Why did Luckin Coffee's prune series come with tissues?

Luckin Coffee released its prune series nationwide today, bringing back the prune latte and adding a new prune americano. Because prunes are known for promoting intestinal motility, the brand chose pocket tissues as the limited-edition merch. Some customers received a whole strip of tissues with their order, which set off heated discussion online over inconsistent gift standards.

Luckin staff responded quickly, explaining the campaign rules and asking customers who received extra gifts to return them so stores would not be held accountable. The prune latte and prune mini latte keep the same recipes as two years ago, using prune-flavored syrup, while the prune americano uses Xinjiang French prune juice, which many customers say contains real fruit pulp.

Luckin Coffee's prune series launched nationwide today. In addition to the returning prune latte, a new prune americano was also introduced. The official team seems to have anticipated the digestive reactions that could come from combining prunes with coffee, setting the limited-edition merch as facial tissues. However, some customers unexpectedly received an entire strip of pocket tissues when picking up their orders, sparking heated discussion on social platforms, with some envious and others questioning inconsistent gift standards. Luckin employees urgently spoke up to explain the campaign rules and pleaded with customers who received extra gifts to return them, so that stores would not be held accountable.

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Luckin's prune series officially went on sale at stores nationwide today. The prune latte that was launched two years ago has made a return this time, and the brand has also brought out a brand-new prune americano. Prunes, as a fruit, have always been known for promoting intestinal motility, and just hearing the name is enough to make many people associate it with "laxative effects." The official team clearly also realized the physical reactions that could be triggered by pairing prunes with coffee, so the limited-edition merch for this campaign used the relatively uncommon tissue.

It is understood that the recipes for this prune latte and prune mini latte remain consistent with those from two years ago, still using prune-flavored syrup; while the prune americano switched to Xinjiang French prune juice, and many customers reported being able to taste real fruit pulp. Such ingredients also made consumers who pride themselves on having an "iron stomach" eager to try, wanting to personally experience just how big an impact prunes plus coffee could deliver.

Early this morning, a customer placed an order ahead of others, but when they happily went to the store to pick it up, they were stunned on the spot — besides the drink they ordered, the staff also handed over an entire strip of pocket tissues. Faced with such a "thoughtful" pairing, the customer could not help but feel uneasy: Luckin prepared so many tissues for every customer buying the prune series — could it really mean that after drinking this cup, one would have to spend half a day in the bathroom?

Another customer who also received an entire strip of pocket tissues was surprised by Luckin's generosity, saying outright that with such a practical gift given in such a large amount at once, they would not need to spend money on tissues again any time soon.

Unexpectedly, these two posts on social platforms actually drew envy from other Luckin fans. People who bought the same limited-edition drink posted photos one after another, and in most of those pictures there was only one limited-edition drink paired with one pack of tissues, while a small number said they only received one gift after buying a two-cup set.

Although these were just ordinary small gifts, some consumers believed that with some stores generously giving an entire strip while others required buying two cups for just one pack, this inconsistent distribution standard seemed unfair to every customer who bought the limited-edition drink.

Luckin employees who rushed over after hearing the news, upon seeing the customer's photo of an entire strip of pocket tissues, outright performed a "marmot scream" on the spot!

They explained that in this campaign, if limited-edition drinks were purchased through the mini program, it was itself buy-one-get-one-free; if ordered on third-party platforms, customers had to buy the designated two-cup set to receive the gift. Therefore, there was no situation of inconsistent merch giveaway standards, and what most people received — one drink with one piece of merch — was the normal arrangement.

That entire strip of pocket tissues was clearly a mistake. It may have been that after the new campaign launched, store orders surged and staff made an error in the rush, or that an employee got momentarily confused and mistook an entire strip of pocket tissues for one piece of merch and gave it away.

Luckin's limited-edition merch is all counted and inventory-tracked, and an employee's mistaken giveaway would cause the system inventory to fail to match the actual quantity, which would in turn lead later customers to see "gift available" when ordering but be unable to get the merch when they actually arrive at the store, bringing negative reviews to the store after purchase.

Some Luckin workers left comments in the comment section, pleading with customers who received an entire strip of tissues to return the extra gifts to the store, so as to avoid those employees who made mistakes being held accountable and fined by management.

Image source: Internet

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