MBTI has now permeated every corner of the coffee industry. When the younger generation of baristas joins the bar, "Are you an I person or an E person?" has become a daily greeting. This personality test, based on Jungian personality theory, dividing people along four dimensions and yielding 16 types, has become a new-generation social label, much like horoscopes and blood types. This article takes a lighthearted approach to rounding up the "classic quotes" of different MBTI types of baristas, from the rigor of ISTJ to the casualness of ENFP—see which one strikes a chord with you. Whether you're a socially anxious I person or a socially outgoing E person, you can find your "parallel-self" here. You're also welcome to comment with your four letters and your signature catchphrase, and see if you can find fellow baristas of your type. [more…]

Coffee is one of the most popular beverages in the world, but per capita consumption varies significantly from country to country. Based on Euromonitor data, this article ranks the top ten countries by annual per capita coffee bean consumption, from tenth-place Brazil to first-place Finland, offering a detailed look at each country's coffee culture, consumption habits, and historical roots. Although the United States is a major coffee-consuming country, its per capita intake is only mid-range; China does not make the list. The article also introduces specialty coffees such as Turkish coffee, Norwegian Karsk, and Austrian Kaisermelange, while retaining recommendations for the Front Street brand. [more…]

Recently, the Shanghai Cyberspace Administration found during a follow-up inspection that six coffee companies—Luckin, Mstand, COSTA, Pacific Coffee, Nowwa, and Yichi Garden—have still not effectively implemented the requirements of the Personal Information Protection Law, and have problems with illegally collecting consumer information, and were therefore summoned for talks again. This is another concentrated action following the legal education training in May this year for 24 brands including Starbucks and Luckin. A reporter's test found that if users refuse to provide permissions such as precise location, some brands' mini-programs cannot place orders normally. The regulatory authorities said they will continue to carry out "look back" inspections and will file cases, impose penalties, and publicly expose companies that repeatedly refuse to correct their ways. While enjoying the convenience of coffee, consumers also need to pay attention to their own privacy and security. [more…]

The Spring Festival is traditionally a time for family reunions, but for frontline employees at Luckin Coffee, this year's triple-pay shifts have brought unprecedented challenges. The Guangzhou branch recently issued a notice requiring stores with fewer than 200 items to have only one person on duty all day during the Spring Festival, from opening early to closing, all completed by the same person. This means that employees on duty must single-handedly handle multiple tasks such as production, packaging, cleaning, and dealing with sudden order surges. Timely output rates, physiological needs, and unexpected order surges have become the three major problems weighing on their shoulders. What worries employees even more is that if they need to temporarily close the store to use the restroom, they must apply to the district manager in advance and submit a screenshot of the item count. This high-intensity labor efficiency management has sparked widespread discussion, with some employees bluntly saying it is "harsher than the King of Hell." This article will delve into the details behind this scheduling adjustment and the voices of the employees. [more…]

Recently, a set of promotional photos from CHAGEE's seventh-anniversary offline event caused a stir on social media. An ordinary consumer who took part in the event discovered that a photo of her with an unflattering expression had been taken without her knowledge and posted by the brand on its official account, after which friends screenshotted it to poke fun at her. When she contacted customer service to demand the photo be deleted, she encountered delays and received no public apology. The brand's explanation of its review standards further led her to question whether she was being treated differently. As the incident intensified, netizens' opinions split into two camps: some criticized the brand's review mechanism, while others felt the person involved was overthinking things to her own detriment. What exactly does this controversy reveal about the gray areas in the portrait-rights clauses of brand event? As of press time, CHAGEE has not yet responded officially. [more…]

Recently, an employee at a Heytea store in Shijiazhuang searched for a customer's phone number and added her on WeChat to harass her, sparking widespread attention. After the incident came to light, Heytea quickly fired the employee and apologized and compensated the affected customer. This individual case not only exposes the lack of customer privacy protection training at tea beverage brands, but also once again brings the topic of consumer personal information security to the forefront. With the Regulations on the Implementation of the Law on the Protection of Consumer Rights and Interests officially taking effect in July 2024, the boundaries for business operators collecting and using personal information have become clearer, and the cost of violations has risen significantly. This article will review the course of the incident, the brand's response, and the relevant legal provisions. [more…]

Recently, an incident in which a milk tea shop employee replaced the store's payment QR code with a personal one and misappropriated tens of thousands of yuan from the company trended on Weibo, sparking widespread discussion. According to a notice from the Haidian Public Security Bureau in Beijing, the employee had been collecting payments via a personal QR code since May of this year and concealed the act by cutting off the network and disabling surveillance. The estimated amount misappropriated reached over 40,000 yuan, and the person has now been criminally detained in accordance with the law. This case not only exposes loopholes in financial management at retail stores, but also once again reminds operators to strengthen internal oversight. As a platform for coffee enthusiasts, Front Street Coffee has always followed business developments and compliance issues in the beverage industry. This article reconstructs the course of events and analyzes the relevant legal points. [more…]

