Is Coffee Culture Now Shaped by MBTI Personality Types?

MBTI has spread through the coffee industry, and behind many bars the greeting of choice is now whether someone is an I person or an E person. The test builds on Carl Jung's personality theory, sorting people across four dimensions into 16 types, and has become a social label for younger baristas much like star signs or blood types.

The four dimensions are direction of attention (E or I), way of perceiving (S or N), way of judging (T or F), and lifestyle (J or P). A simplified reading circulates widely: I means socially anxious, E means social butterfly, N the thinker, S the realist, F the emotional type, T the rational, P spontaneous, J the planner.

MBTI has now permeated every corner of the coffee industry. When the younger generation of baristas steps behind the bar, "Are you an I person or an E person?" has become a daily greeting. This personality test, based on Jung's personality theory, dividing people along four dimensions and yielding 16 types, has become a new-generation social label just like star signs and blood types. This article takes a lighthearted look at the "classic quotes" of different MBTI types of baristas, from the rigor of ISTJ to the easygoing nature of ENFP—see which one hits home for you. Whether you're a socially anxious I person or a socially outgoing E person, you'll find your "spirit twin" here. You're also welcome to leave your four letters and your signature catchphrase in the comments and wait for fellow baristas of your type to show up.

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No one knows when it started, but MBTI has seeped into every corner of life. As more and more young people join the ranks of baristas, that "encrypted" style of communication behind the bar now frequently features four English letters, and the frequency of being asked "Are you an I person or an E person?" has shot straight up. Since there's no avoiding it, you might as well join in—the stubborn post-90s generation has decided to figure out MBTI once and for all.

MBTI stands for Myers–Briggs Type Indicator, a personality type theory model. Built on the foundation of the eight personality types proposed by psychologist Carl Jung, it divides people along four dimensions: direction of attention, way of perceiving, way of judging, and lifestyle.

Each dimension contains two directions. Direction of attention splits into Extraversion (E) and Introversion (I), way of perceiving into Sensing (S) and Intuition (N), way of judging into Thinking (T) and Feeling (F), and lifestyle into Judging (J) and Perceiving (P). Combining the four dimensions produces 16 personality tendencies.

To help the general public quickly understand this "5G-speed conversation" among young people, a simple, blunt interpretation has been circulating online:

I person = socially anxious E person = social butterfly N person = thinker S person = realist F person = emotional T person = rational P person = spontaneous J person = planner

To some extent, MBTI, like star signs and blood types, is a personal label—jokingly called "cyber fortune-telling"—and has now become the new generation's social compass. As a representative of social "hard currency," finding your own personality tribe matters, and baristas naturally need their own personality label too—those four letters. So what are you waiting for? Go take the test already!

Well~ Well~ Well~ Everyone's done the test by now, right? Next, let's find our own team and "spirit twin" in the vast sea of baristas. Below is a collection of "classic quotes" from baristas of various personality types—feel free to claim yours or add more. PS: The following content is purely stereotypes—those who get it, get it!

*STJ (ISTJ, ESTJ)

"Cups need to be washed clean and put back neatly in their place." "It mainly depends on your taste preference—are you sure you want this bean?" "Move a little faster, there are still lots of cups to go."

*SFJ (ISFJ, ESFJ)

"No rush, take your time choosing." "Personally, I think this coffee is good too—you could give it a try."

*NTP (INTP, ENTP)

"I feel like today's espresso is a bit bitter—what do you guys think?" "Never mind, never mind, it's fine, I'll just adjust the parameters myself."

*NTJ (INTJ, ENTJ)

"Theoretically speaking, brewing coffee this way should taste better." "I already told you, for latte art you need to pour back into the cup. How much longer till it's ready?"

*STP (ISTP, ESTP)

"I want to try pulling a shot with Robusta beans." "Whatever—tomorrow's cups can wait till tomorrow."

*SFP (ISFP, ESFP)

"Let me tell you, a customer just now was hilarious." "Not happy? Let me pour you a little flower!"

*NFJ (INFJ, ENFJ)

"Don't overthink it—the coffee's too strong, let me add some milk for you."

*NFP (INFP, ENFP)

"I have to be the one to decide the playlist!" "Where's it from? Let me Baidu it!"

So, which one up there is your classic line? If none of them are, feel free to leave a comment with your MBTI and signature catchphrase, and wait in the comments section for fellow baristas of your type!

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The above content is compiled by CoffeeHunters, a coffee news website.