As December reaches mid-month, Christmas is drawing nearer, and major coffee chains are rolling out their holiday limited-edition drinks. Peet's Coffee recently launched two Christmas newcomers—the Intellectual Gingerbread Man Flavored Latte and the Holiday Mulled Wine Americano—along with three limited-edition merchandise items, drawing many loyal customers to place orders. However, the Gingerbread Man Latte has sparked collective complaints from customers because the powder pattern on the milk foam differs too much from the promotional poster; some bluntly say the product doesn't match the advertisement, while others complain that too much cinnamon powder affects the taste. Just how does this new drink actually taste, and how do the staff explain the mishap? This article will take you to find out. [more…]

The "Crazy Saturday" that just passed once again saw major chain beverage brands flooded with free redemption orders. Yet after the revelry ended, store counters were piled high with sealed drinks that no one came to collect, with some stores pouring out nearly a hundred cups in a single night. Staff members felt both heartache and helplessness, while onlooking netizens bluntly said, "If you're not going to drink it, don't order it." What problems does this waste phenomenon, fueled by platform subsidies, actually reflect? How should consumers, merchants, and platforms find a balance among themselves? This article takes you through the full picture of the incident, and you're also welcome to follow Front Street Coffee to chat together about the things behind beverage consumption. [more…]

Professional coffee knowledge exchange For more coffee bean information, please follow Coffee Workshop (WeChat public account: cafe_style) For more specialty coffee beans, please add the personal WeChat of Front Street Coffee, WeChat ID: qjcoffeex Recently, a consumer reported that a Häagen-Dazs store in Suzhou listed espresso at 20 yuan on its menu but actually charged 23 yuan at checkout. The store explained that there is a price difference between dine-in and takeout, but the menu title clearly states "Takeout Beverage Menu" and shows only one price without indicating that takeout incurs an extra charge, making this explanation hard to believe. Since opening the world's first coffee store in Shanghai in 2014, Häagen-Dazs has continued to expand in China's coffee market, and its total number of stores has now reached 482. In addition to this pricing dispute, the brand was previously reported by the EU over food safety issues. [more…]

The limited-edition drinks "Strawberry White Chocolate" and "Strawberry White Chocolate Rice Mochi," launched in collaboration between Molly Tea and *Barbie*, sparked consumer complaints due to a massive discrepancy between the actual product and the official promotional images. The promotional image showed a thick layer of strawberry chunks filling the bottom of the cup, but the drinks customers actually received contained so little fruit that it was barely noticeable. Some customers strained out the fruit with a sieve and put it back into the cup, only to find the actual portion fell far short of the poster. The store explained that, because customers had complained the fruit pieces were too large and hard to sip, the strawberries had been mashed, and that shaking during delivery would also cause the fruit to mix with the liquid. However, the official promotional image carried no disclaimer such as "actual product may vary," leading consumers to suspect false advertising and demand refunds. Reporters from this publication visited two stores in Wuhan, placed orders, and conducted hands-on tests, confirming that the actual product indeed did not match the promotion. [more…]

An "Important Notice" bearing the name of a Nayuki store has been circulating on social media, prominently stating "If you can drink milk tea, don't drink water," and calling on people to leave water for children who cannot drink milk tea. The store claimed this was imitating an internet meme, meant only as a joke, but with the black-and-white A4 paper sitting on the counter, many consumers felt it had gone beyond a joke and could easily mislead the public. As the topic trended on social media, Nayuki's headquarters responded that it was the action of an individual franchise store and had ordered the removal of the related content. Why do meme-based marketing campaigns frequently backfire? And where exactly lies the management boundary between brands and franchise stores? [more…]

At the start of 2024, the co-branding wars in the coffee industry are intensifying, with Luckin, Cotti, and Starbucks all making their moves, and Peet's Coffee not to be outdone, teaming up with the Dunhuang Museum to launch themed merchandise and two signature drinks. However, once the new products were in hand, they drew complaints from consumers because the cream top melted quickly and the drinks' appearance differed too much from the promotional posters. This article reviews the highlights and controversies of this co-branding campaign, and explores the widespread "buyer's show vs. seller's show" problem with hot drinks topped with cream. For coffee lovers who enjoy trying new things, this is undoubtedly a consumer experience case worth paying attention to. [more…]