Recently, the topic of Starbucks requiring customers to make a purchase to be seated has continued to simmer online, with many netizens expressing support for businesses setting reasonable consumption thresholds. However, when two customers order just one pot of tea and are asked to consume separately per seat, controversy follows. From bookstores to independent cafes, rules requiring per-seat or per-person consumption are common. Some believe it's reasonable for one drink to correspond to one seat, while others question why a pot of tea or a set meal that is clearly enough to share must be ordered one per person. Where exactly lies the difference in stance between businesses and consumers? This article will draw on multiple real cases to sort out the business logic and consumer sentiment behind per-seat consumption, and will retain relevant recommendations for the Front Street brand for coffee enthusiasts' reference. [more…]

Recently, a blogger publicly complained that the Starbucks App pushes promotional messages based on real-time location, saying that they are marketed to wherever they go, sparking heated discussion among netizens. Starbucks customer service said they were not aware of the matter and had reported it to the public relations department. It is worth noting that Starbucks has repeatedly been notified and summoned by regulatory authorities in the Chinese market over personal information collection issues, and in June 2025 its App and WeChat mini-program again appeared on the list of notifications for illegally and improperly collecting and using personal information. This debate over precision marketing and the boundaries of privacy has once again pushed brands' use of user data into the spotlight. [more…]

After the widespread adoption of mobile payments, ordering by scanning a QR code has become standard in bubble tea shops and restaurants. But have you ever noticed that many ordering mini-programs require you to authorize your mobile phone number or even more personal information before use? In October of this year, the Market Supervision Administration of Putuo District, Shanghai, investigated and dealt with a case involving a catering company illegally collecting consumer information, which sparked widespread attention. The restaurant guided customers to order by scanning a QR code on the table, but forcibly required authorization of their mobile phone numbers, and did not inform them of the purpose of use. Moreover, the backend allowed arbitrary access to and download of member data such as names, genders, mobile phone numbers, and card balances. Ultimately, the company was warned and fined 50,000 yuan. With the official implementation of the Personal Information Protection Law, penalties for such acts will be significantly increased, and consumers' privacy rights deserve more attention. [more…]

In recent years, consumers' demand for personalized coffee has continued to rise, and many chain brands and independent cafés have rolled out customization options. Recently, netizens reported that Luckin Coffee has piloted a "drink DIY" menu in some stores, allowing customers to choose their milk base and even add extra milk or espresso. As soon as the news broke, Luckin fans cheered, "Roll it out nationwide, fast," while some employees worried that order volumes are already huge and that full rollout could leave them "run ragged." Meanwhile, on January 22, Luckin announced it had completed development of the core features of its HarmonyOS native app. Is this exploration of coffee customization a blessing or a burden? This article takes you through it. [more…]

Recently, a coffee shop owner in Beijing exposed an elderly person who frequently came to the shop and stole coffee, and the video sparked widespread discussion among netizens. This elderly person not only brazenly took packed drinks, but even engaged in similar behavior at other coffee shops. However, stealing coffee is not an isolated case, as some passersby also quickly take action when the staff are not paying attention. Because the order amounts are small and difficult to file cases for, shops often have to respond by making warning posters themselves. In the face of such behavior, netizens generally suggest that merchants actively collect evidence and report it to the police, rather than passively letting things slide to keep the peace. This article sorts out the course of the incident and the current state of the industry, and includes recommendations related to the Front Street Coffee brand. [more…]

When you pick up a cup of hot coffee, do you casually blow on it to cool it, sip it with a coffee spoon, or alternate between a pastry in one hand and coffee in the other? These seemingly natural actions may be stepping right into the no-go zones of coffee etiquette. This article starts with details such as holding the cup, adding sugar, stirring, blowing to cool, and eating pastries, to sort out a proper way to enjoy coffee, and also discusses how to accommodate coffee lovers' habits when hosting guests at home or being a guest. The second half turns its gaze to flavor itself: from the bitterness of the first sip, to repeatedly searching for that cup of coffee that intoxicates you, and then to customizing a personal coffee step by step in a coffee shop, including options such as hot or iced, decaf, ESPRESSO dose, syrup, milk type, and personalized requests, with recommendations from Front Street Coffee attached. [more…]

