone, emotionally breaking down but still not stopping work. After the video was posted, many netizens expressed sympathy for the plight of tea beverage workers, while others pointed out the contradiction between delivery platforms' price wars leading to surging sales without increasing staffing. Mixue Bingcheng later responded that the employee was the store manager, and the crying was due to family conflicts rather than work pressure. Behind the incident, it reflects the operational difficulties and employee mental health issues in the tea beverage industry under low-price competition.

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At noon today, the topic "Mixue Bingcheng female employee overwhelmed to tears by order flood" trended on social media, sparking heated discussion among many netizens.

According to Xiaoxiang Morning Herald, on June 3, a delivery rider in Wenzhou, Zhejiang, went to a Mixue Bingcheng store to pick up an order and found only one employee making drinks, while the ticket machine on the shelf continued to spit out labels one after another, estimated to be several meters long. The employee, unable to finish the orders, suffered an emotional breakdown, sobbing while continuing to make milk tea.

According to the rider's account, an hour before filming the video, he had been to the store and asked the employee about the slow service, and was told that only one person was on duty that morning. An hour later, when the rider returned, the overwhelmed employee called for help but to no avail, then broke down in tears, yet dared not stop working.

The rider, unable to bear it, offered words of comfort to the crying employee, took the drinks and packed the order himself, and before leaving recorded the heart-wrenching scene in the store. The person involved said that when he went to the store a third time, other employees were already in place.

Unexpectedly, after the video was posted on the platform, it quickly attracted many users' attention and heated discussion, with views and comments rising rapidly. Many netizens felt heartache watching the worker crying while shaking milk tea, while tea beverage workers empathized deeply, understanding the employee's emotional breakdown at that moment. Many also praised the employee for being dutiful and responsible, not stopping work despite personal grievances.

But more viewers believed there was some irrationality in the staffing of Mixue Bingcheng stores. They pointed out that recently, due to the delivery platforms' price wars, many tea beverage stores have seen surging sales, and Mixue Bingcheng is no exception. Consumers who receive platform discounts can get two cups of Mixue Bingcheng drinks priced at 7-8 yuan for just 3-4 yuan, and because of the large discounts, many stores across the country have recently experienced order floods.

Most Mixue Bingcheng workers said that since the brand launched activities like "1 yuan lemonade," store sales have doubled, but staffing has not increased, so they are often run off their feet during peak hours, possibly without even time to stop for a sip of water.

Under various pressures, the mental state of milk tea workers is like a taut string; a single urging from a delivery rider or customer can cause them to break down, crying uncontrollably at work, or arguing with people picking up orders. Workers forced to bear too much work pressure admit they wish the delivery platforms' "god-level battles" would end soon, so they could escape the "order flood nightmare" sooner.

However, as the incident gained traction, today a reporter asked the store manager about the situation. The manager replied that the employee in the video was the store manager, who broke down at work due to a quarrel with family, "not because of too many orders." The manager said that the morning shift before 10 a.m. is always staffed by one person, and order floods like that day usually don't occur.

Mixue Bingcheng customer service responded to the matter, saying the order flood situation has been recorded and will be reported to the relevant company departments later. In addition, the original video poster said they received a notice from the local police station, and have now deleted the video as requested by the employee in the video, and apologized to the employee.

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The above content is compiled by CoffeeHunters, a coffee news website.