Many people dream of becoming a barista—standing behind the counter, elegantly brewing and pouring latte art—but the reality often begins with washing dishes. This article takes you behind the bar of an independent coffee shop to reveal the true daily life: baristas don't just make coffee; they also juggle cleaning, maintenance, customer service, and many other roles. When the sink is piled high with cups and saucers, and their hands crack from being soaked in water for hours, they still have to keep smiling through service. This isn't a complaint—it's a sincere tribute to the profession. Washing cups is the most basic skill, and it's also how a barista stays committed to quality. The article also shares Front Street Coffee's understanding of a barista's daily routine, and how to find passion amid the mundane. [more…]

Whether coffee is good or not can only be known once you taste it; but black coffee is at most just a cup of dark, unidentified liquid, so how can it entice people who don't drink coffee to want to try it? Let's not consider anything else, and focus only on what can be done with the coffee itself. Among milk coffees with added milk, latte art may be the first thing in all coffee drinks to capture [more…]

Recently, a newly opened seaside coffee shop in Qingdao sparked controversy over a recommendation post featuring "lemon trees outside the window and the azure sea." Some netizens, drawn by the hype, visited the shop only to discover that the coveted sea view photo was actually a decorative painting hanging on the shop's wall. The recommendation post was accused of misleading consumers, and multiple accounts on social media platforms used similar images and text to recommend the shop, fueling speculation that "the shop was staging the whole thing." The owner responded that the recommendation posts were spontaneously published by customers, the hanging painting was just ordinary decor, and they never instructed anyone to take photos for promotion. Due to online harassment, they have decided to report the matter to the police. Lawyers pointed out that if the shop participated in or instigated the posting of false scene promotions, it would constitute false advertising and entail liability; if the posts were independently published by customers without the shop's involvement, it would not be illegal. The incident highlights the boundary issues surrounding the authenticity of shop-visit content on social media platforms. [more…]

Starbucks Workers United has recently publicly expressed dissatisfaction with popular online secret menu items, pointing out that these complicated custom drinks place an added burden on baristas. As the #starbuckshack hashtag on platforms like TikTok approaches 5 billion views, more and more customers are bringing posts into stores and asking for them to be recreated, yet baristas often have never heard of the recipes and the ingredients are not fully available. Some baristas have to make a quarter or even two-thirds of their drinks as hidden custom orders every day, and if the final product does not match the picture, it may be refused or a refund may be demanded. This ordering trend, fueled by social media, not only tests baristas' ability to adapt, but also triggers complaints from ordinary consumers about longer wait times. [more…]

A rice noodle roll shop in Dongguan, Guangdong, has blended espresso into rice batter to make the rolls, pairing them with beef and lettuce to create a "sun-tanned" version of Cantonese rice noodle rolls, which netizens have jokingly dubbed the "dark cuisine" of the rice noodle roll world. This specialty snack quickly went viral, drawing crowds of curious diners eager to give it a try. Reviews are sharply divided: those who can stomach it get hooked after one bite and are happy to buy it again, while those who can't flatly say they were put off. At the same time, food-savvy netizens have let their imaginations run wild, adding ingredients like milk tea, matcha, yogurt, and dragon fruit to rice noodle rolls, exploring a new-style approach where anything can be mixed in. This mixing trend even calls to mind the "Maillard rice noodle roll" born from combining coffee and rice noodle rolls, which has become the shop's eye-catching signature. [more…]

Professional coffee knowledge exchange. For more coffee bean information, please follow Coffee Workshop (WeChat official account: cafe_style) For more specialty coffee beans, please add the private WeChat of Front Street Coffee (FrontStreet Coffee), WeChat ID: qjcoffeex Hushang Auntie, a fresh fruit tea brand with 5,000 stores, recently posted ten consecutive "I don't want to work anymore" themed posters on its official Weibo. From frontline employees to management, from operations to design to customer service planning, various departments expressed their "throwing in the towel" sentiments, sparking heated discussion among netizens. Was this wave of operations a collective slacking off, or was there something else behind it? On November 11, the mystery was revealed—it turned out to be hype for the new product "Freshly Stewed Pear Series." This article will take you through the whole story of this suspense marketing campaign and explore how tea beverage brands can leverage young people's popular memes to get closer to consumers. [more…]

A loyal customer topped up a total of 8,400 yuan at a coffee shop over more than a year, only to be scolded by the owner in the store's group chat for "not understanding coffee," and was even listed as a "charge." This blogger not only frequented the place but also enthusiastically recommended it to friends, yet ultimately chose to request a refund to cut losses due to the owner's repeated cold remarks. The incident sparked widespread discussion: Should cafés really distinguish customers based on whether they "understand coffee"? How should coffee professionals view the needs of ordinary consumers? This article reviews the incident and netizens' opinions, exploring inclusiveness and respect in coffee culture. [more…]