Recently, it was revealed that about 200,000 Starbucks customers in Singapore had their personal data leaked, with the relevant data appearing on an online forum and being sold as early as September 10. Starbucks subsequently sent email notifications to affected users, emphasizing that credit card information was not stored, reward points remain intact, and that it is cooperating with the investigation. Meanwhile, documents indicate that a key in Starbucks' backend had been exposed on GitHub, which attackers could use to access internal systems; the vulnerability was rated Critical. This article will review the sequence of events, the official response, and the details of the vulnerability, and remind coffee lovers to pay attention to data security. [more…]

A hot beverage accidentally tipping over from a cup holder inflicted irreversible physical and psychological trauma on an ordinary delivery worker. A California jury recently ruled that Starbucks must pay up to $50 million in damages, a total that could climb to $60 million when interest and attorney fees are included. At the heart of the case is the question of who should bear the duty of ensuring safety during the beverage handoff. Surveillance footage, medical records, and the conflicting accounts of both sides together paint the picture of a years-long legal tug-of-war. This article lays out the full sequence of events, the injured person's condition, the basis for the ruling, and Starbucks' response and intention to appeal, guiding you through this consumer safety lawsuit that has drawn widespread attention. [more…]

Recently, news about a former employee of Chagee whose ID number was publicly displayed by a store quickly went viral online, sparking widespread attention. According to multiple netizens, a woman in Zhoukou, Henan, discovered after leaving the brand that her name and ID number had been posted on an in-store notice, along with a statement about dismissal and blacklisting. The store first claimed the notice was only to deal with a supervisory inspection, then changed its statement and said the identity information was forged. At present, the store manager involved has been suspended, and the brand has intervened in the investigation. The incident has also triggered public discussion about the legal boundaries of how companies handle employees' personal information. Does publicly displaying an ID number constitute infringement? This article will sort out the sequence of events. [more…]

Start of Autumn was originally a solar term, but today it has become a carnival moment for milk tea consumption. Major brands are pulling out all the stops to compete for the traffic around the "first cup of milk tea in autumn." This year, Heytea has made "big" its core strategy, creating a strong social topic with a giant Heytea cup half a person's height and a 1.5-meter-tall "Heytea Person Honor Certificate." The event rules are simple: the customer who places the 8,001st in-store order receives the giant certificate. Some people drove seven kilometers under the scorching sun just for this sense of ceremony, while other socially anxious customers were caught off guard by the sudden award ceremony. The brand also considered the details, making the certificate foldable and easy to carry. Data shows that on the day of Start of Autumn, sales at many Heytea stores increased by more than 600% compared with the previous day, and first-day sales of the new product "Extra Chunky Yellow Peach Mango" exceeded 400,000 cups, setting a brand record. This article was compiled by Coffee Workshop and takes you through the behind-the-scenes story of this unconventional marketing campaign. [more…]

Recently, the well-known Guangzhou tea beverage company Chali Group has been exposed by multiple netizens for allegedly owing employee wages and housing provident fund contributions, sparking widespread attention. According to a report by Yangcheng Evening News, some employees reported that their salaries for August and September were long overdue, and although the personal housing provident fund portion was deducted from their wages, it was not actually paid. In addition, some job applicants claimed that the company conducted unauthorized personal credit checks on them. Although Chali responded that some of the information was untrue and said it had communicated with the poster and reached an agreement, discussions about the unpaid wages continue to intensify on social platforms, and the truth of the matter and subsequent developments are worth watching. [more…]

Recently, a news story about a milk tea shop employee who replaced the store's payment collection channel with a personal payment QR code and pocketed the revenue has attracted widespread attention. The shop owner exposed in-store surveillance footage on social media, showing the employee presenting a personal payment code to customers while working alone and inducing consumers to scan it by claiming the "payment device was malfunctioning." The owner said the account discrepancies had persisted for a long time, but the employee did not stop. The store has now collected all surveillance evidence and is preparing to call the police. This incident not only exposed loopholes in the store's daily management but also once again sparked discussions in the food and beverage industry about payment security and employee integrity. [more…]

Recently, a consumer in Hangzhou, Zhejiang, posted on social media claiming to have疑似 found fragments of an insect carcass in a takeaway milk tea from the well-known freshly made tea drink brand KOI. The consumer and the brand failed to reach an agreement after multiple communications over compensation and an apology, and the consumer has filed a complaint with 12315 and insists on pursuing legal proceedings. KOI responded that neither the store surveillance nor inspections by the market supervision department found any foreign object entering the drink, and that the strainer hole design of the shaker cup would also block such foreign objects, so it does not accept an apology on the platform but is willing to compensate in accordance with the law. The incident has attracted widespread attention, with both sides sticking to their own accounts, and there is currently no new progress. [more…]