What happened in the les coffee industry ID display case?

A former Chagee employee in Zhoukou, Henan, said she found her name and ID number posted on an in-store notice after leaving the tea brand. The document, dated May 25, listed her as dismissed and blacklisted for three years. The store first said the notice was only for a supervisory inspection, then claimed the identity information was fabricated. The manager involved has been suspended and the brand is investigating.

The case drew attention across les coffee and tea retail circles in mid-July after the woman posted a video on social media, and the topic climbed trending lists on several platforms. It has also opened a wider discussion about the legal limits of how companies handle employee personal information, including whether publicly displaying an ID number amounts to infringement.

Recently, news that a former employee of Chagee had their ID number publicly displayed by the store quickly went viral online, sparking widespread attention. According to multiple netizens, a woman in Zhoukou, Henan, discovered after leaving the brand that her name and ID number had been posted on an in-store notice, along with a disciplinary statement about dismissal and blacklisting. The store first claimed the notice was only for coping with a supervisory inspection, then changed its story and said the identity information was fabricated. At present, the store manager involved has been suspended, and the brand has stepped in to investigate. The incident has also triggered public discussion about the legal boundaries of companies handling employees' personal information: does publicly displaying an ID number constitute infringement? This article will sort through the ins and outs of the incident.

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At noon today, the topic "Woman says she was publicly displayed after leaving Chagee" climbed onto the trending lists of multiple platforms, quickly drawing a large amount of attention and heated discussion from netizens.

According to a comprehensive report by Star Video and several other media outlets, on July 14, a netizen in Zhoukou, Henan, uploaded a video on social media saying that after leaving the tea beverage brand Chagee, she discovered that the store had actually posted her ID number in a public notice, and revealed that she had been suppressed by the store manager while still employed.

From the screenshot of the video posted by the netizen, it can be seen that a document titled "Chagee May Public Notice" was posted inside the Fugou Yifeng Plaza store. It not only directly stated her name and ID number, but also claimed that the employee had repeatedly violated company rules and caused a negative impact. After company review, it was decided to impose a dismissal and blacklisting penalty, and she was barred from working in any Chagee-related job for three years. The date at the bottom was May 25, shortly after she left the job.

Regarding the company's practice of publicly displaying personal information, the woman expressed extreme shock and anger. She mentioned that she had already suffered suppression from the store manager while employed, but never expected to be treated this way after leaving.

The woman said that after learning about the notice, she immediately contacted the store where she had worked, and the store explained that the notice had only been posted for one hour, for the purpose of showing it to the supervisor.

Faced with this explanation, the woman said she could not accept it and asked further: she had already left the job, so why was she still posted in the notice, and why did it include her ID number information? In response to the woman's questioning, the store manager replied: "If you want to make a scene, go make it at the branch office. Don't tell me."

At present, the comment sections of Chagee's official accounts on multiple platforms have been flooded with netizens' messages about the "publicly displaying ID number" incident.

As the incident continued to spread online, this morning, a media outlet contacted a staff member at the Chagee Zhoukou Fugou Yifeng Plaza store. The person claimed that the employee who posted the video had been complained about because of a dispute with a customer, and that the notice was meant to appease the customer. The ID information on it was fake, made up on a whim by the store manager at the time, and was not the former employee's own information. The notice was never actually posted, and after being printed, it was thrown away somewhere the same day.

Later, another reporter got in touch with a staff member at the store involved. The person said that the company had already stepped in to handle the matter, the specific situation was still under investigation, and a notice would be issued later. Because this matter is still continuing to escalate, the current manager of that store has already been suspended .

Regarding the store manager's actions in this Chagee incident, many netizens also raised questions , without the person's consent, arbitrarily disclosing another person's ID number and other information —doesn't that constitute an infringement of another person's privacy ?

In fact, publishing ID information does not infringe on privacy, but it does infringe on personal information, and the company's conduct was indeed improper. On January 1, 2021, the Civil Code officially took effect, and one of its highlights was the special provisions on the protection of personal information. According to the Civil Code, the handling of personal information shall follow the principles of legality, legitimacy, and necessity, shall not be excessive, and shall obtain the consent of the natural person or their guardian.

Image source: Internet screenshot

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The above content is compiled by CoffeeHunters, a coffee news website.