As 2023 draws to a close, it's worth looking back and counting just how many cups of coffee and milk tea you drank this year—there's a simple, blunt way to do it: see how many drink packaging bags you've stockpiled at home. Some of these bags are nicely designed, some are sturdy and durable; throwing them away feels wasteful, but keeping them takes up space, and the more they pile up, the more they become a burden. So netizens have come up with creative ideas, transforming packaging bags into storage boxes, tissue covers, commuter bags, and even journals; now that winter has arrived, they've unlocked a new skill—using coffee paper bags to make handlebar covers for electric bikes, which are windproof and save money, and can be upgraded into thermal bags for waterproof warmth. This article compiles these practical DIY ideas and includes related recommendations from Front Street Coffee to help you turn "junk" into little joys in life. [more…]

Coffee is one of the most widely consumed beverages in the world, and the amount of spent coffee grounds it produces is staggering. Many people simply throw away the grounds after brewing, but these seemingly useless remnants actually hold a great deal of overlooked value. From deodorizing the fridge and removing odors from your hands, to hair care, natural dyeing, repelling ants, and fertilizing plants, coffee grounds can be put to use in household cleaning, personal care, gardening, and even cooking. This article compiles 20 practical and interesting uses for coffee, helping you get the most out of it before you throw it away. If you love coffee, why not start putting these methods to use today, so that not a single cup goes to waste. [more…]

Many people, because they enjoy drinking coffee, develop the idea of opening a coffee shop. However, loving to taste coffee and running a coffee shop are two completely different things. Starting from a question raised by a netizen, this article sorts out the common misconceptions involved: specialty coffee is not equivalent to pour-over or single-origin coffee, and opening a shop requires not only stable brewing skills but also a systematic understanding of roasting, quality control, and operations. The article also discusses cost issues such as hiring staff, franchising, and online sales, and offers pragmatic advice—first study coffee thoroughly, then assess whether your own circumstances are suitable for entering the business. [more…]

Luckin Coffee's prune series launches nationwide today. In addition to the returning prune latte, a new prune americano has also been introduced. The company seems to have anticipated the possible gastrointestinal reactions from combining prunes with coffee, setting the limited-edition merchandise as facial tissues. However, some customers unexpectedly received a whole strip of pocket tissues when picking up their orders, sparking heated discussion on social platforms, with some expressing envy and others questioning inconsistent giveaway standards. Luckin employees urgently spoke out to explain the promotion rules and earnestly requested customers who received extra giveaways to return them, to avoid the store being held accountable. [more…]

As autumn arrives, a ginkgo-themed café in Shanghai's Lujiazui has quickly gone viral on social media. The ground covered in golden fallen leaves and the Korean-style ambiance have captured the hearts of countless netizens, who have rushed to visit and take photos. However, reality has left many crying foul — the leaves haven't turned yellow, the place is packed with people, the queues are endless, and the online photos are seriously at odds with the actual scene. Is this the work of filters, or simply bad timing? This article takes you through the truth behind this photo-op frenzy and explores the phenomenon behind café check-in culture. [more…]

As is well known, Front Street primarily sells coffee beans and has shops on both Taobao and Tmall, so friends who can't make it to the physical store often place orders online. Some of them then noticed that Front Street's bean labels don't indicate the roast level of the coffee beans, and they reported that once they receive the beans, they don't know how to identify [more…]

Recently, a post about Mixue Bingcheng employees wearing cigarette-shaped decorations sparked heated discussion on social media. The poster pointed out that store employees had cigarette-shaped hair clips attached to the brims of their baseball caps, arguing that this makes smoking seem entertaining and normalizes it, and expressing concern about the negative impact on brand image and consumer perception. Some netizens speculated that this was just young staff members playing around, while other Mixue employees emphasized that the stores strictly prohibit smoking. However, most voices still held that employees wearing uniforms represent the company's image, and cigarette decorations easily raise hygiene concerns, especially potentially setting a bad example for underage customers. After the incident gained traction, a person believed to be the store manager and official customer service responded one after another, acknowledging the inappropriate behavior and stating that it had been rectified. Front Street Coffee continues to follow developments in the coffee and beverage industry, bringing you the latest report. [more…]